Writing for Marketing and Advertising

Ad Campaign

Instructor: Mr. Arnold Zelonka

By Lisandra Maioli May 8, 2014

Talenthouse.com is an online global platform focused on the artistic community:

What is Talenthouse?

§  Art §  Design §  Fashion §  Photography §  Music §  Film

Global Brands Established artists

Industry professionals

Young Artists Aspiring artists Content creators

Who are the Talenthouse target?

Clients Community

Creative Invites

Talenthouse “Creative Invites” are life-changing opportunities hosted by brands or established artists. Talenthouse members have seen their films screened at Sundance, their fashion designs worn by major celebrities, their artwork shown in exhibitions and their music officially released and performed live.  

“We understand the challenges of breaking into the Creative Industries. Talenthouse exists to empower artists and give them opportunities to make money from making art.” Amos Pizzey, Talenthouse Founder

What are the Creative Invites?

Create a music video for Avicii (burn)

Winner: Pavel Kim, filmmaker from Russia

Creative Invite

Design for deadmau5

Winner: Lance Thackeray, designer from Great Britain (UK)

Creative Invite

Create a superhero character for the Stan Lee Foundation

Winner: Thomas Leopold, Comics Designer from Germany

Creative Invite

Perform live with legendary guitarist Orianthi

Winner: Arthur Rezende, drummer from Brazil

Creative Invite

Design a playsuit for Jessie J (vitaminwaters)

Winner: Zuri Herrera, fashion designer from Mexico

Creative Invite

Before/After

Zuri Herrera, fashion designer

Successful Stories

Zuri Herrera, Jessie J’s fashion designer

Pavel Kim, filmmaker Pave Kim, Avicii’s filmmaker

Arthur Rezende, drummer

Arthur Rezende, orianthi’s drummer

Creative Invites

The Hero’s Journey

Storytelling

Idea #1 (Print) Fairytale: §  Cinderella: aspiring artists trying to get visibility and have a chance §  Fairy Godmother: Talenthouse helping their dreams coming true Idea #2 (Online) Comics: Artistic storytelling format

Winner’s stories

Storytelling

“Taking Your Art to the

Next Level”

Tagline

Design a playsuit for Jessie J

Before: : Zuri Herrera, fashion designer from Mexico After: Zuri Herrera, Jessie J’s fashion designer

Creative Invite

Print Ad Campaign

Storytelling - Farytale

Frame 1 Frame 2 Frame 3

Square banner 300x250

Online Ad Campaign

Storytelling - Comics

Frame 1

Frame 2

Frame 3

Super banner 468x60 Online Ad Campaign

Storytelling - Comics

Skyscraper banner

160x600

Online Ad Campaign

Storytelling - Comics

Taking your art to the next level