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Talent Acquisition with Social Media

24th

March 2010Jon Davies

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Introductions

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Jon Davies•

Digital Strategist –

Penna Barkers North

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Working across clients including: O2, Peugeot Citroen and Nestlé

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www.linkedin.com/in/jndavies•

Twitter:–

@penna_barkers

–

@pennaplc

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Social Media RevolutionVideo: http://www.youtube.com/watch?v=sIFYPQjYhv8

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What do we mean by Social Media?

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What is Twitter?

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A microblogging

service, that allows millions of users to answer the same question: “What are you doing right now?”

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Used to:–

Keep up with friends

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Organise social life

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Share interesting articles and web links

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Network with colleagues

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Each update (or tweet) is no more than 140 characters long and can be to everyone, to a single user (@) or sent privately as a direct message.

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Why does this all matter?

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Two reasons:

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Employer brand and reputation–

Valuable new recruitment channels

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Both of which are integral to

Attraction, Engagement and Recruitment

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Not monitoring what’s going on, leaves you vulnerable.

£1.75bOnline Ad Spend(Overtaken TV!)

62.6%Search Engine Marketing

25.7%Recruitment (Biggest Sector!)

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“A brand is what people say about you behind your back...”-

Jeff Bezos, Amazon

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First impressions count…

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Online reputation

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Keeping up with the conversation and buzz about your brand is vital

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If you don’t take part, you don’t know what’s being said about you...

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Your responses become part of the wider conversation

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If employees are making negative comments, then what are the underlying issues?

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What might you be missing?

“Every Day I Work At --------, I Die A Little Inside...”“I used to work at ---------

and now I have a life”

“Oh my god, they let absolutely any thick *!*£* in”“I hate my Team Leader -

so ------

-----

if u ever get to read

this -

I HATE U!”“I’m starting work here next week, I’m really worried now...”

“I love my job, the people here are so nice!”

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Reputation management tools

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There are no short cuts…content is king

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Add value and accentuate the positive…

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Always have an escape plan…

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Rules to live by...

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Be honest and transparent•

Encourage your staff to engage appropriately

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Work on an Acceptable Use Policy•

Listen and learn ... then respond

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Engage with the issues causing any negative responses•

Celebrate the positive responses

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Asda

ResponseVideo: http://www.youtube.com/watch?v=A5zs5fUhspE

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Social Recruiting

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New improved YOU! ™

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The evolution of the “personal brand”•

What you say, do, write and share online is all linked back to you

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No longer have to rely on colleagues and managers to help you build your network and career

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Search Engine Marketing

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Even the candidates are doing it…

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The CV is dead...long live the CV

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LinkedIn = The “Professional Facebook”•

Sites like LinkedIn, give candidates an instant portable CV for easy distribution.

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Some employers are already allowing candidates to enter their LinkedIn URL instead of uploading a CV.

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They topped 1 million UK users last year and are showing consistent growth

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Now offer both social and display advertising

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Twitter / Job Aggregation

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Some practical homework...

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Make sure your careers site and candidate experience is up to scratch

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Set up some buzz monitoring (it’s free!)•

Let others share your content

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Set up some analytics if you haven’t already•

Check the keywords people are using against what your offering

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Thanks! Any questions?