“Blog style content, visual content and technology is key.” —The National Association of Realtors, March 2016
We assist clients in showcasing their products and services for the way buyers are searching today, driving qualified interest and providing guaranteed results through our marketing packages.
TARGETING ALL GENERATIONS
Digital Marketing
WE’RE MORE THAN JUST PRINT
Print Marketing
Online Marketing
Realtor Outreach Marketing
NHSPRO.com
Connecting Builders & Brokers: Events, Inventory, Promotions
Homes&NEW Ideas
COMPLETE ACCESSMore than 70% Of LOCAL SEARCHES are conducted on mobile devices
Total Access - online + print drives 40% MORE LEAdS to your online advertising
60% of online retailers say that PRINT gENERATES MORE
THAN 50% Of THEIR ONLINE SALES
Homes&NEW Ideaswww.NewHomesAndIdeas.com
Matures: Age 71-90 48% of Matures make no compro-mises on home purchases. “Matures represent the smallest share of single family home buyers at 9%.” -The National Association of Realtors, March 2016
Millennials: Age 19-35Only a small percentage of Millenni-als are interested in buying a home. The average age of a first-time home buyer is 33. They are social media driven. “The average age of a young adult moving back in with their parents is 26.” -NEED SOURCE
Generation X: Age 36-51 83% of Generation X purchases detached single family homes. Visual content and technology is key. “Generation X has the highest per-centage of homebuyers in the current market at 31%” -The National Associ-ation of Realtors, March 2016
Baby Boomers: Age 52-70Visual story telling is key for Baby Boomers, who spend 20+ hours of online consumption per week where Facebook is the #1 choice. “70% of Baby Boomers think their current house is not the best they can get. Instead of retiring to rocking chairs on the front porch, they are actively looking for newly constructed homes where they can continue to pursue an active lifestyle surrounded by the latest amenities.” - Steve Olenski, Forbes Contributor, June 2016
More than 70% OF LOCAL SEARCHES are conducted on mobile devices
Total Access - online + print drives 40% MORE LEADS to your
online advertising 60% of online retailers say that
PRINT GENERATES MORE
THAN 50% OF THEIR ONLINE SALES
COMPLETE ACCESS
New Homes & Ideas Offers
• An 8-time consecutive award-winning magazine with 50,000 printed per issue• 8 Social Media platforms and an online blog
• New Home Finder Tool on website featuring MLS feed for new construction• Weekly videos detailing new home communities, amenities and lifestyles
• Multiple partner websites and complete Digital Issue online
www.NewHomesAndIdeas.com