Tara Harris

Journey To Mastery

Entertainment Business Master’s

Journey

June 2014 – May 2015

Mastery: Personal Development and Leadership

Course Goal: Understand and develop a deeper sense of what it is that I love doing in the Entertainment Business.

Strategies:

Read Robert Greene's "Mastery" and learn to apply techniques used in book.

Attend online class lectures or view archives to further develop personal skills pertaining to mastering my chosen field.

EBSCO Research Database Use throughout month of June for Mastery course. Search out articles that engage in documenting personal mastery journey's of known entertainment masters.

Executive Leadership

Course Goal: Effective at being a leader and learning how to maneuver successful business relationships.

Strategies:

Read course material and implementing strategies to strengthen my journey in business relationships and leadership.

View course video's in FSO and other media platforms that deal with Executive Leadership or Leadership in general.

Main Strategy for Course: Watch Lynda.com Leadership Tutorials Watch a Leadership tutorial each week to strengthen personal skills.

Project and Team Management

Course Goal: Develop successful teams and plans while being creative and productive at business.

Strategies:

Contact one of my associates who have mastered Project and Team Management and gain their personal insight to developing skills needed to succeed.

Main Strategy for Course: Watch Lynda.com Project Management Tutorial Watch and identify certain techniques that are introduced in the Project and Team Management course that will aid me in my personal business journey.

Search LexisNexis and EBSCO for articles on Project and Team Management

Business Storytelling & Brand Development

Course Goal: Effective creation of my company's business brand and creating a safeguard from unproductiveness while heading a successful team.

Strategies:

Read various blogs and view websites that deal with Business Story Telling and Brand Development.

Speak with people I know who have degrees and background in Brand Development and Marketing.

Main Strategy for Course: Watch YouTube Brand Development Strategy Video’s Choose a new video every week throughout the month of September on Brand Development Strategy.

Entertainment Business Finance

Course Goal: Learn successful financial techniques to run my company and create a solid foundation for financial success.

Strategy:

Main Strategy for Course: Watch Lynda.com Finance Tutorials. Watch a Finance video every week for the month of October

Re-Read All You Need to Know About the Music Business: Eighth Edition

Read course materials and search EBSCO for related material readings

Negotiation and Deal-Making

Course Goal: Learn strong negotiation skills and the proper deal making techniques to set my company apart from others.

Strategy:

Find articles on EBSCO and search internet for articles and books on Negotiation and Deal Making that are beneficial to my journey.

Re-Read All You Need to Know About the Music Business: Eighth Edition

Main Strategy for Course: Read Tutorialspoint.com Negotiation Skills Tutorial

Product and Artist Management

Course Goal: Be able to identify issues with artist/products and quickly resolve.

Strategy:

Read http://www.360digitalartist.com/artist-product-management/#axzz35mM05b1A article.

Main Strategy for Course: Watch Lynda.com Management Tutorials. Choose a Management tutorial that I have not seen and watch one each week for the month of December.

Read Dealmaking in the Film & Television Industry: From Negotiations to Final Contracts, 3rd Ed.

Advanced Entertainment Law

Course Goal: Identify legal aspects of the industry and why it affects certain realms of entertainment. Also, be able to understand legal terms as far as contracts and intellectual property is concerned that I may not know.

Strategy:

Read Music Law: How to Run Your Band's Business by Attorney Rich Stim.

Main Strategy for Course: Watch YouTube Entertainment Law Video's Choose a different Entertainment Law video each week for the month of January.

Research EBSCO, LexisNexis & Internet on various lectures and tutorials on Entertainment Law

Entertainment Media Publishing and Distribution

Course Goal: Help my company maintain it's content and explore avenues that may be unrealized.

Strategy:

Read Music Marketing: Press, Promotion, Distribution, and Retail by Mike King

Full Sail EBSCO Host Research Readings Search Media Publishing & Media Distribution on EBSCO and find articles that relate to the Entertainment Media and Distribution course.

Digital Marketing

Course Goal: Know how to effectively market my company's digital content. Review and implement other techniques and strategies for successful business marketing.

Strategies:

Read blog post "10 Books Every Digital Marketer Should Read in 2014" by Jen Ribble

View and choose books from Good Reads Popular Digital Marketing list to read and gather information from.

Main Strategy for Course: Watch Lynda.com Marketing Tutorials Choose a different Marketing tutorial each week for the month of March

Business Plan Development

Course Goal: Understand how to draft a successful business plan for my company.

Strategy:

Read Business Weeks "The Best Business Plan Tools”http://images.businessweek.com/ss/08/01/0107_businessplan/index_01.htm

Main Strategy for Course: Watch Business Plan Tutorials at SBA.gov. Watch SBA.gov Business Plan Tutorials each week during month of April & May

Final Project: Business Plan

Course Goal: Complete a undeniable business plan for my company outlining all aspects that are relevant to it's success.

Main Strategy for Course: Watch Business Plan Tutorials at SBA.gov. Watch SBA.gov. Business Plan Tutorials each week during month of April & May

Purchase Business Plan Software

Research Business Plan Templates and sample Business Plans

6 Industry Leaders

Victoria Celeste – Fashion Wardrobe Stylist & Image Consultant manager@victoriacelesteworld.com

Cynthia Johnson – VP Urban Promotions at Columbia Records ceejaynd58@yahoo.com

Terry Bello – Radio Host/Personality & International Soul Summit Founder terry.bello@gmail.com

Yamil Little – COO Bridge Da Gap/Grammy U Representative yamil.grammy@gmail.com

Airickca Gordon – Executive Director at Mamie Till Mobley Memorial Foundation airickca@live.com

Shed Jackson – Director of Communications and Marketing at Jazz 91.9 WCLK sj.jackson@live.com

Club & Organization Associations

ASCAP (Publishing) (active)

BMI (Songwriter) (active)

Grammy Pro (active)

Gospel Music Association (pending)

Interested in NAMM also

PLN ExpansionInnovative Companies & Heroes

I will do extensive research on innovative companies and the people who I consider masters in Entertainment. I will search to find people who work for or are associated with these companies and masters and attempt to gain information and knowledge about that person or company and apply it to my personal journey.

http://www.huffingtonpost.com/news/50-most-innovative-companies/

http://www.fastcompany.com/most-innovative companies/2014/industry/hollywood

http://www.fastcompany.com/most-innovative-companies/2013/industry/entertainment

http://money.msn.com/inside-the-ticker/the-worlds-5-most-innovative-companies

http://www.forbes.com/profile/oprah-winfrey/

http://www.forbes.com/profile/richard-branson/

http://www.forbes.com/profile/steven-spielberg/

Full Sail University Community

(Active)I am a part of various clubs and organizations through Full Sail. I network as much as I can with others who are associated with these clubs and organizations. The majority of my associations are through these and my friendships with industry professionals. These associations connect me with events and power mixers that have and will continue to help me along my Entertainment Business journey.

Xclusive (formerly X Factor)

Entertainment Network Society

Christian at Full Sail

Full Sail University MEISA Chapter

Full Sail BMG

Full Sail Advanced Audio Production Techniques

Grammy U

Mentor Characteristics

Approachable

Down To Earth

Caring

Giving

Willing To Help

Powerful

Well Connected

Diverse

Sincere

Intuitive

Knowledgeable

Passionate

Intelligent

Well Spoken

Master Journey Timeline Link

http://www.dipity.com/TaraHarris88/Tara-Harris-Mastery-Journey-Timeline/

Tara Harris Journey To Mastery