Date post: | 08-May-2015 |
Category: |
Recruiting & HR |
Upload: | linkedin-italia |
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Francesco Costanzo Customer Success Organisation Consultant
Talent Branding and Followers
#ConnectInItalia
Agenda
Employer and Talent Branding
Followers ecosystem: why is it important?
How to attract and engage your followers on LinkedIn:
a talk with Barilla & Telecom Italia
Q&A
Is your company considered a great place to work?
Employer brand is vital to improving recruiting outcomes
Every company, regardless of industry, location, and size can harness the power of a strong employer brand
Social Media is leveling the playing field like never before and in many ways
Employer Branding
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
Employer Branding
Your employer brand is the messaging you
pushed to the marketplace and
periodically refreshed.
VS
Your talent brand is the highly social, totally public
version of your employer brand that incorporates
what talent thinks, feels, and shares about yourcompany as a place to
work.
From Employer to Talent Branding
Identity
A Quality Promise
A Decision Making Short-Cut
Brand is Talent
From Employer to Talent Branding
BrandBrand
Jobs
Traditional
Developing
Foundational
Strategic
Reactive, over-reliant on agencies
Engage with strong pipeline of leads and
‘silver medalists’
Team-wide pipelining with engaged talent
communities
Build internal capabilities to focus on passive talent
Post-and-prayTargeted engagement
to attract highly qualified candidates
Talent segmentation and prioritization
Jobs on niche boards and social platforms
Defined employer brand strategy
Influential talent brand engaging employees and
candidates
Understanding of employee
value proposition
Established metrics and benchmarks
Data driven decision making
Sourcing
Talent Acquisition is merely perceived as a Staff
function
Strong collaboration with Marketing, PR,
Communications
Strategic business advisor to Senior level Executives
Engage HR counterparts and Hiring Managers
Partnership
A strategic approach to Talent Branding
Our pillars for your Talent Branding on LinkedIn
Engage with yourFollowers
Express and communicateyour identity
Make your employeesspeak about you
It’s good to have something to say,but who’s listening?
Followers ecosystem: why is it important?
Followers ecosystem: why is it important?
Followers on mobile
43% of LinkedIn traffic comes from mobile devices. Followers can be marketed to wherever they are.
78%More likely to accept
Recruiter InMail
6xMore likely to view
LinkedIn Career Page Updates
Did you know that?
79%Of members are interested
in job updates from companies they follow
Key Messages
You’ll boost retention. Reduce employee turnover by up to 40%
You’ll spend less on hiring. Lower your cost per hire by 50%
You’ll shorten the time to hire, by contacting people that are already followers of your company
You’ll influence the conversation with candidates. If you don’t, others will
Best Practices sharing
Francesca LanzaraRelationship ManagerItaly
Federico AscariBrand Development Projects
Victoria AntolinRecruiting, Talent and Career Management
Telecom Italia on social
1%Engagement Rate
+174
Followers
95Social actions
Sponsored Updates
Barilla Group on LinkedIn
120%
YoY Followers growth
100 ͂Followers daily
growth
20Jobs posted every
month
Barilla Group communication
+1.700
Employees on LinkedIn
+186kPeople Reached
+4.300
Followers
1.78%
Click through rate
+11.000
Clicks
+12.000
Followers
Francesco CostanzoHuman Resources presso Barilla Group
Barilla Group communication
Milano, 28 maggio 2014 #ConnectInItalia