Target Audience Research

By James Mitchell

Target Audience

Most Thrillers have a target audience of 18+

The reason is because most thrillers contain a lot of violence and scenes which younger viewers may find disturbing.

Some thrillers like shifty have a rating of 15+ because they contain some violence but they are suitable for the younger teen audience.

Our Target Audience

The target audience we are aiming our film at is 15+ because they are more likely to be interested in the storyline of our film.

Our age rating is a 15+ because the film opening wont have much violence in it or explicit language however it will have a short clip of a teen age boy walking with some drugs.

The main gender we are trying to attract is males aged 16+ because they will be more interested in a thriller with chases and drugs.

Other film ratings

Shifty – 15+

Pulp fiction 18+

Heat – 18+

The Dark knight – 12A

Terminator 2 – 15

As you can see these are just some of the different thrillers and the target audience age rating changes but the majority is 18+ because of the violence and language.