Target AudienceBy Josh O’Reilly. Will Smith. Tom Aquilina.

Ollie Murray

You can define a target audience by...

• Gender

• Age

• Ethnicity

• Sexuality

• Class and Status

• Lifestyle

Why is it important to have a target audience...

• So you understand what they want. Example: teenagers - like things they can relate to such as family issues, relationships, growing up,

• Produce material that is appropriate for different social groups. Example: children’s films shouldn’t/can’t have violent, inappropriate language

• purpose to your film

3 Sub-genres

• 1) Home Invasion

• 2) Slasher

• 3) Ghost and Spirits

Target Audience for Home Invasion.

Age 15-35

Gender65% Male

35% Female

Ethnicity N/A

Sexuality N/A

Class and Status

Middle

Lifestyle

Example: The Purge

Target Audience for Slasher

Age 15-35

Gender75% Male

25% Female

Ethnicity N/A

Sexuality N/A

Class and Status

Middle

Lifestyle

Example :

Target Audience for Ghost And Spirits

Example :

Age 15-35

Gender65% male

35% female

Ethnicity N/A

Sexuality N/A

Class and Status

Middle

Lifestyle

Home Invasion

• Interviewee : Tonia O’Reilly•Would you watch home Invasion films? • Yes• Expectations?• ‘someone haunting the house’

• Interviewee : Tom Howard•Would you watch Home Invasion films?•No• Expectations?• ‘ people going into someone's house without their consent and loads of violence’

• Interviewee : Chris Murray•Would you watch home invasion films?• Yes• Expectations?• ‘The film creating a lot of suspense as you don't know the outcome of the people in the home’

Facebook comments

Facebook Summary

•Only 1 person comment• They said: that they expect to see stalking, clues about people in and outside of the house .

We learned from Audience feedback...

• They expect to see suspense•A bit of violence•Danger•Mysterious stalker•A big house in a normal environment• Either people jumping out or making you jump