Talks

Briggitte Sauvage“DESIGN DREAMING, the genuine sense of design”Each step in the evolution of the design discipline has had its own number of misunderstandings and unavoidable collateral damages. Now, in the era of Design Thinking, on the shift to Design Doing, is there some missing link we should worry about? Have we been overlooking some crucial aspect? Are we missing the point about the genuine sense of Design?

Gorka Espiau "Hiriko Driving Mobility, the future generation of Basque Social Innovation".Originally conceptualized by the Media Lab at the Massachussets Institute of Technology, Hiriko Driving Mobility is Today a Basque enterprise aiming to reinvent the concept of mobility in urban context. Hiriko has been uniquely designed by Basque and US companies from new perspectives of architecture, energy, ecology, city planning and urban design, enabling a true paradigm shift in the way we address mobility. This new social enterprise reinvents the car as an object, and redefines the user's relationship to metropolitan use patterns. The Hiriko vehicle is designed to be used in shared-use rental vehicle systems, otherwise known as “Mobility-on-Demand” (MoD) systems.

Oskar Bell“Designing beyond an architectural restoration. Santa Maria Cathedral of Vitoria-Gasteiz”.Cultural Heritage Conservation has become in a complex task due to not only the accurate work of restoration and researching itself, but also, due to requirement of sharing the whole process. An historic building in a very bad degree of conservation should be an opportunity to discover our past, to ensure our present cultural activity and to prepare the future generations to take care of the Heritage. Thus, it is not a work for one or two persons, on the contrary different points of view from different disciplines must draft and manage the plan in order to succeed. Our mind and the initial plan have to be constantly opened during the process. Instead of time, the building, which is different and unique each time, and its users are the most important subjects. That is what has been developing during the last 20 years of works at Santa Maria Cathedral of Vitoria, lets see the keys of the the process beyond an architectural restoration.

Héctor Martín“Think Inside the Box: Unlocking the possibilities of your gadgets”It's 2011, and gadgets are all around us: at work, at home, in our pockets, doing what they are supposed to do to make our lives easier. But what if we could make them do more? Learn how you too can break outside the bounds of your devices and delve into a world of experimentation and possibilitie.

Alberto Prado

"Is there a universal design in technology?"The quest for a superior global design, one that brings instant meaning to technology and eases barriers of adoption regardless of cultural background, has been at the centre of strategic shifts, large (and in many cases wasted) investments and ultimately a decisive factor in splitting fortunes between winners and losers in the technology battlefield. Starting off with the handset industry and finishing with a view and outlook on the more generic space of consumer products, this presentation takes us in the journey from the dominance of hardware design, via the revolution of software, all the way to the emergence of experience-centric proposition design as the darwinistic thread in the pursuit of the holy grail.