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www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email protected] Twitter: @lindegaard Open Innovation / Social Media Hey! Free books on 15inno.com!
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www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Open Innovation / Social Media
Hey! Free books on 15inno.com!
Social media is about connecting the dots
Innovation is about connecting the dots
We have no choice!
Develop the right conditions and framework
Be competitively unpredictable
Change how we innovate
“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”
- Making Open Innovation Work, 2011
Credit: OVO Innovation
Directive, invitational Directive, participative
Suggestive, invitational Suggestive, participative
Instructions
Invitations
Directed
None
Relatively few “Everyone”
Supplier Summits, Entrepreneur Days
Partnerships, alliances, consortia, networks
TINE PHARMASTOKKE STATOIL
Cycle time, money, IPR and conservatism
Hit the window - organize for fast pace, fast change
Support, facilitate business units (educate up/down)
Experiment, iterate – and learn from failure
Become better communicators (all stakeholders)
No networking culture, no innovation culture!
Purpose, training and time
Committed executives and high-level managers
T (Top Down): Get the executives onboard
B (Bottom Up): Get employees engaged, involved
X (Across): Middle managers is biggest challenge
O (Outside): Bring in external input, resources
People, first, processes next, then ideas
Where are the personal goals, the BHAGs?
Individuals really make the difference
Stakeholder management and early wins are key
1) Innovation leaders and 2) intrapreneurs
Holistic view: Go beyond products, technology
Networker, communicator, intrapreneur, influencer
Adaptive, tolerance for uncertainty, optimist
“Hiring T-shaped people is more complex than hiring I-shaped people. The more complex your requirements are for people, the more contact you need with these people before you hire them.” Tim Brown, IDEO
“When someone tries to innovate within a traditional organization, few will understand what he/she is doing, but everybody will understand who is a trouble-maker.
After the innovation has been embraced by the organization, few will remember who started it, but everybody will remember who was a trouble-maker.
This is the dilemma encountered by many intrapreneurs - they risk punishment for success.”
Credit: David Nordfors
A career path for troublemakers?
Internet and social media are key drivers for oSocial Media: A Game Changer for Innovation
Crowdsourcing, communities, Twitter and LinkedIn
Social media can also work for BtB companies!
…tools, services and platforms that drive virtual interaction and involvement for innovation efforts
Promote corporate innovation capabilities
Get market and competitor insights
Generate more ideas, faster
Identify and interact with innovation partners
www.hootsuite.com
Who are the future innovation winners?
Physical and virtual interaction goes hand-in-hand
Fast, simple, mobile – Innovation App Consortium?
Make ecosystem visible and connect partners
What’s in it for me?
Purpose is not defined
Too many digital visitors; few residents
No proven first-mover effect, more Qs than As
Management = What’s in it for them?
Lack of time leads to Catch 22
Facilitators must educate – up as well as down
Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate
Direction, training, time – and courage to leave comfort zone, experiment, be visionary!
Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Hey! Free books on 15inno.com!
