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TAMEER CEMENT
Presented By:
SEVERANCE
Ateeq
UmarSheraz
Tanveer
Faizan
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Introduction
Industry outlook and trend analysis.
History of Cement Industry
The cement demand grew19 percent and 13percent during FY05 and FY06 respectively
Current Scenario of Cement Industry
Growth of31percent to 17.53million tonesas against 13.5million tones soldlast year
Contributing Rs 30 billion to the national
economy in the form of taxes
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Introduction
Future Out look
Rising trend isexpected to beshort-lived due tohigher interest ratesand inflationary
The targets forexports for 2009and 2010 are set tobe 9.99 million
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Marketing Plan
Market Shares
0%
5%
10%
15%
20%
25%
30%
35%
Facto
Cement
Askari
cement
Fauji
Cement
Attock
Cement
Others
Series1
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Marketing Plan
Market Shares
0%
5%
10%
15%
20%
25%
30%
35%
Facto
Cement
Askari
cement
Fauji
Cement
Attock
Cement
Others
Series1
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Marketing Plan :
Tameer Cement Corporate Customer
Tameer Cement Whole Sellers Retailers
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Cost Analysis
Economic Analysis of CostsTotal Cost (TC): Represents the lowest total dollarexpense needed to produce each level of output q. TCrises as q
rises.
Fixed Cost (FC): Represents the total dollar expensethat is paid out even when no output is produced. Fixed Cost isunaffected by any variation in the quantity of output.
Variable Cost (VC): Represents expenses that varywith the level of output such as raw materials, wages, fuel etcand all costs that are not fixed.
TC = FC + VC
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Fixed cost
0
20004000
6000
800010000
12000
14000
1600018000
0 5 10 15
Fixed cost
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Variable cost
0
10000
20000
30000
40000
50000
60000
1 4 7 10 13 16 19
Variable cost
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Total cost
0
10000
20000
3000040000
50000
60000
70000
1 4 7 10 13 16 19
Total cost
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0
10000
20000
30000
40000
50000
60000
70000
1 4 7 10 13 16 19
Fixed cost
Variable costTotal cost
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0
5000
10000
15000
20000
1 3 5 7 9 11 13 15 17 19
Maginalcost/unit
Average
cost/unit
infinity
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Income Statement
Measures the flow into and out of the firm atthe end of the accounting year.
Net income (or profit) = total revenue totalexpenses
On the next page we have attached the
assumed income statement which willreflect the sales, revenues and profits orlosses
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Balance Sheet
Balance sheet:
Balance sheet measures the stocks ofassets and liabilities at the end of theaccounting year
Net worth = assets liabilities
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Conclusion
As we have gone through a product launch, we
discussed the cost plans, industry outlook,future outlook, and then added the balance
sheet and income statement. Scope of
cement industry in Pakistan is quite broadwhich means economically somebody caninitiate it which we discussed
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