effectivemarketing

Tandem Marketing is a full service marketing consultancy committed to delivering effective marketing campaigns that connect with consumers and drives sales.

We’ve worked in some of the best London Agencies including Leo Burnett and Carlson Marketing, on well-known brands such as; Coca-Cola, Budweiser, Britvic Soft Drinks, Film 4, Jack Daniels and Agent Provocateur.

Big brand, small brand or start up company we apply the same experience, thinking and commitment to delivering tangible ROI.

Combining creativity and strong strategic thinking Tandem Marketing consistently delivers campaigns which inspire consumers to ‘connect and act’, creating a positive impact on our clients’ profitability.

What We Do

• StrategicMarketingPlanning

• BrandDevelopment

• DigitalMarketing

• TradeMarketing

• EventManagement

• OnandofflinePR

• Design

Dorset Seafood Festival• TheDorsetSeafoodFestivalisabeaconeventinDorset’ssocial

calendar,attracting40,000visitorsannually.TakingplaceonWeymouth’shistoricharbourtheeventisavibrantcelebrationoftheseaandallitsbounty.

• TandemMarketingisactingPRConsultantforthefestival,deliveringnationalandregionalmediacoverage.

• TandemMarketingisalsoresponsibleforsecuringthecelebritychefline-upfortheDorsetSeafoodFestivalincluding;MarkHix,MatFollas,JohnWrightandGilesThompson.

• DevelopingyoungcheftalentisanareaofrealinteresttoTandemMarketingandweorganisetheDorsetYoungSeafoodFestivalMasterchefcompetitionwherewemotivateandinspirelocalyoungtalenttopitchforthetitle.

• SocialMediaisapopularmarketingtoolforfoodiesandTandemMarketingisresponsibleforcreating,managingandexecutingtheDorsetSeafoodFestivalTwittercampaign,attractingnearly700followersin4months.

• TandemMarketingistheproduceroftheDorsetSeafoodFestival2009&2010videos.

PRESS: DeliciousMagazine,Livingetc.,CountryLiving,BBCGoodFood,Food&Travel,ForkMagazine,TheBigIssue,DorsetMagazine,DorsetEcho,BlackmoreVale,TheViewFromWeymouth.

RADIO: WessexFM,BBCSolent,6Music,BBCRadio2.

TV: BBCSpotlight.

ChEf mARk hIx

PhOTO by JASON LOWE

fUSE’S ‘I SCREAm VAN’ AT ThE b-SIDE fESTIVAL 2010

PhOTO by PETE mILSON

The Phoenix Bakery• ThePhoenixBakeryisanartisanopen-bakeryinWeymouth.

ThebusinessisthebrainchildofMasterBakerAidanChapmanwhobakeshand-madeorganicbreads,pastries,cakesandsavouriesdaily.ThePhoenixBakerySchoolandApprenticeDaysofferthosewhowanttoimprovetheirbreadmakingskillsthechancetodoso.

• TandemMarketingactsasthePRagencyforThePhoenixBakeryandisresponsibleforsecuringnationalandlocalpresscoverage.

• TandemMarketinghasalsodesignedshopfrontsignageandproducedaPhoenixBakerypodcast.

• SocialMediaMarketingispopularwiththefoodiecommunityandTandemMarketingwasresponsiblefortheThePhoenixBakerySocialMediaMarketingstrategy.

mASTER bAkER AIDAN ChAPmAN

PhOTO by PETE mILLSON

PRESS: CountryLiving,DorsetMagazine,TheBlackmoreVale.

B-side MultiMedia Arts Festival • TheB-sideMulti-MediaArtsFestivalisabi-annualeventcelebrating

contemporaryartsandshowcasingnationallyandinternationallyacclaimedcontemporaryartist’swork.

• Thefestivalincludescommissionsinsound,installation,visualart,photographyandliveartexhibitedinunusuallocationsacrossWeymouth&PortlandandwasawardedtheOlympic‘Inspire’mark.

• TandemMarketingwasappointedasthePRagencytogeneratenational,regionalandlocalawarenessforthefestivalusingarangeofmediaplatforms.

• SocialMediawasanimportantaspectofthecampaignandTandemMarketingwasoneofthemaincontributorstotheb-sidefestivalTwitterandFacebookstrategyandcampaign.

PRESS: DorsetEcho,TheBlackmoreVale,TheMarshwoodVale,TheBigIssue,TheGuardianGuide,TheViewFromWeymouth.

Radio: BBCSolent,WessexFM

Total media reach: 1,350,682

PhOTO by PETE mILLSON

B+B Weymouth• B+BWeymouthisa4starboutiquehotelstylebed&breakfast

locatedontheseafrontinWeymouth.Itiscontemporaryindesignandoffersup-marketaccommodationataffordableprices.

•TandemMarketingisthesalesandmarketingagencyforB+BWeymouthcreatingcampaignsthatdrivecorporateandleisurebookings.

•Wedevelopdestinationpackageswhichinclude:

-demonstrationsbycelebritychefs

-tripswithlocalactivityproviders

-mealsatlocalrestaurants

-well-beingdayswithnutritionalexperts

-corporateawaydayswithtrainingservices

Local RestaurantsTandemMarketingworkswithanumberoflocalrestaurantstopromotethehighstandardofcuisineavailableinthecountyofDorset.

WecreatePRcampaignsinlocalandnationalpress,organisespecialevents,engineerradiopromotionsanddevelopSocialMediaMarketingstrategies.

mallams, Weymouth

• TandemMarketingdevelopedaPRcampaigntopromotethe20thAnniversaryofMallamsrestaurant,including:

-WessexFMradiopromotiontowinadinnerpartyathomecookedbyMallams’owner,SteveGosson.

-DorsetMagazinereadereventfeaturinglocalDorsetfoodproducersAidanChapmanfromThePhoenixBakery,AndyFootfromGenesisFarmersandChococochocolates.

The Crab house Cafe, ferrybridge

• TandemMarketinghasdevelopedtherestaurant’sSocialMediaMarketingstrategy.

The Olive Tree, bridport

• TandemMarketingisactingPRagencyforTheOliveTreepromotingtherestaurant’sannualcrabandlobsterfestival.

• TandemMarketinghasdevelopedtherestaurant’sSocialMediaMarketingstrategy.

PhOTO by ANDy WhALE

PRESS: TheSaturdayIndependent–FoodMagazine,Food&TravelMagazine,CountryLiving.

Team DorsetThe2012OlympicandParalympicGamesarea‘once-in-a-lifetime’opportunitytoboostimprovementandchange.TeamDorsetisanorganisationchargedwithensuringthatthereisalastinglegacyforthecountyofDorsetasaresultofthe2012OlympicGames.

TandemMarketing,inconjunctionwithRevoltingArt+Designcreatedaseriesof12podcastswhichcapturedinterviewswithkeyindividualsfromthecommunityaboutthe2012Games.

Thesepodcastsweremadeavailablethroughi-TunesandtheTeamDorsetwebsiteandfeaturedrepresentativesfromWeymouthCollege,SunseekerInternational,EldridgePope,DorsetVolunteerServicesandQueenElizabethSchool,Wimbourne.

Creativity Works: Dorset• CreativityWorks:DorsetwasaFREEcreativeseminarorganisedfor

creativeandnon-creativecompaniesinDorsettobetterunderstandthecommercialimportanceofcreativeexcellence.TandemMarketing,RevoltingArt+DesignandCreativeDorsetworkedincollaborationtodeliverthisevent.

• TandemMarketingwasresponsiblefordevelopingandexecutingthePRcampaignforCreativityWorks:Dorset,securingcoverageinregionalpressandradio.

• Securingandcoordinatinghighprofileindustryspeakersfromtheindustryfortheeventwasalsopartofourremit.WesuccessfullyattractedtheformerCreativeDirectorofSaatchi&SaatchiandRozHouchinfromPulseFilmsinLondon,TVadproductioncompanyforT-MobileandNike.

• SocialMediaMarketingwasanimportantstrandtothemarketingcampaignandeffectiveinattractingdelegatesfromoutsidetheimmediatearea.TandemMarketingwasresponsiblefordevelopingandimplementingtheSocialMediaMarketingstrategiesfortheevent.

ExECUTIVE PRODUCER, PULSE fILmS ROS hOUChIN

PhOTO by ANDy WhALE

LISA WORThINgTON INTERVIEWS JEREmy POPE

PhOTO by ANDy WhALE

PRESS: DorsetEcho,ViewFrom

RADIO: WessexFM

Icarus Yacht Charter• IcarusYachtCharterprovidesluxuryyachtcharterintheIonianSea.

ThefleetincludesabeautifulJeanneau54DSyachtwhichsleepspassengersin4doubleensuite,airconditionedcabins.

• TandemMarketingactsasthePRagencyforIcarusYachtCharter,responsibleforsecuringnationalpresscoveragewithinselectedandrelevantpress.

• WearealsoresponsiblefortheIcarusSocialMediaMarketingstrategyincludingTwitterandFacebook.

PRESS: TheTimes,TheSundayTimes,TheTimesWebsite,TimesPlusmemberwebsite.

Working for

the IB

Here at the IB we are

all part of the cycle of learning,

developing and growing.

This is a direct result of our

commitment to providing high,

quality education for a better world.

Education does not stop with our

students, it continues across the IB

through our commitment to the

development of our staff.

See the ‘On the Move’ blog for details of the IB’s employer branding.

Collaboration“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed”

CHARLESDARWIN

Tandem marketing strongly believes in collaboration and works with a range of businesses to deliver cohesive marketing campaigns and educational programmes.

Enterprise & SkillsEnterprise&SkillsisaDorset-basedcompanywhichdevelopsbusinessorientatededucationalprogrammesforschools.TandemMarketingsharesthecompany’spassionforinspiringthenextgenerationaboutbusinessandworkswithEnterprise&SkillsdeliveringmarketingrelatedprogrammestoBusinessStudiesstudents.

International BaccalaureateTheInternationalBaccalaureateoffershighqualityprogrammesofinternationaleducationtoaworldwidecommunityofschools.Therearemorethan833,000IBstudentsat2,987schoolsin139countries.

AfterwinningathreeagencypitchagainstEuropeanagenciesTandemMarketing,inconjunctionwithRevoltingArt+Design,createdtheInternationalBaccalaureateemployerbrandingcampaigntopositionthefoundationasthepreferredemployerwithinthefieldofinternationaleducation.

TandemMarketingalsoworkswiththeInternationalBaccalaureatetodeveloptaglinesandcreativecopyforitsonlineshopandrecruitmentpages.

Seven Springs StudiosUnit 12 Herringston Barn

Dorchester Dorset DT2 9PU (UK)

www.tandem-marketing.co.uk01305 756 584

lisa@tandem-marketing.co.uk twitter@lisatandem

DeSigneD By revolTing arT + DeSign www.wearerevolTing.co.UK

effectivemarketing