Expanding your Photobook market through

business branding

Presented by TAOPIX™

Dec 2010

Who are we and what we do

End-to-end photo book Platform

• Software only business

– Privately funded, no loans or VC investment – Profitable

– Approx 30 Staff

– Active in over 25 countries, 18 languages

– Head Quarters in UK, Offices in USA, Singapore and Japan

– More than 200 successful installation worldwide

• Specialize in photo book publishing market, providing a complete

End-to-End photo book platform (Design, Create, Shop, Print, Fulfill)

• One business model – selling a platform to printers and photo labs

Control your business Model

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2

3

Photographs are a consumer product

How do you go to market?

Do you build your own brand?

Partner with an existing brand?

Combination of both?

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ABC Printer/Photo Lab

Air way Travel agent School Mini lab

Your own brand

B2B / B2B2C

B2C

consumer

Passengers Tourist student Walk in customer

B-2-C or B-2-B-2-C offering

CONSUMER EDUCATION PROFESSIONAL

Multiple Branding - 1 Product, 3 Markets

Wedding

Babies and Children

Pets

Social Clubs

Sports Events

Concerts/Musicals

Memorial Books

Choose your Vertical Market

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B-2-B-2-C Case Study: using Taopix to brand Target Web Site

Sell a variety of “Photo Rich” products:

What to look for in a Photo book Solution?

• Easy

• Stable

• Quick

• Cross platform

• Customizable feature set to suit target client (consumer, prosumer.

professioanal)

• Interactive

• User Friendly

• Workflow to support business cash flow

Critical Elements for your Photo book Business

• Gimmicky/features that clutter and confuse

• Slow uploads

• Payment Gateway issues

• Desktop Software depends on specific technologies

• Massive downloads with unnecessary elements

• Slow reaction to market need

Counterproductive Elements of a Photo book Business

End to End Complete Workflow Solution

Mac OS X & Windows Support

XP, Vista, Windows 7, Mac OS X 10.3, 10.4, 10.5, 10.6

Shopping Basket and Production Management

Pricing, paper stocks, cover selection, job tickets, barcode, tax, shipping,

vouchers, online payment, multiple payment options

Reaction Time: Build own Products and Auto Update

Easily build and publish new photo products, choose your own setup, sizes,

styles, themes.

Security

Avoid customers printing locally or send the print ready files to another printer?

Branding and Franchising

Self Customisation, feature-by-feature control, installer maker

Languages & Payment Providers

How many languages and online payment providers are supported?

Key workflow requirements for a Business Platform

Portuguese

Norwegian

Russian

Spanish

Swedish

Thai

French

German

Italian

Japanese

Korean

Polish

Chinese Simplified

Chinese Traditional

Danish

Dutch

English

Finnish

We are multilingual - 18 Languages

Payment Gateways – Constantly adding more

Customizing the end-user experience to attract different

markets

Brand your Product

Fine Art

“For your wall” Canvas

Brand your Product

Penguins Calendars

Puzzles Gadgets

Brand your Product: Kids Gallery

Brand your Product: World Cup 2010 Photobook

Brand your Product

Japanese Animation

CUSTOMERS WORLDWIDE

http://www.aandibooks.com/

A&I Photobooks – US Hollywood – High quality photobook for

Professional photographers

http://www.target.com.au/html/homepage/home_fw.

htm

Target.com

Australia Photobook services through famous internet sales portal

Target Photobooks

Australia – converted from other photobook application to Taopix

http://www.albumworks.com.au/

Album works

Australia Photobook Service Provider for Target.com and opened own brand

http://www.mycreation.co.uk/

My Creation – England

Create additional A5 photobook for presents from A4 or A3 photobook order

http://www.aophotobook.com/fotobookmain.php

AO Opened photobook shop in Hong Kong

30％ discount coupon + free delivery by chargeable CD

Yellowribbonphotobook.com

Philippine President Akino Yellow Ribbon Campaigned photobook

Success Story: Photobook Worldwide

Toronto, Canada

• Struggled to grow with previous solution

due to support overheads and lack of

country-specific payment gateways

• Installed Taopix Multisite in 2009 to

coincide with new production facility in

Toronto

• Enabled growth in 19 countries

• Immediate results – more happy

customers, fewer support issues and

support overheads reduced by 70%

http://www.photobookamerica.com

TAOPIX™ Multisite Production

TAOPIX™ Multisite Production

TAOPIX™ Multisite Production offers an operational and business solution to a

printing organisation with distributed sites

TAOPIX™ Multisite features

Automated job routing between sites with manual

override

Job tracking

Central master site can see all sites

Production sites can only see their own jobs

Additional license pricing for number of production

sites

Production Hub (Print House)

Franchise (Shop front, limited production capability)

Ability to have multiple production sites

(number of sites controlled by TAOPIX™ Limited –

purchased licenses).

Automatic job routing based on location, brand and

product configured within TAOPIX™ Web or via

external script.

TAOPIX™ Multisite for PSP - An overview

Benefits

All existing TAOPIX™ benefits

Print Service Provider Benefits

Reduced I.T. costs

Scalable number of sites

Centralised print facility management

Business visibility of consolidated reports

Direct jobs to most suitable print location per business logic

Limitations

All business transactions are centrally controlled

Our Promise

• ALL of our customers are our partners. We keep our commitments. We support our

customers. We promise to provide innovative, profit-making and reliable products. Our

business model supports longevity. We are in it for the long term.

• We provide customizable and focused products that apply to:

– Consumer

– Prosumer

– Professional Photography

• Understanding of the industry from Photo and Graphic Arts

– Commercial team has over 100 cumulative years introducing technology platforms

• Development Heavy

– Taopix has a large development base with expertise in:

• Mac and PC development

• Advanced Web and Database Technology, Quality Assurance

• Product Support

Our Team. Our Promise. Our Innovation. Our Edge

Contact us:

For more information, please visit WWW.TAOPIX.COM

You can also send email to info@taopix.com

Or contact our Distributors:

East and Mid West:

Blanchard Systems Inc. info@blansys.com Phone: 504-529-8869

West and Mountain:

Bay Digital info@baydigital.com Phone: 650-622-9034

Or call me:

Gadi Kovarsky, VP Americas, Taopix Ltd.

gadik@taopix.com

P: 619-630-0794 C: 585-530-9300

San Diego, CA.

ONE APPLICATION ENDLESS OPPORTUNITIES