I looked at both Action and Comedy films which have been released in the past ten years and found that both genres are very popular. With further research, I found that some action films also had a comedy element to them for example Men in Black 2 (2002) and 21 Jump Street (2012) are both actually action/comedy films and because both films were/are very popular shown by another release of Men in Black 3 ten years later and also the high number of tickets sold in each it shows that having action/comedy as our chosen genre is proven a popular choice with the public and that people would be interested in watching it.

Target Audience Stats

The chart shows that both comedy and action films are popular. 64% of the representative sample enjoys watching comedy films and 50% enjoy watching action films. This proves that there is an audience if we make an action/comedy film.

In the table below, it shows that if we mix genres to make an action/comedy there will be a very wide target audience with more females (<35-78% and 35+-62%) would prefer to watch a comedy and more men (<35-52%and 35+-62%) would prefer to watch an action film.

Even though not many females aged 35+ don’t tend to watch action films,(35%) by including the comedy element in the film we hope this might appeal more to a wider audience.

The chart shows that people rate comedy and action films as a favourite to watch. Comedy being the highest at 31% and action a bit lower at 20%. This shows that there is a large target audience for an action/comedy film.

Females under the age of 35 consider a comedy film as their favourite and males under the age of 35 prefer action films as one of their favourite so by combining the two to make an action/comedy will create a wider target audience.