Charlotte Joyce

TARGET AUDIENCE PORTFOLIO

• Me and my group have decided to target 15-25 year olds because our horror teaser trailer is based around teenagers, furthermore from our focus group that we conducted specified that they would rate similar trailers to ours like Paranormal Activity and The Possession “…15 and 18 if it was more gory.” however as we do not plan to make our horror teaser trailer gory we have gone for our teaser trailer to be a 15 certificate.

• We have also decided to use a mixture of girls and boys in our teaser trailer and therefore it will be more suitable to aim our teaser trailer towards both males and females.

• In addition we have chosen not to target a specific race or nationality in order to attract a wider audience and appeal to the mass market.

• We have also chosen to target socio-economic groups E to B as they have low to middle spending power for example students and retail workers.

TARGET AUDIENCE

• Moreover our target audience will most likely have a keen interest in horror films particularly paranormal and supernatural ones like Paranormal Activity and Sinister as these are the trailers we are basing our teaser trailer upon.

• They will also enjoy going to the cinema regularly and watching DVDs, as well as socialising with their friends that which is very important as our teaser trailer is focalised around a group of friends, going to theme parks in particular on nights such as Thorpe Park Fright Night likewise they will also have a keen interest in ghost stories.

• Moreover our target audience will also enjoy using social networking websites on Web 2.0 such as; Facebook, Twitter, YouTube and Tumblr therefore by having a target audience who are interested in these it makes our teaser trailer more easily marketable.

TARGET AUDIENCE