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Talking points for THE EDGY VEG - Robert Rose · Talking points for THE EDGY VEG The Edgy Veg is a...

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Martine Quibell, Publicity Manager, Robert Rose Inc. www.robertrose.ca 120 Eglinton Avenue East, Suite 800, Toronto, ON M4P 1E2 416-322-6552 x 3133 / [email protected] Talking points for THE EDGY VEG The Edgy Veg is a delicious vegan movement that caters to the forward-thinking meal- creators of an often-boring veg community Candice Hutchings, the culinary mastermind and vegan for 8 years, and James Aita, a carnivore and tough food-critic on his journey to veganism, are a foodie powerhouse match made in heaven The Edgy Veg cookbook is a collection of recipes and techniques Candice created for James on his journey to becoming vegan Instead of salads and smoothies, Candice chose to re-purpose familiar family favorites, decadent desserts, trendy dishes, and fast food favorites next to witty and sarcastic commentary, and laugh out loud dad jokes This library of recipes and food hacks serve as an inspiration for a new generation of vegan food artists Every recipe can be enjoyed by vegans, vegetarians and omnivores alike–they’re Carnivore Approved! Did you know that vegan food can taste just as great it’s non-vegan counterpart The first vegan cookbook co-authored by a non-vegan! This book contains comfort foods like pizza and burgers, but also high-end culinary favourites like a veganized steak & béarnaise, pastas and even a vegan recipe for lox This book is perfect for vegan women who want to fool their non-veg husbands and boyfriends (shhh! we won’t tell if you won’t!) The book was written in less than 3 months – you read that rightthree months! Every recipe is taste tested by a “carnivore” (omnivore) to ensure that the vegan version taste just as delicious and meaty as the traditional This book is filled with over 100 incredible vegan dishes that you actually want to eat Edgy Veg feels it’s important to make vegan food accessible, relatable and approachable KEY MESSAGES ü The Edgy Veg is a vegan cookbook made for vegans AND meat eaters ü Every recipe is taste tested by a “carnivore” (omnivore) to ensure that the vegan version taste just as delicious and meaty as the traditional ü Filled with over 100 vegan dishes that you want to eat ü The book is not only a cookbook, but also contains hilarious lifestyle tips, personal anecdotes and is very funny! As most college students, Candice paid for her education serving and bartending. She noticed pretty early on that she loved watching the chefs create menu items and spent a lot of time in back of house when she should have been serving in the front. Shortly after starting the Edgy Veg blog, Candice was eager to further her food education. She spent many years deeply involved in the health, raw food and vegan space in Toronto, including managing a raw food restaurant and juice cleansing company. To request an excerpt and arrange an author interview, please contact:
Transcript
Page 1: Talking points for THE EDGY VEG - Robert Rose · Talking points for THE EDGY VEG The Edgy Veg is a delicious vegan movement that caters to the forward-thinking meal-creators of an

Martine Quibell, Publicity Manager, Robert Rose Inc. www.robertrose.ca 120 Eglinton Avenue East, Suite 800, Toronto, ON M4P 1E2

416-322-6552 x 3133 / [email protected]

Talking points for THE EDGY VEG

The Edgy Veg is a delicious vegan movement that caters to the forward-thinking meal-creators of an often-boring veg community

Candice Hutchings, the culinary mastermind and vegan for 8 years, and James Aita, a carnivore and tough food-critic on his journey to veganism, are a foodie powerhouse match made in heaven

The Edgy Veg cookbook is a collection of recipes and techniques Candice created for James on his journey to becoming vegan

Instead of salads and smoothies, Candice chose to re-purpose familiar family favorites, decadent desserts, trendy dishes, and fast food favorites next to witty and sarcastic commentary, and laugh out loud dad jokes

This library of recipes and food hacks serve as an inspiration for a new generation of vegan food artists

Every recipe can be enjoyed by vegans, vegetarians and omnivores alike–they’re Carnivore Approved!

Did you know that vegan food can taste just as great it’s non-vegan counterpart The first vegan cookbook co-authored by a non-vegan! This book contains comfort foods like pizza and burgers, but also high-end culinary

favourites like a veganized steak & béarnaise, pastas and even a vegan recipe for lox This book is perfect for vegan women who want to fool their non-veg husbands and

boyfriends (shhh! we won’t tell if you won’t!) The book was written in less than 3 months – you read that right…three months! Every recipe is taste tested by a “carnivore” (omnivore) to ensure that the vegan version

taste just as delicious and meaty as the traditional This book is filled with over 100 incredible vegan dishes that you actually want to eat Edgy Veg feels it’s important to make vegan food accessible, relatable and approachable

KEY MESSAGES

ü The Edgy Veg is a vegan cookbook made for vegans AND meat eaters ü Every recipe is taste tested by a “carnivore” (omnivore) to ensure that the vegan version

taste just as delicious and meaty as the traditional ü Filled with over 100 vegan dishes that you want to eat ü The book is not only a cookbook, but also contains hilarious lifestyle tips, personal

anecdotes and is very funny! As most college students, Candice paid for her education serving and bartending. She noticed pretty early on that she loved watching the chefs create menu items and spent a lot of time in back of house when she should have been serving in the front. Shortly after starting the Edgy Veg blog, Candice was eager to further her food education. She spent many years deeply involved in the health, raw food and vegan space in Toronto, including managing a raw food restaurant and juice cleansing company.

Torequestanexcerptandarrangeanauthorinterview,pleasecontact:

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