Push and Pull Based Climate and Agro Advisory Services Anchored on Public Private Producer Partnership

END USERS DELIVERY CHANNELS CONTENT PACKING CONTENT DEVELOPMENT

INNOVATIONS

Extension System

• Capacity Building of DC; an added unit of CC

• Training of Village Extension Workers

MOBILE PHONES

• Farmer Hotline Services

INTERACTIVE RADIO

• Radio Call in Programs

• Audio Recording from farmers

Stakeholders (Live Stocks/Farmers Union/Cooperative , NGO’s, Research Institutions (UoDar, SUA, SARI) Faith based organization (Church etc) TMA, PMO, MoAFD, MoALFD, Water User Association (Village Level) Division Adaption Committee, WARD Resource

Center (Ward Level) and Redcross )

SUPPLY SIDE PARTNERSHIP CONTENT DEVELOPMENT

FPO ( NASFAM, Farmers World, FUM)

Government Department (TMA, MAFC, MoHSW, PMO-RALG,

Ministry of Water, Ministry of Natural Resources and MLFD)

Academic Institutions (UDSM, SUA, SARI)

UNITED NATION ORGANIZATION (UNDP, FAO, WFP, WMO)

NON-GOVERNMENT ORGANIZATIONS (FEWS NET, TRCS, KINNAPA, Naadutaro

)

Research Organizations and Media (CCAFS, ICRAF, ICRISAT, FRI)

COORDINATION UNIT (PMO-RALG )

(Climate/Agriculture/Allied sector Info & Advisory)

Develop a detailed outline of the

program structure & potential content

Content Development

Co

ord

inat

ion

am

on

g an

d w

ith

in t

he

org

aniz

atio

n

Farmer based Organizations

DELIVERY SIDE PARTNERSHIP COMMUNICATION CHANNELS

Clim

ate

and

Agr

i In

fo/

Ad

viso

ry

TBC, Radio Free Africa, Radio Sauti ya injili , Laramatak (Longido)

Airtel, Vodacom

Extension System • AgroMet Bulletins in local language

through accessible channel)

• ToT (Train the Trainer – Ext Staff and

lead farmers on Climate Information

Service)

Mobile Based Intervention • Mobile Cinema

• USSD Code

• Voice Message

• APN Service

Radio Based Intervention • Beep4Weather

• Community Radio Clubs

(Push Based Approach)

TCR

A

Pastoralists Farmers

Commercial Farmers

Small holder Farmers

Push and Pull Based Climate and Agro Advisory Services Anchored on Public Private Producer Partnership

Pastoralists Farmers

Commercial Farmers

Small holder Farmers

(Pull Based Approach & Feedback)

INNOVATIONS Extension System

• Capacity Building of DC; an added unit of CC

• Training of Village Extension Workers

MOBILE PHONES

• Farmer Hotline Services

INTERACTIVE RADIO

• Radio Call in Programs

• Audio Recording from farmers

EVALUATION SIDE PARTNERSHIP FEEDBACK PROCESS

Stakeholders (Live Stocks/Farmers Union/Cooperative , NGO’s, Research Institutions (UDSM, SUA, SARI) Faith based organization

(Church etc) TMA, PMO, MAFC, MLFD, Water User Association (Village Level) Division Adaption Committee, Ward Resource Center

(Ward Level) and Redcross )

COORDINATION UNIT (PMO-RALG )

(Climate/Agriculture/Allied sector Info & Advisory)

Develop a detailed outline of the

program structure & potential content

Content Development

TMA

PMO -RALG

MAFC MLFD

Regional Secretariat

District Councils

Ward Level

Village Level

Hamlet

Easy

Info

rmat

ion

Flo

w

Dif

ficu

lt

Info

rmat

ion

Flo

w Weak Linkage

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Tanzania Agriculture Extension Structure for Climate Information Services