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TAPPING INTO THE AFRICAN CONSUMER OF TOMORROW, TODAY
TAPPING INTO THE AFRICAN
CONSUMER OF TOMORROW, TODAY
#MRXAFRICA
@MRXAFRICA
Louisa Kiwana, Founder - Director
@afroblush
Chiderah Monde, Lead Consultant
@ChiderahMonde
ABOUT US
TURNING OPPORTUNITY INTO
ACTION
DISRUPTING THE MARKETing
OPTIMISM
QUALITY
MOBILE
OPTIMISTIC
8/10
AMBITION
of people said they would be better off in two years.
A SIMPLE PHILOSOPHY:
TO DEFY CIRCUMSTANCE
AND LIVE WITH JOIE DE VIVRE
A SIMPLE PHILOSOPHY:
TO DEFY CIRCUMSTANCE
AND LIVE WITH JOIE DE VIVRE
TRENDS ON
FLEEK
QUALITY
NOTABILITY
DURABILITY
PRICE
MOBILE IS NOT
MONOLITHIC
In Nigeria,
of new mobile phone subscriptions were smartphones.
16%
IMMERSION INTOCULTURE PUTS CONTEXT AT THE
HEART OF
RESEARCH
IF IT MATTERS TO CONSUMERS...
IT SHOULD MATTER
TO BRANDS
ENTERTAINMENT
LEADING THE PACK:
NIGERIA
SOUTH AFRICA
NIGERIA
Entertainment industry makes up approx. 1% of Nigeria’s total GDP
$3Billion
P-Square - N180 million Globacom/Olympic Milk
D’Banj - N160 million Glo/CirocWizkid - N130 million
Pepsi/GloBanky W - N100 million
Samsung/MTN/CirocGenevieve Nnaji - N100 million
Etisalat Don Jazzy - N100 million
MTN/Samsung/Johnnie WalkerTiwa Savage – N90 million
MTN/Pepsi/KongaDavido – N50 million
MTN/Guinness
SOUTH AFRICA
BONANG MATHEBA: The first non-American Revlon brand ambassador.
CASSPER NYOVEST
BRANDS MAKING USE OF THE ENTERTAINMENT LANDSCAPE INCLUDE...
SOMETHING OLD
SOMETHING NEW
AN EVEN FRESH(ER)
PERSPECTIVE
#TIPSNTRICKS
1. INFRASTRUCTURE
2. INTERNET
3. POWER SUPPLY
4. SECURITY
5. SKILLED AGENTS
6. FREELANCE ETHICS
#MRXAFRICA
@MRXAFRICA
Louisa Kiwana, Founder - Director
@afroblush
Chiderah Monde, Lead Consultant
@ChiderahMonde
