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7/26/2019 Tanya Space Portfolio.pdf
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[email protected] 585.200.1150
TANYA SPACEDES IGN PORTFOL IO
7/26/2019 Tanya Space Portfolio.pdf
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For over 20 years I have used strategic design to help my clients communicate moreeffectively to their desired audience. My aim is to create a positive impact on thereader and I always approach design with the end user in mind, while never losingsight of my clients design and brand goals.
I have worked with a range of clients to solve their communication challenges, makingcomplex information easier to navigate and conveying emotionally challenging
topics in a sensitive and respectful manner. I give particular thought to how imagerystrengthens a message and brings additional layers of communication to each story.
As a designer I am not ego driven. My goal is to get the best solution for thechallenge in front of me. I have incredible attention to detail. By approachingeverything as a wholistic communication I bring value beyond just the design solution.
Thank you for taking the time to review my work. If you do not see what yourelooking for please reach out. I am happy to provide additional samples and answerany questions you may have.
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Financial Review
ReimbursementfromGovernmentAgencies(feesfor service) 98%
UnitedWay 1%
Other Revenue 2%
ReimbursementfromGovernmentAgencies(feesfor service) 53%
UnitedWay 1%
Other Revenue 46%
ReimbursementfromGovernmentAgencies
(feesfor service) 99%Other Revenue 1%
Services89%
ManagementandGeneral 11%
Services89%
ManagementandGeneral 11%
Services90%
ManagementandGeneral 10%
HILLSIDE
CHILDREN'SCENTER
HILLSIDE
WORK-SCHOLARSHIP
CONNECTION
SNELLFARM
CHILDRENSCENTER
SummarizedConsolidatedBalance Sheet(atJune 30) 2014
Cash andInvestments $4,606,985
AccountsReceivable 18,453,803
Property 64,735,161
Other $10,588,282
Total Asset s $98,384,231
Liabilities $79,892,854
NetAssets 18,491,377
Total LiabilitiesandAssets $98,384 ,231
SummarizedConsolidatedBalance Sheet(atJune 30) 2014
C ash and Inv est me nt s $40 0
AccountsReceivable 1,952,364
Other 10,912,612
Total Asset s $12,865,376
Liabilities $808,601
Net Assets 12,056,775
Total LiabilitiesandAssets $12,865,376
SummarizedConsolidatedBalance Sheet(atJune 30) 2014
C as h an dI nv es tm en ts $ 50 ,3 10
AccountsReceivable 651,535
Property 3,262,695
Other 86,893
Total Asset s $4,051,433
Liabilities $3,580,725
Net Assets 470,708
T ot a l L i ab i li t i es a n d As s et s $ 4 ,0 5 1, 4 33
Operating Report (for the year endedJune 30)
O PERATI NG R EVE NUE S 2 01 4
ReimbursementfromGovernmentAgencies(feesfor service) $108,945,173
UnitedWay 589,955
Other Revenue 1,986,000
Total Operating R evenues $111,521,128
OPERATING EXPENSES
Services $100,258,232
ManagementandGeneral 12,054,036
Total Operating E xpenses $112,312,268
Operating Report (for the year endedJune 30)
O PERATI NG R EVE NUE S 2 01 4
ReimbursementfromGovernmentAgencies(feesfor service) $7,423,113
UnitedWay 64,059
Other Revenue 6,522,777
Total Operating R evenues $14 ,009,94 9
OPERATING EXPENSES
Services $11,688,370
ManagementandGeneral 1,501,096
T ot a l O p e ra t in g E x pe n se s $ 1 3, 1 89 , 46 6
Operating Report (for the year endedJune 30)
O PERATI NG R EVE NUE S 2 01 4
ReimbursementfromGovernmentAgencies(feesfor service) $4,114,855
Other Revenue 25,079
T ot a l O p er a ti n g R ev e nu e s $ 4 ,1 3 9, 9 34
O PERATI NG EX PENS ES 2 01 4
Services $3,768,578
ManagementandGeneral 432,381
T ot a l O p er a ti n g E xp e ns e s $ 4, 2 00 , 95 9
Operating Report(for the year endedJune 30)
OPERATING REVENUES 2013 2014
ReimbursementfromGovernmentAgencies(feesfor service) $121,182,138 $120,483,131
United Way 1,331,040 1,027,369
P ub li c S up po rt 8 ,6 41 ,74 1 8 ,4 90 ,9 95
Other Revenue 3,437,753 2,801,912
Total Operating R evenues $134,592,672 $132,803,4 07
OPERATING EXPENSES
S er vi ce s $ 11 6, 29 6, 26 7 $ 11 6, 17 7, 54 0
ManagementandGeneral 14,482,698 15,226,129
T ot a l O pe r at i ng E x pe n se s $ 13 0 ,7 78 , 96 5 $ 1 31 , 40 3, 6 69
SummarizedConsolidatedBalance Sheet (atJune 30) 2013 2014
C a sh a n d In ve s tm e nt s $ 28 , 88 0 ,7 0 0 $ 3 3, 8 75 ,9 5 7
AccountsR eceivable 22,722,360 21,701,245
Property 74,118,918 72,294,407
Other 5,363,402 5,588,151
T ot al A ss et s $ 13 1, 08 5, 38 0 $ 1 33 ,4 59 ,7 60
L ia bi li ti es $ 92 ,2 34 ,5 55 $ 8 4, 89 9, 52 0
Ne tAsse ts 38 ,8 50,8 25 48 ,56 0, 240
Total LiabilitiesandAssets $131,085,380 $133,4 59,760
Operating Report (for the year endedJune 30)
O PERATI NG R EV ENUE S 2 01 4
Pu bl ic Sup por t $ 8,8 82, 58 4
InvestmentGains(losses) 3,122,993
Total Income $12,005,577
OPERATING EXPENSES
Fundraising Expense $968,196
ManagementandGeneral 266,993
T ot a l O pe r at i ng E x pe n se s $ 1 ,2 3 5, 18 9
G ra nt s to A ffil ia te s $ 8, 34 0, 99 3
SummarizedConsolidatedBalance Sheet(atJune 30) 2014
C a sh a n d In v es t me n ts $ 2 6, 8 69 ,7 5 1
AccountsReceivable 532,437
Property 1,216,019
Other 7,967,454
Tot al Assets $36,585,661
Liabilities $179,761
Net Assets 35,405,900
Total LiabilitiesandAssets $35,585,661
91%ReimbursementfromGovernmentAgencies
(feesfor service)
1%UnitedWay
6%Public Support
2%Other Revenue
88%Services
12%ManagementandGeneral
HILLSIDE CHILDREN'S FOUNDATIONHILLSIDE FAMILYOF AGENCIES
REVENUES
REVENUE
REVENUE
REVENUE
EXPENSE
EXPENSE
EXPENSE
EXPENSES
27
2014 Annual Report
Strengthening Community, One Family at a Time
Hillside wanted an annual report
that would reinforce their brandat a big picture level but without
losing focus on their mission to servechildren and families. The design
reects Hillsides scope and impactwith a modern and clean look that
leans towards corporate while still
emphasizing each personal story.
Design and copy work togetherto allow the viewer to ip through
quickly and still walk away with the
essence of each individual narrative.
HILLSIDE FAMILY OF AGENCIES
2014 ANNUAL REPORT
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2013 ANNUAL REPORT
forbelievingThank you
This annual report balances the
requirement to reinforce the brand
with depictions of the donor as thehero of the narrative. I integrated
data, perspectives, and stories withoutcluttering the experience for the
reader. The client requested an elegantdesign in contrast to the previous
years technical focus. Decreasing the
page size allowed for more pages on
press without signicantly increasingcosts. This allowed for a better use of
white space, color, and fonts to achieve
the clients goals.
HILLSIDE FAMILY OF AGENCIES
2013 ANNUAL REPORT
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celebrating theof Hillside Family of Agenciesheart
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ThisyearsAnnualReportfocusesonour
donorstheindividuals,families,foundations
andcorporationswhochoosetoinvestin
HillsideFamilyofAgencies.Hillsidewas
founded176yearsago,basedon thegood
willandgenerosityofour community,and
thatlegacyofphilanthropycontinuestoday.
Manyoftheserviceswe providewouldnot
beviablewithoutdonorsupport.Our donors
makeitpossiblefor Hillsidetotouchthelives
ofyouthandfamilieswho otherwisewould
spendalargeportionof theirliveslooking
fornurturanceandcare.Today,Hillside
FamilyofAgenciesanditsaffiliatesprovide
servicestothosewhoneedsomeoneto bea
voiceforthemin theircommunities.Hillside
alsoworkswiththe familiesofouryouthto
helpwithparentingskillsandto assistthem
ineffortsto understandthechallengestheir
childrenfaceastheygrow.
We are deeply gratefulthatourdonors and
friends have chosen to investtheir resources
in Hillside Family ofAgencies.We believe
the people and organizations listed within
supportus because they feelstrongly about
ourefforts to build successfullives forthose
we are privileged to care for.Ofthe many
worthwhile community organizations they
support,ourdonors tellus Hillside is a
preferable choice forthe following reasons:
We collectand analyzedatato informour
decision-making and quality improvement
efforts.We continuallymonitorindustry
best-practices and research to see whatis
mosteffective.Ourdonors knowthatwe use
theircontributions judiciously.
The dedication and excellence of ourstaff
helps us do more with every donation we
receive.We investin ouremployees and
theirability to create quality through several
donor-supported scholarship funds.
Hillside has stood up to rigorous
independentevaluation by leading national
organizations including the EdnaMcConnellClark Foundation,Venture Philanthropy
Partners and the Social ImpactExchange,
which has named Hillside Work-Scholarship
Connection as one ofthe mostimpactfulnot-
for-profits in the United States.
We are committed to our strategicintent,
which is:In partnershipwithyouth,
families andcommunities, wewillbe
theleader in translating researchinto
effectivepracticesolutions thatcreate
value(outcomes/cost).This focus enables
us to prioritize ourefforts and assure our
resources are used wisely.
As impressive as ourresearch and dataare,
we cannotforgetwhatinspires allofus at
Hillside Family ofAgencies every day
theyouth and the families who succeed.
The youth who are adopted into forever
familiesthe young men and women who
stay in school,graduate and go on to college
and careersthe youth who overcome
tremendous personal,socialand economic
challenges and forge ahead to live successful
H IL L I E E I E
J E C H I T I E
E Y L H
E XC E LLU LUE C LUE H I E L
E E Y C E
KEY K
I C H E L E L I C HI CH E
C U ITY F U TI F
I C E E E C U T Y
U T
H IL L I E T L C E
FI CI L E IE
I I T T I
3
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livesthese are the achievements thatdr ive
us forward.
Longtime Hillside friend and supporterEric
Zellerrecently said itbest,Find away to
change achilds life and I guarantee that
yourlife willalso be changed.Allofus at
Hillside Family ofAgencies are inspired
every day because we knowthatourwork
impacts the lives ofothers.It would notbe
possible withoutthe generous supportofour
many donors. We thank each and every one
ofyou for believing in ouryouth and their
families,and forbelieving in Hillside.
RogerB.Friedlander
Chair,Board ofGovernors
Dennis M. RichardsonPresidentand CEO
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HILLSIDE OVERVIEW
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JOE AND CHRISTINE DAMBRA
4
GERRY LAMARSH
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EXCELLUS BLUECROSS BLUESHIELD
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GREG AND DEBBY CARVER
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KEYBANK
12
MICHAEL AND ANGELA PICHICHERO
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COMMUNITYFOUNDATIONFOR
PRINCEGEORGES COUNTY
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DONOR SUPPORT
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HILLSIDE AT A GLANCE
26
FINANCIAL REVIEW
29
BOARDS & ADMINISTRATION
32
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InNovember2011,JoeDambrahearda ScripturereadingatSt. PiustheX
Church thatstuck in his mind.It was abouthowwe need to takecare of
the poor,Joe says,because attheend of time,Jesus willputpeople on
the leftside orthe right side,based on howtheyve treated otherpeople.
Afew weeks later,when he was visiting his children in Chicago,Joe walked
down astreetand sawa young woman with two children.She couldnt
havebeen morethan 18 or20, he says.Shewas sitting on theground,
freezing,and looking formoney.It would have been so easy to do
something,butIjust walked by and didntdo anything.Ithoughtaboutit
afterward and Ithoughtthatwas horrible.
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a higher calling to give
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yt
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Joe Dambra pictured with hismother Geraldine Dambra
Hillside Childrens Fund
Crestwood Spring Fund
Crestwood Friends of Children
Hillside Childrens CentersAlternative forIndependent Youth Program
Thank You
5
InadditiontotheDrop-InCenter,
AlternativesforIndependentYouth
providesCrisisCounseling,Street
andJailOutreach,ScatteredSite
ApartmentProgram,TransitionalLiving
Program,Educat ionand Employment
andCaseManagementservicesto
helphomelessyouthescapeunsafe
environments,securestablehousing
andreturntoschooloremployment.
Formore information:
Contact Saul Jeng at (585) 654-4469
Orvisit hillside.com/AIY
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2,570 students inMonroe County Schools
were identified ashomelessin 2012-13*
When Joe received aletterfromHillside abouthomeless youth in Rochesterabouttwo weeks
later,he thought,Im notgoing to screw this up, Im going to do something.He began to
donateto Hillsides Alternatives forIndependentYouth (AIY),which provides services for
homeless youth in Rochester.He took advantageofa programoffered by his employer,
Johnson & Johnson,to match every dollarhe donates with an additional$2.
Joe is especially inspired byAIYs Drop-In Center,where homeless youth can getamealand
supportservices.The Centerreallycares aboutthe kids and theyreally try to help,he says.
With supportfromhis wifeChristineand theirfamily,Joedecided to becomemorepersonally
involved.When wewereyoung,we would go to ourgrandmothers fordinner.The house was
crowded and itwas justmacaronifordinner,butit was great.This is whatAIY gives these
kids.Itprovides alittle haven.So we started making dinnerforthemoncea month.Joe has
also volunteered as amentorattheDrop-In Center.
Its good to knowthatyou mightbe helpingkids who are nevergoing to be able to pay you
back,buttheir life is alittlebetter,he says,butit really is driven bymy faith.Mymother and
brotherhave been involved.Its afamilything.Its veryeasy to stayoutin Chili and justsend a
smalldonation.Ittook my family to giveme the courageto reallygetinvolved.
*Source:http://nysteachs.org/info-topic/statistics.h
tml
J m r i ct r i th h i m t h r r l i n m r
28
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Quick Facts
1,508 Employees
6 CCC OutpatientMentalHealth Clinics
2 CCC Family Resource CenterSites
2 CCC Day TreatmentSites
2 HCC Day TreatmentSites
1 HCC School-Based Service
6 HCC IndividualResidentialAlternative Group Homes
(41 beds)
3 HCC Scattered Site ApartmentSites
2 HCC Non-secure Detention Facilities (24 beds)
3 ResidentialCampuses,CCCinScottsville(26beds),
HCCinRochester(99Beds)and inVarick(119beds)
19 HW-SCSiteswithintheRochesterCitySchoolDistrict
Quick Facts
13 Employees
5HW-SC sites within the Prince George's County
PublicSchools
Monroe Region
Prince George's County, MD
Monroe,Ontario,Seneca, WayneandYates Counties ofNewYork
at a glance
Number ofFamilies Servedby Service
Adoption 162
Customized 55
Day TreatmentEducation 305
DevelopmentalDisabilities 86
Ea rl y Ch il dho od D ev el opmen t 5 34
Family Development 1,271
Family Finding 53
FosterCare 234
Home- and Community-Bas ed Services 218
Non-Secure Detention 404
Outpatient Treatment 1,088
Residential Treatment 320
Youth Development 3,360
Monroe Region GrandTotal* 7,209
*Grandtotalis less thanthesumof allservicenumbers becausemanyfamilies havechildrenenrolledin multipleprograms
Number ofFamilies Servedby Service
Youth Development 240
29
financial review
OperatingReport (forthe yearended June 30)
OPERATING R EVENUES 2012 2013
PublicSupport $11,862,179 $9,039,556
Investment Gains(Losses) (537,280) 1,866,406
Total Income $11,324,899 $10,905,962
OPERATING EXPENSES
Fundrais ing Expense $940,301 $1,018,456
M a na g em e nt a n d G e ne r al 2 5 8, 3 07 2 9 4, 2 76
T ota l O per a ti n g Ex pen s es $ 1 ,1 9 8, 6 08 $ 1 ,3 1 2, 7 32
G ra nt st o A ffi li at es $ 5, 31 2, 42 5 $ 7, 42 2, 82 9
SummarizedConsolidatedBalance Sheet(at June 30) 2012 2013C a sh a n d I n ve s tm e nt s $ 1 6, 0 69 , 97 3 $ 2 0, 2 79 , 83 2
AccountsReceivable 1,083,206 1,134,395
Property 1,216,019 1,216,019
Other 10,204,622 10,864,846
To ta l A ss et s $ 28 ,5 73 ,8 20 $ 33 ,4 95 ,0 92
Liabiliti es $289,413 $338,286
Net Assets 28,284,407 33,156,806
Total LiabilitiesandAssets $28,573,820 $33,495,092
OperatingReport (forthe yearended June30)
OPERATING R EVENUES 2012 2013
Reimbursement from GovernmentAgencies(feesfor service) $124,276,454 $121,182,138
United Way 936,743 1,331,040
Public Support 12,061,403 8,641,741
OtherRevenue 3,387,488 3,437,753
Total OperatingRevenues $140,662,088 $134,592,672
OPERATING EXPENSES
S er vi ce s $ 12 3,9 68 ,6 24 $1 16 ,2 96 ,2 67
Management and General 14,164,992 14,482,698
Total OperatingExpenses $138,133,616 $130,778,965
SummarizedConsolidatedBalance Sheet(at June30) 2012 2013Cash and Investments $24,273,551 $28,880,700
AccountsReceivable 27,088,952 22,722,360
Property 78,414,274 74,118,918
Other 4,605,594 5,363,402
T ot al As se ts $ 13 4, 38 2, 37 1 $ 13 1, 08 5, 38 0
L ia bi li ti es $ 10 1,8 34 ,0 06 $ 92 ,2 34 ,5 55
Net Assets 32,548,365 38,850,825
Total LiabilitiesandAssets $134,382,371 $131,085,380
REVENUES
Reimbursement fromGovernment Agencies(feesforservice)90%
United Way 1%
PublicSupport 6%
OtherRevenue 3%
EXPENSES
Services89%
Management andGeneral 11%
HILLSIDE CHILDREN'SFOUNDATIONHILLSIDE FAMILYOF AGENCIES
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G r n t t l i l t h n th u m f l l r v i n um r u m n f m i li h vh il r n n r l l i n m ul t i l r r m
32
Hillside Family
ofAgencies
OFFICERS
Chair
RogerB.Friedlander
ViceChair
RobertB.Stiles
Secretary
Jose J.Coronas
Treasurer
DianaL.Nole
PresidentandCEO
Dennis M.Richardson
GOVERNORS
Deborah J.Daum
Richard J.Gangemi, MD
WilliamH.Goodrich
Kevin N.Hill
Alan Illig
BarbaraG.McManus
AngelaB.Pichichero
Efrain Rivera
Leonard J.Shute
RobertC.Tait
John E.Van De Wetering
Crestwood
ChildrensCenter &
Hillside ChildrensCenter
OFFICERS
Chair
Philip D.Fishbach
ViceChairs
Sarah B.Adams and
T.C.Lewis
Secretary
MonicaL.Monte
Treasurer
Todd M.Liebert
PresidentandCEO
Dennis M.Richardson
DIRECTORS
NancyL.Castro, PhD
David L.Cleary
Craig F.Curran
Denise T.Dragoone
Carolyn T.Friedlander
Richard J.Gangemi, MD
James C.Haefner
Joanne C.Larson,PhD
CandiceA.Lucas
GaryMauro
MarieW.McNabb
James C.Moore
Doren P.Norfleet
VirginiaBiesiadaONeill
Jan M.Parisi
Todd A.Trehan
Hillside
Work-Scholarship
Connection
OFFICERS
Chair
Gerard Q.Pierce
ViceChair
Howard R.Jacobson
Treasurer
DanielR.Wegman
CEO
Dennis M.Richardson
DIRECTORS
Sarah Amering
AnneM.Kress, PhD
MiltSender
John M.Summers
Snell Farm
ChildrensCenter
OFFICERS
Chair
Deborah J.Daum
ViceChair
ChristineM.Valkenburgh,
Esq.
Secretary
Harvey E.Tremper
Treasurer
Jo A.Slovak
PresidentandCEO
Dennis M.Richardson
DIRECTORS
David L.DuBois,Jr.
Philip Jones
GaryL.Short
LeviH. Weaver
Hillside Childrens
Foundation
OFFICERS
Chair
James K.Merkley
ViceChair
DanielJ. Diefendorf
Secretary
DanielMason
Treasurer
Brian C.Callahan
CEO
Dennis M.Richardson
TRUSTEES
RobertW.August
RobertM.Baker
Timothy J.Bancroft
Gregory H.Carver
Douglas R.Hilfiker
Louise H.Klinke
BarbaraG.McManus
Shawn P.ODonnell
Jason P.Torres
Gregory Woodard
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nni . i h r n
T T
rt . u u t
rt . r
Ti th . n r t
r r . C r r
u l . ilfi r
L u i . l in
r r . nu
h n . nn ll
n . T r r
r r r
Clyde Comstock
ChiefOperating Officer
HillsideFamily ofAgencies
Barbara Conradt
President
CrestwoodChildrens Center
Executive Director
HillsideChildrens Center:
Greater MonroeRegion
Maria Cristalli
ChiefStrategy and Quality Officer
HillsideFamily ofAgencies
Cecilia Griffin Golden,PhD
Executive DirectorofEducation
HillsideChildrens Center
Helen Halewski,PhD
ChiefHuman Resources
and Organizational
DevelopmentOfficer
HillsideFamily ofAgencies
A.Thomas Hildebrandt
President
HillsideChildrens Foundation
Daniel Lesinski
Executive Director
DevelopmentalDisabilities
Services
Augustin Melendez
President
HillsideWork-Scholarship
Connection
Linda Miller
Consultant
HillsideFamily ofAgencies
ElizabethNolan
Executive Director
HillsideChildrens Center:
CentralRegion
Paul Perrotto
ChiefFinancialOfficerand
StrategicDevelopmentOfficer
HillsideFamily ofAgencies
DennisM. Richardson
Presidentand CEO
HillsideFamily ofAgencies
Michael Snyder,JD
GeneralCounsel
HillsideFamily ofAgencies
Karen Sylvester
Executive Director
HillsideChildrens Center:
Western Region
Executive Director
SnellFarm Childrens Center
ACCREDITATIONS
Councilon Accreditation
LICENSES
NewYork State Education
Department
NewYork State Office ofAlcohol
and Substance AbuseServices
NewYork State Office ofChildren
and FamilyServices
NewYork State Office of
MentalHealth
NewYork State Office forPeople
with DevelopmentalDisabilities
MEMBERSHIPS
Alliance forChildren and Families
Business CouncilofNewYork State
Catalogue forPhilanthropy
Families Togetherin
NewYork State
Human Service Coalition of
PrinceGeorge's County
JuvenileDetention Association
ofNewYork
NationalNetwork ofRunawayand
Homeless Youth Services
NewYork State Association
ofCommunity and Residential
Agencies
NewYork StateCoalition for
Childrens MentalHealth Services
NewYork StateCoalition
of853 Schools
NewYork StateCouncil ofFamily
and Child Caring Agencies
PrinceGeorge's Chamber
ofCommerce
RochesterBusiness Alliance
United States Chamber
ofCommerce
United Way ofBuffalo and
Erie County
United Way ofCentralNewYork
United Way ofGreaterRochester
EDITOR
MaryHadley
PRINTING
Canfield and Tack
DESIGN
TanyaSpace GraphicDesign
administration
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Foundedin1854, theYMCA ofGreaterRochesterwas
establishedbya smallgroupof volunteersdedicatedto
improvingthesocial,mental, andspiritualcondition ofyoungmen.Throughtheirefforts,theYhashelpedspuranew
conceptof socialservicesin Rochester.Forover150 years,
committedvolunteersupportfor theY hasunfoldedand grown
intoan organizationthattoday servesover128,000 men,women,andchildren regardlessofage, income,or background.
TodaysY nurturesthepotentialof childrenandteens, improves
thehealthand well-beingofcommunitymembers, andprovides
opportunitiestogive backand supportneighbors.The YMCAofGreaterRochesterservesthecommunity through15 operating
units,including2 overnightcamps.
In2006, the YMCAopened itsEastside FamilyYMCAbranch,
principallyservingthe communitiesof Peneld, Fairport,Gananda, Wayne, and Webster. Residentsofthese communities,
and othermemberscoming fromacross the region, are offered
the opportunityto improve theirwell-beingthroughyouth
development, healthyliving, and social responsibility.
Designed toaccommodate 12,000 members, the Eastside Yhad
animmediate and signicantpositive impacton the community.
Today, the branchhasbecome the agship of the Rochester
YMCAs, serving6,000 familiesand over18,000 members.
The Background
The Y. So Much More
Expansion InitiativeEastside Family YMCA
EXPANDING OUR
COMMUNITY
FOR A HEALTHIER
TOMORROW
Thank you forconsideringsupporting theYMCA movementin Rochester.
Compliance with branding
guidelines is both a challenge and anopportunity. At rst glance the clients
vision was at odds with the corporate
standards. My design pushed theboundaries to deliver the appealing
and distinctive look required while
maintaining the brand standards for
YMCA communications.
YMCA OF GREATER ROCHESTER
CAPITAL CAMPAIGN INITIATIVE
THEPROJECT
The expansionwill include a beautiful newand renovated 21,000 square-footfacilitythatwill include a newtwo-storyyouth and familygymnasium, a sportsperformance center,expanded communityspace forseniors, on-site physical therapy, a group exercise high-intensitystudio, expanded wellnessspace forcardio-tnessand stretching, and designated
programspace forthe Ys signature chronic disease preventioninitiatives.
Withthese newspaces, the Eastside Ywill be able toadd newgroup exercise classesforhealth-seekers, improve cardioequipmentspace, create a state-of-the-artspinstadium,and dedicate appropriate space forcommunityinitiativesand missionadvancement. Thesenewspaceswill accommodate signature programmingunique tothe Y suchas the CancerSurvivorprogram, YDiabetesPreventionprogram, Bariatric Recoveryprogram, VacationFunClub, and 50 Moving Forward.
The expansionwill include a beautiful new and renovated21,000 square-footfacilitythatwill include a newtwo-storyyouthand family gymnasium, a sportsperformance center,expanded communityspace forseniors, on-site physicaltherapy, a group exercise high-intensitystudio, expandedwellnessspace forcardio-tnessand stretching, and
designated programspace forthe Ys signature chronic diseasepreventioninitiatives.
Withthese newspaces, the Eastside Ywill be able toaddnewgroup exercise classesfor health-seekers, improve cardioequipmentspace, create a state-of-the-artspinstadium,and dedicate appropriate space forcommunityinitiativesandmissionadvancement. These newspaceswill accommodatesignature programmingunique tothe Ysuch asthe CancerSurvivorprogram, YMCAsDiabetesPreventionProgram,Bariatric Recoveryprogram, VacationFun Club, and 50 MovingForward.
Youth andFamily GymnasiumA3,500square foottwo-storyfamilygymnasiumwill giveyouthandfamiliesmuchneededdedicatedspace forsports,recreation,
andhealthysocialization.Thisadditionalspacewillalsoincreaseavailabilityof opengyminthecurrentgymnasium,allowingEastsidetobetterservemembersandthe community.
SportPerformance CenterThe 4,000 square footCenterwill provide
opportunitiesforinnovative classessuchas Powerand Performance,
Functional Fitness, and TRX, whichiscritical toEastsidesabilitytomeet the needsof membersand newhealth-seekersinthe community. Additionally,Eastside will use thisnew spacetopartner withlocal school
The Projectand The Priorities
districtsto designcollaborative conditioningprogramsforsportsteamsand injurypreventionand reductionseminarstothe community, alongwith small group and individualizedtrainingprogramsfor members.
Community RoomThe700 squarefootCommunityRoomwill enableEastsidetoexpandhealthandwellnessseminarsto thecommunityandserveasthe primegatheringplaceforall communityhealthpreventionprograms,suchasthe YMCAsDiabetesPreventionProgramandBariatricRecovery.
Community WellnessCenterThis1,000 squarefootCenterwill providemuchneededspaceforincreasedhealthand wellnessopportunitiesforpeople ofallages.DiversiedY programming,suchas VacationFunClub
(Out-of-SchoolDays),YMCAsDiabetesPreventionProgram,andtheLIVESTRONGCancerSurvivor Program,willbeoffered here.
Spinning StadiumAnew, state-of-the-art2,400 square footspinningstadium
will be located onthe second oor. Indoorcyclingbikes will bepermanentlyplaced inthe stadiumstyle studio, makingthisanideal and unique environmentfor spinclassesand programming.
Core SpaceA3,300squarefootcore spaceandafunctionaltnessdomainlocatedonthesecondoorwillbe addedtoprovide
memberswithanareato focusoncoreexercisesandstretching,massage,andotherwellnessactivities.
Health Care Partner SpaceThis6,900squarefootareais earmarkedfora communityhealthcarepartner,providingcollaborativeservicesincludingorthopedics,imagery,andphysicaltherapy.Throughthispartnership,individualsinourcommunitywillreceivecustomizedhealthplansandwillhaveaccesstotheEastsidebranchforonsitephysicaltherapy.
TheYMCAneedsto raise$1Min philanthropicfundsto supportthisexpansioninitiative.Weare pleasedtoannouncethatone ofourmostloyal andgeneroussupporters,RayandErikaHutch,haveestablisheda matchinggiftchallengetosupportandencourageadditionalgiftsforthisvery importantinitiative!Toparticipateinthischallengeanddoubletheimpactof yourgift, allnewgiftsandpledgesin supportofthecampaignwill bematcheddollar-for-dollar.Yourleadershipsupportof thisprojectwillmakeasubstantialdifferenceinboththe numberofcommunitymembersservedandthevarietyof programmingoffered.
We welcome contributionsfromindividuals, foundations,and corporations. We ask thatyou considerpartneringwithusas we continue tostrive tomeetthe changingneedsofourcommunity and serve membersby expandingspace andprogramming. Together, we can continue toimprove the healthand well-beingof ourcommunity. Ourcapital campaigneffortisvolunteerdriven and isbeing led byour board memberandCampaignChair, KeithWilliams.
The YMCAoffersa varietyof philanthropic optionstothose whowish tocontribute tothis effort.Optionsinclude:
OutrightGifts GiftPledges
GiftSecurities Planned Gifts
Todiscuss yourcontributionor formore informationonways tosupportthe EastsideFamilyYMCA,please contact:
KevinFitzpatrick, Executive Director
of the Eastside FamilyYMCA
Ifyou prefertogive online please goto:rochesterymca.org/eastside-expansion
The Challenge
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2007 Annual Report
Compassion.
.. . ,.
,
,
,
This design communicates the
overarching theme of compassion.
Large black and white, intimate
photos in combination with asoft color palette emphasize the
message without losing the element
of sophistication and dignity I was
looking to convey.
VISITING NURSE SERVICE
ANNUAL REPORT
1
Compassion. Its what we deliver.Compassion. Its what we deliver.
Compassionis definedassympathetic
consciousnessofothers distresstogether
withadesiretoalleviateit.Itisdescribedas
lovingwithpassion;placingtheneedsofthe
belovedaboveour own;being considerateof
theneeds, struggles,andfeelings ofothers;
makingmyselfavailableto helporcomfort.As
oneofthefivevaluesofVisitingNurseService
ofRochesterandMonroeCounty,Inc.(VNS),
compassionis demonstratedbyacting with
dignity,sensitivity,andcourtesy incaring for
ourpatients, theirfamilies,and eachother,
andisaboutmorethanprovidinghomecare
services.InthisissueofourAnnualReport,
wewillhighlightthemanyfacetsofVNS
compassionasseenthroughtheeyesof our
patients,staff,volunteers anddonors.
Faith Madison, HHA & RuthSchubert
32
Paula CallerameHomeHealthAide
Ive hadthe privilege of caring forCharlotte, along termhome health care patient, since October 2005. Though shesbeen dealing with the dailychallenges of herdisabilityformanyyears, Charlottes level of independence is nowmorenoticeablyslipping away.
Ibecame awareofCharlottescaseafter aVNSoccupationaltherapistrequestedadditionalcare becauseofincreasedfallsCharlottehadbeen experiencing.Initially,wespenta coupleofhourstogether,one daya week.Thecare andcompanionshipIprovideCharlottehasgrowntofivedaysaweek.
IhelpwhenIhaveto,butforthemostpartImgoingtoletCharlottedothethingsshecan.ShehasaverybusylifeandIenjoy helpingherat theMonroeDevelopmentCenterforphysical,occupationalandeven watertherapy.Itsfascinatingformeto watchherwalkacrossthe pool.Iwatch inamazement,really,becauseshedoes sowellwith thetherapy,turningandmoving.And,I gettoseeadifferentsideoftherapyI normallywouldnt.Charlottestaughtme howtobetter dealwithsomeonesphysicaldisabilities;I admireher somuch.
You cantspend alot of time togetherand keepyour distancefromour patients. We are examples foreach otherandwereto helpeach other. Charlottes livedindependentlyin herapartmentfor 27 years, andits mygoal to keepher here aslong as she wishes. Its awonderful job, being an HHA.Theres a lotof joythatI get outof this work, outof whatI do, andthats whathas keptme atVNS for15 years.
Charlotte JensenLong-term CarePatient
Whenthe needarose,I gotthe aideservice addedto mycare.EventhoughtI havePaula,she stillrespectsmy independenceandletsmedoasmuchasIcanformyself,likedressing.Thatsveryimportantfor thosewithdisabilitiesfeelingindependent.
Ive done alotof self-advocacyand work on behalf of thedisabledas a volunteerthrough AmeriCorps, in the SpeakersBureau. I work to encourage people in the communitythrough mypresentation andother outlets to getto knowthe person first. Forgetthe chair, look beyond that: thedisabilitycomes second, the person comes first. Paulaencourages me to stayfocusedon whatI can do, andto notbe discouragedby mylimitations.
Iwanttoliveasindependentlyaspossible,beactiveinthecommunityandcontinueto remaina self-advocate.AndVNSPaulahelpmemaintainmy life,independenceandevenmysenseofhumorthroughmychallenges.Itslikewere
thebestoffriends.Sincemymom passedaway,Paulahasbecomepartofmyfamily.
VNSishereto helpfriendsand
neighborsin our community lead
liveswhichareashealthy and
independentas possiblewhile
receivingthecareand supportthey
need.Weknowhowdauntingitcan
beto maketherightdecisions
regardinghome care.From findingan
agency to selectingthe most
appropriateservice, to assigningthe
qualified staffor volunteers, to filing
insuranceclaims or creatinga
paymentplan, we helpevery stepof
theway. WithVNS, patientsand meal
recipientsand their familiescan rest
assured they arereceivingthe most
professional, dependableand
compassionateservices available.
Compassion for people in need
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The main challenge was how toconvey energy and excitement
using simple illustration in a static
format while also creating instant
recognition: rooftop party!
YMCA OF GREATER ROCHESTER
SAVE-THE-DATE POSTCARDS
YMCAofGreaterRochesterAssociationOfce444EastMainStreetRochester,NY14604rochesterymca.org
SavetheDateYMCAofGreaterRochestersUPONTHEROOFattheXeroxRochesterInternationalJazzFestivalWednesday,June26at5:30pm
LocatedontherooftoppatiooftheCarlsonMetroCenterYMCAJoinusforthisexclusivedonorrecognitionevent,locateddowntownintheheartoftheJazzFestival.Enjoycomplimentary
valetparking,heartyhordoeuvres,andopenbar!Questions?ContactLyndaSeraneat585-263-3924.Invitationisforthcoming.
YMCAofGreaterRochesterAssociationOfce444EastMainStreetRochester,NY14604rochesterymca.org
SavetheDate!YMCAofGreaterRochestersUPONTHEROOFattheXeroxRochesterInternationalJazzF
estivalWednesday,June25,2014at5:30pmLocatedontherooftoppatiooftheCarlsonMetroCenterYMCAJoinyourYfamilyatthisexclusivedonorrecognitionevent,locatedintheheartofdowntownRochester.EnjoycomplimentaryvaletparkingandareceptionoverlookingtheJazzFestival.Questions?ContactLyndaSeraneat585-263-3924.Theinvitationisforthcoming.
WE CAN DO SO
MUCH MORE
BECAUSE OF YOU.
The Y. So Much More
COMMUNITY
BRINGS US
TOGETHER
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The client requested sell sheets
that work to communicate key
messages quickly and graphically.
Using an approach similar to posteror presentation design gives each
distinct message equal importance
and allows the audience to absorb
the information with ease.
EVALUATIVE CRITERIA
TRADE SHOW TAKE AWAYS
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Sometimes the primary objective is
to be eye catching and engaging.
Colorful and organic, this posterstands out on the classroom walls
and serves to reinforce a value
essential to the success of the class
and the students.
HILLSIDE WORK-SCHOLARSHIP CONNECTION
CLASSROOM POSTER
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Simple, direct and provocative,
these ads were designed to be easily
tailored to a variety of publications
and audiences.
MEALS ON WHEELS
ADVERTISING
Volunteer. Call (585) 787-8326.Delivering Meals One Smile at a Time
Nearly 6 million seniors
face hunger every day.
What can you do?
Volunteer. Call (585) 787-8326.Delivering Meals One Smile at a Time
You know us.
He needs us.
We need you.
Volunteer. Call (585) 787-8326.Delivering Meals One Smile at a Time
One hour a weekcan teach your childa lifetime
of compassion.
ilii
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The message conveyed in this
annual appeal is best expressed withminimal design and a simple layout.
This campaign was brought back
multiple years, each year putting a
different face to hunger.
MEALS ON WHEELS
DIRECT MAIL FUNDRAISING APPEAL
ButGusdoeshaveyou.
MEALSONWHEELS
Yourgifttodaywillhelpgivehimthedailynourishmentheneeds.
iiiill
iiili
iii.
iilil
liilii
li.l
iiliil.
ilii
Gus is alone and hungry.
He is unable to leavehome or cook for himself.
He has no friends orfamily nearby.
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HILLSIDE FAMILY OF AGENCIES
EMPLOYEE GUIDEBOOK
A TRAV
ELERS COMPANION
In 1837, a small group of women
responded to the needs of children in
the community by founding what has
become Hillside Family of Agencies. We
follow in the footsteps of thousands of
employees who have touched the livesof children, youth, and families
throughout Central and Western New
York. We carry forward their calling and
build on their accomplishments by
identifying community needs, pioneering
new programs, overcoming obstacles,
and celebrating children and families.
The journey is not easy. The path ahead is
often unclear. Our passion for children and
families drives us forward. Our Mission and
Shared Vision guide us toward excellence.
This pocket-sized booklet integrates
childrens artwork with simplemessages serving to inspire
employees and reafrm the guiding
principles behind Hillsides culture
and mission.
To build betterfutures withchildren, youth,and families
W H Y W E R E H E R E
Some men see things
as they are and say,Why?
I dream of things that never were
and say, Why Not?
~George Bernard Shaw
32
4 5
I believe we develop
passion for different things
through our life experiences.
I feel very fortunate to
have been able to have a
career at Hillside that has
provided me with work I feel
passionate about the
opportunity to work with a
great group of people who
are committed to making this
world a better place for
children and families.
~Hillside employee
W H A T W E B E L I E V E
Family matters.
Todays children are
tomorrows familiesand communities.
Every family hasstrengths.
Hope inspiresgrowth and change.
We can make adifference.
If nothing ever changed,
thered be no butterflies.
~Author Unknown
76
T H E V I S I O N W E S H A R E
Respect all peopleOur diversity makes us stronger.
Empower everyoneEmpowerment allows individuals,teams, children, and families toreach their potential.
Achieve resultsWe embrace best practices andcontinuous improvement.
Create partnershipsChildren, youth, parents, andfamilies are our partners.
High performanceWe recognize and develop everypersons strengths and assets.
We are ever
mindful of howmuch isentrusted to oursafekeeping bythe children,families, andcommunities weare privilegedto serve.
98
Its a place to builda career,
fulfill a passion,
answer a calling.Never doubt that a small group
of thoughtful, committed citizens
can change the world.
Indeed, it is the only thing that ever has.
~Margaret Mead
O U R V I S I O N S H A P E S H I L L S I D E
14 15
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COLGATE
PRESENTATION TEMPLATE
Colgate needed to bring togetherover 75 pages of data from multiple
sources into a single cohesive
presentation that could also be
executed and edited internally.Incorporating a subtle grid into
the design provided a clear
organizational structure to streamline
content. Over 20 slide templatesfrom which to pick provided the tools
needed to create an attractive and
professional presentation.
Section Title
USE THIS TEMPLATE FOR A HORIZONTAL CHART
94%
46%18%
CATEGORY ONE CATEGORY TWO CATEGORY THREE
CHART OR DIAGRAM HEADLINE(Among all People Sampled)
SECTION TITLE Subsection Title3
Instead of bullets, somepages may work better
using The Grid to organize
Key Points on the page
Ages 35-49 report thisand that and many other things
that need to be reported
2 SECTION TITLE
Intro Pages Headline Here
this is a bullet highlighting the information that is providedon the following slides
the second bullet goes here, it also highlights theinformation that is provided on the following slides
the third bullet goes here, it also highlights the information
that is provided on the following slides
the fourth bullet will go here, this single column slide is a
great way to provide a resting spot for the eye, it gives theaudience a visual pause helping the flow of information
the fifth bullet will go here, this single column slide is agreat way to provide a resting spot for the eye, it gives the
audience a visual pause helping the flow of information
58%
33%
53%
14%
Total (n=509)
FREQUENCY OF THIS AND THAT(Among all People Sampled)
Less Often
Daily, but not allthe time
All the time
17%
30%
27%
17%
18 to 34 (n=115)
35 to 49 (n=117)
50 to 64 (n=156)
65 and older (n=121)
EXPERIENCE THIS ALL THE TIME(Among all People Sampled)
Use photos in
circles for iconography
76%
Use grids to break upthe information
58%
Highlight and call outs inthe top area
(5-7 out of 10)
THIS IS WHERE THE HEADLINE WILL GO
76%D
AILY
5 SECTION TITLE
58%57%
Say this and that butnot this and not
that just the other thing
19%
Say this and thatbut not this and not that
just the other thing
USE THIS TEMPLATE FOR A LARGE VERTICAL CHART
6 SECTION TITLE
47% men 58% women
vs
reported the condition
secondary information
should be gray and smaller
CHART HEADLINEChart Subhead in Black and Smaller Below Headline
(Among all People Sampled)
Thehighest number of peopleanswered thequestionlike this 25
This Information on this Line needs to Highlighted 19
Subsectionof thecircleddataonthelineabove 11
Circleddataon thelineabove 8
Subsectionof thecircled 7
Another categorysubof thecircleddataon thelineabove 4
Dataonthe lineabove 3
Subsectionof thecircleddataonthelineabove 1
Highlighted Information Can be Bold and Circled 17
Subsectionof thecircleddataonthelineabove 10
Circleddataon thelineabove 5
Subsectionof thecircled 3
Another categorysubof thecircleddataon thelineabove 3
This and this and this or that 11
Another lineof informationcan go here 7
Cleanandsimpleandeasytoreadthe data 4
Redcircles, arrows andlines canhighlight withoutclutter 2
This information is Highlighted 57
Base (509)
%
Sources shouldbe ingray,smaller anditalicized
EXAMPLE OF A 2 COLUMN PAGE
SECTION TITLE Subsection Title4
A two column example with
bullets instead of grids lines
It allows for a bit more text
depending on the size of thechart next to it
Sometimes photography should
go on the left, sometimes on theright, sometimes in the middle
Youll want to vary positionbutthe photos do tend to interfereless when on the right side of the
page so that should be theprimary placement
23%
53%
24%
Total (n=509)
VERTICAL CHART(Among all People Sampled)
Less Often
Some of the time
All the time
This is the Summary of the Page
Highlight important informationwhile conciselyrecapping the story
Four of five talking points telling the story
Less copy, more white space summarizes thecontent and makes it easy to absorb
Use red highlightsfor quick emphasis
A SLIDE WITH LESS INFORMATION MIGHT LOOK LIKE THIS
7 7 SECTION TITLE
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The
Business
of
Culturefollowmeattwitter@tasha_space
TMRE2014
October20,2014
speaker-
TashaSpace
ManagingDirect
or,
CSSPACE
What do we mean by culture?
music
books
dance
painting
sculpture
movies
tv
food
styles
customs
trends
celebrities
Culture is not simplythe arts and popular culture
theseareexpressions
ofculture,
notcultureitself
Culture isalways changing
CULTURE
dynamicshifting
reacting
evolving
Cultureis
noteasily
measured
BrandRolesinCulture
provoke aconversation
amplify aconversation
challenge theirowncategory conventions
entertain us challengeinstitutions
address acultural tension
supportasubculture
promote moralsandvalues
play with us
helprightandwrong
challenge thestatus quo
inform aconversation create a new way of
doingorbeing
takinga standbasedon values [notprofit]
create with us helppeople adapt/adjusttonew conditions
invite people toparticipateandexpress theirvalues
Having MANY choiceschanges howwe decide
MANYCHOICES
Fast,emotional,
subconscious-
whichoneperformsbetter?
FEWCHOICES
comparative,logical,calculat
ing-
whichoneshares
myvalues?
WhichonedoIlike?
Whichoneentertains
me?
Whichonemakesme
feelgood,
feelrespectedetc.EricKandel,Nobel-Prize
winningneuropsychiatrist
Consumers(AUDIENCES, FANS AND FOLLOWERS)
are savvier
both individuallyand collectively
Medialiteracy
NOWtaught asearly
assecondgrade!
SEETHIS
EVERYWHERE!!!
Start by looking at cultureas a set of relationships
The rate ofchange has
accelerated inculture
WHAT
CHANGED
???
CS SPACE
CONFERENCE PRESENTATION
The doodles in the margins provide
the audience with insight into the
presenters thought process giving
validity to the communicatedinformation. The doodles do double
duty serving as a vehicle in which to
expand on key points without adding
unnecessary clutter to the real slides.
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Thank you!