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Taking the Plunge!

Date post: 14-Dec-2014
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Description:
a short talk as guest lecturer to UWA Marketing/Enterpreneurship undergrad class.
13
Taking the Plunge! - 10 entrepreneurial lessons Charlie Gunningham (former coFounder & MD of aussiehome.com)
Transcript
Page 1: Taking the Plunge!

Taking the Plunge!- 10 entrepreneurial lessons

Charlie Gunningham(former coFounder & MD of aussiehome.com)

Page 2: Taking the Plunge!
Page 3: Taking the Plunge!

1. StartUps are easy

selling is hard work

Page 4: Taking the Plunge!

2. Just get out there

plan, but don’t overplan; and don’t bet the bank

Page 5: Taking the Plunge!

3. Focus on the customer

think and be like them; build your biz to back-end into theirs

Page 6: Taking the Plunge!

4. Timing is (almost) everything

windows of opportunities close…but the best trends happen s l o w l y .

Page 7: Taking the Plunge!

5. Exploit your niche

you can’t be everything to everyone…

nor should you be.

Page 8: Taking the Plunge!

6. The Trend is your Friend

the shift to online saved us …(what we foretold happened)

Page 9: Taking the Plunge!

7. Best people on the bus

they are your ONLY strategic asset ...do not compromise.

Page 10: Taking the Plunge!

8. Be Brutally Honest

you need to know the bad news … sometimes you win, sometimes not

Page 11: Taking the Plunge!

9. You R&D yourself into bankruptcy

the reward for more sales is more R&D… don’t get caught only doing the easy/fun stuff

Page 12: Taking the Plunge!

10. Harvesting the value

ultimately this is what it is about…

there’s always a $-number in your head.

Page 13: Taking the Plunge!

Taking the Plunge!- 10 entrepreneurial lessons

Charlie Gunningham

@ chazgunningham charliegunningham.com or


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