Digital Leaders: innovationMax AlexanderExecutive Director, Innovation

Where do good ideas come from?

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http://www.youtube.com/watch?v=NugRZGDbPFU

Big innovation is right on the edge of ridiculous ideas

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Disgruntled Customers

RogueEmployees

Off the GridCompetitors

• Incremental innovation will always be important but it’s the step out ideas that make the difference, we can’t do many so getting it right or failing early is critical

• Take your time, ask the right question

• Experiment

• Roll the dice

• We are not an R&D house but we have to use our engineers to innovate around technical solutions to our product needs

• We have to plan for it being difficult

• We stay away from losers until its launched

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Innovation at TalkTalk: some principles

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• Scale of the opportunity or risk – how many customers, economics – data please.

• Is it on strategy? If its not is it the idea or the strategy that needs to change?

• Is there a mantra? – 5 words – ‘we democratise new services’

• When do we need it done by?

• Can we do it differently? – if all we can come up with is a me2 the size of the opportunity / threat needs to be huge

• Is this something we shouldn’t do? What do we need to understand?

• Can we do it quickly? – does it need to be perfect at launch or can we ship and iterate? (need to be perfect is a bad thing)

• Can we cut our losses / can we change tack?

• How much do people care about it – sense of energy?

• Is it a platform for further growth and development?

Innovation at TalkTalk: how do we assess the ideas?

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