Date post: | 24-Dec-2014 |
Category: |
Economy & Finance |
Upload: | amna-qaiser |
View: | 168 times |
Download: | 2 times |
Target Audience
General public (Adults)
Estimated age group to range from (25-60+).Consumption is mostly on daily or weekly basis but can vary according to preference.
Include both genders. Though the favored section of the newspaper may vary.
Approach to news is mainly through newspaper and sms alerts and in little case the internet
Interested in
PoliticsThis audience is concerned in what is going around them politically. Keeping themselves updated of polices that effect the country and hence them.
Price fluctuationsPrice hike or reduction will most certainly effect the life of the public hence being updated is what they want
EconomyCurrency value, Gdp and how's your country doing one should be well aware being a part of it.
Crime corner What are the criminals up to and what the law enforcements are doing to cope up
Business personnel
Young or mature entrepreneurs. mostly belonging to the upper class will require news alerts on daily basis . Consist both businessmen and women
undertaking business operations. This audience has access to news through the internet, Sms alerts and
newspaper.
Interested in
Stock marketBusiness personnel will be interested in the news updates of the stock market.The rate at which stocks are raising or falling which can effect their business
Economy Businesses are very much interested in what the ongoing currency rate is in comparison to other foreign currencies. How the country is increasing its gross domestic product (GDP) . Because this will directly effect the business.
Sports lovers
Be it cricket, football, basket ball or hockey each sport has its lovers .So if
they are so deeply involved with their sport why wont they
want to be updated
newspaper ,SMS, social media or online searches
every bit of information is
important to the fans
Interested in
Players biography News on personal life of the players is almost always a very favorite part of the fans to know what your superstar is behind the seen is a delight itself.
Sports update Missing a event is not an option for the true fans but if it by chance happens updates are a must for that reason the fans are interested in reading the sports update to know what they missed.
Upcoming eventsWhat the sport you love has to offer next. Fans need to know which event is coming up. (manchester vs chelsea) or (Indopak) matches create a hype months before the actual events when the fans are informed of the event to come.
Tech geeks
Not the stereotypical geeks but people who are
interested in technological
advancement. The interest or much more suitable to say addiction is
increasing generation by
generation as more and more people
are getting access to technology due
to cheaper alternatives to
expensive stuff.
What's a tech geek without access of
information through the internet but sometimes the
traditional method could be of interest too so newspaper is
also a source of news alerts for them while
the social media have there own
place.
Interested InNew researches
What the masterminds are up to. What new
researches are taking place in the IT field and what we will be seeing in the near
future.Upcoming devices
What the multinationals have in
stores for there customers, what new
wow factor would surprise its users and what the rumors have
to say.Tech-world
Advancements, improvement and
developments what's going on in the tech
world.
Photographers Amateur or professional both are equally passionate about
photography. They see beauty in things the normal eye tend to ignore. Different Photographers lean toward different type
of photography for example Landscape, Macro, Portrait, Underwater etc .
Both the genders are equally interested in this profession/hobby.
Sms alerts, newspaper, photography magazines and mainly social media websites
are their source of information.
Interested InBest camera Which is the best camera brand in the market and which is having a tough time coping up
StudiosWhich is the best studio the town has to offer and which is the favorite new comer in the market
New models What is the update that awaits. New camera body, lenses or accessories which is awaiting to be added to the collection.