Tap Into The Passion For Real Maple
Join the IMSI and its Members in a joint Social Media
Marketing Effort!
ThePowerofSocialMedia• Socialmediaallowsustohearwhatourcustomersthinkaboutour
business,products,andservicessowecanalwaysimprove• Allowyourpassionatecustomerstoshareyourmessage,products,etc.
withtheirfriendsalongwithaninstantreferral• Tellthestoryofyourbusinesstobuildbrandiden?tyandloyalty• VeryliAlemoneyinvestedcangetbigreturns• AsimplePicture/Postsharedwith100friends+50shareitwith100More
+25Shareitwith100moreanother4?mesover=Over15,000seeyourmessage
(andthat’sonlythebeginning)• OhYeahdidwemen?onthatalmosteveryonecarriesaphoneintheirpocketwithsocialmediaupda?ngonitconstantly!!!!!
MapleisMadeforSocialMedia• Peoplelovetosharewhattheyarepassionateaboutonsocialmedia,and
whetheryouareaproducer,consumer,orprofessional,Mapleissomethingtobepassionateabout!
• SocialMediamarke?ngisabouttellingthestoryofyourcompany/product.– Facebook:Hoststhewholestorywithpicturesandtext.Allowsconsumersto
constantlyinteractwithyou.MakethemfeelliketheyarepartofyourMapleOpera?on
– Instagram:FillitwithPhoto’sandbehonestwhatismorepicturesquethanMaple– TwiAer:Detaileverystepintheprocess.Mapleishardwork,andthatincreases
thevalueofyourproducts.– YouTube:Shortvideoscanbeworthmillionsofwordsandthousandsofpictures.
Plusthisisdoublepointsbecauseyoucansharethevideointheothervenues.– Pintrest:SharenewanduniqueexperiencesorusesforMaplethatpeakthe
interestofyourcustomers.Greaterincreasesinsaleswillcomewithlesseffortfromexis?ngconsumerssimplyusingaliAlemore.
REMEMBERPHOTOSANDVIDEOSONSOCIALMEDIAGETMOREVIEWSIFTHEYAREOFFHAND,ANDSEEMVERYUNPROFESSIONAL!
TheIMSI’sRoleUsethecollec?ve,crea?vepowerofourindustryprofessionalstodesignatoolboxforMapleAssocia?ons,Producers,andOtherFollowerstouse.• Developathemeandpossiblehashtags
eachmonth.• OntheIMSIFacebookPagePostonceper
weekwithcontentrelatedtothetheme• Helptocoordinateimportantindustry
messagingduring?mesofneed.• Educatemembersandotherproducerson
howtogetinvolved.
WhatistheIMSIFocusedOnPromo?ng?
• TheHealthBenefitsofMapleasaSweetener.
• CookingwithMapletoincreasethenumberofwaysitcanbeused.
• TheGreen/LocalEffectsofMapleSyrupProduc?on.
• AwaytoshowcaseMisrepresenta?onofMapleintheMarketplaceOhYeah–ITTASTESSOGOOD!
HowToGetInvolved• Eitheryourselforafamily
membergotoFacebook.com/Interna?onalMapleSyrupIns?tute
• ClickLikeandFollow• EachMonththefirstpostfrom
IMSIwillfeaturetheTheme• EachweektheIMSIwillhavea
newpost,ifnothingelseshareandlikeitwhenyouseeit
• UsetheIMSIthemeandHashtagstocreateyourowncontentonsocialmedia
• TellotherSyrupProducerstoSigninandHelptheCause.
UsetheSocialMediaExperFseofthenextGeneraFon…..Therealreadyonitalldayanyway!
WhyWorkTogether?• CommonThemesandHashtagsaddcredibilityandhelpto
shapethepercepFonofthepublic.– Everyonesharespicturesofthefallfoliage– Nowaddacommontheme“ExperiencetheColorsofMaple”anda#ExperienceMaplesColorstoeverypost
– LocalConsumerisblitzedwith6differentmapleoperaFonssharingtheideaofexperiencingthesephotosanddecidestotakefamilyforarideintothecountry,andvisitalocalgiZshoporsugarhousewhileviewingthefoliage
– Goesbackandsharestheirphotosofthetriponsocialmedia,andtobetrendyusesthe#ExperienceMaplesColors
– Manyoftheirfriendsseethepostanditgets100likeswhichareseenasareferraltogo“ExperiencetheColorsofMaple”themselves…..onandonitgoes….
– AhandfulofsugarhousesendsupreachingthousandsormaybemillionsofpotenFalusersbysharingapictureandacommontheme.
TapIntothePassionforRealMaple!
SocialMediaTips• Postonaregularscheduleif
possible(PostsonThursdaysarecurrentlythemostviewed)
• Learnfromthefeedbackandresultsofyourposts
• Getyourcustomersengagedsotheycandothework
• Highlighteventsandopportuni?esforcustomerstointeractwithyou
• Makeitpersonalifpossible
Let’sWorkTogether!