Target areas, products and prices 2020 Outdoor advertising made … · 2019-08-27 · Outdoor...

Pocket Planner

Target areas, products and prices 2020Outdoor advertising made easy

2

Main news at a glancewww.apgsga.ch/opening-of-bookings

Contents

7 Out of Home Media – facts and figures8 Appealing communication spaces

10 Billposting by communication goal11 Mobility14 Advertising market16 Media research21 innovate!

23 The target areas in Switzerland24 Greater urban areas28 Urban centers32 Tourism regions

35 Range36 Poster formats37 Screen formats38 Network profiles70 Shopping centers78 Parking facilities82 Public transport83 Mountains

85 Prices and terms86 The APG|SGA pricing system based on SPR+88 Individual panels analog94 Digital

102 Networks analog and digital (according to WEMF)112 Discounts for analog and digital products114 Advertising in and on means of transport118 Advertising on megaposters and special solutions120 Advertising at airports122 Advertising in the mountains124 Advertising on promotion areas with live communication126 Mobile advertising (aymo)128 Services

131 Information and tools132 APG|SGA websites and tools133 APG|SGA PosterDirect135 Specifications poster production138 Specifications spot production140 Posting calendar143 Focus on sustainability145 Addresses and contact information

4

Streets and squares

Mou

ntai

ns

Airports

POS/POI Railway statio

ns

Publ

ic t

rans

port

5

OOH customer journeys:smartly accompanied by APG|SGA

Imagine this: Your neighbor leaves her home early in the morning, walks along the street past your posters to the bus stop, where the City ePanel is displaying your advert. On the way through everyday life she repeatedly comes across your campaign – on various formats, in different spheres of communication, in public space. Thus, you accompany her in a smart way on her daily journey through the world of brands and products. Closely and sympathetically.

The idea of the customer journey with specific touchpoints is nothing new. Identifying the touchpoints and perfectly orchestrating the campaign planning are becoming ever more challenging. APG|SGA’s analog, digital and interactive Out of Home media can be combined flexibly and are the ideal way to accompany the consumer with visibility and relevant messages in the right place at the right time. This enables companies and brands to continually place themselves "top-of-mind" in all decision-making phases, practically round the clock.

Take advantage of our wide range of products and services to optimally cover the individual journeys made by consumers every day. Our teams of advisors will be happy to assist you with the planning, implementa-tion and handling of your OOH campaign.

Andy BürkiHead of Advertising Market

Out of Home Media – facts and figures

Out

of

Hom

e M

edia

As the term implies, Out of Home begins where people leave the privacy of their homes and enter the public spaces acces-sible to everyone. This is where a wide variety of mobility flows intersect our everyday environment. Media installed along these flows can be precisely and flexibly planned with respect to geography, timing and intensity, making it pos-sible to reach differentiated target groups. They are ideal for sales promotion, boosting recognition and building image. Messages presented in public spaces generate tremendous leverage because of their high acceptance and unavoidability: whether along streets, at railway stations, shopping centers and airports, in and on means of transport or in the mountains.

8 Appealing communication spaces 10 Billposting by communication goal 11 Mobility 14 Advertising market 16 Media research 21 innovate!

8

Appealing communication spaces

Streets and squaresBe it motorized or on foot, with a private vehicle or by public transporta-tion, mobility "happens" mostly on

streets. Extensive infrastructure provides the vital connections that the population needs to sustain its growing occupational and leisure mobility. APG|SGA assumes considerable responsibility in planning, designing and implementing the urban landscape. Thanks to the strength of the poster and the integration of new formats, you benefit from this attractive Out of Home advertising environment.

Railway stationsRailway stations are technically and architecturally sophisticated, high-frequency venues, from the stations

with integrated shops to smaller stations that link city centers with suburban and rural regions. The user community is multifaceted and includes daily commuters, weekend and vacation travelers with national and international destinations and the regular or occasional passers-by who belong to the local population. Analog and digital APG|SGA communication and advertising assets are intrinsic elements that co-define these places of encounter. With railway station advertising, you can reach attractive, contemporary and trend-conscious target groups.

POI/POSShopping centers, other points of sale (POS) and points of interest (POI), parking garages, convention centers

and exhibition complexes are spaces that generate particularly strong appeal. They are characterized by a special mobility behavior and are interesting from the point of view of com-munication because of their privileged locations and extended catchment areas. As a full-service Out of Home provider, APG|SGA covers every facet of this market. Tap into the mobility of your target groups from the doorstep to the point of interest: to promote the clearance sale of your products and services as well as for effective brand communication.

Public transportPublic transportation systems make a crucial contribution to the quality of life in public spaces. The population ben-

efits from their safety, punctuality, dependability, and ecological soundness. As a public service, mass transit guarantees mobility for everyone and is used by target groups such as apprentices, students and teachers that are otherwise difficult to reach. Their long-standing commitment as well as strong affiliations and alliances have made APG|SGA – specialized in mass transit communication – the leading partner in this domain. You can choose from a vast spectrum of attractive advertising modes inside and outside public transport vehicles.

MountainsWinter exhilaration on skis or snow-boards and enjoyable hikes in the summer: pristine natural surroundings

magically attract people in search of relaxation and recreation. To preserve this environment, APG|SGA specialists focus their activities on sharing existing infrastructure. Synergy-tapping and often customized advertising formats give you the unique opportunity to present your message in a positive context and to reach highly diverse and very affluent target groups.

AirportsFor international metropolitan centers, airports are hubs, links and gateways for business and leisure travelers.

Standard and customized formats harmonized with a master concept: APG|SGA products allow you to showcase your brand in the context of major travel flows and deliver lasting impressions to a discerning audience.

FormatsAPG|SGA covers all communication spaces with different formats such as posters, screens, megaposters, promotions, special solutions or mobile advertising.

9

Post

ers

Scre

ens

Meg

apos

ter

Spec

ial s

olut

ions

Publ

ic tra

nspo

rt in

terio

r for

mat

s

Publ

ic tra

nspo

rt ex

terio

r for

mat

s

Prom

otio

n ar

eas

Mob

ile a

dver

tisin

g (a

ymo)

Inte

ract

ions

Com

mun

icatio

n sp

ace Streets and squares

Railway stations POS/POI Public transport Mountains Airports

( ) = no standard range / options on request

( )

Our range per communication spaceAPG|SGA is Switzerland’s leading outdoor advertising company, covering all communication spaces with analog or digital Out of Home solutions.

Out

of

Hom

e M

edia

10

Billposting by communication goal

Advertising performs a key role in preparing the ground for purchases by raising the awareness and attractiveness of brands, products and servi-ces, and generating interest in them. It also has an activating nature, reminding con-sumers at the right moment that now is a good time to buy or consume.

Outdoor advertising provides an opportunity to achieve the communication goals of awareness, image and sales in a highly efficient way: an unmissable public presence, precise geographic targeting, large-scale design possibilities and an appropriate choice of format and location are important control factors for the success of advertising campaigns.

Outdoor advertising supports all the key tasks of advertising leading up to the purchase process highly efficiently and offers excellent value for money:

AwarenessRaise your awareness level quickly and sustainably. 89% of Swiss people go out each day for work, shopping or

leisure activities. Along these recurring journeys, they automatically and repeatedly come into contact with our 300,000-plus advertising spaces. This explains the wide and quickly established reach and the high accumulation of contacts that you can achieve with our Out of Home solutions within shortest time.

ImageThanks to our high-impact – and some-times also exclusive – premium offers in public spaces, you are assured of an

ideal, high-quality setting for consistent know-ledge development and a positive image trans-fer. Outdoor advertising – whether analog or digital – provides an almost unlimited range of use and design options, and is accepted and per-ceived positively by the public better than any other medium. This is the basis of successful brand and trust development. Sale

Advertise in the vicinity of a POS or POI, and influence purchasing decisions in your favor at the decisive moment.

Outdoor advertising has a great deal of persuasi-ve power, which can be optimized and targeted in terms of time and location. It also has great (and proven) potential to increase sales, putting you ahead of the competition when it comes to activating consumers.

ResearchAPG|SGA intensely researches the impact of outdoor advertising in order to provide advertisers with a sound decision basis when planning campaigns.

www.apgsga.ch/research

11

Out

of

Hom

e M

ediaMobility

Sources:− Swiss Federal Statistical Office, www.bfs.admin.ch,

* Microcensus 2015− LITRA, information service for public transportation,

www.litra.ch

1 Averaged over all weekdays and all respondents (Basis = 57,090 persons 6 and older)

2 En route time: duration of trip from start time at the point of departure until arrival at the destination, without waiting and transfer times

3 Motor bike, motorcycle, tour bus, aircraft, taxi, truck, ship, mountain railways

Source: Swiss Federal Statistical Office, Microcensus 2015 on traffic behavior, publ. May 2017, www.bfs.admin.ch

Advertising only works if it gets exposure. So invest your advertising budget where the consumers are. In this respect, Out of Home Media offer excellent opportunities for quickly and seamlessly delivering your message, backed by the guarantee that you can reach your constantly growing target groups without restrictions.

Mobility in Switzerland 2010 2017 Change

Resident population in 1,000 7,870 8,542 + 8%No. of working persons in 1,000 4,116 5,008 + 22%Of which occupational commuters* in % 81 90 + 11%Ø way to work commuter (one-way)* in mins. 30 31 + 3%Number of passengers conveyed by bus and tram in millions 1,373 1,531 + 12%Number of passengers conveyed by rail in millions 493 607 + 23%Passenger kilometers per year in bn 122.2 134.6 + 10%

Daily mobility per personby transport mode 1 in km

Daily distancein % in min.

En route time2

in %

Total 36.8 100 82.2 100Car driver 23.8 65 33.9 41Train 7.5 20 6.7 8On foot 1.9 5 29.8 36Bus / tram / postal coach 1.5 4 4.9 6Bicycle (including eBike) 0.9 3 4.3 5Other 3 1.2 3 2.9 4

12

Mobility

High degree of mobility results in unlimited reach: Out of Home messages reach all desired target groups and exclude no-one.

Daily mobility of the Swiss populationReplies in % of persons interviewed (basis = 57,090 persons) Source: Swiss Federal Statistical Office microcensus 2015on transport habits, publ. May 2017www.bfs.admin.ch

By gender and age

By day of the week

The success of advertising lies in repetition: the Out of Home contacts double in a linear fashion from one day to the next, giving the message a lasting impact.

89

79

88Sunday

Saturday

Total

91Monday to Friday

18–24 years

Female

25–64 years

65 and over

Total

Male

92

92

88

76

89

91

916–17 years

13

Number of passengers conveyed by railSBB and public transport entities, per year in millions

Source: Swiss Federal Statistical Office www.bfs.admin.ch (December 2017)

Source: SBB, 2017

Mobility in Switzerland is on the rise and people see Out of Home Media more and more frequently. Not only in their spare time, but also en route to work. The working population in particular consists of active consumers that for many businesses constitute key target groups. These people commute on a daily basis and can be regularly and efficiently reached in large numbers at railway stations.

Out

of

Hom

e M

edia

493

513

515

385

303

279

2011

2012

2010

2005

2000

1995

5422013

3241990

5682014

5872015

6072016

Zürich HB 2,877,000Bern 2,096,000Luzern 1,133,000Genève Cornavin 1,090,000Lausanne 949,000Basel SBB 871,000Winterthur 743,000Zürich Oerlikon 660,000Zürich Stadelhofen 53,000St. Gallen 502,000Olten 463,000Aarau 452,000Biel 439,000Zug 427,000Baden 408,000Zürich Altstetten 369,000Zürich Flughafen 331,300Genève Aéroport 317,000Zürich Hardbrücke 295,000Thun 272,000Neuchâtel 214,000Fribourg 196,000Chur 181,000Uster 169,700Wetzikon 167,000Lugano 155,000Rapperswil (SG) 147,000Brugg 142,900Dietikon 140,500Zürich Enge 139,000Schaffhausen 128,100Brig 119,100Solothurn 110,900Bellinzona 95,000Wallisellen 92,200Frauenfeld 88,600

Railway station Weekly frequency

14

Advertising market

Out of Home advertising is in vogueIn CHF m

Source: Foundation for Advertising Statistics Switzerland, May 23, 2019

Forecast advertising expenditure trend 2017–2020Worldwide, in %

Source: ZenithOptimedia December 2017, JCDecaux estimates, CAGR 2017– 2020

-4

Mag

azin

es

-4

New

spap

ers

-1

Inte

rnet

(des

ktop

)

1

Radi

o

1

TV

2

Out

of

Hom

e ad

vert

isin

g (in

cl. D

OO

H)

3

Tota

l acr

oss

all m

edia

10

Cin

ema

12

Dig

ital O

ut o

f H

ome

(DO

OH

)

14

Inte

rnet

(mob

ile)

1,536

772

433

Press

Television (incl. sponsorship)

Online*

Out of Home advertising (incl. adscreens)

Radio (incl. sponsorship)

* without search engine advertising and social media

1,009

766

547

462

150144

20142018- 34%

- 1%

+ 7%

- 4%

+ 32%414

15

Most consumers want to be esteemed and appreciated. This is an essential advertising objective. Out of Home Media are widely accepted by the public and can attain both goals.

Out

of

Hom

e M

edia

Interest in advertisingShare of top 2 mentions, in % of respondents (basis = 1,173 people)

Question: "To what extent are you generally interested in advertising in the following channels?" (scale from 5 = I am very interested to 1 = I am not very interested)

Source: Marketagent.com Schweiz AG, Zürich, May 2017

53

47

40

39

39

33

23

22

16

15

10

7

Posters

Newspapers and magazines

Cinema

Leaflets

Digital Out of Home advertising

TV

Radio

Newsletter

Social Media

Online banners

Videos on the Internet

Pop-up on the Internet

Sympathy of advertising mediaShare of top 2 mentions, in % of respondents(basis = 514 people)

Question: "How likeable is advertising in the following media/advertising channels to you personally?"(scale from 4 = very likeable to 1 = very unlikeable)

Source: INNOFACT AG, Zürich, 2017

81

75

72

71

70

69

68

66

60

47

47

38

Posters

Means of transport (exterior)

Journals / magazines

Newspapers

Means of transport (interior)

Screens at POS

Screens in railway stations

Promotions

Cinema

Radio

TV

By mail / sales letters

36Internet

16

Media research

Interaction of visual design and advertising pressureImpact (I) = Message (M) + Transport (T)

A confrontation with a poster establishes the direct contact between its featured message and the desired target group. To ensure that the message is perceived, it is crucial that it is not only effectively transported, but also quickly understood. An optimal impact arises with the harmonious interplay between the creation and the booked advertising media. As is the case for every advertising measure, the impact of a pos-ter campaign also depends on numerous other factors. They include acceptance and effective-ness of the medium as well as exogenous and endogenous influences.

To be able to provide advertisers with well-foun-ded decision bases when planning campaigns, APG|SGA extensively researches the impact of Out of Home advertising. The main points of interest are:

– choosing the right medium to achieve the advertising objectives

– calculated use of budget for optimum advertising pressure

– the effective design of the advertising medium

All the studies are carried out by independent market research institutes and supported by scientists. The key findings are regularly published online, in publications and as best practice cases.

www.apgsga.ch/research

Exogenous factors

Economy

Climate/weather

Exchange rates

Competitive activity

Others

Endogenous factors

Pricing

Others

Medium-specific factors

Acceptance of outdoor advertising

Visibility 24/7

95 % reach among the population

Others

IM TMessage TransportImpact

CustomerMedia-compatible

message

APG|SGAMessagetransport

17

It may be very challenging to find the right media mix. In times of tight marketing budgets and ongoing changes in media consumption habits, there is a growing need for certainty and dependability. With respect to their proven advertising impact, Out of Home Media are one hundred percent reliable.

Out

of

Hom

e M

edia

Media research

Swiss Poster Research Plus SPR+– NEW Integration of performance data for

digital Out of Home in railway stations and on streets

– Provider-independent basic outdoor advertising research on the basis of an integrated mobility model for the whole of Switzerland

– SPR+ Expert coarse and fine planning tool with campaign evaluation support

– Licences for the use of Studio Basic are free of charge

www.spr-plus.ch

Research of advertising media effectiveness

Impact of outdoor advertisingAverage values, share in % of persons interviewed

Basis: 1,461 campaigns tested (2003–2018)Source: APG|SGA Poster Performance Index PPI, Status December 31, 2018

Recall

Brand recognition

Appeal

A selection of the most successful visuals can be found in our Best of PPI tool or in the brochure, which is published at regular intervals.

www.apgsga.ch/ppi

Out of Home Media at the point of saleShare in % of persons interviewed (basis = 1,003 persons)

Source: INNOFACT AG, Zürich, 2014

59

53

45

45

58

51

46

45

56

52

41

40

63

53

46

44

All15 – 30 years31 – 45 years46 – 55 years

Simplifies purchase decision

Inspires brand product purchases

Stimulates the desire to try out new products

Inspires additional visits to shopping center vendors

45

66

66

18

Media research

Transport advertising

Public transport advertising is seen by everyoneShare in % of persons interviewed

Source: representative survey by INNOFACT AG, Zürich, on behalf of APG|SGA (online poll of 2,700 persons, throughout Switzerland), 2015

All results at:www.apgsga.ch/traffic/research

75% of the target group have a steady income

74% of passengers regularly notice advertising in/on buses, trams, trains

91% of passengers like public transport advertising

CorrectOccasionallyIncorrectDon’t know

(Self-)employedPupil / studentRetiredHomemaker

CorrectOccasionallyIncorrectDon’t know

36

38

5

21

64

27

63

75

14

38

19

When they use public transportation and during their leisure time, people are receptive to advertising. This is the reason behind the impact of Out of Home media. Particularly in relaxed, leisurely settings, consumers are open to advertising messages. Embedded in a breathtaking mountain landscape, this form of advertising firmly anchors itself in people’s minds and hearts.

Out

of

Hom

e M

edia

Out of Home in the mountains

Advertising in the mountains worksShare in % of persons interviewed

Source: representative survey by INNOFACT AG, Zürich, on behalf of APG|SGA, face-to-face interviews with 512 people in Grindelwald and Lenzerheide and 324 people online (whole of German-speaking Switzerland), February 2018

Question: "I am very easygoing and relaxed."Share of "True" answers

9456

Total for Grindelwald / Lenzerheide (face-to-face in the mountains) Total for online target group (people at home)Question: "I feel very good today."

Top answers 8, 9, 10 (0 = bad, 10 = very good)

7940

All results at:www.apgsga.ch/mountain/research

Question: "Today, I feel relaxed and open to advertising."Share of "True" answers

25

Approximately twice as many people in the mountains are open to advertising compared with those who stayed at home.

47

20

Media research

Promotion areas

High-impact live communicationThe survey results on a MAC Cosmetics cam-paign at Zürich Stadelhofen station prove it: promotions at stations are highly popular with travellers and passers-by.

Source: INNOFACT AG, Zürich, conducted the online interviews in 2016, directly after the completion of the MAC Cosmetics campaign.

91% of those questioned are aware of the MAC Cosmetics campaign.

91

9

28

36

5

31

64% of those questioned think the MAC Cosmetics brand is very or quite appealing.

YesNo

Very appealingQuite appealingSlightly appealingNot very appealing/not at all appealing

Advertising awareness: n = 169, women, 15–59 years old, regular commuters at Zürich Stadelhofen station.

Brand appeal: n = 111, women, 15–59 years old, regular commuters at Zürich Stadelhofen station, noticed MAC advertising and already knew the brand.

21

Out

of

Hom

e M

edia

Under the innovate! label APG|SGA systematically captures, develops and presents the innovative strength of the Out of Home medium and that of its ownproducts and services. An innovation team was established and an online platform created which uses specific cases to show APG|SGA’s market partners just how much can be achieved with Out of Home advertising in terms of planning, creativity, production and advertising media technology. www.apgsga.ch/innovate

innovate!

"The longest tennis match of the world" by Jung von Matt/Limmat for Ovomaltine

The target areas in Switzerland

Targ

et a

reas

We operate with the regional structures defined by WEMF AG für Werbemedienforschung. The geographical extents and population figures of the various target areas are based on official data obtained from the Federal Statistical Office (FSO).

24 Greater urban areas 28 Urban centers 32 Tourism regions

Current dataThe calculation of our media performance figures is based on the information published by the Swiss Federal StatisticalOffice (FSO, population status: 31.12.2011, definition conurbationsstatus: 31.12.2014)

Regional structures WEMF 1994

24

11

1215

13

14

33

41

42

23

16

22

21

34

32

43

24

27

26

44

61

51

29

25

28

31Basel

Schaffhausen

Baden-BruggWinterthur

Frauenfeld

Kreuzlingen

Wil SG

Schwyz

Luzern

Biel/Bienne

Solothurn

Bern

Thun

Chur

Bellinzona

Lugano

Locarno

Brig-Visp

Neuchâtel

Yverdon-les-Bains

Lausanne

Genève

Fribourg

Monthey Sion

Martigny

Sierre

Davos

Interlaken

Burgdorf

Delémont

Grenchen Langenthal

Buchs SG

Romanshorn-Amriswil

Stans

Aarau Lenzburg

Olten-Zofingen

St. Gallen

Lachen

Einsiedeln

Altstätten

Arbon-Rorschach

La Chaux-de-Fonds

Rapperswil-Jona

Zug

Vevey-Montreux

Wohlen

Bulle

Lyss

St. Moritz

Stein AG

Oensingen

Porrentruy

Kilchberg

Schönenwerd

Döttingen-Böttstein

Reinach AG

Sarnen

Zürich

Uznach

Wattwil

Arth Glarus

Flawil

Weinfelden

Mels-Sargans

Chiasso-Mendrisio

Murten

Payerne

Spiez

Zermatt

Altdorf

Landquart

Sursee

Aigle

Nearly three-fourths of the Swiss population live in greater urban areas. Such areas, also calledconurbations, are geographically connected regions that consist of several communities. They are defined by the FSO. Switzerland is composed of 49 conurbations. A conurbation generally consists of a core zone and surrounding suburbs. The remainder of the Swiss population catego-rized as urban by the FSO lives in 28 core areas outside the conurbations.

Greater urban areas

WEMF/FSO structures

Conurbation

Core city

Targ

et a

reas

11 Genève12 Vaud13 Neuchâtel14 Jura15 Fribourg16 Bas-Valais

21 Luzern , Obwalden, Nidwalden22 Berner Oberland23 Oberwallis24 Zug25 Uri, Schwyz26 St. Gallen,

Appenzell Innerrhoden/Ausserrhoden27 Glarus28 Bündner Unterland29 Bündner Oberland

31 Basel32 Solothurn33 Berner Seeland34 Berner Mittelland

41 Aargau42 Schaffhausen43 Zürich44 Thurgau

51 Ticino

61 Liechtenstein (FL)

1 Suisse romande2 Alpen und Voralpen3 Westmittelland4 Ostmittelland5 Svizzera italiana6 Liechtenstein (FL)

A6621 Genève 549 411 459 404A5586 Lausanne 385 643 323 658A5890 Vevey-Montreux 80 709 68 459A5938 Yverdon-les-Bains 38 450 32 11195401 Aigle 9 599 8 008A6421 La Chaux-de-Fonds 51 554 43 303A6458 Neuchâtel 83 578 70 584A6711 Delémont 28 508 23 75196800 Porrentruy 8 360 7 182A2125 Bulle 28 506 23 629A2196 Fribourg 99 425 82 44695822 Payerne 10 911 8 989A6136 Martigny 19 426 16 446A6153 Monthey 30 100 25 050A6248 Sierre 24 753 21 077A6266 Sion 78 330 66 331

A1061 Luzern 218 121 187 78191103 Sursee 15 337 13 00591407 Sarnen 9 969 8 56191509 Stans 15 595 13 435A0581 Interlaken 23 201 20 141A0942 Thun 78 677 68 01790768 Spiez 12 417 10 787A6002 Brig-Visp 45 074 39 04496300 Zermatt 5 746 4 976A1711 Zug 119 633 101 064A1201 Altdorf 31 270 26 37091362 Arth 10 921 9 19691372 Schwyz 14 331 12 163A3203 St. Gallen 161 849 138 386A3251 Rheintal 54 490 45 819A3425 Wil (SG) 70 039 58 75693379 Wattwil 10 296 8 78093402 Flawil 10 045 8 356A1344 Lachen 27 249 23 137A1630 Glarus 29 279 24 940A3336 Rapperswil-Jona 45 146 38 35791301 Einsiedeln 14 438 12 14093339 Uznach 9 367 7 815A3271 Buchs (SG) 26 085 22 038A3901 Chur 56 276 48 47393293 Mels-Sargans 18 365 15 35593955 Landquart 11 616 9 94693787 St. Moritz 5 206 4 65593851 Davos 11 131 9 721

26

Conurbations1

1 By economic region and economic area A = Conurbation 9 = Core community beyond conurbation

Economic regions

Economic areas

Greater urban areas

WEMF FSOPopulation

totalPopulation

15+

WEMF

A2701 Basel 523 992 452 428A4260 Stein (AG) 5 587 4 790A2546 Grenchen 25 397 22 086A2581 Olten-Zofingen 94 045 80 707A2601 Solothurn 76 212 65 79790329 Langenthal 17 566 15 11392407 Oensingen 9 672 8 30092583 Schönenwerd 13 713 11 799A0371 Biel/Bienne 100 199 85 91390306 Lyss 13 929 11 94892275 Murten 11 141 9 370A0351 Bern 394 859 341 60790404 Burgdorf 18 515 15 94990412 Kirchberg (BE) 10 843 9 272

27

Targ

et a

reas

FSOPopulation

totalPopulation

15+ FSOPopulation

totalPopulation

15+

A4001 Aarau 73 090 62 464A4021 Baden-Brugg 105 432 90 514A4082 Wohlen (AG) 20 659 17 489A4201 Lenzburg 20 483 17 40694141 Reinach (AG) 17 475 14 80494304 Döttingen-Böttstein 10 495 9 007A2939 Schaffhausen 67 032 57 855A0230 Winterthur 132 503 112 531A0261 Zürich 1 266 313 1 080 623A4401 Arbon-Rorschach 52 225 44 866A4436 Romanshorn-Amriswil 23 875 20 414A4566 Frauenfeld 23 691 20 357A4671 Kreuzlingen 22 033 19 16494946 Weinfelden 10 490 9 046

A5002 Bellinzona 49 661 42 339A5113 Locarno 53 817 46 959A5192 Lugano 142 933 122 842A5250 Chiasso-Mendrisio 49 479 42 868

Total conurbations 6 145 788 5 238 269

Total Switzerland, incl. FL 7 991 137 6 790 721

28

Basel

Schaffhausen

Baden-Brugg

Winterthur

Luzern

Biel/BienneSolothurn

Bern

Thun

Chur

Bellinzona

Lugano

Locarno

Neuchâtel

Lausanne

Genève

Fribourg

Sion

Aarau

Olten-Zofingen

St. Gallen

La Chaux-de-Fonds

Zug

Vevey-Montreux

Zürich

Frauenfeld

Uster

Yverdon-les-Bains

Urban centers

WEMF/FSO structures

Conurbation

City

Due to population growth and mobility pheno-mena, most Swiss cities have evolved beyond their political boundaries in the course of time. This circumstance is factored in by our City pro-ducts. For us, a city encompasses both the core city and the geographically adjacent conurbation communities that together constitute an entity from the urban, traffic, economic and cultural points of view.

29

Targ

et a

reas

FSO Town / DistrictPopulation

totalPopulation

15+ FSO Town/DistrictPopulation

totalPopulation

15+

City Genève6621 Genève 188 234 162 8966608 Carouge (GE) 20 004 16 8776612 Chêne-Bougeries 10 337 8 7816613 Chêne-Bourg 8 057 6 7436617 Cologny 4 939 4 1756628 Lancy 28 723 23 7626623 Le Grand-Saconnex 11 759 9 4576630 Meyrin 21 729 18 2226631 Onex 17 637 14 7426640 Thônex 13 478 11 2846643 Vernier 33 237 27 527Total City Genève 358 134 304 466A6621 Agglo Genève 549 411 459 404

City Lausanne5586 Lausanne 129 383 110 6125584 Epalinges 8 626 7 1465587 Le Mont-sur-Lausanne 6 228 5 1715589 Prilly 11 626 9 8355590 Pully 17 336 14 8235591 Renens (VD) 20 176 16 920Total City Lausanne 193 375 164 507A5586 Agglo Lausanne 385 643 323 658

City Vevey5890 Vevey 18 364 15 4035886 Montreux 25 199 21 9935889 La Tour-de-Peilz 10 807 9 1485891 Veytaux 817 728Total City Vevey 55 187 47 272A5890 Agglo Vevey-Montreux 80 709 68 459

City Yverdon-les-Bains5938 Yverdon-les-Bains 27 961 23 4335922 Montagny-près-Yverdon 694 567Total City Yverdon-les-Bains 28 655 24 000A5938 Agglo Yverdon-les-Bains 38 450 32 111

City La Chaux-de-Fonds6421 La Chaux-de-Fonds 37 843 31 829Total City La Chaux-de-Fonds 37 843 31 829A6421 Agglo La Chaux-de-Fonds 51 554 43 303

City Neuchâtel6458 Neuchâtel 33 412 28 6626407 Corcelles-Cormondrèche 4 657 3 8256454 Hauterive 2 570 2 2106412 Peseux 5 700 4 7896459 St-Blaise 3 257 2 715Total City Neuchâtel 49 596 42 201A6458 Agglo Neuchâtel 87 414 73 769

City Fribourg2196 Fribourg 35 680 30 6002197 Givisiez 3 031 2 5222198 Granges-Paccot 2 729 2 2432228 Villars-sur-Glâne 11 762 9 643Total City Fribourg 53 202 45 008A2196 Agglo Fribourg 99 425 82 446

City Sion6266 Sion 32 014 27 2406023 Conthey 7 848 6 565Total City Sion 39 862 33 805A6266 Agglo Sion 78 330 66 331

30

Urban centers


totalPopulation

15+ FSO Town / DistrictPopulation

totalPopulation

15+

City Luzern1061 Luzern 78 093 69 0721054 Ebikon 12 461 10 6611024 Emmen 28 481 24 2911058 Horw 13 607 11 6921059 Kriens 26 474 22 834Total City Luzern 159 116 138 550A1061 Agglo Luzern 218 121 187 781

City Thun0942 Thun 42 764 37 2610939 Steffisburg 15 401 13 283Total City Thun 58 165 50 544A0942 Agglo Thun 78 677 68 017

City Zug1711 Zug 26 901 23 3941701 Baar-Inwil-Zentrum 22 125 18 682Total City Zug 49 026 42 076A1711 Agglo Zug 119 633 101 064

City St. Gallen3203 St. Gallen 73 505 64 0423442 Gaiserwald 8 049 6 7293443 Gossau (SG) 17 983 15 3043204 Wittenbach 9 431 8 004Total City St. Gallen 108 968 94 079A3203 Agglo St. Gallen 161 849 138 386

City Chur3901 Chur 34 483 30 301Total City Chur 34 483 30 301A3901 Agglo Chur 56 276 48 473

City Basel2701 Basel 164 516 144 6122762 Allschwil 19 716 17 1532765 Binningen 14 782 12 8662766 Birsfelden 10 300 9 1292767 Bottmingen 6 080 5 2512769 Münchenstein 11 739 10 1212770 Muttenz 17 309 15 0012773 Reinach (BL) 18 643 16 2202703 Riehen 20 599 17 783Total City Basel 283 684 248 136A2701 Agglo Basel 523 992 452 428

City Olten2581 Olten 17 076 15 0222584 Starrkirch-Wil 1 605 1 3382500 Trimbach 6 268 5 391Total City Olten 24 949 21 751A2581 Agglo Olten-Zofingen 94 045 80 707

City Solothurn2601 Solothurn 16 301 14 4252542 Bellach 5 196 4 5212534 Zuchwil 8 783 7 573Total City Solothurn 30 280 26 519A2601 Agglo Solothurn 76 212 65 797

City Biel/Bienne0371 Biel/Bienne 51 635 44 4920733 Brügg 4 232 3 6000743 Nidau 6 810 5 890Total City Biel/Bienne 62 677 53 982A0371 Agglo Biel/Bienne 100 199 85 913

City Bern0351 Bern 125 681 110 8800362 Ittigen 10 961 9 4800355 Köniz-Nordost 38 936 33 4710356 Muri bei Bern 12 686 11 0700363 Ostermundigen 15 702 13 672Total City Bern 203 966 178 573A0351 Agglo Bern 394 859 341 607

City Aarau4001 Aarau 19 840 17 3514003 Buchs (AG) 7 218 6 1254012 Suhr uhr 9 627 8 055Total City Aarau 36 685 31 531A4001 Agglo Aarau 73 090 62 464

City Baden4021 Baden 18 189 15 7974026 Ennetbaden 3 094 2 6954038 Obersiggenthal 8 278 7 0724045 Wettingen 19 986 17 353Total City Baden 49 547 42 917A4021 Agglo Baden-Brugg 105 432 90 514

31

Targ

et a

reas


totalPopulation

15+ FSO Town / DistrictPopulation

totalPopulation

15+

City Schaffhausen2939 Schaffhausen 35 121 30 5730027 Feuerthalen 3 474 2 9552937 Neuhausen a. Rheinfall 10 283 8 938Total City Schaffhausen 48 878 42 466A2939 Agglo Schaffhausen 67 032 57 855

City Winterthur0230 Winterthur 103 075 87 8280219 Elsau 3 364 2 867Total City Winterthur 106 439 90 695A0230 Agglo Winterthur 132 503 112 531

City Zürich0261 Zürich 376 990 329 1320131 Adliswil 17 518 14 9970191 Dübendorf 25 074 21 2870135 Kilchberg (ZH) 7 570 6 4380245 Oberengstringen 6 393 5 5220066 Opfikon 15 995 13 6340247 Schlieren 16 739 14 2020069 Wallisellen 14 075 12 1180161 Zollikon 12 103 10 373Total City Zürich 492 457 427 703A0261 Agglo Zürich 1 266 313 1 080 623

City Uster0198 Uster 32 577 27 505Total City Uster 32 577 27 505A0261 Agglo Zürich 1 266 313 1 080 623

City Frauenfeld4566 Frauenfeld 23 691 20 357Total City Frauenfeld 23 691 20 357A4566 Agglo Frauenfeld 23 691 20 357

City Bellinzona5002 Bellinzona 40 718 34 6905001 Arbedo-Castione 4 380 3 771Total City Bellinzona 45 098 38 461A5002 Agglo Bellinzona 49 661 42 339

City Locarno5113 Locarno 15 303 13 3765091 Ascona 5 453 4 8525115 Losone 6 372 5 4995118 Minusio 7 090 6 2495120 Muralto 2 797 2 522Total City Locarno 37 015 32 498A5113 Agglo Locarno 53 817 46 959

City Lugano5192 Lugano 60 815 52 8125196 Massagno 5 886 5 1665210 Paradiso 3 654 3 2375225 Sorengo 1 709 1 478Total City Lugano 72 064 62 693A5192 Agglo Lugano 142 933 122 842

Total urban centers 2 775 619 2 394 425

32

Touristik Regionen/Gebiete

Bas-Valais

Alpes Vaudoises et Fribourgeoises

Berner Oberland

Innerschweiz

Ostschweiz/Liechtenstein

Bündnerland

Engadin

Oberwallis

Ticino

11.5

11.6

11.1 11.4 13.1

13.5

13.211.313.6

11.2

13.4

13.3

12.1

12.2

12.3

14.1

14.6

14.5

14.3

14.7

14.2

14.7

14.4

15.3

15.7

15.1

15.2

15.2

15.6

15.4

15.5

16.1

16.3

16.3

16.2 16.4

17.5 17.4 17.9

17.3

17.8

17.2

17.7

17.117.6

18.2

18.1

18.3

16.6

16.5

19.1

19.2

Tourism regions

Our tourism structures are based on the conven-tional definitions of the tourism industry and embrace several communities within a given region. Due to the particularly high percentage of tourist frequencies, the OTS ratings attributed to non-locals are several orders of magnitude higher than the OTS ratings that apply to the local population.

WEMF/FSO structures

Tourism regions

33

Targ

et a

reas

11. Bas-Valais (EA 16)11.1 Les 4 Vallées11.2 Crans-Montana11.3 Val d’Anniviers11.4 Val d’Hérens11.5 Portes du Soleil11.6 Val d’Entremont/Trient

12. Alpes Vaudoises and Fribourgeoises (EA 12, 15)

12.1 Alpes de la Riviera12.2 Pays d’Enhaut12.3 Gruyères/Schwarzsee

13. Oberwallis (EA 23)13.1 Zermatt13.2 Saas Fee13.3 Goms/Aletsch13.4 Leukerbad/Lötschental13.5 Augstbord/Turtmanntal13.6 Simplon

14. Berner Oberland (EA 22)14.1 Adelboden/Kandersteg14.2 Jungfrau14.3 Gstaad14.4 Hasliberg/Haslital14.5 Lenk14.6 Niedersimmental14.7 Thuner-/Brienzersee

15. Innerschweiz (EA 21, 25, 34)15.1 Engelberg15.2 Vierwaldstättersee15.3 Entlebuch/Emmental15.4 Stoos15.5 Hoch-Ybrig15.6 Gotthard15.7 Brünig/Melchtal

16. Ostschweiz (EA 26, 27, 28, 61)16.1 Toggenburg/Alpstein16.2 Glarnerland16.3 Flumserberg16.4 Pizol16.5 Malbun16.6 Appenzeller Vorderland

17. Bündnerland (EA 28, 29)17.1 Arosa/Schanfigg17.2 Rheinwald17.3 Weisse Arena17.4 Surselva17.5 Disentis17.6 Prättigau17.7 Lenzerheide17.8 Heinzenberg17.9 Julier/Albula

18. Engadin (EA 29)18.1 Oberengadin18.2 Unterengadin18.3 Val Poschiavo

19. Ticino (EA 51)19.1 Leventina/Lucomagno19.2 Valle Maggia

Range

Innovations and technological developments in Out of Home advertising enable us to create tried-and-tested as well as new and fascinating communication options for advertising mes-sages, brands and services.

APG|SGA offers comprehensive analog and digital Out of Home solutions for high-footfall locations. To this end, APG|SGA is increasingly combining Out of Home advertising with mobile media, thus creating new opportunities for interaction.

36 Poster formats 37 Screen formats 38 Network profiles 70 Shopping centers 78 Parking facilities 82 Public transport 83 Mountains

Rang

e

Valid for weeks 01–53/2020All data without liability,products and prices subject to change

36

Poster formats

Format suffixesL, LR, LT Backlit poster, RollingstarP Permanent

World formatF4 Paper dimensions 89.5 x 128 cm

City formatF200 Paper dimensions 116.5 x 170 cm

F200L/LR Paper dimensions 119 x 170 cm Visible surface 116 x 166 cm

F200P Final format 125.5 x 179 cm Visible surface 120 x 170 cm

Wide formatF12 Paper dimensions 268.5 x 128 cm

F12L/LR Paper dimensions 268.5 x 128 cm Visible surface 264 x 123.5 cm

F12P Final format 282 x 132 cm Visible surface 278 x 130 cm

Large formatF24 Paper dimensions 268.5 x 256 cm

F24P Final format 288 x 271.2 cm Visible surface 278 x 261.2 cm

StartowerF400LT Paper dimensions 123 x 340 cm Visible surface 116 x 336 cm

37

Rang

e

ePanelEscalator ePanel 9:16 LCD-Screen 32 inches Rail ePanel 9:16 LCD-Screen from 80 inches

City ePanel 9:16 LCD-Screen from 72 inches

Shopping ePanel 9:16 LCD-Screen 70 inches*

Mountain ePanel 9:16 LCD-Screen from 70 inches

eBoardRail eBoard 16:9 LED-Screen, projector from 6 m2

City eBoard 16:9 LED-Screen from 7 m2

Event eBoard 16:9 LED-Screen from 43 inches

ScreenTrafficMediaScreen 16:9 LCD-Screen approx. 18.5 inches

Screen formats

* Mall of Switzerland 55 inches

38

AbbreviationsCC Contact classCPM Cost per milleGRP Gross rating points (advertising pressure)OTS Opportunities to see (contact average)

Network profiles

Networks are packages of selected adverti-sing spaces. They guarantee a wide-reaching coverage from the city center to the conurbation or an exclusive advertising presence at selected locations. The benefits are:

– optimal coverage of area or property– guaranteed performance values– selected top locations

On the following pages you will find detailed network profiles in 18 categories:

01 Premium Branding02 Cities F200 03 Rail Kiosk F200 CH 04 Citystar F200L 05 Rail Citystar F200L CH 06 Rail Rollingstar F200LR CH 07 Agglos F12 08 Cities F12 09 Road Commuter F12 Big9 10 Rail Commuter F12 Big10 11 Rail Rollingstar F12LR CH 12 ShoppingCenter Top10 13 Cityserie F414 City & Rail eBoard15 AllStar ePanel CH16 City ePanel / Rail ePanel17 Shopping ePanel18 Mountain ePanel

For network prices see price list page 102 ff.

Online access to further network profiles:www.apgsga.ch/networks

Specials and packagesAlong with individual panels and networks we offer attractive packages and specials, such as:

– AllStar ePanel CH: national digital channel with maximum frequency. Over 570 screens: City, Escalator, Rail and Shopping ePanel

– Profitline: book 1,000 F12 and F200 glued pos-ter panels at favorable terms, as per showing matrix. Street, railway station, and parking/POS sites.

– Carline: 1,300 F12 and F200 glued posters frontal to traffic flow. Target area whole of Switzerland, all Big27 conurbations.

– Expressline: with Expressline, your poster campaign gets nationwide exposure within five working days.

www.apgsga.ch/specials

39

Lausanne

Zürich

Basel

Conurbation

Core cityRa

nge

01 Premium Branding > Local

– Lausanne, Place de la Gare: full station square occupancy with premium street panels.– Basel, Centralbahnplatz: full occupancy of Centralbahnplatz with premium street panels.– Zürich, Bahnhofstrasse: exclusive coverage of the Bahnhofstrasse with F200L street panels. Format F200/F200L/F4C Campaign duration 7, 14, 21 days Posting Monday (F4C: Wednesday) Product category exclusion Alcohol, politics, tobacco Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4)

Town Address / PropertyNumber of

panels Format Population 15+Total aggregate

contactsOTS

per person

Lausanne* Place de la Gare 28 F200L 110 612 4 286 900 58Lausanne* Place de la Gare 8 F4C 110 612 – –Basel* Centralbahnplatz 10 F200 144 612 530 600 12Zürich Bahnhofstrasse 13 F200L 329 132 1 383 800 12

* Networks bookable until 8 weeks after booking launch.

Not eligible for discounts (GCD, AVD).

40

Basel

Schaffhausen

Baden-Brugg

Winterthur

Luzern


Bern

Thun

Chur

Lugano

Locarno

Neuchâtel

Genève

Fribourg

Sion

Aarau

Olten-Zofingen

St. Gallen

La Chaux-de-Fonds

Zug

Vevey-Montreux

Zürich

Frauenfeld

Uster

Bellinzona

Lausanne

Yverdon-les-Bains

02 Cities F200 > National / Local

Covers the 28 largest cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F200Campaign duration 7, 14, 21 daysPosting Monday–WednesdayProduct category exclusion Alcohol, politics, tobacco

Conurbation

City

Network profiles

Cities Big28 898 72% 36 630 800 21 1 512 1 704 200Cities Big9 549 69% 23 502 000 19 1 311 1 173 500Genève 81 72% 4 817 600 21 1 512 219 300Lausanne 55 70% 2 292 000 19 1 330 115 200Vevey-Montreux 21 76% 913 200 25 1 900 36 000Yverdon-les-Bains 15 70% 429 600 25 1 750 16 800La Chaux-de-Fonds 18 82% 995 700 37 3 034 26 100Neuchâtel 28 80% 850 500 25 2 000 33 800Fribourg 20 73% 773 500 23 1 679 32 900Sion 17 65% 463 600 20 1 300 22 000Luzern 48 71% 2 137 700 21 1 491 98 400Thun 25 69% 753 100 21 1 449 34 900Zug 18 66% 456 300 16 1 056 27 800St. Gallen 32 62% 1 040 300 17 1 054 58 400Chur 15 71% 645 300 29 2 059 21 600Basel 82 67% 3 386 900 20 1 340 166 300Olten 15 79% 309 700 17 1 343 17 200Solothurn 16 74% 349 600 17 1 258 19 700Biel/Bienne 25 65% 891 800 24 1 560 35 100Bern 63 62% 2 207 600 19 1 178 110 800Aarau 15 67% 362 300 16 1 072 21 200Baden-Wettingen 20 59% 513 100 20 1 180 25 400Schaffhausen 20 72% 531 800 17 1 224 30 600Winterthur 36 64% 1 034 600 17 1 088 58 100Zürich 127 66% 4 800 300 16 1 056 282 300Uster 16 65% 309 000 17 1 105 17 800Frauenfeld 13 70% 275 000 18 1 260 14 300Bellinzona 18 75% 731 600 25 1 875 28 900Locarno 16 70% 422 000 18 1 260 22 800Lugano 23 74% 1 147 900 23 1 776 46 400

41

Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4)

Rang

e

City F200Number

of panelsReach CC 4

Total aggregate contacts

OTS per person GRP

Persons reached

42

Basel

Schaffhausen

BruggWinterthur

Frauenfeld

Kreuzlingen

Wil SG

SchwyzLuzern

Biel/Bienne

Solothurn

Bern

Thun

Chur

Bellinzona

Lugano

Locarno

Brig

Neuchâtel

Yverdon-les-Bains

Lausanne

Genève

Fribourg

MontheySion

Martigny

Sierre

Davos

Interlaken

Burgdorf

Delémont

GrenchenLangenthal

Buchs SG

Romanshorn

Stans

Aarau

Lenzburg

Zofingen

St. Gallen

Lachen

Einsiedeln

Altstätten

Arbon

La Chaux-de-Fonds

Rapperswil-JonaZug

Vevey

Wohlen

Bulle

Lyss

St. Moritz

Stein AG

Oensingen

Porrentruy

Kilchberg

Schönenwerd

Döttingen

Reinach AG

Sarnen

Zürich

UznachWattwil

Arth Glarus

Flawil

Weinfelden

Mels-Sargans

Chiasso

Murten

Payerne

Spiez

Zermatt

Altdorf

Landquart

Sursee

Aigle

Montreux

Visp

Olten

BadenBöttstein

Amriswil

Rorschach

Mendrisio

Conurbation

Network profiles

03 Rail Kiosk F200 CH > National

Covers 190 railway stations and 160 communities. Distance to newsstand max. 20 meters. Bookable only by language region.

Format F200Campaign duration 7, 14, 21 daysPosting Monday–Wednesday Product category exclusion Alcohol, tobacco

Daily frequencies available for SBB and BLS stations only.

Language region Suisse romande Deutschschweiz Svizzera italiana

Number of advertising media 22 200 6Number of railway stations 18 166 5Number of communities 18 143 3Total daily frequency 290 000 2 050 000 43 000

43

Rang

e

44

Basel

Schaffhausen

Baden-Wettingen

Winterthur

Luzern


Bern

Thun

Chur

Lugano

Locarno

Neuchâtel

Genève

Fribourg

Sion

AarauOlten

St. Gallen

Zug

Vevey-Montreux

Zürich

Frauenfeld

Uster

Bulle

Brugg-Windisch

Bellinzona

Lausanne

Yverdon-les-Bains

04 Citystar F200L > National / Local

Covers the 28 largest cities in Switzerland. Street panels combined with approx. 10% railway station panels in central locations. In modern backlit displays, mostly free-standing.

Format F200L/F200LRCampaign duration 7, 14, 21 daysPosting Monday–WednesdayProduct category exclusion Alcohol, politics*, tobacco

Conurbation

City

Network profiles

Cities Big8 430 70% 21 962 600 22 1 540 977 400Genève Couronne 42 55% 2 917 600 17 935 167 500Lausanne Prime* 10 – 1 551 300 22 – –Lausanne* 50 70% 2 542 500 21 1 470 115 200Vevey-Montreux 20 82% 1 490 700 38 3 116 38 800Yverdon-les-Bains 13 71% 576 200 33 2 343 17 100Neuchâtel 24 80% 863 800 25 2 000 33 800Bulle 6 77% 253 000 19 1 463 12 700Fribourg 22 78% 1 086 400 30 2 340 35 200Sion 18 70% 751 400 31 2 170 23 700Luzern 47 75% 3 192 700 30 2 250 104 000Thun 22 78% 1 323 200 33 2 574 39 500Zug 20 74% 647 400 20 1 480 31 200St. Gallen* 34 62% 1 126 500 18 1 116 58 400Chur 16 73% 733 200 32 2 336 22 200Basel Prime 8 – 858 900 12 – –Basel 78 71% 4 309 900 24 1 704 176 200Olten 18 89% 679 600 34 3 026 19 400Solothurn 16 76% 495 100 24 1 824 20 200Biel/Bienne 19 68% 954 400 25 1 700 36 800Bern 46 58% 1 637 500 15 870 103 600Aarau 13 67% 371 700 17 1 139 21 200Baden-Wettingen 15 62% 535 000 19 1 178 26 700Brugg-Windisch 9 69% 198 000 18 1 242 10 100Schaffhausen 16 80% 815 300 23 1 840 34 000Winterthur 45 72% 1 769 900 26 1 872 65 400Zürich 111 67% 5 351 200 18 1 206 286 600Uster 11 67% 451 000 24 1 608 18 400Bellinzona 14 78% 1 101 600 36 2 808 30 000Locarno 15 78% 710 400 27 2 106 25 400Lugano 19 72% 1 106 900 24 1 728 45 200

45

Guaranteed performance(Basis for performance: campaign duration 7 days, contact class 4)

Rang

e

Citystar F200LNumber

of panelsReach CC 4


OTS per person GRP

Persons reached

46

Basel SBB HB

Schaffhausen

WinterthurFrauenfeld

Luzern HB

Biel/Bienne HB

Solothurn

Bern HB

Thun

Chur

Bellinzona

Lugano

Locarno

Neuchâtel

Lausanne

Genève-Cornavin

Fribourg

Romanshorn

Aarau

Olten HB

St. Gallen HB

Zug

Vevey

Zürich HB

Genève-Aéroport

Montreux

Gümligen

Liestal

Baden

Horgen

Thalwil

StadelhofenUster

Küsnacht

Flughafen

Bülach

Effretikon

Weinfelden

Network profiles

05 Rail Citystar F200L CH > National

Covers 57 railway stations (see table) with a total daily frequency of 2 174 900 arriving and departing passengers (SBB stations). Free-standing backlit posters in ticketing halls, main entrances, platforms and shopping arcades.

Format F200LNumber of advertising media 125Campaign duration 7, 14, 21 daysPosting Monday–WednesdayProduct category exclusion Alcohol, tobacco

Conurbation

47

Daily frequencies available for SBB stations only.

Rang

e

Station Number of panels Station Number of panels Station Number of panels

Genève Cornavin 4 Bern 7 Bülach 1Genève Aéroport 2 Aarau 2 Dietlikon 1Lausanne 4 Baden 2 Dübendorf 1Ecublens-Village 2 Brugg 1 Effretikon 2Epalinges 1 Schaffhausen 2 Horgen 2Morges 1 Wetzikon 1 Kloten 1Montreux 1 Rüti 1 Kloten Flughafen 3Neuchâtel 4 Winterthur 4 Meilen 1Fribourg 3 Oberwinterthur 1 Thalwil 1Luzern 4 Zürich HB 5 Uster 2Thun 2 Zürich HB S-Bahn 9 Regensdorf 1Zug 4 Zürich Brunau 1 Wallisellen 2Pfäffikon SZ 1 Zürich Enge 1 Romanshorn 1St. Gallen 1 Zürich Hardbrücke 2 Frauenfeld 2Chur 2 Zürich Oerlikon 4 Weinfelden 1Basel 5 Zürich Stadelhofen 3 Bellinzona 2Liestal 1 Zürich Stettbach 1 Locarno 2Olten 3 Zürich Tiefenbrunnen 1Solothurn 2 Zürich Wiedikon 1 Total 125Biel/Bienne 2 Affoltern am Albis 1

48

BaselWinterthur

Luzern

Bern

Lausanne

Genève

St. Gallen

Zürich

Biel/Bienne

Network profiles

06 Rail Rollingstar F200LR CH > National

Covers 12 SBB stations (see table) with a total daily frequency of 1 398 000 arriving and departing passengers. Free-standing automatically scrolling units with backlit posters in ticketing halls, main entrances, platforms and shopping arcades. Max. 3 visuals per Rollingstar, synchronized scrolling.

Format F200LR Number of advertising media 105Campaign duration 7, 14, 21 daysPosting MondayProduct category exclusion Alcohol, tobacco

Conurbation

Core city

Station Number of panels Station Number of panels

Genève Cornavin 7 Winterthur 2Lausanne 7 Zürich HB 19Luzern 6 Zürich HB S-Bahn 18St. Gallen 8 Zürich Stadelhofen 2Basel 9 Zürich Oerlikon 6Biel/Bienne 2Bern 19 Total 105

49

Conurbation

Core cityRa

nge

Basel

Schaffhausen

Baden-Brugg

Frauenfeld

Luzern

Biel/Bienne

Solothurn

Bern

Thun

Chur

Bellinzona

Lugano

Locarno

Neuchâtel

Lausanne

Genève

Fribourg

Sion

Aarau

Olten-Zofingen

St. Gallen

La Chaux-de-Fonds

Zug

Vevey-Montreux

Zürich

Yverdon-les-Bains

50

07 Agglos F12 > National / Local

Covers the 27 most important conurbations including core cities. Street panels combined with approx. 10% railway station panels. Format F12/F12LCampaign duration 7, 14, 21 daysPosting Monday–WednesdayProduct category exclusion Alcohol, politics, tobacco

Conurbation

Core city

Network profiles

Agglos F12 Big27 918 71% 43 980 500 14 994 3 075 100Agglos F12 Big9 562 67% 27 939 200 13 871 2 117 600Genève 80 70% 5 291 100 16 1 120 321 600Lausanne 53 64% 2 509 000 11 704 207 200Vevey-Montreux 23 72% 858 600 17 1 224 49 300Yverdon-les-Bains 13 61% 318 500 15 915 19 600La Chaux-de-Fonds 18 72% 509 000 16 1 152 31 200Neuchâtel 25 75% 829 200 15 1 125 53 000Fribourg 21 70% 775 200 13 910 57 800Sion 15 57% 468 400 12 684 37 900Luzern 37 66% 1 578 600 12 792 124 000Thun 23 71% 764 600 15 1 065 48 300Zug 23 63% 733 300 11 693 63 700St. Gallen 33 61% 980 600 11 671 84 500Chur 20 68% 641 700 19 1 292 33 000Basel 82 68% 4 426 600 14 952 307 700Olten-Zofingen 22 72% 635 500 10 720 58 200Solothurn 18 64% 447 900 10 640 42 200Biel/Bienne 25 61% 770 600 14 854 52 500Bern 58 57% 2 390 900 12 684 194 800Aarau 18 70% 488 300 11 770 43 800Baden-Brugg 21 67% 815 100 13 871 60 700Schaffhausen 20 78% 755 600 16 1 248 45 200Zürich 155 62% 6 956 700 10 620 670 000Frauenfeld 14 70% 218 000 15 1 050 14 300Bellinzona 17 74% 562 000 17 1 258 31 400Locarno 15 73% 558 300 16 1 168 34 300Lugano 30 71% 1 583 200 17 1 207 87 300

51


Rang

e

Agglo F12Number

of panelsReach CC 3


OTS per person GRP

Persons reached

52

Basel

Schaffhausen

Baden-Brugg

Winterthur

Luzern


Bern

Thun

Chur

Lugano

Locarno

Neuchâtel

Genève

Fribourg

Sion

Aarau

Olten-Zofingen

St. Gallen

La Chaux-de-Fonds

Zug

Vevey-Montreux

Zürich

Frauenfeld

Uster

Bellinzona

Lausanne

Yverdon-les-Bains

08 Cities F12 > National / Local

Covers the 28 most important cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F12/F12LCampaign duration 7, 14, 21 daysPosting Monday–WednesdayProduct category exclusion Alcohol, politics, tobacco

Conurbation

City

Network profiles

Cities Big28 683 70% 24 565 300 14 980 1 656 900Cities Big9 402 67% 15 769 400 13 871 1 139 500Genève 60 69% 3 310 400 15 1 035 210 100Lausanne 36 65% 1 386 400 12 780 107 000Vevey-Montreux 18 71% 509 200 14 994 33 600Yverdon-les-Bains 11 59% 191 500 13 767 14 200La Chaux-de-Fonds 13 73% 378 800 16 1 168 23 300Neuchâtel 17 75% 489 500 15 1 125 31 700Fribourg 18 73% 528 400 15 1 095 32 900Sion 13 60% 319 500 15 900 20 300Luzern 28 67% 1 360 700 14 938 92 900Thun 19 64% 395 700 12 768 32 400Zug 18 74% 499 700 15 1 110 31 200St. Gallen 27 66% 833 500 13 858 62 100Chur 14 69% 441 600 20 1 380 21 000Basel 59 64% 2 081 200 12 768 158 900Olten 16 85% 333 300 17 1 445 18 500Solothurn 13 72% 227 000 11 792 19 100Biel/Bienne 17 53% 326 200 11 583 28 700Bern 40 58% 1 333 500 12 696 103 600Aarau 11 69% 216 000 9 621 21 800Baden-Wettingen 16 53% 240 300 10 530 22 800Schaffhausen 16 79% 636 800 18 1 422 33 600Winterthur 33 70% 1 034 100 16 1 120 63 500Zürich 102 63% 3 261 500 11 693 269 500Uster 10 49% 113 000 8 392 13 400Frauenfeld 13 75% 308 000 19 1 425 15 300Bellinzona 13 71% 396 800 14 994 27 400Locarno 15 71% 341 100 14 994 23 100Lugano 17 71% 727 900 16 1 136 44 600

53


Rang

e

City F12Number

of panelsReach CC 3


OTS per person GRP

Persons reached

54

Lugano

BaselWinterthur

LuzernBern

Lausanne

Genève

St. Gallen

Zürich

09 Road Commuter F12 Big9 > National

Covers the 9 most important commuter regions in Switzerland. From home to core city, along main access roads. Outside traffic jam zones all panels facing/angled to road traffic.

Format F12/F12LNumber of advertising media 430Campaign duration 7, 14, 21 daysPosting Monday–WednesdayProduct category exclusion Alcohol, politics, tobacco

Target area population15+ 3 219 260

Performance(Basis for performance: campaign duration 7 days, contact class 3)

Reach 55%Persons reached, 15+ 1 650 000OTS per person 12Total aggregate contacts 22 000 000GRP 650

Number of sites and performance data are indications.

Network profiles

Conurbation

City

55

Lugano

BaselWinterthur

LuzernBern

Lausanne

Genève

St. Gallen

Zürich

Biel/Bienne

10 Rail Commuter F12 Big10 > National

Covers the railway stations of the 10 most important commuter regions in Switzerland. Format F12/F12LNumber of advertising media 420Campaign duration 7, 14, 21 daysPosting Monday–WednesdayProduct category exclusion Alcohol, tobacco

Target area population15+ 3 305 173

Performance(Basis for performance: campaign duration 7 days, contact class 3)

Reach 22%Persons reached, 15+ 730 000OTS per person 13Total aggregate contacts 11 000 000GRP 300

Number of sites and performance data are indications.

Rang

eConurbation

City

56

BaselWinterthur

Luzern

Bern

Lausanne

Genève

St. Gallen

Zürich

Network profiles

Conurbation

Core city

11 Rail Rollingstar F12LR CH > National

Covers 10 SBB stations (see table) with a total daily frequency of 1 350 000 arriving and departing passengers. Free-standing automatically scrolling units with backlit posters on platforms. Max. 3 visuals per Rollingstar, synchronized scrolling. Format F12LRNumber of advertising media 113Campaign duration 7, 14, 21 daysPosting MondayProduct category exclusion Alcohol, tobacco

Station Number of panels

Genève Cornavin 10Lausanne 2Luzern 12St. Gallen 4Basel SBB 14Bern 12Winterthur 4Zürich HB 37Zürich Stadelhofen 6Zürich Oerlikon 12

Total 113

Genève/Carouge La Praille 12 F12/F12L/F200/F200L 20 182Genève/Les Avanchets Centre Balexert 22 F12/F12L/F200/F200L 51 386Luzern/Ebikon Mall of Switzerland 99 F12/F12L/F200/F200L 65 –Luzern/Emmenbrücke Emmen Center 18 F12/F12L/F200/F200L 43 218Pfäffikon SZ Seedamm-Center 11 F12/F200/F200L 20 213Egerkingen Gäupark 10 F12/F200/F200L 40 199Bern Westside 14 F12/F12L/F200/F200L 26 215Bern/Schönbühl Shoppyland 15 F12/F200/F200L 49 298Zürich Sihlcity 18 F12/F200/F200L 42 340Zürich/Wallisellen Glattzentrum 25 F12/F200/F200L 43 598

57

CC La Praille Genève/Carouge

EKZ Gäupark Egerkingen

Emmen CenterLuzern/Emmenbrücke

Mall of SwitzerlandEbikon

EKZ Glatt Zürich/Wallisellen

Sihlcity Zürich

EKZ ShoppylandBern/Schönbühl

EKZ Westside Bern

Seedamm-CenterPfäffikon SZ

CC Balexert Genève/Les Avanchets

Rang

e

12 ShoppingCenter Top10 > Local

Exposure in the 10 most attractive shopping centers with best poster panels inside the properties, along access roads, at public transport stops and in pedestrian zones. Individually bookable.

Format F12/F12L/F200/F200LCampaign duration 7, 14, 21 daysPosting Street, railway station: Monday–Wednesday Shopping center: Tuesday–Thursday Product category exclusion Alcohol, politics, tenant competitive sectors, tobacco

Overview shopping centers

Conurbation

Shopping center

Town Shopping centerNumber of panels Format

Sales area in 1,000 m2

Annual sales 2018

in CHF m1

1 Source: GfK Switzerland AG, Hergiswil

Lausanne 18Interlaken 6Zug 10St. Gallen 14Basel DoubleTall 64Basel Large 32Basel Small 24Biel/Bienne 24Murten 12Bern 34Zürich 45Lugano 56

58

Basel

Biel/Bienne

Lugano

Lausanne

Interlaken

St. Gallen

Zug

Zürich

MurtenBern

13 Cityserie F4 > Local

Covers 10 cities with F4 posters along shopping streets, pedestrian passages and well frequented squares. Format F4CCampaign duration 7, 14 daysPosting Wednesday–ThursdayProduct category exclusion Alcohol, politics, tobacco

Network profiles

Conurbation

Core city

Cityserie F4 Number of panels

59

Rang

e

60

St. Gallen

BaselWinterthur

Luzern

Biel/Bienne

Bern

Chur

Neuchâtel

Lausanne

Genève

Fribourg

Aarau

Olten

Zug

Zürich

Brig-Visp

Bellinzona

Zürich Flughafen

Genève Aéroport

Conurbation

Core city

Network profiles

14 City & Rail eBoard > National

Covers 21 big swiss railway stations (see table) with eBoard based on a weekly frequency of more than 14 m visitors. The railway stations can be booked either individually or combined.

Format City & Rail eBoard Campaign duration At least 1 dayAdvertising media 16:9Broadcast period Day/Week 05:00 to 01:00 Primetime morning 05:00 to 09:00 Shopping 09:00 to 16:00 Primetime evening 16:00 to 20:00 Evening 20:00 to 01:00Broadcast per eBoard 600/day, 4 200/week Broadcast per eBoard (Track) 300/day, 2 100/week Loop 120 secondsSpot duration 10–100 secondsProduct category exclusion Alcohol, politics (Lausanne M2), tobacco

61

Rang

e

Overview railway stations

Number of Offer

WEMF Railway stationWeekly

frequency*eBoard >6 m2

eBoard <=98"

eBoard Track

City & Rail eBoard CH

Rail eBoardBig9 Cities

Rail eBoardBig5 Cities

11 Genève Cornavin 1 090 000 3 11 Genève Eaux-Vives 350 000 4 11 Genève Aéroport 317 000 1 12 Lausanne 1 304 000 3 1 13 Neuchâtel 214 000 1 15 Fribourg 196 000 1 21 Luzern 1 133 000 2 23 Brig 119 100 1 24 Zug 427 000 2 26 St. Gallen 502 000 1 28 Chur 181 000 1 2 31 Basel SBB 871 000 2 32 Olten 463 000 1 33 Biel/Bienne 439 000 1 34 Bern 2 096 000 2 2 41 Aarau 452 000 2 43 Winterthur 743 000 1 4 43 Zürich HB/ShopVille 2 877 000 4 4 8 43 Zürich Enge 139 000 1 43 Zürich Flughafen 331 300 2 51 Bellinzona 95 000 1

Total 14 339 400 31 15 12 58 43 34

* Railway stations visitors according to SBB (Monday–Sunday)

62

BaselWinterthur

Luzern

Biel/Bienne

Bern

Chur

Marin

Lausanne

Genève

Aarau

Olten

Zürich

Brig-VispLe Grand-Saconnex

Yverdon-les-Bains

Porrentruy

LyssBrügg b. Biel

Schönbühl

Thun

Egerkingen

Langendorf

Buchs

Emmenbrücke Ebikon

Kriens

Hinwil

Rapperswil

Arbon

Mels

St. Gallen

Martigny

Conthey

Lugano

Morbio

Conurbation

Town

Network profiles

15 AllStar ePanel CH > National

570 ePanel and more than 24 m weekly frequencies. Coverage of 16 important railway stations, 8 major cities and 27 top shopping centers (see table) with modern full HD-screens. Format ePanelNumber of ePanel 570Campaign duration At least 1 dayAdvertising media 9:16Loop 60 secondsSpot duration 10–60 secondsProduct category exclusion Alcohol, politics, tobacco

63

Rang

e

Overview areas

* Weekly frequency: City ePanel: estimation APG|SGA (Monday-Sunday) Rail ePanel / Escalator ePanel: railway stations visitors according to SBB (Monday–Sunday) Shopping ePanel: shopping frequencies according to center indications (Monday–Saturday)

WEMF AreaWeekly

frequency*City

ePanelRail

ePanelShopping

ePanelEscalator

ePanel

11 Genève 1 440 000 11 Le Grand-Saconnex 317 000 12 Lausanne 1 701 000 12 Yverdon-les-Bains 14 500 13 Marin 25 000 14 Porrentruy 12 000 16 Conthey 24 000 16 Martigny 12 000 21 Luzern 1 133 000 21 Ebikon 82 000 21 Emmen 85 000 21 Kriens 53 000 22 Thun 97 000 23 Brig-Glis 22 000 26 St. Gallen 502 000 27 Rapperswil 30 000 28 Chur 956 000 28 Mels 28 000 31 Basel 3 755 000 32 Olten 38 000 32 Egerkingen 65 000 32 Langendorf 31 000 33 Biel/Bienne 1 644 000 33 Brügg b. Biel 46 000 33 Lyss 25 000 34 Bern 2 096 000 34 Schönbühl 85 000 41 Aarau 452 000 41 Buchs 52 000 43 Winterthur 2 778 000 43 Zürich 5 857 000 43 Hinwil 48 000 44 Arbon 15 000 51 Lugano 1 391 000 51 Morbio Inferiore 51 000

Total 24 962 500 113 196 185 76

64

Chur

BaselWinterthur

Luzern

Biel/Bienne

Bern

Lugano

Lausanne

Genève

Aarau Zürich

Genève Aéroport

St. Gallen

Conurbation

Core city

Network profiles

16 City ePanel / Rail ePanel > National

Covers 16 important railway stations and 8 major cities (see table). Located on high frequency railway station accesses, shopping passages, streets and central places with modern full HD-screens. The cities and railway stations can be booked individually or combined. Format City ePanel/Rail ePanel/Escalator ePanelCampaign duration At least 1 dayAdvertising media 9:16Broadcast per ePanel From 1 080/day, 7 560/week Loop 60 secondsSpot duration 10–60 secondsAnimation Depending on city/objectProduct category exclusion Depending on city/object

65

Rang

e

Overview areas / railway stations

Number of Offer

WEMF Area / Railway stationWeekly

frequency**City

ePanelRail

ePanelEscalator

ePanelCity & Rail ePanel CH

Rail ePanel CH

City ePanel

CH*

Young UrbanePanel

11 Genève 1 440 000 14 13 11 Genève Aéroport 317 000 4 12 Lausanne 1 701 000 11 9 12 21 Luzern 1 133 000 8 26 St. Gallen 502 000 11 28 Chur 936 000 7 4 31 Basel 3 755 000 31 7 33 Biel/Bienne 1 577 000 6 4 34 Bern 2 096 000 33 41 Aarau 452 000 2 43 Winterthur 2 778 000 10 11 43 Zürich HB/ShopVille 4 212 000 18 65 64 43 Zürich Stadelhofen 538 000 12 43 Zürich Hardbrücke 295 000 1 2 43 Zürich Oerlikon 752 000 3 7 51 Lugano 1 391 000 12 4

Total 23 875 000 113 196 76 385 224 117 25 * Genève incl. Rail ePanel** Weekly frequency

City ePanel: estimation APG|SGA (Monday–Sunday) Rail ePanel / Escalator ePanel: railway stations visitors according to SBB (Monday–Sunday)

66

Ladedorf Langendorf

Shoppyland Schönbühl

Oberland Thun Süd

City West Chur

Quartz Centre Martigny

Wynecenter Buchs

Sälipark Olten

Lyssbachpark Lyss

Gäupark Egerkingen

Panorama-Center Thun

Centre Manor Marin

Belair Centre Yverdon-les-Bains

Pilatusmarkt Kriens

Centre BrüggShopping Tissot Arena Biel/Bienne

Pizolcenter Mels

Esplanade Centre Porrentruy

Forum-des-Alpes Conthey

Simplon Centre Glis

Hinwil Center Hinwil

Emmen Center Emmenbrücke

Centre Boujean Biel/Bienne

Novaseta Arbon

Neumarkt Altstetten

Mall of Switzerland Ebikon

Sonnenhof Rapperswil

Centro Serfontana Morbio

Conurbation

Shopping center

Network profiles

17 Shopping ePanel > Local

Covers 27 shopping centers with a total sales area of 549 000 m2 on modern full HD-screens (see table). Format Shopping ePanel Campaign duration At least 1 dayAdvertising media 9:16Broadcast period During shop hoursAllocation Synchronous broadcast on all screens of shopping centerLoop 60 seconds Spot duration1 10–30 secondsSpot duration2 10–50 secondsSpot duration3 10–40 secondsProduct category exclusion Alcohol, churches and religions, politics, tenant competitive sectors, tobacco

67

Rang

e

Overview shopping centers

Weekly frequency*

Sales areain 1,000 m2

Number ofePanel

Distribution channel

WEMF Shopping center Coop Denner Manor Migros

12 Belair Centre, Yverdon-les-Bains2 14 500 5 4 13 Centre Manor, Marin2 25 000 11 4 14 Esplanade Centre, Porrentruy3 12 000 10 4 16 Forum des Alpes, Conthey2 24 000 15 7 16 Quartz Center, Martigny2 12 000 15 4 21 Mall of Switzerland, Ebikon2 82 000 65 19 21 Emmen Center, Emmenbrücke3 85 000 43 16 21 Pilatusmarkt, Kriens1 53 000 22 8 22 Zentrum Oberland, Thun Süd1 37 000 15 4 22 Panorama-Center, Thun Süd1 60 000 15 6 23 Simplon Center, Glis2 22 000 13 4 27 Sonnenhof, Rapperswil2 30 000 14 5 28 City West, Chur2 20 000 18 4 28 Pizolcenter, Mels2 28 000 15 5 32 Sälipark, Olten1 38 000 12 4 32 Gäupark, Egerkingen1 65 000 40 12 32 Ladedorf, Langendorf 1 31 000 11 9 33 Centre Boujean, Biel/Bienne2 31 000 18 6 33 Shopping Tissot Arena, Biel/Bienne3 36 000 29 8 33 Centre Brügg, Brügg b. Biel1 46 000 18 8 33 Lyssbachpark, Lyss1 25 000 9 4 34 Shoppyland, Schönbühl1 85 000 49 10 41 Wynecenter, Buchs1 52 000 16 9 43 Neumarkt Altstetten, Zürich2 60 000 8 6 43 Hinwil Center, Hinwil2 48 000 29 5 44 Novaseta, Arbon2 15 000 9 4 51 Centro Serfontana, Morbio Inferiore2 51 000 25 6

Total 1 087 500 549 185

* Weekly frequency according to center indications (Monday–Saturday)

68

St. Moritz

Arosa/Lenzerheide

Zermatt

Conurbation

Region

Network profiles

18 Mountain ePanel > Local

In resort lifts, at top locations in waiting areas and passage zones of the valley, midway and mountain stations on modern full HD-screens.

Format Mountain ePanelCampaign duration At least 1 weekAdvertising medium 9:16Broadcast time SeasonalBroadcasts per ePanel Approx. 3 660/weekLoop 60 secondsSpot duration 10–50 secondsProduct category exclusion Automobiles*, competitors, tourism and resort lifts

* Automobiles excluded only in St. Moritz

Overview areas

Region Number of ePanel

St. Moritz St. Moritz/Corvatsch 8

Zermatt Zermatt/Täsch 4

Region Number of ePanel

Arosa Lenzerheide Arosa 3Lenzerheide 3

69

Rang

e

70

Shopping centers

The lists below show all shopping centers arranged by WEMF target areas. For each location, you will find the key characteristics such as property class, sales area, major distributor and recommended allocation. For more detailed information (tenancy, situation maps, etc.) please contact your APG|SGA advisor.

DigitalShopping ePanel > page 94 ff.

The most attractive shopping centers

1 ePanel available 2 opened on 08.11.2017, no information available

Source: GfK Switzerland AG, Hergiswil (2019)

Abbreviationsmajor distributorC CoopD DennerM MigrosMa Manor Ot Others

Mall of Switzerland1 Luzern/Ebikon – 2

Glattzentrum Zürich/Wallisellen 598ShopVille Zürich HB1 Zürich 489Centre Balexert Genève/Les Avanchets 386Sihlcity Zürich 340Shoppyland1 Bern/Schönbühl 298Emmen Center1 Luzern/Emmenbrücke 218Westside Bern 215Seedamm-Center Pfäffikon SZ 213Bahnhof Bern1 Bern 210Gäupark1 Egerkingen 199La Praille Genève/Carouge 182Bahnhof Luzern1 Luzern 169Einkaufs-Allee Metalli Zug 162Wynecenter1 Buchs AG 158Centre Brügg1 Biel/Brügg 148Migros 1032 Romanel Romanel-sur-Lausanne 142Hinwil Center1 Hinwil 137Bahnhof Basel1 Basel 136Gare Genève Cornavin1 Genève 134Zentrum Oberland1 Thun 130Pilatusmarkt1 Luzern/Kriens 127St. Jakob-Park Basel 117Panorama-Center1 Thun 110Rosenberg Winterthur 107Ladedorf1 Langendorf 103Rheinpark St. Margrethen 102Neumarkt Brugg Brugg 101Pizolpark Mels/Sargans 101Centro Serfontana1 Morbio Inferiore 101Sälipark1 Olten 93Centro Sant'Antonino Sant'Antonino 92Neumarkt Altstetten1 Zürich 91

Name TownAnnual sales

in CHF m

71

Rang

e

For prices see pages 91–111

* outside conurbation1 railway station with shopping center, recommended allocation for shopping area2 railway station with shopping opportunities, recommended allocation for shopping area

FSO Town / District NameProperty

classMajor

distributorSales area

1,000 m2No. of ePanel

Recommended allocation F12 / F200

11 Genève 164 24 99A6621 Genève Centre Manor A Ma 22 6

MetroShopping Cornavin A Ma 4 14 9CC Planète Charmilles A D, M 17 4CC Eaux-Vives 2000 A C 9 6CC Les Cygnes A D, M 8 4Gare Genève Cornavin1 A M 5 6 15CC de la Tourelle B M 2 3

A6621 Carouge La Praille A C 20 12A6621 Collonge-Bellerive Centre Manor Vésenaz B Ma 6 3A6621 Le Grand-Saconnex Gare Genève Aéroport2 B M, Ma 5 4 7A6621 Nyon CC Porte de Nyon A M 8 2A6621 Vernier Centre Balexert A D, M 51 24

ARCenter B D, M 2 2A6621 Versoix Versoix Centre B C 5 2

12 Vaud 61 13 42A5586 Lausanne Gare Lausanne2 A C > 1 9 10A5586 Cossonay-Ville CC Les Chavannes C D, M 2 1A5586 Morges CC des Charpentiers/Parking

Centre Ville B C, Ma 6 6A5586 Prilly Coop Business Parc B C 4 2A5586 Pully CC Pré-de-la-Tour B M 5 5A5586 Romanel-sur-Lausanne Migros 1032 Romanel A D, M 14 7A5890 Vevey Centre des Deux-Gares B M 8 3A5938 Yverdon-les-Bains Belair Centre B C 5 4

Gare Yverdon-les-Bains2 B C < 1 5A5938 Montagny-près-Yverdon CC En Chamard B C 15 3

13 Neuchâtel 17 4 12A6458 Neuchâtel Marché Migros Portes-Rouges B M 1 1

Gare Neuchâtel2 A C 2 7A6458 Marin-Epagnier Centre Manor A Ma 11 4 2A6458 Peseux CC CAP 2000 B D, M 3 2

14 Jura 11 4 5A6711 Delémont Gare Delémont2 B C < 1 396800 Porrentruy Esplanade Centre B D, M 10 4 2

15 Fribourg 12 11A2196 Fribourg Gare Fribourg2 A C > 1 7A2196 Granges-Paccot Agy-Centre A C 11 4

16 Bas-Valais 64 11 21A6136 Martigny Quartz Center A D, M 15 4 3A6153 Monthey CC M Central A D, M 10 3A6153 Collombey-Muraz CC Parc du Rhône A C 16 5A6266 Sion Centre Manor A Ma 7 3

72

Shopping centers



classMajor



Recommended allocation

F12 / F200

Gare Sion2 B C < 1 4A6266 Conthey Forum des Alpes A M 15 7 3

21 Luzern, Obwalden, Nidwalden 169 51 77A1061 Luzern Bahnhof Luzern1 A C, M 6 8 8

Ruopigen Zentrum B D, M 5 4EKZ Schweizerhof B M 3 3EKZ Hirzenmatt B D, M 1 3Coop Schlossberg B C > 1 3Spar Neustadt C Ot < 1 1

A1061 Ebikon Mall of Switzerland A D, M 65 19 6A1061 Emmen-Emmenbrücke Emmen Center A Ma 43 16 17

EKZ Sonnenplatz B D, M 6 2A1061 Kriens Pilatusmarkt A C 22 8 10

EKZ Hofmatt B D, M 4 6Schappe Center B C 6 5

91103 Schenkon EKZ Zellfeld B C 3 191509 Stans EKZ Dorfpark/Bahnhofparking B C 2 6* Willisau EKZ Coop C C 1 2

22 Berner Oberland 53 10 33A0581 Interlaken EKZ Migros-Markt Rugenpark B D, M 5 3A0942 Thun Zentrum Oberland A D, M 15 4 8

Panorama-Center A D, M 15 6 6Aarezentrum B Ot 5 4Manor B Ma 5 2

A0942 Steffisburg Oberdorf Märit B M < 1 290768 Spiez EKZ Terminus B D, M 3 3* Uetendorf Zentrum am Bahnhof B C, M 3 3* Saanen-Gstaad EKZ Migros-Markt Gstaad B D, M 1 2

23 Oberwallis 21 4 9A6002 Brig-Glis Simplon Center A D, M 13 4 3

EKZ Migros-Markt B M 3 1A6002 Visp EKZ Migros-Markt B M 4 2

Bahnhof Visp2 C C < 1 3

24 Zug 52 22A1711 Zug Einkaufs-Allee Metalli A D, M 17 4

Coop City Food A C 4 3Bahnhof Zug2 A C > 1 8

A1711 Baar Zentrum Oberdorf B C, D > 1 2A1711 Cham Neudorf Center B D, M 6 3A1711 Steinhausen EKZ Zugerland A D, M 23 2

26 St. Gallen, Appenzell Innerrhoden / Ausserrhoden 94 4 44A3203 St. Gallen EKZ Neumarkt A D, M 9 7

Bahnhof St. Gallen2 A C 2 4 8


73

Rang

e



classMajor




F12 / F200

Westcenter B Ot 13 2Shopping Silberturm B D, M 9 3

A3203 Gaiserwald-Abtwil Säntispark A D, M 9 3A3203 Gossau SG EKZ Migros-Markt B M 4 2A3251 St. Margrethen Rheinpark A D, M 20 5A3251 Widnau EKZ Rhydorf B M 3 1A3425 Wil SG Stadtmarkt A C, D 7 4

EKZ Migros-Markt B D, M 5 2A3425 Uzwil EKZ Steinacker B M 3 293379 Wattwil EKZ Migros-Markt B M 3 193402 Flawil EKZ Migros-Markt B D, M 3 1A4401 Rorschach EKZ Migros-Markt B M 2 2* Appenzell EKZ Migros-Markt B M 2 1

27 Glarus 34 5 13A0261 Freienbach-Pfäffikon SZ Seedamm-Center A C, D, M, Ma 20 9A3336 Rapperswil-Jona Sonnenhof A D, M 14 5 4

28/29 Bündner Unterland / Oberland 96 9 50A3271 Buchs SG EKZ Migros-Markt B M 5 2A3901 Chur City West A C 18 4 7

Manor/Parking Stadtbaumgarten A Ma 8 4Bahnhof Chur2 A C 2 7Quader Center B C 6 4EKZ Gäuggeli B D, M 5 1Calandapark B M 4 1EKZ City-Shop B Ma 3 3Solomarkt Manor B Ma 2 2Coop Tittwiesen B C < 1 2

93293 Mels Pizolpark A D, M 15 5Pizolcenter A C 15 5 3

93293 Sargans EKZ Manor B Ma 6 393955 Landquart Shopping Mall C Ot 2 293851 Davos-Platz EKZ Silvretta B C, D 2 3* Ilanz EKZ Marcau B D, M 2 1

31 Basel 75 7 53A2701 Basel St. Jakob-Park A C, D, Ma 22 11

Stücki Park A D, M 28 9Bahnhof Basel1 A C, M 7 7 14EKZ Gundelitor B D, M 3 4Coop Südpark B C 2 3

A2701 Aesch BL Dorfzentrum B C, M 3 4A2701 Breitenbach EKZ Wydehof B D, M 4 2A2701 Füllinsdorf EKZ Schönthal A M 4 2A2701 Muttenz EKZ Migros-Markt B M 1 3A2701 Riehen EKZ Migros-Markt B M > 1 1


74

Shopping centers



classMajor

distributorSales area 1,000 m2

No. of ePanel


F12 / F200


32 Solothurn 83 25 25A2581 Olten Sälipark A D, M 12 4

Bahnhof Olten2 A M > 1 7EKZ Hammer 1+2 B D, M 7 4

A2581 Zofingen EKZ Migros-Markt B M 3 2A2601 Langendorf Ladedorf A D, M 11 990329 Langenthal EKZ Migros-Markt B D, M 3 292583 Schönenwerd EKZ Migros C M > 1 1* Egerkingen Gäupark A C, D, Ma, M 40 12 8* Herzogenbuchsee EKZ Herzogenbuchsee B C, D, M 5 1

33 Berner Seeland 92 30 33A0371 Biel/Bienne Shopping Tissot Arena A D, M 29 8 5

Centre Boujean B C 18 6 7Bahnhof Biel/Bienne2 A C > 1 4 6EKZ Manor B Ma 8 2EKZ Migros-Markt Madretsch B D, M 2 2

A0371 Brügg bei Biel Centre Brügg A D, M 18 8 4VOI Migros Partner C M < 1 1

A0371 Studen BE Wydenpark B C 4 290306 Lyss Lyssbachpark B D, M 9 4 392275 Murten EKZ Migros-Markt B M 2 1

34 Berner Mittelland 123 15 81A0351 Bern Bahnhof Bern1 A C, M 7 5 14

Westside A D, M 26 16MParc Wankdorf B M 4 5Denner Breitenrain C D 1 1EKZ Gäbelbach C C 1 1EKZ Kleefeld C D < 1 1

A0351 Belp EKZ Migros-Markt B D, M 2 1A0351 Bolligen Dorfmärit B C 3 2A0351 Köniz EKZ Bläuacker B D, M 3 2

EKZ Chly-Wabere B D, M 2 4VOI Migros Partner Hess-Strasse C M < 1 1

A0351 Laupen Poly Center B C 6 2A0351 Moosseedorf-Schönbühl Shoppyland A D, M, Ma 49 10 15A0351 Münsingen EKZ Migros-Markt B M 3 2A0351 Muri EKZ Marktplatz Multengut B C 4 2A0351 Ostermundigen EKZ Migros-Markt B D, M 3 5A0351 Wünnewil-Flamatt EKZ Migros-Markt B M 2 190404 Burgdorf Migros Fachmarkt C M > 1 1

Denner C D < 1 1* Düdingen EKZ Migros-Markt B D, M 2 2* Huttwil EKZ Migros-Markt B M > 1 2

75

Rang

e



classMajor


No. of ePanel


F12 / F200


41 Aargau 66 11 45A0261 Bremgarten AG Plaza Shopping B D, M 10 2A4001 Aarau Bahnhof Aarau2 A C 3 2 7

Interdiscount XXL/City-Märt A C, M, Ma 3 1A4001 Buchs AG Wynecenter A D, M 16 9 6A4001 Gränichen Dorfzentrum Linde B D, M 3 2A4001 Unterentfelden EKZ Migros-Markt B D, M 2 2A4021 Baden EKZ Am Bahnhof A C, M 3 4

Bahnhof Baden2 A C, M < 1 7Coop City Food A C 4 2

A4021 Brugg Neumarkt A C, D, M 11 3A4021 Neuenhof EKZ Migros C M < 1 1A4021 Wettingen Center Passage B Ot 5 2A4082 Wohlen AG EKZ Coop B C 2 4

Denner C D < 1 1* Bad Zurzach EKZ Migros-Markt B M > 1 1

42 Schaffhausen < 1 5A2939 Schaffhausen Bahnhof Schaffhausen2 A C < 1 5

43 Zürich 376 52 171A0230 Winterthur Rosenberg A D, M 14 4

Bahnhof Winterthur2 A C, M 3 4 9EKZ Lokwerk B C 9 2EKZ Töss B M 4 1EKZ Hasler Haus/Grüze B C > 1 1

A0230 Seuzach Migros C M 1 1A0261 Zürich 1 ShopVille Zürich HB1 A C, M 17 33 17

Bahnhof Zürich Stadelhofen2 B C 2 2 5Zürich 2 Bahnhof Zürich Enge2 B M 2 4Zürich 3 Sihlcity A C 42 20

Brunaupark B D, M 12 3Zürich 9 Neumarkt Altstetten A D, M 8 6 3Zürich 10 Zentrum Wipkingen B C 1 3

Coop Nordbrücke C C 1 2Zürich 11 Neumarkt Oerlikon A D, M 10 6

Center Eleven B C 13 5Bahnhof Zürich Oerlikon2 B C 2 2 5

A0261 Berikon EKZ Migros-Markt B D, M 2 2A0261 Bülach EKZ Sonnenhof A D, M 6 7A0261 Dübendorf Wohnland-Center B – 17 2A0261 Erlenbach Coop Freihof B C 1 3A0261 Hinwil Hinwil Center A C, Ma 26 5 6A0261 Horgen Zentrum Schinzenhof B D, M 5 3

Coop Leue-Huus B C 1 3A0261 Kloten EKZ Kloten-Stadt B C 2 2A0261 Schlieren Wagi Shopping B Ot 9 3A0261 Spreitenbach Shoppi Tivoli A C, D, Ma, M 78 5

76

Shopping centers



classMajor


No. of ePanel



A0261 Stäfa EKZ Goethestrasse B D, M 6 4A0261 Uster Bahnhof Uster2 B C > 1 5A0261 Volketswil EKZ Volkiland A C, D 33 3A0261 Wallisellen Glattzentrum A D, M 43 30A3336 Rüti ZH EKZ Migros-Markt B M 4 2

44 Thurgau 55 4 24A4401 Arbon Novaseta B C 9 4 5

EKZ Rosengarten B M 2 1A4436 Romanshorn EKZ Hubzelg B D, M 4 3A4566 Frauenfeld EKZ Passage A D, M 10 4

Allmendcenter B C 13 3Thurgi-Park B D 3 3

A4671 Kreuzlingen Seepark A D, M 7 294946 Weinfelden EKZ Rösslifelsen B D, M 4 2

EKZ Bernerhaus B D, M 3 1

51 Ticino 129 10 60A5002 Bellinzona Stazione Bellinzona2 B C < 1 4A5002 Sant'Antonino Centro Sant’Antonino A M 21 4

Centro Manor B Ma 5 3A5113 Locarno Centro Coop Riazzino B C 7 1

CC La Rondine B D 3 2A5113 Ascona Centro Manor Delta B Ma 5 5

Centro Coop/Autosilo Comunale B C > 1 5Centro Muraccio/Autosilo al Lago C M > 1 2

A5192 Lugano Migros Mercato MMM Lugano-Città B M 9 2Stazione Lugano2 A Ot < 1 4 6

A5192 Agno Centro Agno Mercato Migros A M 7 2A5192 Grancia Parco Commerciale Grancia 1 e 2 A D, M 38 12A5192 Vezia Centro Manor B Ma 5 4A5250 Morbio Inferiore Centro Serfontana A C, M 25 6 8

Rang

e

78

Parking facilities

The following lists show all CityParkings, CasinoParkings, AirportParkings, and FairParkings, subdivided by WEMF target areas. For each location you will find the key character istics such as property class, frequencies1 and recommended allocation. For situation maps and additional information please contact your APG|SGA advisor.

1 Source: information from parking operators (2014)

Criteria for CityParkings– City with population above 10,000 or

important suburb– Parking situated downtown– Shopping opportunities in the

immediate neighborhood

11 Genève 735 1 420 8A6621 Genève Parking Rive-Centre A City 475 550 3

Parking du Seujet A City 70 242 2A6621 Nyon Parking Gare de Nyon B City 190 587 2

Parking Bel-Air C City – 41 1

12 Vaud 1 426 3 978 24A5586 Lausanne Parking Riponne A City 1 081 1 171 4

Parking du Centre A City – 910 6Parking Port d’Ouchy B City 180 846 2Parking Gare de Lausanne B City 165 300 6Parking Alpha-Palmiers C City – 97 1

A5586 Lutry Parking de la Possession C City – 285 2A5890 Vevey Parking du Panorama B City – 369 3

13 Neuchâtel 1 205 1 280 15A6458 Neuchâtel Parking Place Pury A City 463 420 5

Parking du Seyon B City 352 350 4Parking du Port B City 309 370 4Parking de la Gare C 81 140 2

16 Bas-Valais 91 290 2A6136 Martigny Parking du Manoir C City 91 290 2

21 Luzern, Obwalden, Nidwalden 1 886 2 000 31A1061 Luzern Parking Bahnhof P1/P2 KKL A City 615 467 10

Parking Kantonalbank B City 293 251 4Parking Kesselturm B City 281 330 3Parking Bahnhof P3 Frohburg B City 252 202 2City-Parking B City 220 240 4Parking Altstadt B City 205 462 6Parking Seehofpassage C City 20 48 2

22 Berner Oberland 939 1 761 14A0942 Thun Parking City Nord Grabengut A City 446 647 4

Parking City West Aarestrasse A City 433 663 5Parking City Ost Schlossberg B City – 300 2Parking City Süd Bahnhof C City – 91 1Parking Freienhof C City 60 60 2

23 Oberwallis 320 92 2A6002 Brig-Glis Parking Altstadt/Weri B City 320 92 2

24 Zug 120 407 6A1711 Zug Parking Vorstadt B City – 91 2

Parking Altstadt Casino B City 95 252 2Parking Parkhotel C City 25 64 2

79

Rang

e



class Location

Car frequency per year in 1,000

Spaces without long-term

tenants


26 St. Gallen, Appenzell Innerrhoden / Ausserrhoden 645 790 12A3203 St. Gallen Parking Oberer Graben B City 206 143 2

Parking Raiffeisen-Zentrum B City 105 103 2Bahnhof-Parking Rathaus C City 126 92 2Parking Spisertor C City – 52 2Parking Kreuzbleiche C 108 250 2

A4401 Thal-Altenrhein Parking Business AirportSt. Gallen-Altenrhein C Airport 100 150 2

28/29 Bündner Unterland / Oberland 443 1 243 11A3901 Chur Parking Bahnhofplatz B City 172 200 3

Parking Lindenquai C City – 152 1Parking Steinbockstrasse C City – 23 1

93787 St. Moritz Parking Quadrellas A City 178 276 3Parking Serletta B City 93 592 3

31 Basel 1 378 2 103 33A2701 Basel Parking Airport Casino A Casino 411 298 3

Parking Badischer Bahnhof B 219 300 3Parking Muba B Fair 164 709 7Parking Airport Hotel/Casino A Casino 164 298 4Parking Claramatte B City 139 100 3Parking Anfos B City 133 171 7Parking Bahnhof/Post C City 90 72 4Parking Stadttheater C City 58 155 2

32 Solothurn 818 938 10A2601 Solothurn Parking Bieltor B City 460 450 6

Parking Baseltor B City 358 488 4

33 Berner Seeland 531 362 4A0371 Biel/Bienne Parking Bahnhof B City 406 140 1

Parking Altstadt B City 125 222 3

34 Berner Mittelland 2 195 2 740 35A0351 Bern Parking Metro A City 633 425 7

Parking Bahnhof A City 604 700 7Parking Casino A City 330 481 10Parking Rathaus B City 237 502 4Parking City-West B City 218 430 4Park + Ride Neufeld B 173 202 3

41 Aargau 776 789 6A4001 Aarau Parking Kasino/City-Märt A City 294 313 4A4021 Baden Parking Bahnhof A City 482 476 2

43 Zürich 2 789 5 649 58A0230 Winterthur Parking Bahnhof/Stadttor A City 548 450 5

Parking Teuchelweiher B City 100 446 2

80

Parking facilities



class Location

Car frequency per year

in 1,000


tenants


A0261 Zürich 1 Parking Urania A City 503 451 21Parking Hohe Promenade A City 307 497 4Parking Globus A City 250 178 6Parking Talgarten C City 110 110 1

Zürich 2 Park Hyatt A City 90 267 4Parking Bleicherweg C City 106 275 2

Zürich 5 Parking Hauptbahnhof B City 128 176 5Parking Pfingstweidstrasse B 250 230 1

Zürich 8 Parking Utoquai C City 59 175 2Parking Zürichhorn C 36 245 1Parking Feldegg C 42 149 2

Zürich 11 Parking Messe Zürich B Fair 260 2 000 2

51 Ticino 2 105 2 371 30A5002 Bellinzona Autosilo Piazza del Sole A City 493 315 3A5113 Locarno Parking Centro B City 258 150 5A5113 Muralto Autosilo Locarno-Muralto C City – 208 4A5192 Lugano Autosilo Via Balestra A City 484 440 4

Autosilo Via Motta A City 408 196 6Autosilo LAC A City 163 230 2

A5192 Paradiso Autosilo Comunale Paradiso C City 180 340 2A5192 Morcote Autosilo Garavello B City – 300 2A5250 Mendrisio Autosilo Comunale Mendrisio C City 119 192 2

81

Rang

e



class Location

Car frequency per year

in 1,000


tenants


82

Public transport

The following overview shows our public trans-port range, sorted by economic area. In Switzer-land, over 125 public transport companies do an outstanding job in transporting the Swiss population every day safely and on time in a dense public transport network. The local transport, connections and high reliability are reasons for the popularity of the public transport in Switzerland.

As the only national company in the field of public transport advertising, APG|SGA markets exterior and interior advertising spaces of more than 4,900 vehicles in the whole of Switzerland.

Available formats

Digital

Public transport interior formats

Public transport exterior formats

WEM

F

Econ

omic

area

Traf

ficM

edia

Scre

en

Hang

ingD

ispla

y w

ith D

ispen

ser

Win

dow

Deca

l

RailP

oste

r

RailM

idiP

oste

r

Floo

rGra

phic

FullW

rap

Parti

alW

rap

Roof

Strip

Traf

ficBo

ard

Traf

ficBo

ardF

24

F200

Traf

fic

F12

Traf

fic

Side

Bann

er

FullR

earW

rap

Rear

Win

dow

Viny

l

Rear

Body

Viny

l

11 Genève 12 Vaud 13 Neuchâtel 14 Jura 15 Fribourg 16 Bas-Valais 21 Luzern, Obwalden, Nidwalden 22 Berner Oberland 23 Oberwallis 24 Zug 25 Uri, Schwyz 26 St. Gallen, Appenzell Innerrhoden/

Ausserrhoden

27 Glarus 28 Bündner Unterland 29 Bündner Oberland 31 Basel 32 Solothurn 33 Berner Seeland 34 Berner Mittelland 41 Aargau 42 Schaffhausen 43 Zürich 44 Thurgau 51 Ticino

83

Rang

e

Mountains

The following overview shows our range in the mountains, sorted by economic area: from A like Arosa to Z like Zermatt. The network of our advertising spaces covers the 32 most important winter sport regions of Switzerland. This cover-age opens up undreamed-of possibilities for your advertising. Everything is possible with our posters; from the comprehensive national adver-tising campaign up to the unmissable poster campaign of a local costumer.

Available formats

WEM

F

Econ

omic

area

Ambi

entM

edia

Cube

Entry

Porta

l Pos

ter

F12

/ F12

P

F200

P

F200

P Pa

no

Floo

r Bra

ndin

g

Pano

ram

aBoa

rd

Post

er /

BigP

oste

r / M

egaP

oste

r

Post

erL

/ Big

Post

erL

/ Meg

aPos

terL

Prom

otio

n

Pylo

nPos

ter

Skira

ck

Skira

ckBo

ard

Tim

e-/In

form

atio

nBoa

rd

Info

tain

men

t Scr

een

Mou

ntai

n eP

anel

12 Vaud 15 Fribourg 16 Bas-Valais 21 Luzern, Obwalden, Nidwalden 22 Berner Oberland 23 Oberwallis 25 Uri, Schwyz 26 St. Gallen, Appenzell

Innerrhoden/Ausserrhoden 27 Glarus 28 Bündner Unterland 29 Bündner Oberland 34 Berner Mittelland 43 Zürich 51 Ticino

AirportsYou will find information about the offers in the communication space "airports" on page 120 or at:www.apgsga.ch/airport

Prices and terms

The quantities and costs of the offers presented here are reference values and subject to change. Electricity costs of backlit and illuminated posters are included in sales prices.

86 The APG|SGA pricing system based on SPR+ 88 Individual panels analog 94 Digital 102 Networks analog and digital (according to WEMF) 112 Discounts for analog and digital products 114 Advertising in and on means of transport 118 Advertising on megaposters and special solutions 120 Advertising at airports 122 Advertising in the mountains 124 Advertising on promotion areas with live communication 126 Mobile advertising (aymo) 128 Services

Valid for weeks 01–53/2020All data without liability, products and prices subject to change

General terms and conditions:www.apgsga.ch/gtc

Pric

es |

Term

s

86

Contact value per advertising spaceSPR+ provides transparent contact values – spe-cifically for each individual space. The individual SPR+ contact value is thus the decisive factor in setting the prices for street and railway station panels. To arrive at this value, the number of passages by persons past an advertising space are logged and weighted using the following visibility factors:– passage angle– passage speed– time of day– clustering (no. of panels per location)– changes (no. of visuals)

SPR+ is a national mobility model including footfall for every street section in Switzerland. It takes into account how many people live in Switzerland, who they are, where they live and work and how many of them are travelling at a given time, where to and for what purpose. This mobility data for the Swiss population is correlated with all the panels in Switzerland.

For practicality, APG|SGA has grouped the con-tact values into six contact categories:

Contact categories

Further factors affecting price determination

The APG|SGA pricing system based on SPR+

In addition to the SPR+ performance rating, three further factors determine the prices for each panel.

The demand factor considers the demand situation and distinguishes the 9 largest core cities from the other target areas. In addition, the effective demand per panel is considered in setting the price.

The format factor takes into account the size of the advertising panel and distinguishes betweenthe 2m2 portrait format F200,the 3m2 wide format F12 andthe 7m2 large format F24.

The attention factor reflects the presentation quality of the space and distinguishes between Rollingstar panels, frontlit and backlit panels and conventional poster panels.

Shopping centers, parking facilitiesThere are currently no individual SPR+ contact values for panels in shopping centers or parking facilities. The panels available at such locations are evaluated individually on the basis of format, footfall and location characteristics and graded according to object class.

>240 000 Prime 2%160 001–240 000 1 4%95 001–160 000 2 14%45 001– 95 000 3 36%20 001– 45 000 4 26%<=20 000 5 18%

Weighted panel contacts per week

APG|SGA price category

Proportion of total panels

offered

87

Pric

es |

Term

s

The OOH currency: SPR+ Swiss Poster Research Plus AG is a scientific, impartial and transparent Swiss research institute for Out of Home media and mobility. It analyses the mobility of the Swiss population and corre-lates this with individual panels, measuring such things as the number of opportunities to see a panel (contacts), weighted according to visibility. On the basis of the demonstrated contact values it is possible to determine the performance of an Out of Home media campaign in advance and thus use the advertising budget optimally.

With the launch of the international study "Audience Measurement for Digital Out of Home" the integration of digital railway station and street panels in the SPR+ mobility model was completed in 2019. This allows the performance evaluation of eBoards and ePanels according to the usual standards of SPR+.

The advantages of SPR+ are: Comprehensive performance ratings: SPR+ gives complete performance ratings for Out of Home panels in the whole of Switzerland. In addition, thanks to its inter-agglomeration mobility data, the study also takes into account panel contacts for persons who commute between agglomerations.

Flexible selection of target areas: In addition to performance ratings at national level, SPR+ also offers local customers in particular the pos-sibility to individually define target areas, provid-ing for example performance ratings for Out of Home campaigns in freely-selected municipality constellations or in catchment areas and loca-tions where the clients have branches.

Inter-media comparisons: Thanks to the con-sistent weighting of visibility factors, SPR+ gives concrete performance ratings that can be used in strategic inter-media comparisions. Since the integration of SPR+ into the inter-media study MA Strategy Consumer, the proof of poster reach and affinities for specific target groups is possible. Thus, agencies and customers get a realistic image and a useful tool for the inter-media comparison.

Further information on Out of Home perfor-mance ratings:www.spr-plus.ch

Further information on MA Strategy:www.wemf.ch/de/medienstudien/ma-strategy

1 674 1 207 1 741 844 1 495 2 1442 508 873 1 238 635 1 073 1 5143 377 612 846 473 748 1 0244 292 441 595 367 536 7085 246 351 453 306 420 533

Prime 863 1 580 2 301 1 076 1 959 2 842

1 512 915 1 318 640 1 133 1 6242 384 660 936 482 812 1 1473 285 464 641 358 565 7764 223 338 448 277 407 5365 185 265 345 234 317 404

Prime 653 1 197 1 743 815 1 484 2 154

88

Individual panels analog

DigitalCity ePanel and Rail ePanel > pages 94–98

Panel pricesStreet and railway station: prices based on SPR+ performance data, target area universe, resident population 15+

City format F200 (street, railway station)Prices in CHF, per panel, gross

Price category

F200 / F200E7 days 14 days 21 days

F200L / F200LR 7 days 14 days 21 days

Zürich, Basel, Genève, Bern, Lausanne, Winterthur, St. Gallen, Luzern, Biel/Bienne

Other towns and communities incl. tourism

1 751 1 369 1 985 937 1 685 2 4342 563 996 1 426 704 1 218 1 7323 418 704 992 523 858 1 1884 327 518 711 407 624 8395 273 414 555 344 494 645

Prime 956 1 784 2 607 1 196 2 203 3 210

1 567 1 036 1 505 711 1 278 1 8412 426 754 1 079 533 923 1 3123 315 533 751 396 649 9004 247 392 538 306 474 6365 209 312 420 260 374 490

Prime 727 1 350 1 974 907 1 670 2 433

89

DigitalCity eBoard and Rail eBoard > page 100

Pric

es |

Term

s


Wide format F12 (street, railway station)Prices in CHF, per panel, gross

Price category

F12 / F12E7 days 14 days 21 days

F12L / F12LR7 days 14 days 21 days



1 1 350 2 481 3 614 1 620 2 939 4 2582 1 015 1 811 2 606 1 217 2 133 3 0483 754 1 289 1 823 904 1 508 2 1074 587 951 1 318 701 1 103 1 5055 493 767 1 039 593 880 1 168

Prime 1 723 3 229 4 733 2 069 3 835 5 600

1 1 023 1 880 2 737 1 228 2 226 3 2262 769 1 372 1 973 922 1 616 2 3103 569 976 1 382 683 1 142 1 5964 442 723 1 001 532 835 1 1405 373 579 787 446 665 885

Prime 1 305 2 446 3 586 1 567 2 905 4 243

90

DigitalCity eBoard and Rail eBoard > page 100



Large format F24 (street, railway station)Prices in CHF, per panel, gross

Price category

F247 days 14 days 21 days

F24E 7 days 14 days 21 days



F200/F200E

1 A 285 464 641 9 6002 A B 223 338 448 6 1003 A B C 185 265 345 4 800

F200L

1 A 358 565 776 11 7002 A B 277 407 536 7 4003 A B C 234 317 404 5 700

F12/F12E

1 A 315 533 751 11 0002 A B 247 392 538 7 1003 A B C 209 312 420 5 600

F12L

1 A 396 649 900 13 4002 A B 306 474 636 8 6003 A B C 260 374 490 6 800

1 – –2 74.50 112.003 59.50 88.004 54.00 80.006 49.00 72.507 43.50 65.008 47.50 70.00

91

Shopping center, Parking1

Prices in CHF, per panel, gross

Panel pricesIndividual panel value assessment based on frequency and site characteristics, subdivided into property classes 1 Applicable to all panels in the shopping center and parking

facility areas. For panels in street and railway station areas, rates are based on SPR+ performance data.

Panel prices Individual panel valuation based on site quality

Products Individual depending on town / community

Panel prices– According to rental price category (RPC)– Exceptions because of concession agreement provisions: Zürich RPC 8 instead of RPC 1

RPC Town (Mobility F4)1 –2 Basel, Genève3 Lausanne4 Winterthur, St. Gallen, Luzern, Biel / Bienne5 –6 Communities with 10,000–40,000 residents7 All others8 Zürich

DigitalShopping ePanel > pages 94–98

Pric

es |

Term

s

Price category Property class 7 days 14 days 21 days 1 year

City Local F4Prices in CHF, per panel, gross

Mobility F4Prices in CHF, per panel, gross

Price category 7 days 14 days

Town 7 days 14 days

Zürich 147.50 273.50Basel 135.50 250.00St. Gallen, Zug 102.50 180.50Lausanne, Murten 88.00 155.00Interlaken, Lugano 69.50 117.00Biel/Bienne 58.50 93.00Bern 43.50 65.00

1 A 1 598 1 598 9852 A B 1 288 1 288 7833 A B C 1 040 1 040 5364 A B C – 824 273

92

Panel pricesIndividual panel valuation based on frequency, graded by property classes

Property class Subdivision of aquatic centers based on visitor frequency per season: A = 150 000 +B = 50 000 +C = 50 000 –

1 Indoor pools: duration of season 1 year

DigitalEvent eBoard > page 101


Price category

Property class

Season1

F200 F12 F4

Aquatic centerPrices in CHF, per panel, gross

Trade shows and eventsFor trade shows and events such as the Mont-reux Jazz Festival or Locarno Filmfestival we have specific offers.

APG|SGA Out of Home TargetingAPG|SGA Out of Home Targeting allows the placing of messages along important distribution channels all over Switzerland. A central database with current location coordinates has been crea-ted in cooperation with AFO Marketing AG.

93

Pric

es |

Term

s

AllStar ePanel CH 113 196 185 76City & Rail ePanel CH 113 196 76City ePanel CH2 107 10Rail ePanel CH 28 196Shopping ePanel CH 185Shopping ePanel Coop 54Shopping ePanel Denner 116Shopping ePanel Manor 35Shopping ePanel Migros 129

11 Rail ePanel AllStation Genève 14 1711 Rail ePanel Genève Cornavin Large 9 411 Rail ePanel Genève Cornavin Medium 5 211 Rail ePanel Genève Eaux-Vives 711 Rail ePanel Genève Aéroport 412 City & Rail ePanel Lausanne 11 912 City ePanel Lausanne 1112 Rail ePanel Lausanne 912 Rail ePanel Lausanne CFF 412 Rail ePanel Lausanne M2 512 Escalator ePanel Lausanne 1212 Shopping ePanel Centre Belair Yverdon 413 Shopping ePanel Centre Manor Marin 414 Shopping ePanel Esplanade Centre Porrentruy 416 Shopping ePanel Forum des Alpes Conthey 716 Shopping ePanel Quartz Center Martigny 421 Rail ePanel Luzern 821 Shopping ePanel Mall of Switzerland Ebikon 1921 Shopping ePanel Emmen Center Emmenbrücke 1621 Shopping ePanel Pilatusmarkt Kriens 822 Shopping ePanel Zentrum Oberland Thun 422 Shopping ePanel Panorama-Center Thun 623 Shopping ePanel Simplon Center Glis 426 Rail ePanel St. Gallen 1127 Shopping ePanel EKZ Sonnenhof Rapperswil 528 City & Rail ePanel Chur 7 428 City ePanel Chur 728 Rail ePanel Chur 428 Shopping ePanel City West Chur 428 Shopping ePanel Pizolcenter Mels 531 City & Rail ePanel Basel 31 731 City ePanel Basel Large 2031 City ePanel Basel Medium 1131 Rail ePanel Basel 7

94

Digital

Offer (according to WEMF)No. of

City ePanelNo. of

Rail ePanelNo. of

Shopping ePanelNo. of

Escalator ePanel

ePanel Prices in CHF, gross, 10"-spot1

Broadcast Day and Week: every minuteBroadcast Day light and Week light: every two minutes

1 Permissible spot duration: 10–60 seconds2 Genève, Lausanne, Basel, Chur, Biel / Bienne, Winterthur, Zürich and Lugano

AllStar ePanel CH * * * *City & Rail ePanel CH 58 673 35 200 293 366 176 018City ePanel CH2 17 921 10 751 89 603 53 761Rail ePanel CH 45 339 29 437 226 701 147 181Shopping ePanel CH 15 148 9 093 60 587 36 348Shopping ePanel Coop 4 574 2 746 18 294 10 975Shopping ePanel Denner 9 700 5 822 38 797 23 276Shopping ePanel Manor 2 816 1 690 11 266 6 758Shopping ePanel Migros 10 924 6 557 43 692 26 213

11 Rail ePanel AllStation Genève 5 362 3 218 26 810 16 08611 Rail ePanel Genève Cornavin Large 2 828 1 697 14 140 8 48411 Rail ePanel Genève Cornavin Medium 1 518 911 7 590 4 55411 Rail ePanel Genève Eaux-Vives 508 305 2 540 1 52411 Rail ePanel Genève Aéroport 508 305 2 540 1 52412 City & Rail ePanel Lausanne 2 971 1 783 14 855 8 91312 City ePanel Lausanne 1 111 667 5 555 3 33312 Rail ePanel Lausanne 1 860 1 116 9 300 5 58012 Rail ePanel Lausanne CFF 827 496 4 135 2 48112 Rail ePanel Lausanne M2 1 033 620 5 165 3 09912 Escalator ePanel Lausanne 424 252 2 116 1 26812 Shopping ePanel Centre Belair Yverdon 271 163 1 085 65113 Shopping ePanel Centre Manor Marin 350 210 1 399 83914 Shopping ePanel Esplanade Centre Porrentruy 271 163 1 085 65116 Shopping ePanel Forum des Alpes Conthey 524 315 2 097 1 25816 Shopping ePanel Quartz Center Martigny 271 163 1 085 65121 Rail ePanel Luzern 1 651 991 8 255 4 95321 Shopping ePanel Mall of Switzerland Ebikon 1 411 847 5 645 3 38721 Shopping ePanel Emmen Center Emmenbrücke 1 058 635 4 234 2 54021 Shopping ePanel Pilatusmarkt Kriens 700 420 2 798 1 67922 Shopping ePanel Zentrum Oberland Thun 471 282 1 883 1 13022 Shopping ePanel Panorama-Center Thun 524 315 2 097 1 25823 Shopping ePanel Simplon Center Glis 350 210 1 399 83926 Rail ePanel St. Gallen 2 274 1 365 11 371 6 82327 Shopping ePanel EKZ Sonnenhof Rapperswil 350 210 1 399 83928 City & Rail ePanel Chur 1 088 653 5 440 3 26428 City ePanel Chur 580 348 2 900 1 74028 Rail ePanel Chur 508 305 2 540 1 52428 Shopping ePanel City West Chur 350 210 1 399 83928 Shopping ePanel Pizolcenter Mels 350 210 1 399 83931 City & Rail ePanel Basel 6 409 3 845 32 042 19 22531 City ePanel Basel Large 3 396 2 037 16 979 10 18731 City ePanel Basel Medium 1 572 943 7 858 4 71531 Rail ePanel Basel 1 441 865 7 205 4 323

95

Pric

es |

Term

s

* Price example Week: flat rate CHF 230 000 n/n Others on request

Prices

Offer (according to WEMF) Day Day light Week Week light

32 Shopping ePanel Sälipark Olten 432 Shopping ePanel Gäupark Egerkingen 1232 Shopping ePanel Ladedorf Langendorf 933 City & Rail ePanel Biel/Bienne 6 433 City ePanel Biel/Bienne 633 Rail ePanel Biel/Bienne 433 Shopping ePanel Centre Boujean Biel/Bienne 633 Shopping ePanel Shopping Tissot Arena Biel/Bienne 833 Shopping ePanel Centre Brügg Brügg b. Biel 833 Shopping ePanel Lyssbachpark Lyss 434 Rail ePanel Bern 534 Rail ePanel AdWalk City Bern 1434 Rail ePanel AdWalk University Bern 1434 Shopping ePanel Shoppyland Schönbühl 1041 Rail ePanel Aarau 241 Shopping ePanel Wynecenter Buchs AG 943 City & Rail ePanel Winterthur 10 1143 City ePanel Winterthur 1043 Rail ePanel Winterthur 1143 City & Rail ePanel Zürich 20 8843 City ePanel Zürich 643 Rail ePanel AllStation Zürich 13 8843 Rail ePanel Zürich HB Landesmuseum 1643 Rail ePanel Zürich HB Bahnhof-/Löwenstrasse 2543 Rail ePanel Zürich HB Gessnerallee 643 Rail ePanel Zürich HB Querhalle 843 Rail ePanel Zürich HB ShopVille 1243 Rail ePanel Zürich HB Sihlquai 1043 Rail ePanel Zürich YoungUrban3 4 2143 Rail ePanel Zürich Stadelhofen 1243 Rail ePanel Zürich Hardbrücke 243 Rail ePanel Zürich Oerlikon 3 743 Escalator ePanel Zürich HB 6443 Shopping ePanel Neumarkt Altstetten Zürich 643 Shopping ePanel Hinwil Center Hinwil 544 Shopping ePanel Novaseta Arbon 451 City & Rail ePanel Lugano 12 451 City ePanel Lugano 1251 Rail ePanel Lugano 451 Shopping ePanel Centro Serfontana Morbio Inferiore 6

96

Digital

Offer (according to WEMF)No. of

City ePanelNo. of

Rail ePanelNo. of

Shopping ePanelNo. of

Escalator ePanel

3 Price including City ePanel Zürich Langstrasse

32 Shopping ePanel Sälipark Olten 350 210 1 399 83932 Shopping ePanel Gäupark Egerkingen 1 058 635 4 234 2 54032 Shopping ePanel Ladedorf Langendorf 350 210 1 399 83933 City & Rail ePanel Biel/Bienne 1 187 712 5 936 3 56233 City ePanel Biel/Bienne 497 298 2 486 1 49233 Rail ePanel Biel/Bienne 690 414 3 450 2 07033 Shopping ePanel Centre Boujean Biel/Bienne 524 315 2 097 1 25833 Shopping ePanel Shopping Tissot Arena Biel/Bienne 700 420 2 798 1 67933 Shopping ePanel Centre Brügg Brügg b. Biel 700 420 2 798 1 67933 Shopping ePanel Lyssbachpark Lyss 350 210 1 399 83934 Rail ePanel Bern 980 588 4 900 2 94034 Rail ePanel AdWalk City Bern 2 884 1 730 14 420 8 65234 Rail ePanel AdWalk University Bern 2 884 1 730 14 420 8 65234 Shopping ePanel Shoppyland Schönbühl 1 058 635 4 234 2 54041 Rail ePanel Aarau 345 207 1 725 1 03541 Shopping ePanel Wynecenter Buchs AG 786 472 3 145 1 88743 City & Rail ePanel Winterthur 3 393 2 036 16 966 10 18043 City ePanel Winterthur 1 119 671 5 595 3 35743 Rail ePanel Winterthur 2 274 1 365 11 371 6 82343 City & Rail ePanel Zürich 24 917 14 949 124 588 74 75243 City ePanel Zürich 1 182 709 5 909 3 54543 Rail ePanel AllStation Zürich 23 663 14 197 118 319 70 99143 Rail ePanel Zürich HB Landesmuseum 3 894 2 337 19 472 11 68343 Rail ePanel Zürich HB Bahnhof-/Löwenstrasse 6 085 3 651 30 425 18 25543 Rail ePanel Zürich HB Gessnerallee 1 460 876 7 302 4 38143 Rail ePanel Zürich HB Querhalle 1 947 1 168 9 736 5 84243 Rail ePanel Zürich HB ShopVille 2 921 1 752 14 604 8 76243 Rail ePanel Zürich HB Sihlquai 2 284 1 370 11 419 6 85143 Rail ePanel Zürich YoungUrban3 5 144 3 086 25 721 15 43343 Rail ePanel Zürich Stadelhofen 487 292 2 435 1 46143 Rail ePanel Zürich Hardbrücke 337 202 1 685 1 01143 Rail ePanel Zürich Oerlikon 792 475 3 960 2 37643 Escalator ePanel Zürich HB 2 256 1 352 11 280 6 76843 Shopping ePanel Neumarkt Altstetten Zürich 700 420 2 798 1 67943 Shopping ePanel Hinwil Center Hinwil 350 210 1 399 83944 Shopping ePanel Novaseta Arbon 271 163 1 085 65151 City & Rail ePanel Lugano 1 508 905 7 542 4 52551 City ePanel Lugano 1 000 600 5 002 3 00151 Rail ePanel Lugano 508 305 2 540 1 52451 Shopping ePanel Centro Serfontana Morbio Inferiore 700 420 2 798 1 679

97

Pric

es |

Term

s

Prices

Offer (according to WEMF) Day Day light Week Week light

98

Digital

Broadcasts per ePanel

Offer Broadcast period Day Day light Week Week light

City ePanel Lausanne 05:00 – 00:44 1 184 592 8 288 4 144City ePanel Chur/Basel/Biel/Bienne/Lugano 06:00 – 24:00 1 080 540 7 560 3 780City ePanel Winterthur 05:30 – 00:30 1 140 570 7 980 3 990City ePanel Zürich 06:00 – 22:00 640 320 4 480 2 240Rail ePanel 05:00 – 01:00 1 200 600 8 400 4 200Shopping ePanel according to opening times at least 590 at least 295 at least 3 540 at least 1 770Escalator ePanel Lausanne 05:00 – 00:44 1 184 592 8 288 4 144Escalator ePanel Zürich 05:00 – 01:00 1 200 600 8 400 4 200

Further informationwww.apgsga.ch/calculatorwww.apgsga.ch/locationswww.apgsga.ch/digital-production

Network profiles including frequenciesPages 62–67

99

Pric

es |

Term

s

City & Rail eBoard CH 58 30 080 145 080 48 094 48 111 48 094 27 554Rail eBoard Big9 Cities3 43 23 565 114 621 37 953 37 969 37 953 21 766Rail eBoard Big5 Cities4 34 17 391 85 901 28 435 28 445 28 435 16 308

11 Rail eBoard Genève Cornavin 3 1 805 9 022 2 978 2 980 2 978 1 71411 Rail eBoard Genève Eaux-Vives 4 801 4 007 1 336 1 338 1 336 76111 Rail eBoard Genève Aéroport 1 473 2 369 789 789 789 45012 Rail eBoard Lausanne 4 2 406 12 029 3 970 3 969 3 970 2 27312 Rail eBoard Lausanne CFF 2 814 4 070 1 344 1 344 1 344 76912 Rail eBoard Lausanne M2 2 1 592 7 959 2 626 2 625 2 626 1 50413 Rail eBoard Neuchâtel 1 473 2 369 789 789 789 45015 Rail eBoard Fribourg 1 473 2 369 789 789 789 45021 Rail eBoard Luzern 2 1 805 9 022 2 978 2 980 2 978 1 71423 Rail eBoard Brig 1 473 2 369 789 789 789 45024 Rail eBoard Zug 2 1 282 5 338 1 781 1 782 1 781 1 01526 Rail eBoard St. Gallen 1 1 282 5 338 1 781 1 782 1 781 1 01528 Rail eBoard Chur 3 473 2 369 789 789 789 45031 Rail eBoard Basel SBB 2 1 805 9 022 2 978 2 980 2 978 1 71432 Rail eBoard Olten 1 473 2 369 789 789 789 45033 Rail eBoard Biel/Bienne 1 1 282 5 338 1 781 1 782 1 781 1 01534 Rail eBoard AllStation Bern 4 * * * * * *34 Rail eBoard Bern 2 1 805 9 022 2 978 2 980 2 978 1 71434 Rail eBoard Track Bern 2 1 016 5 078 1 675 1 676 1 675 96541 Rail eBoard Aarau 2 1 282 5 338 1 781 1 782 1 781 1 01543 Rail eBoard Winterthur 5 1 805 9 022 2 978 2 980 2 978 1 71443 Rail eBoard AllStation Zürich HB/ShopVille 16 ** ** ** ** ** **43 Rail eBoard Zürich HB/ShopVille 8 3 836 18 140 6 049 6 049 6 049 3 44743 Rail eBoard Track S-Bahn Zürich HB 4 1 722 8 606 2 841 2 842 2 841 1 63543 Rail eBoard Track Intercity Zürich HB 4 1 722 8 606 2 841 2 842 2 841 1 63543 Rail eBoard Zürich Enge 1 473 2 369 789 789 789 45043 Rail eBoard Track Zürich Flughafen 2 640 3 200 1 056 1 055 1 056 60851 Rail eBoard Bellinzona 1 473 2 369 789 789 789 450

100

Digital

* Price example Rail eBoard AllStation Bern Week: flatrate CHF 12 029 n/n** Price example Rail eBoard AllStation Zürich HB/ShopVille Week: flat rate CHF 29 000 n/n Others on request

1 Permissible spot duration: 10–100 seconds2 Guaranteed number of broadcasts; further broadcasts

dependent on train arrivals and departures3 Genève Cornavin, Genève Eaux-Vives, Lausanne, Luzern,

St. Gallen, Basel SBB, Biel/Bienne, Bern, Winterthur, Zürich HB, Zürich Enge

4 Genève Cornavin, Genève Eaux-Vives, Lausanne, Basel SBB, Bern, Zürich HB, Zürich Enge

Further informationwww.apgsga.ch/calculatorwww.apgsga.ch/locations www.apgsga.ch/digital-production

Network profiles including frequenciesPages 60–61

Offer (according to WEMF) No. of eBoard

Day Week Primetime morning

Shopping Primetime evening

Evening

Broadcast period

05:00 –01:00

05:00 –01:00

05:00 –09:00

09:00 –16:00

16:00 –20:00

20:00 –01:00

Number of broadcasts per eBoard Number of broadcasts per eBoard (Track)2

600300

4 2002 100

840420

1 470735

840420

1 050 525

eBoardPrices in CHF, gross, 10"-spot1, broadcast every two minutes

101

Further digital advertising mediaMountain ePanel > page 123TrafficMediaScreen > page 116

Permissible spot duration: 10–60 seconds

1 All events, excluding general meetings

Event eBoardPrices in CHF, gross, 10"-spotBroadcast Year: every minuteBroadcast Year light: every two minutes

Offer No. of eBoard Prices

Event eBoard BrandingZone Hallenstadion Year1 75 70 000Event eBoard BrandingZone Hallenstadion Year light1 75 42 000

Pric

es |

Term

s

102

Networks analog and digital (according to WEMF)

AbbreviationsM Mix of standard and backlit posters FM Mix of formats ML Mix of backlit and Rollingstar posters CPM Cost per 1,000 contacts R No discount (5% agency commission)

RP Price indicationP Basis: 10-second-spot, other prices / products see page 94 ff. E Integrated network. Only available after dissolution of a superordinate product.

* Price example Week: flat rate CHF 230 000 n/n Others on request Discounts see pages 112–113

WEMF Product Profile Format NoteNumber

of panelsPrices in CHF, gross

CPM in CHF

7 days 14 days 21 days 7 days

CH Economic area Switzerland

Cities F200 Big28 2 F200 898 286 300 467 950 649 600 7.80Cities F200 Big9 2 F200 549 196 900 323 200 449 500 8.40Rail Kiosk F200 CH 3 F200 M 228 56 900 86 950 117 000 –Citystar F200L Big8 4 F200L 430 218 800 362 000 505 200 10.00Rail Citystar F200L CH 5 F200L 125 56 400 93 000 129 600 –Rail Rollingstar F200LR CH 6 F200LR 105 52 471 84 274 116 235 –Agglos F12 Big27 7 F12 M, RP 918 293 500 490 000 686 500 6.70Agglos F12 Big9 7 F12 M, RP 562 196 400 328 850 461 500 7.00Cities F12 Big28 8 F12 M 683 233 400 393 950 554 500 9.50Cities F12 Big9 8 F12 M 402 155 050 262 900 370 750 9.80Road Commuter F12 Big9 9 F12 RP 430 143 300 241 400 339 500 6.50Rail Commuter F12 Big10 10 F12 M, RP 420 140 200 231 000 321 800 12.70Rail Rollingstar F12LR CH 11 F12LR 113 55 587 89 789 123 633 –ShoppingCenter Top10 12 diverse FM 154 51 395 84 473 117 555 –City & Rail eBoard CH 14 eBoard P 58 145 080 290 156 435 226 –Rail eBoard Big9 Cities 14 eBoard P 43 114 621 229 237 343 853 –Rail eBoard Big5 Cities 14 eBoard P 34 85 901 171 799 257 693 –AllStar ePanel CH 15 ePanel P 570 * * * –City & Rail ePanel CH 16 ePanel P 385 293 366 582 500 873 751 –City ePanel CH 16 ePanel P 117 89 603 179 206 268 809 –Rail ePanel CH 16 ePanel P 224 226 701 453 402 680 104 –Shopping ePanel CH 17 ePanel P 185 60 587 121 164 181 755 –Shopping ePanel Coop 17 ePanel P 54 18 294 36 584 54 880 –Shopping ePanel Denner 17 ePanel P 116 38 797 77 589 116 388 –Shopping ePanel Manor 17 ePanel P 35 11 266 22 530 33 796 –Shopping ePanel Migros 17 ePanel P 129 43 692 87 378 131 073 –

1 Language region French SwitzerlandRail Kiosk F200 SR 3 F200 M 22 5 700 9 000 12 300 –

2–4 Language region German SwitzerlandRail Kiosk F200 DS 3 F200 M 200 50 100 76 300 102 500 –

5 Language region Italian SwitzerlandRail Kiosk F200 SI 3 F200 6 1 100 1 650 2 200 –

103

Pric

es |

Term

s



CPM in CHF


Discounts see pages 112–113

11 Genève

A6621 GenèveCity F200 Genève 2 F200 E 81 29 850 49 800 69 750 6.20Citystar F200L Couronne Genève 4 F200L 42 19 000 31 650 44 300 6.50Rail Rollingstar F200LR Genève 6 F200LR 7 3 641 5 900 8 180 –Agglo F12 Genève 7 F12 M 80 29 450 50 000 70 550 5.60City F12 Genève 8 F12 M, E 60 24 400 41 800 59 200 7.40Rail Rollingstar F12LR Genève 11 F12LR 10 3 944 5 980 8 002 –Rail eBoard Genève Cornavin 14 eBoard P 3 9 022 18 043 27 065 –Rail ePanel AllStation Genève 16 ePanel P 31 26 810 53 620 80 430 –Rail ePanel Genève Cornavin Large 16 ePanel P 13 14 140 28 280 42 420 –Rail ePanel Genève Cornavin Medium 16 ePanel P 7 7 590 15 180 22 770 –Rail eBoard Genève Eaux-Vives 14 eBoard P 4 4 007 8 014 12 020 –Rail ePanel Genève Eaux-Vives 16 ePanel P 7 2 540 5 080 7 620 –ShoppingCenter La Praille Carouge 12 diverse FM 12 4 124 6 797 9 482 –ShoppingCenter Balexert Les-Avanchets 12 diverse FM 22 7 297 11 618 15 903 –Rail eBoard Genève Aéroport 14 eBoard P 1 2 369 4 738 7 106 –Rail ePanel Genève Aéroport 16 ePanel P 4 2 540 5 080 7 620 –

12 Vaud

A5586 LausanneCity F200 Lausanne 2 F200 55 19 900 32 800 45 700 8.70Premium Branding F200L Place de la Gare Lausanne 1 F200L R 28 29 287 52 030 74 813 6.80Citystar F200L Lausanne Prime 4 F200L 10 11 836 21 549 31 262 7.70Citystar F200L Lausanne 4 F200L 50 27 300 45 500 63 700 10.70Rail Rollingstar F200LR Lausanne 6 F200LR 7 3 682 5 983 8 288 –Agglo F12 Lausanne 7 F12 M 53 18 100 30 300 42 500 7.20City F12 Lausanne 8 F12 M 36 14 500 24 500 34 500 10.50Rail Rollingstar F12LR Lausanne 11 F12LR 2 1 111 1 842 2 571 –Cityserie F4 Place de la Gare Lausanne 1 F4 R 8 845 1 488 – –Cityserie F4 Lausanne 13 F4 18 1 584 2 790 – –City & Rail ePanel Lausanne 16 ePanel P 20 14 855 29 710 44 565 –City ePanel Lausanne 16 ePanel P 11 5 555 11 110 16 665 –Rail eBoard Lausanne 14 eBoard P 4 12 029 24 058 36 086 –Rail ePanel Lausanne 16 ePanel P 9 9 300 18 600 27 900 –Escalator ePanel Lausanne 16 ePanel P 12 2 116 4 232 6 352 –

A5890 Vevey-MontreuxCity F200 Vevey-Montreux 2 F200 21 5 700 9 500 13 300 6.20Citystar F200L Vevey-Montreux 4 F200L 20 8 400 13 850 19 300 5.60Agglo F12 Vevey-Montreux 7 F12 23 6 400 10 600 14 800 7.50City F12 Vevey-Montreux 8 F12 18 5 150 8 600 12 050 10.10Community F4 Vevey F4 17 833 1 233 – –Community F4 Montreux F4 16 784 1 160 – –

104 Discounts see pages 112–113




CPM in CHF


A5938 Yverdon-les-BainsCity F200 Yverdon-les-Bains 2 F200 15 3 600 5 850 8 100 8.40Citystar F200L Yverdon-les-Bains 4 F200L 13 4 050 6 300 8 550 7.00Agglo F12 Yverdon 7 F12 13 3 500 5 850 8 200 11.00City F12 Yverdon-les-Bains 8 F12 11 3 050 5 150 7 250 15.90Community F4 Yverdon-les-Bains F4 13 637 943 – –Shopping ePanel Centre Belair Yverdon-les-Bains 17 ePanel P 4 1 085 2 169 3 254 –

13 Neuchâtel

A6421 La Chaux-de-Fonds-Le Locle City F200 La Chaux-de-Fonds 2 F200 18 4 500 7 200 9 900 4.50Agglo F12 La Chaux-de-Fonds 7 F12 18 4 800 8 000 11 200 9.40City F12 La Chaux-de-Fonds 8 F12 13 3 550 5 950 8 350 9.40Community F4 La Chaux-de-Fonds F4 29 1 421 2 103 – –

A6458 NeuchâtelCity F200 Neuchâtel 2 F200 28 6 900 10 950 15 000 8.10Citystar F200L Neuchâtel 4 F200L 24 8 600 13 800 19 000 10.00Agglo F12 Neuchâtel 7 F12 25 6 550 10 700 14 850 7.90City F12 Neuchâtel 8 F12 17 4 800 8 000 11 200 9.80Community F4 Neuchâtel F4 30 1 470 2 175 – –Rail eBoard Neuchâtel 14 eBoard P 1 2 369 4 738 7 106 –Shopping ePanel Centre Manor Marin 17 ePanel P 4 1 399 2 798 4 197 –

14 Jura

96800 PorrentruyShopping ePanel Esplanade Centre Porrentruy 17 ePanel P 4 1 085 2 169 3 254 –

15 Fribourg

A2125 BulleCitystar F200L Bulle 4 F200L 6 2 100 3 400 4 700 8.30

A2196 FribourgCity F200 Fribourg 2 F200 20 5 750 9 450 13 150 7.40Citystar F200L Fribourg 4 F200L 22 9 950 16 800 23 650 9.20Agglo F12 Fribourg 7 F12 21 6 250 10 750 15 250 8.10City F12 Fribourg 8 F12 18 5 400 9 100 12 800 10.20Community F4 Fribourg F4 30 1 470 2 175 – –Rail eBoard Fribourg 14 eBoard P 1 2 369 4 738 7 106 –

16 Bas-Valais

A6266 SionCity F200 Sion 2 F200 17 3 950 6 250 8 550 8.50

105Discounts see pages 112–113

Pric

es |

Term

s



CPM in CHF


Citystar F200L Sion 4 F200L 18 6 500 10 700 14 900 8.70Agglo F12 Sion 7 F12 15 4 050 6 700 9 350 8.60City F12 Sion 8 F12 13 3 700 6 250 8 800 11.60Community F4 Sion F4 31 1 568 2 320 – –Shopping ePanel Forum des Alpes Conthey 17 ePanel P 7 2 097 4 193 6 290 –

A6136 MartignyShopping ePanel Quartz Martigny 17 ePanel P 4 1 085 2 169 3 254 –

21 Luzern, Obwalden, Nidwalden

A1061 LuzernCity F200 Luzern 2 F200 48 17 100 28 100 39 100 8.00Citystar F200L Luzern 4 F200L E 47 23 700 39 200 54 700 7.40Rail Citystar F200L Luzern F200L 8 5 500 9 436 13 370 –Rail Rollingstar F200LR Luzern 6 F200LR 6 2 414 3 640 4 880 –Agglo F12 Luzern 7 F12 M 37 13 100 22 050 31 000 8.30City F12 Luzern 8 F12 M 28 11 500 19 900 28 300 8.50Rail Rollingstar F12LR Luzern 11 F12LR 12 6 058 9 846 13 599 –Rail eBoard Luzern 14 eBoard P 2 9 022 18 043 27 065 –Rail ePanel Luzern 16 ePanel P 8 8 255 16 510 24 765 –ShoppingCenter Mall of Switzerland Ebikon 12 diverse FM 9 3 296 5 352 7 417 –Shopping ePanel Mall of Switzerland Ebikon 17 ePanel P 19 5 645 11 290 16 934 –ShoppingCenter Emmen Center Emmenbrücke 12 diverse FM 18 6 342 10 699 15 054 –Shopping ePanel Emmen Center Emmenbrücke 17 ePanel P 16 4 234 8 467 12 701 –Shopping ePanel Pilatusmarkt Kriens 17 ePanel P 8 2 798 5 596 8 395 –

22 Berner Oberland

A0581 InterlakenCityserie F4 Interlaken 13 F4 6 417 702 – –

A0942 ThunCity F200 Thun 2 F200 25 6 350 10 550 14 750 8.40Citystar F200L Thun 4 F200L 22 9 950 16 950 23 950 7.50Agglo F12 Thun 7 F12 23 6 500 10 800 15 100 8.50City F12 Thun 8 F12 19 4 900 8 100 11 300 12.40Community F4 Thun F4 30 1 470 2 175 – –Shopping ePanel Zentrum Oberland Thun 17 ePanel P 4 1 883 3 766 5 649 –Shopping ePanel Panorama-Center Thun 17 ePanel P 6 2 097 4 193 6 290 –

106




CPM in CHF


23 Oberwallis

A6002 Brig-VispRail eBoard Brig 14 eBoard P 1 2 369 4 738 7 106 –Shopping ePanel Simplon Center Glis 17 ePanel P 4 1 399 2 798 4 197 –

96300 ZermattMountain ePanel Zermatt (Sommer) 18 ePanel P 4 1 247 2 494 3 741 –Mountain ePanel Zermatt (Winter Peak) 3 645 7 290 10 935 –

24 Zug

A1711 ZugCity F200 Zug 2 F200 18 4 900 8 000 11 100 10.70Citystar F200L Zug 4 F200L 20 7 100 11 450 15 800 11.00Agglo F12 Zug 7 F12 23 5 800 9 400 13 000 7.90City F12 Zug 8 F12 18 5 300 9 000 12 700 10.60Cityserie F4 Zug 13 F4 10 1 025 1 805 – –Community F4 Zug F4 19 931 1 378 – –Rail eBoard Zug 14 eBoard P 2 5 338 10 676 16 015 –

26 St. Gallen, Appenzell Innerrhoden, Appenzell Ausserrhoden

A3203 St. GallenCity F200 St. Gallen 2 F200 32 11 600 18 900 26 200 11.20Citystar F200L St. Gallen 4 F200L 34 16 450 26 400 36 350 14.60Rail Rollingstar F200LR St. Gallen 6 F200LR 8 2 448 3 360 4 264 –Agglo F12 St. Gallen 7 F12 M 33 10 700 17 500 24 300 10.90City F12 St. Gallen 8 F12 M 27 9 750 16 350 22 950 11.70Rail Rollingstar F12LR St. Gallen 11 F12LR 4 1 860 2 964 4 054 –Cityserie F4 St. Gallen 13 F4 14 1 435 2 527 – –Rail eBoard St. Gallen 14 eBoard P 1 5 338 10 676 16 015 –Rail ePanel St. Gallen 16 ePanel P 11 11 371 22 742 34 113 –

27 Glarus

A0261 ZürichShoppingCenter Seedamm-Center Pfäffikon SZ 12 diverse FM 11 3 590 6 033 8 476 –

A3336 Rapperswil-JonaShopping ePanel Sonnenhof Rapperswil 17 ePanel P 5 1 399 2 798 4 197 –

28 Bündner Unterland

A3901 ChurCity F200 Chur 2 F200 15 4 200 6 900 9 600 6.50Citystar F200L Chur 4 F200L 16 6 300 10 500 14 700 8.60


107

Pric

es |

Term

s



CPM in CHF


Agglo F12 Chur 7 F12 20 5 250 8 650 12 050 8.20City F12 Chur 8 F12 14 3 850 6 350 8 850 8.70Community F4 Chur F4 30 1 470 2 175 – –City & Rail ePanel Chur 16 ePanel P 11 5 440 10 880 16 320 –City ePanel Chur 16 ePanel P 7 2 900 5 800 8 700 –Rail eBoard Chur 14 eBoard P 3 2 369 4 738 7 106 –Rail ePanel Chur 16 ePanel P 4 2 540 5 080 7 620 –Shopping ePanel City West Chur 17 ePanel P 4 1 399 2 798 4 197 –

93293 Mels-SargansShopping ePanel Pizolcenter Mels 17 ePanel P 5 1 399 2 798 4 197 –

ArosaMountain ePanel Arosa (summer) 18 ePanel P 3 685 1 370 2 055 –Mountain ePanel Arosa (winter Peak) 2 379 4 758 7 137 –

29 Bündner Oberland

93787 St. MoritzMountain ePanel St. Moritz- Corvatsch (summer) 18 ePanel P 8 2 088 4 176 6 264 –Mountain ePanel St. Moritz- Corvatsch (winter Peak) 7 289 14 578 21 867 –

Vaz/ObervazMountain ePanel Lenzerheide (summer) 18 ePanel P 3 685 1 370 2 055 –Mountain ePanel Lenzerheide (winter Peak) 2 379 4 758 7 137 –

31 Basel

A2701 BaselPremium Branding F200 Centralbahnplatz Basel 1 F200 R 10 9 222 16 722 24 252 17.40City F200 Basel 2 F200 82 26 200 42 150 58 100 7.70Citystar F200L Basel Prime 4 F200L 8 9 468 17 239 25 010 11.00Citystar F200L Basel 4 F200L 78 41 400 68 350 95 300 9.60Rail Rollingstar F200LR Basel 6 F200LR 9 4 735 7 702 10 683 –Agglo F12 Basel 7 F12 M 82 29 350 49 450 69 550 6.60City F12 Basel 8 F12 M 59 20 800 34 500 48 200 10.00Rail Rollingstar F12LR Basel 11 F12LR 14 5 446 8 216 10 970 –DoubleTall F4 Basel 13 F4 64 8 672 16 000 – –Cityserie F4 Basel Large 13 F4 32 4 336 8 000 – –Cityserie F4 Basel Small 13 F4 24 3 252 6 000 – –City & Rail ePanel Basel 16 ePanel P 38 32 042 64 085 96 128 –City ePanel Basel Large 16 ePanel P 20 16 679 33 958 50 937 –City ePanel Basel Medium 16 ePanel P 11 7 858 15 717 23 575 –


108




CPM in CHF


Rail eBoard Basel 14 eBoard P 2 9 022 18 043 27 065 –Rail ePanel Basel 16 ePanel P 7 7 205 14 410 21 616 –

32 Solothurn

A2581 Olten-ZofingenCity F200 Olten 2 F200 15 4 000 6 550 9 100 12.90Citystar F200L Olten 4 F200L 18 7 500 12 550 17 600 11.00Agglo F12 Olten-Zofingen 7 F12 22 6 100 10 050 14 000 9.60City F12 Olten 8 F12 16 4 600 7 750 10 900 13.80Community F4 Olten F4 19 931 1 378 – –Rail eBoard Olten 14 eBoard P 1 2 369 4 738 7 106 –Shopping ePanel Sälipark Olten 17 ePanel P 4 1 399 2 798 4 197 –

A2601 SolothurnCity F200 Solothurn 2 F200 16 3 900 6 200 8 500 11.20Citystar F200L Solothurn 4 F200L 16 5 700 9 100 12 500 11.50Agglo F12 Solothurn 7 F12 18 4 400 7 050 9 700 9.80City F12 Solothurn 8 F12 13 3 450 5 700 7 950 15.20Community F4 Solothurn F4 14 686 1 015 – –

EgerkingenShoppingCenter Gäupark Egerkingen 12 diverse FM 10 2 997 4 934 6 874 –Shopping ePanel Gäupark Egerkingen 17 ePanel P 12 4 234 8 467 12 701 –

33 Berner Seeland

A0371 Biel/BienneCity F200 Biel/Bienne 2 F200 25 9 250 15 100 20 950 10.40Citystar F200L Biel/Bienne 4 F200L 19 10 400 17 300 24 200 10.90Rail Rollingstar F200LR Biel/Bienne 6 F200LR 2 734 1 072 1 416 –Agglo F12 Biel/Bienne 7 F12 25 7 950 13 000 18 050 10.30City F12 Biel/Bienne 8 F12 17 5 500 9 050 12 600 16.90Cityserie F4 Biel/Bienne 13 F4 24 1 404 2 232 – –City & Rail ePanel Biel/Bienne 16 ePanel P 10 5 936 11 872 17 808 –City ePanel Biel/Bienne 16 ePanel P 6 2 486 4 972 7 458 –Rail eBoard Biel/Bienne 14 eBoard P 1 5 338 10 676 16 015 –Rail ePanel Biel/Bienne 16 ePanel P 4 3 450 6 900 10 350 –Shopping ePanel Centre Boujean Biel/Bienne 17 ePanel P 6 2 097 4 193 6 290 –Shopping ePanel Shopping Tissot Arena Biel/Bienne 17 ePanel P 8 2 798 5 596 8 395 –Shopping ePanel Centre Brügg 17 ePanel P 8 2 798 5 596 8 395 –Shopping ePanel Lyssbachpark Lyss 17 ePanel P 4 1 399 2 798 4 197 –

MurtenCityserie F4 Murten 13 F4 12 1 056 1 860 – –


109

Pric

es |

Term

s



CPM in CHF


34 Berner Mittelland

A0351 BernCity F200 Bern 2 F200 E 63 21 800 35 600 49 400 9.90Citystar F200L Bern 4 F200L ML, E 46 23 350 38 250 53 150 14.30Rail Rollingstar F200LR Bern 6 F200LR 19 10 012 16 273 22 568 –Agglo F12 Bern 7 F12 M 58 20 550 34 300 48 050 8.60City F12 Bern 8 F12 M 40 16 000 27 050 38 100 12.00Rail Rollingstar F12LR Bern 11 F12LR 12 5 981 9 698 13 364 –ShoppingCenter Westside Bern 12 diverse FM 14 5 124 8 226 11 305 –Cityserie F4 Bern 13 F4 34 1 479 2 210 – –Rail eBoard AllStation Bern 14 eBoard P 4 12 029 24 058 36 087 –Rail eBoard Bern 14 eBoard P 2 9 022 18 043 27 065 –Rail eBoard Track Bern 14 eBoard P 2 5 078 10 156 15 233 –Rail ePanel Bern 16 ePanel P 5 4 900 9 800 14 700 –Rail ePanel AdWalk City Bern 16 ePanel P 14 14 420 28 840 43 260 –Rail ePanel AdWalk University Bern 16 ePanel P 14 14 420 28 840 43 260 –ShoppingCenter Shoppyland Schönbühl 12 diverse FM 15 4 441 7 325 10 215 –Shopping ePanel Shoppyland Schönbühl 17 ePanel P 10 4 234 8 467 12 701 –

41 Aargau

A4001 AarauCity F200 Aarau 2 F200 15 4 400 7 300 10 200 12.10Citystar F200L Aarau 4 F200L 13 5 250 8 600 11 950 14.10Agglo F12 Aarau 7 F12 18 4 900 8 200 11 500 10.00City F12 Aarau 8 F12 11 3 400 5 800 8 200 15.70Community F4 Aarau F4 26 1 252 1 855 – –Rail eBoard Aarau 14 eBoard P 2 5 338 10 676 16 015 –Rail ePanel Aarau 16 ePanel P 2 1 725 3 450 5 175 –Shopping ePanel Wynecenter Buchs 17 ePanel P 9 3 145 6 290 9 435 –

A4021 Baden-BruggCity F200 Baden-Wettingen 2 F200 20 5 050 8 050 11 050 9.80Citystar F200L Baden-Wettingen 4 F200L 15 6 200 10 200 14 200 11.60Agglo F12 Baden-Brugg 7 F12 21 6 700 11 400 16 100 8.20City F12 Baden-Wettingen 8 F12 16 4 350 7 200 10 050 18.10Community F4 Baden F4 19 931 1 378 – –Citystar F200L Brugg-Windisch 4 F200L 9 2 900 4 550 6 200 14.60

42 Schaffhausen

A2939 SchaffhausenCity F200 Schaffhausen 2 F200 20 4 800 7 700 10 600 9.00Citystar F200L Schaffhausen 4 F200L 16 5 600 8 900 12 200 6.90Agglo F12 Schaffhausen 7 F12 20 5 300 8 700 12 100 7.00City F12 Schaffhausen 8 F12 16 4 700 8 000 11 300 7.40


110




CPM in CHF


43 Zürich

A0230 WinterthurCity F200 Winterthur 2 F200 E 36 12 300 19 650 27 000 11.90Citystar F200L Winterthur 4 F200L 45 20 400 32 700 45 000 11.50Rail Rollingstar F200LR Winterthur 6 F200LR 2 1 270 2 146 3 028 –City F12 Winterthur 8 F12 M, E 33 13 500 22 800 32 100 13.10Rail Rollingstar F12LR Winterthur 11 F12LR 4 2 454 4 152 5 840 –City & Rail ePanel Winterthur 16 ePanel P 21 16 966 33 932 50 898 –City ePanel Winterthur 16 ePanel P 10 5 595 11 190 16 785 –Rail eBoard Winterthur 14 eBoard P 5 9 022 18 043 27 065 –Rail ePanel Winterthur 16 ePanel P 11 11 371 22 742 34 113 –

A0261 ZürichCity F200 Zürich 2 F200 127 48 900 81 100 113 300 10.20Premium Branding F200L Bahnhofstrasse Zürich 1 F200L 13 19 773 39 546 59 319 14.30Citystar F200L Zürich 4 F200L 111 55 800 94 300 132 800 10.40Rail Rollingstar F200LR Zürich 6 F200LR 45 23 535 38 198 52 928 –Rail Rollingstar F200LR Bahnhofshalle Zürich HB 6 F200LR 4 2 540 4 292 6 056 –Agglo F12 Zürich 7 F12 M 155 50 800 84 450 118 100 7.30City F12 Zürich 8 F12 M 102 39 100 66 950 94 800 12.00Rail Rollingstar F12LR Zürich 11 F12LR 55 28 773 47 091 65 233 –ShoppingCenter Sihlcity Zürich 12 diverse FM 18 6 609 10 941 15 296 –Cityserie F4 Zürich 13 F4 45 6 638 12 308 – –Rail eBoard AllStation Zürich HB/ ShopVille 14 eBoard P 16 29 000 58 000 87 000Rail eBoard Zürich HB/ShopVille 14 eBoard P 8 18 140 36 280 54 419 –Rail eBoard Track S-Bahn Zürich HB 14 eBoard P 4 8 606 17 212 25 817 –Rail eBoard Track Intercity Zürich HB 14 eBoard P 4 8 606 17 212 25 817 –Rail eBoard Zürich Enge 14 eBoard P 1 2 369 4 738 7 106 –City & Rail ePanel Zürich 16 ePanel P 143 166 433 281 423 422 135 –City ePanel Zürich 16 ePanel * 6 5 909 11 817 17 726 –Rail ePanel AllStation Zürich 16 ePanel P 91 118 319 236 638 354 957 –Rail ePanel Zürich HB Landesmuseum

16 ePanel P 16 19 472 38 944 58 416 –

Rail ePanel Zürich HB Bahnhof-/Löwenstrasse

16 ePanel P 25 30 425 60 850 91 245 –

Rail ePanel Zürich HB Gessnerallee 16 ePanel P 6 7 302 14 604 21 906 –Rail ePanel Zürich HB Querhalle 16 ePanel P 8 9 736 19 472 29 208 –Rail ePanel Zürich HB ShopVille 16 ePanel P 12 14 604 29 208 43 812 –Rail ePanel Zürich HB Sihlquai 16 ePanel P 10 11 419 22 838 34 257 –Rail ePanel Zürich YoungUrban 16 ePanel P 25 25 721 51 442 77 163 –Rail ePanel Zürich Stadelhofen 16 ePanel P 12 14 616 29 232 43 848 –Rail ePanel Zürich Hardbrücke 16 ePanel P 2 1 685 3 370 5 055 –Rail ePanel Zürich Oerlikon 16 ePanel P 10 9 060 18 120 27 180 –Escalator ePanel Zürich HB 16 ePanel P 64 11 280 22 560 33 840 –

* still picture, 15 seconds Discounts see pages 112–113

111

Pric

es |

Term

s



CPM in CHF


Shopping ePanel Neumarkt Altstetten Zürich

17 ePanel P 6 2 798 5 596 8 395 –

Rail eBoard Track Zürich Flughafen 14 eBoard P 2 3 200 6 401 9 601 –Shopping ePanel Hinwil Center Hinwil 17 ePanel P 5 1 399 2 798 4 197 –City F200 Uster 2 F200 16 3 650 5 700 7 750 11.80Citystar F200L Uster 4 F200L 11 4 150 6 750 9 350 9.20City F12 Uster 8 F12 10 2 200 3 600 5 000 19.50Community F4 Uster F4 18 882 1 305 – –ShoppingCenter Glattzentrum Wallisellen

12 diverse FM 25 7 575 12 548 17 533 –

44 Thurgau

A4401 Arbon-RorschachShopping ePanel Novaseta Arbon 17 ePanel P 4 1 085 2 169 3 254 –

A4566 FrauenfeldCity F200 Frauenfeld 2 F200 13 2 850 4 500 6 150 10.40Agglo F12 Frauenfeld 7 F12 14 3 450 5 650 7 850 15.80City F12 Frauenfeld 8 F12 13 3 500 5 800 8 100 11.40

51 Ticino

A5002 BellinzonaCity F200 Bellinzona 2 F200 18 4 300 6 850 9 400 5.90Citystar F200L Bellinzona 4 F200L 14 5 500 9 100 12 700 5.00Agglo F12 Bellinzona 7 F12 17 4 300 7 100 9 900 7.70City F12 Bellinzona 8 F12 13 3 300 5 400 7 500 8.30Rail eBoard Bellinzona 14 eBoard P 1 2 369 4 738 7 106 –

A5113 LocarnoCity F200 Locarno 2 F200 16 3 500 5 450 7 400 8.30Citystar F200L Locarno 4 F200L 15 5 150 8 200 11 250 7.20Agglo F12 Locarno 7 F12 15 3 900 6 400 8 900 7.00City F12 Locarno 8 F12 15 3 800 6 200 8 600 11.10

A5192 LuganoCity F200 Lugano 2 F200 23 7 100 11 800 16 500 6.20Citystar F200L Lugano 4 F200L 19 8 000 13 200 18 400 7.20Agglo F12 Lugano 7 F12 30 8 950 15 050 21 150 5.70City F12 Lugano 8 F12 17 5 550 9 500 13 450 7.60Cityserie F4 Lugano 13 F4 56 3 892 6 552 – –City & Rail ePanel Lugano 16 ePanel P 16 7 542 15 084 22 626 –City ePanel Lugano 16 ePanel P 12 5 002 10 004 15 006 –Rail ePanel Lugano 16 ePanel P 4 2 540 5 080 7 620 –

A5250 Chiasso-MendrisioShopping ePanel Centro Serfontana 17 ePanel P 6 2 798 5 596 8 395 –


112

Order correctly – save money: benefit from our discounts.Various order types make it possible for you to optimize your purchase with regard to both quality and price. The different types of discounts cannot be cumulated.

Discounts for analog and digital products

Our prices are calculated as follows:

Gross price– Discount (GCD, last-minute, AVD/group discount)= Net price– Agency commission (AC)+ Services= Net/net+ VAT= Amount invoiced

Agency commission (AC)Agencies receive a commission of 5% on the net price (see guidelines concerning agency commission).

www.apgsga.ch/gtc

Graduated campaign discount (GCD) The GCD is granted for homogeneous product- related campaigns with durations of no more than 10 weeks.

GCD analog/AC Street, railway station, shopping center, tourism area1

Contract value in CHF, gross

GCD in %

Advertising budget in CHF, net

AC in %

Total cost in CHF

net / net

2 000 000 46 1 080 000 5 1 026 0001 200 000 42 0 696 000 5 661 2000 800 000 39 0 488 000 5 463 6000 460 000 28 0 331 200 5 314 6400 250 000 18 0 205 000 5 194 750

GCD digital/AC Street, railway station, shopping center, event


GCD in %


AC in %

Total cost in CHF

net / net

150 000 23 115 500 5 109 725100 000 18 082 000 5 77 900050 000 13 043 500 5 41 325

GCD digital plus/AC Street, railway station, shopping center, event


GCD in %


AC in %

Total cost in CHF

net / net

150 000 33 100 500 5 95 475100 000 28 072 000 5 68 400050 000 23 038 500 5 36 575

The GCD digital plus (+10% on digital products) markdown is granted if a campaign reaches a GCD analog level plus a GCD digital level.

1 Except Premium Branding and F4

113

Last-minute discountSelected individual, analog addresses, from the list of available panels, 20% discount, max. 5 weeks before start of posting.

Annual volume discount (AVD/group discount)You can benefit from an annual volume or group discount1. The amount is calculated on the basis of your total net payments to APG|SGA in the prior year for analog standard F200, F12, F400, F24, and F4 formats plus the digital products City ePanel, City eBoard, Rail ePanel, Rail eBoard, Shopping ePanel, Escalator ePanel and Event ePanel. You can also conclude an agreement based on the expected current-year budget. The discount cannot be cumulated. The recipients are either individual customers (one invoice address) or groups (several invoice addresses).

Carline and ProfitlineExposure quality at top terms – our budget line. Product description: page 38.

Special offersPlease check our website for special offers and promotions:

www.apgsga.ch/specials

Political billpostingFlat 25% political discount and 5% agency com-mission (not combinable with other discounts). Exceptions: Premium Branding and F4.

www.apgsga.ch/wahlen

ZEWO discountNon-profit institutions/organizations with ZEWO label are granted a discount of 50% (including agency commission) on all bookings. Exceptions: Premium Branding, special offers, F4 products, long-term orders/contracts, locally coordinated products.

Please noteSeparate terms apply for advertising on megaposters, promotional areas, in and on means of transport, in the mountains, as well as mobile advertising.> from page 114 ff.

Pric

es |

Term

s

Advertising budget in CHF, net AVD in % AC in %

5 000 000 35 53 500 000 30 51 400 000 25 51 100 000 22.5 50 825 000 20 50 550 000 17.5 50 275 000 15 50 100 000 12.5 500 10 000 10 5

1 Except Premium Branding, F4, trade shows and exhibitions, annual contracts, seasonal bookings and long-term orders

114

Advertising in and on means of transport

Public transport Calculation tool for interior formatswww.apgsga.ch/traffic/prices-inside Calculation tool for exterior formatswww.apgsga.ch/traffic/prices-outside

1 Minimum booking term is 1 or 2 years, depending on S-Bahn area2 Minimum booking term is 1 year3 Format can vary depending on the type of vehicle

* Price examples– SBB advertising train: S-Bahn Ostschweiz (Thurbo)– BLS advertising train: vehicle type NINA, 3-part– FullWrap (bus): Regionalbus Lenzburg AG– FullWrap (tram): Bernmobil– RoofStrip: Auto Postale Malcantone– FullRearWrap: Autobetriebe Sernftal AG– RearWindowVinyl: Postauto Obwalden– RearBodyVinyl: Postauto Graubünden– TrafficBoard (F24): Postauto Lauterbrunnen– F200 Traffic: Auto Postale Mendrisio

Public transport exterior formatsPrices in CHF, per panel, 1 year, gross

Offer Format Prices

SBB advertising train1 variable from 120 000*SBB advertising locomotive2 18.5 x 4.3 m 240 000SBB power-car block2 3.7 x 2.6 m 19 500Cargo locomotive variable 120 000Cargo freight wagon variable 5 000–10 000BLS advertising train2 variable from 130 000*FullWrap (bus) variable from 15 000*FullWrap (tram) variable from 125 000*RoofStrip variable from 1 000*FullRearWrap variable from 4 000*RearWindowVinyl variable from 1 200*RearBodyVinyl variable from 1 500*TrafficBoard (F24)3 255 x 243 cm from 4 500*F200 Traffic 117.5 x 170 cm from 1 500*

115

Pric

es |

Term

s

116

Advertising in and on means of transport

Public transport interior formats

HangingDisplay Prices in CHF, per panel, gross Offer 7 days 14 days 21 days 28 days +7 days

Tariff zone 1*

HangingDisplay 16.60 24.30 32.00 39.70 7.70HangingDisplay with Dispenser 22.10 33.00 43.90 54.80 10.90

Tariff zone 2*


Tariff zone 3*


Prices– Exclusive of productions costs– Available only in series– Dispenser refills: CHF 4.50 per unit– Changes in prices and conditions possible at VBZ Zürich

and BVB/BLT Basel

Format and postingHangingDisplay with or without Dispenser:– Format: 25 x 35 cm, visible surface 23 x 33 cm– Posting: every Monday, every week

WindowDecal:– Format: 50 x 25 cm– Posting: every Monday, every week, at least 4 weeks

* Tariff zones– Tariff zone 1

M1 – Transports publics lausannois, Transports publics lausan-nois, Verkehrsbetriebe Luzern AG, Verkehrsbetriebe STI AG, Zugerland Verkehrsbetriebe AG, Verkehrsbetriebe St. Gallen, Verkehrsbetriebe Biel, Bernmobil, Bernmobil Bern West, Bernmobil Ortsbus Köniz-Bümpliz, Sihltal Zürich Uetliberg Bahn, Stadtbus Winterthur, VGB Eurobus Glattal/Flughafen, Verkehrsbetriebe Zürichsee und Oberland, Trasporti Pubblici Luganesi SA

– Tariff zone 2 Transports publics de la région de Nyon, CarPostal Yverdon - Gros de Vaud, Transports de la région Morges Bière Cossonay, Transports publics Vevey-Montreux-Villeneuve, TransN - site de la Chaux-de-Fonds, TransN- site de Neuchâtel, Transports publics fribourgeois urbains, RER Valais - Wallis, Auto AG Rothenburg, PostAuto Oberwallis, Auto AG Schwyz, Appen-zeller Bahnen AG, PostAuto St. Gallen, Regiobus AG Gossau, Rheintalbus Altstätten, PostAuto Graubünden, Stadtbus Chur AG, Autobus AG Liestal, PostAuto Oberes Baselbiet / Unteres Fricktal, Busbetrieb Olten Gösgen Gäu, PostAuto Thal-Gäu-Lebern, PostAuto Aarberg/Seeland, PostAuto Bern, Busbetriebe Aarau AG, PostAuto Baden, PostAuto Brugg und Umgebung, Regionale Verkehrsbetriebe Baden-Wettingen AG, Wynental- und Suhrentalbahn, Regionale Verkehrsbetrie-be Schaffhausen, Verkehrsbetriebe Schaffhausen, Autobus Horgen-Wädenswil, PostAuto Knonaueramt, PostAuto Winterthur-Weinland, PostAuto Zürcher Unterland, VBG EUROBUS Regensdorf/Dielsdorf, AutoPostale Bellinzona

– Tariff zone 3 Further public transport companies

– Separate prices on request for VBZ Verkehrsbetriebe Zürich, BLT Baselland Transport and BVB Basler Verkehrsbetriebe

WindowDecalPrices in CHF, per panel, gross Offer 4 weeks 13 weeks 26 weeks 52 weeks

Tariff zone 1* 45.00 72.00 111.00 189.00Tariff zone 2* 41.00 68.00 107.00 185.00Tariff zone 3* 39.00 66.00 105.00 183.00

117

Prices– Exclusive of production costs– Bernmobil: Equipment of the entire fleet (price reduction

analog to current equipment, on request)

TrafficMediaScreenPrices in CHF, gross, 10"-spot

in CHF, brutto Broadcasts/ Public transport company 7 days 14 days 21 days 28 days operating hour

Transports Publics Lausannois tl 3 640 7 280 10 920 14 560 15Verkehrsbetriebe Luzern vbl 2 660 5 320 7 980 10 640 18Auto AG Uri 560 1 120 1 680 2 240 18Busbetriebe Grenchen und Umgebung BGU 560 1 120 1 680 2 240 24Bernmobil 5 810 11 620 17 430 23 240 12Stadtbus Kreuzlingen 280 560 840 1 120 24

Offer 14 days 28 days 42 days 56 days +14 days

BLS S-Bahn BernRailPoster 72.90 119.10 165.30 211.50 46.20RailMidiPoster 24.30 39.70 55.10 70.50 15.40

Prices– Exclusive of production costs– Available only in series

Format– RailPoster: 65 x 31 cm, visible surface 63 x 29 cm– RailMidiPoster: 25 x 35 cm, visible surface 23 x 33 cm

PostingEvery Monday, every week, at least 14 days

Pric

es |

Term

s

RailPoster, RailMidiPosterPrices in CHF, per panel, gross

Offer 7 days 14 days 21 days 28 days 35 days

SBBRailPoster 60.00 93.00 126.00 159.00 192.00RailMidiPoster 20.00 31.00 42.00 53.00 64.00

Prices– Exclusive of production costs– Available only in series

DiscountsContract value per order, in CHF, grossfrom CHF 10 000 5%from CHF 25 000 10%from CHF 50 000 15%from CHF 100 000 20%

Format– RailPoster: 65 x 31 cm, visible surface 63 x 29 cm– RailMidiPoster: 25 x 35 cm, visible surface 23 x 33 cm

PostingEvery monday, every week

118

Advertising on megaposters and special solutions

Services− Full service: consulting, idea generation, implementation including any

permits, production and installation, documentation, storage and upcycling. – Support with special creations: concept, development, planning, production,

implementation, etc.

Sites− Cities throughout Switzerland– SBB stations– Access routes to tourist regions (e.g. approaching Davos or Savognin)– EuroAirport Basel-Mulhouse-Freiburg

Delivery– Megaposter for production: motifs approved around

5 weeks before display, data transmitted around 4 weeks before display– Megaposter produced by third parties: 7 days before display at the latest

Campaign duration 2020

MegaPoster & special solutionsFor further information and current offers, please consult:www.apgsga.ch/megaposter

Large formats

Offer Prices

Fixed megaposters on facades on requestTemporary megaposters on scaffolding on requestMegaposters in the largest railway stations on request2D and 3D-megaposters, animations and lenticular posters and other special creations on request

Posting weeks Start of posting Delivery of visual* Data deliveryCW 01–04 30.12.19 29.11.19 06.12.19CW 05–08 27.01.20 03.01.20 10.01.20CW 09–12 24.02.20 31.01.20 07.02.20CW 13–16 23.03.20 28.02.20 06.03.20CW 17–20 20.04.20 27.03.20 03.04.20CW 21–24 18.05.20 24.04.20 01.05.20CW 25–28 16.06.20 22.05.20 29.05.20CW 29–32 13.07.20 19.06.20 26.06.20CW 33–36 10.08.20 17.07.20 24.07.20CW 37–40 07.09.20 14.08.20 21.08.20CW 41–44 05.10.20 11.09.20 18.09.20CW 45–48 02.11.20 09.10.20 16.10.20CW 49–53 30.11.20 06.11.20 13.11.20

* Delivery of visual for authorisation

119

Pric

es |

Term

s

120

AirportsFor further information and current offers, please consult:www.apgsga.ch/airport

Advertising at airports

Panel pricesStreet: prices based on SPR+ performance data, target area universe, resident population 15+ respectively individual panel valuation based on site quality

* spot duration: 10 seconds

** Price examplesGenève F200 APG|SGA price category 3 F200L APG|SGA price category 5 F12 APG|SGA price category 5 F12L APG|SGA price category 5Basel F200 APG|SGA price category 3 F200L APG|SGA price category 5 F12 APG|SGA price category 5 F24 APG|SGA price category 3

Genève Aéroport (EA 11)Around the airportPrices in CHF, per panel, gross

Offer Prices

F200 from 285 / 7 days**F200L from 234 / 7 days**F12 from 209 / 7 days**F12L from 260 / 7 days**F4L 1 800 / yearRail eBoard* 2 369 / 7 daysRail ePanel* 2 540 / 7 daysMegaPoster on requestPromotion & Sampling on request

EuroAirport Basel Mulhouse Freiburg (EA 31)Around the airportPrices in CHF, per panel, gross

Offer Prices

F200 from 377 / 7 days**F200L from 306 / 7 days**F12 from 273 / 7 days**F24 from 754 / 7 days**

Flughafen Zürich (EA 43)NEW As of January 2020, APG|SGA exclusively markets the outdoor advertising offer inside and out-side the Flughafen Zürich. Detailed information about the analog and digital advertising opportunities are available on request or at www.apgsga.ch/airport.

121

Pric

es |

Term

s

122

Advertising in the mountains

Analog offerPrices in CHF, per panel, 1 year, gross

The dimensions stated are not guaranteed. The exact dimensions are available on request.

Panel prices– Panels are priced on the basis of winter and summer

season frequencies weighted by resort lift class– Production costs for tarpaulins and/or PVCs are charged

and separately listed in the sales documentation

Campaign1 year (winter and summer season)

Change of visual– Possible on request in weeks 17–21: posting free of

charge, production costs are invoiced– Change of visual outside these weeks: costs on request

Discount

MountainsFor further information and current offers, please consult:www.apgsga.ch/mountain

Offer MaterialVisible surface width x height

Final formatwidth x height Prices

Cube tarpaulin 300 x 300 cm 320 x 320 cm on requestEntryPortal Poster plastic film 42 x 56 cm 43 x 57 cm 700F12P tarpaulin 278 x 130 cm 282 x 138 cm from 1 900*F200P tarpaulin 120 x 170 cm 126 x 179 cm from 1 000*F200P Pano tarpaulin 118 x 171 cm 120 x 173 cm 4 900PanoramaBoard PVC

PVC244 x 39 cm 369 x 39 cm

248 x 44 cm 373 x 44 cm

from 2 900* from 3 400*

Poster/BigPoster/MegaPoster tarpaulin from 7 m2 visible dimensions plus trim of at

least 10 cm

on request

PylonPoster PVC 58 x 84 cm 70 x 90 cm on requestSkirack PVC 244 x 39 cm 248 x 44 cm from 1 900*SkirackBoard PVC 149 x 48 cm 153 x 52 cm from 1 425*Time-/InformationBoard PVC 97 x 43 cm 102 x 52 cm from 1 400*AmbientMedia: Building Branding, Cablecar Branding, Chairlift Branding, CrowdBarriers, Snowpark Promotion, Stair Branding as well as other special implementations

on request

Contract value in CHF, gross Discount100 000 – 179 999 5%180 000 – 249 999 8%250 000 – 349 999 15%350 000 – 449 999 20%> 450 000 25%

* Price examples– F200P: Zermatt, Station Furi, external facade– F12P: Kandersteg, LB Kandersteg-Sunnbüel, waiting area– PanoramaBoard (244 x 39 cm): Saas Grund, GB Saas

Grund-Kreuzboden, valley station– PanoramaBoard (369 x 39 cm): Leysin, TC Leysin-La

Berneuse, departure station– Skirack: Orselina, SB Cardada-Cimetta, valley station– SkirackBoard: Davos, Schatzalp-Strelabahnen, mountain

station– Time-/InformationBoard: Wildhaus, SB Wildhaus-Oberdorf,

valley station

123

Pric

es |

Term

sPricesStarting from week 45 / 2020

Discount− Bookings of 2−3 weeks: 10%− Bookings of 4 weeks and more: 15%− Discounts are non-cumulative

* Summer: reduced offer (11 screens)

Number of screens Calendar weeks Arosa Lenzerheide Both regions Both regionsMountain ePanel in region 2020/2021 Week Week Week Season

Annual booking 6 45–44 – – – 45 226Summer 3/3 19–44 685 685 1 370 9 750Winter 3/3 45–18 1 038 1 038 2 076 40 500Winter Peak 3/3 51–01, 04–09 2 379 2 379 4 758 –

Number St. Moritz- St. Moritz- of screens Calendar weeks Corvatsch CorvatschMountain ePanel in region 2020/2021 Week Season

Annual booking 8 45–44 – 69 232Summer 8 19–44 2 088 14 904Winter 8 45–18 3 193 61 700Winter Peak 8 51–01, 04–09 7 289 –

Number of screens Calendar weeks Zermatt Zermatt Mountain ePanel in region 2020/2021 Week Season

Annual booking 4 45–44 – 47 500Summer 4 19–44 1 247 18 267Winter 4 45–18 1 595 38 565Winter Peak 4 51–01, 04–09 3 645 –

Number of screens Calendar weeks Zermatt Zermatt Infotainment Screen in region 2020/2021 Week Season

Annual booking 20* 45−44 − 68 000Summer 20* 19−44 2 100 19 000Winter 20 45−18 3 200 59 000Winter Peak 20 51−01, 04−09 7 312 −

Digital offerPrices in CHF, gross 10"-spot, broadcasts every minute

124

Offer Prices

Promotion on request*Sampling on request*PopUp Store on requestNonProfit Campaign on requestFundraising on requestFurniture on request

Locations– Stations– Public transport– Shopping centers– Mountain railways– Airports

Booking unit at least½ day

Advertising on promotion areas with live communication

Step 1You are planning a Promotion, Sampling or Popup Store.

Step 2We will develop a suitable concept to implement your ideas.

Step 3You will receive a detailed offer.

Step 7The project will be documented with images and/or a film on request.

Step 4Your booking will be made on the basis of the offer.

Step 8You will receive a detailed report on your project.

Step 5We will coordinate and organize the production of all pro-motional elements.

Step 6We will carry out the necessary logisti-cal tasks.

Promotions & live communicationFor further information and current offers, please consult:www.apgsga.ch/promotion

Services

* Price examples railway station Biel/Bienne:– Promotion: CHF 1 500/day– Sampling: CHF 1 800/day respectively CHF 1 000/½ day

125

Pric

es |

Term

s

126

MobileFor detailed information about the products, the aymo network and actual case studies please consult:www.aymo.ch

DiscountCampaign value in CHF gross Discount5 000 – 9 999 5%10 000 – 14 999 8%15 000 – 24 999 10%25 000 – 49 999 15%50 000 – 74 999 18%75 000 – 99 999 20%>100 000 25%

1 Cost per mille, detailed price calculation according to forecast.

Format Medium Rectangle (300 x 250 px)

aymo is Switzerland's most precise mobile targeting. To geographically limit the target group, aymo offers a targeting by means of customizable polygon areas. To an accuracy of one meter it is determined which area is relevant for a campaign. Thus, the scatter loss is minimized and mobile ads can be transmitted effectively along the customer journey.

The polygon technology developed by APG|SGA uses real-time data of leading Swiss apps. Every day, 3.8 million location data points are being processed. 3.6 million app users per month provide maximum reach, accuracy and forecast precision.

Mobile advertising

LiveTargetDecide down to the exact meter where your mobile ads should appear: by defining specific polygons you can address your target group in real time on Swiss apps. CPM1 CHF 57.–

ReTargetExtend the impact of your mobile ads: app users who spend time at the locations you specify will be registered and can thus be addressed over the long term.CPM1 CHF 67.–

EventTargetAddress your audience at a specific event: by defining the exact meter and timeframe, target groups are inspired by the correct message at the right time.CPM1 CHF 67.–

ReplayTargetReach your target group on the basis of visited locations: your mobile ads are only displayed to app users who were registered at the defined location and during the period of your choice.CPM1 CHF 67.–

GeoTargetReach customers in a municipality or region: on the basis of IP data, your mobile ads will appear on high-quality national and international apps and mobile websites.CPM1 CHF 30.–

BillboardTargetStrengthen poster campaigns with targeted mobile advertising: In addi-tion to the poster sites you booked, your message will also be displayed on the smartphones of passers-by.CPM1 from CHF 57.–

127

Pric

es |

Term

s

128

1 Program: see www.apgsga.ch/ppi

Services

Offer Prices

Administrative surcharge Subsequent bill corrections at customer’s request flat rate CHF 30 per amendment

APG|SGA WebGIS Visualization of the outdoor advertising campaign on an interactive map

included

APG|SGA OOH Targeting Planning poster campaigns by point of interest (POI) and select panels in the desired environment

included

APG|SGA PosterPerformance Index PPI1

Posttests of national poster campaigns. Opinion poll: recall, brand recognition and appealPoster campaigns exceeding CHF 250,000 netIntegration of additional questions

flat rate CHF 7,500

includedeffort based billing

Billposting manifest Address list of campaign billposting sites included

Broadcasting manifest, Digital

Number of broadcasts per booked site included

Campaign viewing Guided customer tour with APG|SGA employees included

Customized implementation Comprehensive additional service, costs in addition to media price effort based billing

Expressline Service surcharge for billpostings throughout Switzerland within 5 working days

CHF 22,550

Photo documentation, Digital

Photos of campaigns in the Big5 CitiesCampaigns out of Big5 CitiesCampaigns exceeding CHF 45,000 net, Big5 Cities

CHF 25 per photonot possible

on request

Photo documentation, Poster

Photos of poster campaigns in the Big5 CitiesPhotos of poster campaigns elsewherePoster campaigns exceeding CHF 250,000 net

CHF 25 per photoeffort based billing

on request

Poster of the Month Swiss online poster competition: the critical consumer eye decides which poster is voted "Poster of the Month"

free

Spot production Offer spot production through our partner from 190 to 490

Strategy and concept Market and target group analysis based on briefingRefund of costs for bookings exceeding CHF 50,000

CHF 220 per hour

Swiss Poster Award The most important poster competition in Switzerland. It under-scores the importance of the poster in inter-media competition and recognizes the high quality of poster design

free

Synchronization eBoard/ePanel

Simultaneous broadcasting of spots on booked eBoards and ePanels

CHF 300 per railway station

ToolsA whole host of tools make it easier to plan and run your campaigns. See page 132.

129

Temporary advertising carriersPrices in CHF, per carrier, net2

1–3 carriers From 4 carriersTerm of lease F4 F2003 F123 F4 F2003 F123

1 week 300 400 520 230 320 4302 weeks 400 500 640 310 400 5303 weeks 500 600 760 390 480 6304 weeks 600 700 880 470 560 7305 weeks 700 800 1 000 550 640 830

1 On request, depending on capacities, same prices as for subsequent posting of delayed-delivery posters

2 Full service: billposting, delivery, and pickup (no agency commission)

3 The following surcharges apply to F200 and F12 formats pos-ted more than 25 km away from an APG|SGA delivery center: per km from the APG|SGA delivery center: CHF 2.00 per man-hour worked per employee: CHF 120.00

Additional billposting services Prices in CHF, per panel, net Offer F200 F200L F200LR F12 F12L F12LR F400LT F24 F4

Change of visual within schedule 40 40 40 60 60 60 80 120 20Change of visual out of schedule1 160 160 – 180 180 – 180 240 140Add-ons/snipes within schedule 20 – – 20 – – – 20 20Add-ons/snipes out of schedule 140 – – 140 – – – 140 140Underlay sheets 40 – – 60 – – – 120 20

Pric

es |

Term

s

Info

| To

ols

Information and tools

We offer you a whole range of tools that can be used on any computer without any additional software installation and with just a click of the mouse. This makes it easier for you to plan and organize your campaign.

132 APG|SGA websites and tools 133 APG|SGA PosterDirect 135 Specifications poster production 138 Specifications spot production 140 Posting calendar 143 Focus on sustainability 145 Addresses and contact information

132

ToolsA whole host of tools make it easier to plan and run your campaigns.

APG|SGA PosterDirect – the online store for posters

Calculator – calculate digital pro-ducts online

Location Finder – find all locations of our digital products

myAPG – online customer portal with all information concerning your campaign

Poster networks – search for poster networks by city and format

Poster production costs – rough cost calculator for poster printing

Sujetcheck – test the impact of your visual

SPR+ Expert Studio and Planning – review the performance of poster campaigns

Upload Tool – delivery and allocation of visuals for analog and digital advertising material

ServicesInformation on other services can be found on page 128.

APG|SGA websites and tools

Get there with a few clicks Everything you want to know about Out of Home advertising can be found on our website:– facts and figures– media research news– products and technical data– planning resources– downloadable publicationsand much more

www.apgsga.ch aymo – Switzerland's most precise mobile targeting For detailed information about the products, the aymo network and actual case studies, please consult:

www.aymo.ch

133

Info

| To

ols

80 % of our posters can be booked as individual panels, for a short time (from 7 days) or also as an annual advertising presence.

With the online booking tool "PosterDirect" you can directly book posters and selected interior public transport spaces or ask for offers.

It couldn´t be simpler:1. define region and format2. reserve your required spaces3. place the order

Find out about prices, locations and availabilities – without logging in.

www.posterdirect.ch

APG|SGA PosterDirect

134

135

Info

| To

ols

To achieve optimum impact, there are a few simple yet important rules to be observed during the production phase.

Paper requirementsThe paper to be used is an important quality attribute in poster production. APG|SGA does not produce its own paper, nor is there any paper certified by APG|SGA. However, the requirements are set out. Different paper is used for the production of wet or backlit posters.

Wet postersThe wet poster is folded and soaked in water so that it becomes supple for posting and bonds with the adhesive. For this type of processing, the paper must be able to absorb water and must not disintegrate in water (water resistance). Only use Blueback/Chantegris paper to produce wet posters.

For optimum adhesion, the reverse side of the poster must be rough. For full-surface, dark visuals, uncoated paper is preferable, as this prevents cracking in the fold.

Due to the production method used, the paper has a grain, called the machine direction. This machine direction is crucial in poster printing. When the poster is soaked, the paper expands horizontally or vertically by up to 4 cm. Because of this, the machine direction has a major impact on the size of the poster. Printing must be set to grain-long in the machine direction. Otherwise, the quality will be compromised and distortions will occur.

Wet posterF4/F12/F200/F24 Blueback/Chantegris paper Bright white 110–120 g/m2

One side coated Grain-long Wet posters can be modified with add-ons or snipes.

Backlit postersBacklit posters are hung in a backlit box and illuminated from behind. Unlike wet posters, the paper should be firmer and absorb as little moisture as possible, to minimize crinkling. For optimum transparency, only use whiteback back-lit poster paper, which has a white back.

Backlit postersF12L/LR, F200L/LR Whiteback backlit poster paper Reverse side white 135-150 g/m2

Both sides coated Backlit posters cannot be modified with add-ons or snipes.

Specifications poster production

Important to knowIf you have your posters printed abroad, please bear in mind that different rules may sometimes apply to poster technolo-gy, such as dry-gluing processes, different paper, different overlapping, etc.

136

Overview of guidelinesDepending on the printing technology used, the data are prepared for printing and transferred to print. The guidelines are shown in the table below.

F4 (world format)Digital printing Offset and screen printing245 x 350 mm 245 x 350 mm120 dpi in final format 355 dpi 34 screen width

F200 (city format)Digital printing Offset printing245 x 350 mm 245 x 350 mm120 dpi in final format 355 dpi 34 screen width

F200L and F200LR (city format)Digital printing Offset printing245 x 350 mm 245 x 350 mmVisibility field Visibility field 239 x 342 mm 239 x 342 mm120 dpi in final format 355 dpi 34 screen width

F12 (wide format)Digital printing Offset printing470 x 224 mm 470 x 224 mm120 dpi in final format 355 dpi 34 screen width

F12L and F12LR (wide format)Digital printing Offset printing470 x 224 mm 470 x 224 mmVisibility field Visibility field 462 x 216 mm 462 x 216 mm120 dpi in final format 355 dpi 34 screen width

F24 (large format)Digital printing Offset printing470 x 448 mm 470 x 448 mm120 dpi in final format 355 dpi 24 screen width

Printing technologiesThere are three technologies suitable for poster printing:– Offset printing– Digital printing– Screen printing

Translucent printing for backlit postersTranslucent posters are printed on both sides. This ensures that your visual is equally illuminat-ed during the day (light from front) and at night (light from back). Four colours are printed on the front and just three colours (excluding black) on the back. This creates optimal colour balance.

To achieve the optimum transparent slide effect, the following rules should be observed:– Only use backlit poster paper– Single-part production, translucent printing

method– Avoid solid-tone areas, black bars and

overprints– No recycled or coloured paper– No screen printing on reverse side

InksInks have a major influence on poster quality:– The water resistance of the inks is crucial for

preventing the posters from breaking when folded and for ensuring that the inks do not bleed during the wet posting process or when exposed to rain.

– Avoid large-area solids and ultra-fine screens, as these prevent the glue from bonding properly.

– Do not use lacquer because this causes the posters to crack when folded or stick together when soaking.

Overview of poster formatsSee page 36.

Specifications poster production

137

Info

| To

ols

Poster designA poster's impact depends largely on its design. Poster design is guided by the laws of human perception. It is simple and focused and reduces image and text to just a few, memorable signs and characters that even a viewer in a hurry can recognize and retain as relevant.

Backlit formatsPlease note that, with backlit formats, paper sizeis key to production; however, the visible size must be taken into account in the design.

Do not use traffic signsFor reasons of traffic safety, the law forbids roadside advertising from containing any traffic signs or directional symbols.

Delivery

Delivery datesFor logistical reasons, we need your advertising media to arrive at our logistics center in Wallisel-len at least 10 working days before the start of the campaign.

Delivery note and labelsTo ensure that everything goes smoothly, please upload the layout for your posters to our customer portal www.apgsga.ch/myAPG prior to delivery. This makes it easier to identify the advertising materials and lays the foundation for trouble-free further processing. Once you have uploaded everything, you will be able to access and download a pre-completed delivery note as well as labels for labelling the poster rolls.Access is gained via a link shown on the sales documents, or should be made available to you by your client.

Delivery addressAPG|SGA, Allgemeine Plakatgesellschaft AGLogistikcenterHertistrasse 18304 WallisellenT +41 58 220 70 [email protected]

Production notesFind detailed information concerning the production of posters in the poster production brochure: Specifications and delivery at www.apgsga.ch/poster-production

138

Specifications spot production

Advertising mediaDigital advertising media allow the following creative implementations:

Static Classic still picture (no animation)

Limited animationPartially animated spot: calm background with animated elements

Full-motion video Fully animated spot

The digital broadcast is soundless.

You will find detailed production guidelines at:

www.apgsga.ch/digital-production

Production partnerWe recommend working with a specialized production company to create your advertising medium.

Our sales team will be happy to advise you on making the best possible use of existing material or creating new content for your commercials. For a production quotation, please visit:

www.apgsga.ch/spot-production

Production noteshttp://www.apgsga.ch/digital-production

Delivery of digital advertising mediaData can be supplied directly via the APG|SGA online tool. Access is gained via a link shown on the sales documents, or should be made avail-able to you by your client.

Please indicate the client’s name, the campaign number and the visual’s designation each time you submit digital advertising media. We will respond with a confirmation of receipt and tech-nical suitability of the digital advertising medium.

Upload digital media for ePanel and eBoard quickly and easily:

www.apgsga.ch/myAPG

139

Info

| To

ols

1 30.12.192 06.01.203 13.01.204 20.01.205 27.01.206 03.02.207 10.02.208 17.02.209 24.02.2010 02.03.2011 09.03.2012 16.03.2013 23.03.2014 30.03.2015 06.04.2016 F1 13.04.2017 20.04.2018 27.04.2019 04.05.2020 11.05.2021 18.05.2022 25.05.2023 F1 01.06.2024 08.06.2025 15.06.2026 22.06.20

27 29.06.2028 06.07.2029 13.07.2030 20.07.2031 27.07.2032 03.08.2033 10.08.2034 17.08.2035 24.08.2036 31.08.2037 07.09.2038 14.09.2039 21.09.2040 28.09.2041 05.10.2042 12.10.2043 19.10.2044 26.10.2045 02.11.2046 09.11.2047 16.11.2048 23.11.2049 30.11.2050 07.12.2051 14.12.2052 21.12.2053 28.12.20

1 31.12.192 07.01.203 14.01.204 21.01.205 28.01.206 04.02.207 11.02.208 18.02.209 25.02.2010 03.03.2011 10.03.2012 17.03.2013 24.03.2014 31.03.2015 07.04.2016 14.04.2017 21.04.2018 28.04.2019 05.05.2020 12.05.2021 19.05.2022 26.05.2023 02.06.2024 09.06.2025 16.06.2026 23.06.20

27 30.06.2028 07.07.2029 14.07.2030 21.07.2031 28.07.2032 04.08.2033 11.08.2034 18.08.2035 25.08.2036 01.09.2037 08.09.2038 15.09.2039 22.09.2040 29.09.2041 06.10.2042 13.10.2043 20.10.2044 27.10.2045 03.11.2046 10.11.2047 17.11.2048 24.11.2049 01.12.2050 08.12.2051 15.12.2052 22.12.2053 29.12.20

140

Posting calendar

Street, railway stationF200/F200L/F200LR/F12/F12L/F12LR7, 14 or 21 daysevery week Monday–Wednesday

Street, railway stationF247, 14 or 21 daysevery weekTuesday–Thursday

PostingTo assure the full 7-, 14-, or 21-day posting durations, all panels are periodically managed – always on the same weekday at about the same time (so-called paced posting). In the 28 largest cities, all standard and backlit posters (F12, F12L, F12LR, F200, F200L and F200LR formats) are posted on Mondays. According to the same paced principle, posting takes place in the

remaining conurbation communities on Tuesdays and Wednesdays. This procedure guarantees strong and optimized advertising impact.

F4 posters and F24 posters are processed Tuesdays through Thursdays. Panels in shopping centers and parking facilities are managed Tuesdays through Thursdays. All these opera-tions are handled according to the paced posting principle.

F1 = Holiday: posting on subsequent day

Week StartWeek Start Week StartWeek Start

1 31.12.192 07.01.203 14.01.204 21.01.205 28.01.206 04.02.207 11.02.208 18.02.209 25.02.2010 03.03.2011 10.03.2012 17.03.2013 24.03.2014 31.03.2015 07.04.2016 14.04.2017 21.04.2018 28.04.2019 05.05.2020 12.05.2021 19.05.2022 26.05.2023 02.06.2024 09.06.2025 16.06.2026 23.06.20

27 30.06.2028 07.07.2029 14.07.2030 21.07.2031 28.07.2032 04.08.2033 11.08.2034 18.08.2035 25.08.2036 01.09.2037 08.09.2038 15.09.2039 22.09.2040 29.09.2041 06.10.2042 13.10.2043 20.10.2044 27.10.2045 03.11.2046 10.11.2047 17.11.2048 24.11.2049 01.12.2050 08.12.2051 15.12.2052 22.12.2053 29.12.20

1 30.12.192 06.01.203 13.01.204 20.01.205 27.01.206 03.02.207 10.02.208 17.02.209 24.02.2010 02.03.2011 09.03.2012 16.03.2013 23.03.2014 30.03.2015 06.04.2016 F1 13.04.2017 20.04.2018 27.04.2019 04.05.2020 11.05.2021 18.05.2022 25.05.2023 F1 01.06.2024 08.06.2025 15.06.2026 22.06.20

27 29.06.2028 06.07.2029 13.07.2030 20.07.2031 27.07.2032 03.08.2033 10.08.2034 17.08.2035 24.08.2036 31.08.2037 07.09.2038 14.09.2039 21.09.2040 28.09.2041 05.10.2042 12.10.2043 19.10.2044 26.10.2045 02.11.2046 09.11.2047 16.11.2048 23.11.2049 30.11.2050 07.12.2051 14.12.2052 21.12.2053 28.12.20

141

Shopping center, parkingF200/F200L/F12/F12L7, 14 or 21 daysevery weekTuesday–Thursday

Tourism areaF200/F200L/F12/F12L7, 14 or 21 daysevery weekMonday–Wednesday

Booking launch07.10.2019: booking window 2020–106.04.2020: booking window 2020–2

DeliveryPosters have to be submitted at least 10 work days before posting starts.

Delivery address: page 145

Info

| To

ols

Week StartWeek Start Week StartWeek Start

Swiss Moto, Zürich 70 000 20.02.–23.02.LUGA, Luzern 120 000 24.04.–03.05.Baselworld, Basel 81 000 30.04.–05.05.ArtBasel, Basel 90 000 18.06.–21.06.HESO, Solothurn 100 000 18.09.–27.09.Foire du Valais, Martigny 220 000 02.10.–11.10.Olma, St. Gallen 350 000 08.10.–18.10.

142

Seasonal posting F200/F200L, F12/F12L

Trade shows 2020

1 Actual start date of posting depends on opening date of the respective facility2 Available from 06.04.20203 Indoor pools: season equals 364 days (29.04.2020–04.05.2021)4 Source: trade show organizers (figures for 2018/2019)

Posting calendar

Key events No. of visitors4 Date

Tourism area2 45–44 02.11.20–07.11.21Resort lift2 45–44

45–1802.11.20–07.11.21 02.11.20–09.05.21

Aquatic center3 17–42 22.04.20–20.10.20

Site category Week Date1

Events 2020

Key events Date

Youth Olympic Winter Games, Lausanne 09.01.–22.01.Ice Hockey World Championship, Zurich and Lausanne 08.05.–24.05.Montreux Jazz Festival, Montreux 27.06.–12.07.Locarno Film Festival, Locarno 30.07.–09.08. Road World Championship for cycling, Martigny and Aigle 20.09.–27.09.

143

Info

| To

ols

Focus on sustainability

Corporate responsibilityAPG|SGA aims to foster comprehensive and sustainable values for its partners, customers, shareholders and employees, while making a contribution to the environment and society. Balanced consideration of environmental (pla-net), social (people) and economic (profit) factors in decision-making processes is regarded as vital for the long-term success of the company.

Sustainability strategyThe sustainability strategy is based on the triad of people, planet, profit, and both the guidelines of the Global Reporting Initiative (GRI) and the UN’s sustainability development goals.

PeopleAttractive employerAPG|SGA is committed to the creation of future-oriented, attractive jobs in a challenging work environment and the promotion of its employees.

Workplace safety/health protectionAPG|SGA promotes a culture of safety at a high level. Preventative measures are used to protect the health of employees.

Social responsibilityAPG|SGA takes its social responsibilities seriously.

PlanetEnvironmental managementAPG|SGA sees environmental management as a continuous process in which identification of environmental impact, action planning, manage-ment/monitoring and, if necessary, adjustments are integral components.

Environmental performanceAPG|SGA makes an active contribution to env-ironmental protection, consistently reducing its CO2 emissions to levels below legal regulations.

Sustainable procurementAPG|SGA sets standards for environmentally and socially responsible production.

ProfitLong-term existence of the companyThe optimal generation of earnings forms the foundation for the sustainable existence and competitiveness of the company.

Attractive shareholder policyAPG|SGA aims for attractive returns for sharehol-ders and pays appropriate dividends in line with its business performance.

Infrastructure and processesAPG|SGA obtains and operates longlasting, high quality infrastructure, such as buildings, facilities and tools.

ComplianceAPG|SGA adheres to all legislation, guidelines and standards. APG|SGA evaluates the effective-ness of internal control systems and guidelines. In the event of misconduct, appropriate measu-res are taken.

The annual sustainability report is available for download at www.apgsga.ch/sustainability.

www.apgsga.ch

APG|SGA,Allgemeine Plakatgesellschaft AGGiesshübelstrasse 4Postfach, 8027 ZürichT +41 58 220 70 [email protected]

APG|SGA,Allgemeine Plakatgesellschaft AGMühlemattstrasse 50Postfach, 5001 AarauT +41 58 220 71 [email protected]

APG|SGA,Allgemeine Plakatgesellschaft AGWeidenstrasse 13, MünchensteinPostfach, 4002 BaselT +41 58 220 73 [email protected]

APG|SGA,Allgemeine Plakatgesellschaft AGBahnhöheweg 82Postfach, 3018 BernT +41 58 220 71 [email protected]

APG|SGA,Allgemeine Plakatgesellschaft AGNeuengasse 482502 BielT +41 58 220 71 [email protected]

APG|SGA,Allgemeine Plakatgesellschaft AGBahnhofstrasse 93900 BrigT +41 58 220 73 [email protected]

APG|SGA,Allgemeine Plakatgesellschaft AGRingstrasse 35b Postfach, 7004 ChurT +41 58 220 76 [email protected]

APG|SGA,Société Générale d’Affichage SA13A, route de Cité des Jardins 1700 FribourgT +41 58 220 71 [email protected]

APG|SGA,Société Générale d’Affichage SA23, chemin d’Entre-BoisCase postale 1000 Lausanne 18T +41 58 220 74 [email protected]

APG|SGA,Società Generale d’Affissioni SAVia Bagutti 10Casella postale 6904 LuganoT +41 58 220 75 [email protected]

APG|SGA,Allgemeine Plakatgesellschaft AGObergrundstrasse 98 6005 LuzernT +41 58 220 71 [email protected]

APG|SGA,Société Générale d’Affichage SA25, rue Cardinal-JournetCase postale, 1217 Meyrin 1T +41 58 220 72 [email protected]

APG|SGA,Société Générale d’Affichage SA45, rue des Tunnels2000 NeuchâtelT +41 58 220 71 [email protected]

APG|SGA,Société Générale d’Affichage SA40, chemin St-Hubert1950 SionT +41 58 220 74 [email protected] APG|SGA,Allgemeine Plakatgesellschaft AGHelvetiastrasse 479000 St. GallenT +41 58 220 76 [email protected]

APG|SGA,Allgemeine Plakatgesellschaft AGSchlachthofstrasse 1Postfach, 8406 WinterthurT +41 58 220 76 [email protected]

Addresses and contact information

Delivery of posters

APG|SGA,Allgemeine Plakatgesellschaft AGLogistikcenterHertistrasse 1, 8304 WallisellenT +41 58 220 70 [email protected]

Delivery of digital media

www.apgsga.ch/[email protected] +41 58 220 79 55

August 2019All rights reservedPhoto cover page © Flughafen Zürich AG Follow us

Date post:	07-Jan-2020
Category:	Documents
Upload:	others
View:	2 times
Download:	0 times

Target areas, products and prices 2020 Outdoor advertising made … · 2019-08-27 · Outdoor...

Documents