1. Prepared For:Presented By:

2. Famous Quotes About Signage Design and WayfindingI went down the street to the 24-hour grocery. When I got there, the guy was locking the front door. I said, Hey, the sign says youre open 24 hours. He said, Yes, but not in a row.Steven Wright 3. Famous Quotes About Signage Design and WayfindingTwo roads diverged in a wood, and I, I took the one less traveled by, (because the directional signs were effective), And that has made all the difference. Robert Frost 4. Famous Quotes About Signage Design and WayfindingTo retain respect for sausages, laws and wayfinding, one must not watch them in the making. Otto von Bismarck 5. How Did We End Up Here? Commissioned to do an exterior design/wayfinding package: 11/1/2011 Visited the campus multiple times and met with various vested groups multiple times. Took many photos and measurements. Progressed through multiple sign design concepts and wayfinding solutions before arriving at where we are now. 6. Wayfinding The Process of Using Cognitive and Environmental Cues to Arrive at Ones Destination 7. Wayfinding at Tarleton State University Does Matter - Wayfinding quality influences the publics perception of Tarleton State University- It is the first impression of the campus - It affects and reflects its environment - Aesthetically - Functionally 8. University Wayfinding Who Uses?Faculty/StaffParentsProspective StudentsEvent AttendeesStudentsSupport ServicesCommunity Visitors 9. Why Wayfinding Fails Because of Signs That Are: Too Small Hard to Read (letter size, font, contrast) Too Many Too Few Too Much Information 10. Tarleton State University WayfindingComponents and Approach COMPONENTS 1. Static Exterior Signage2. QR (Quick Response) Codes 11. Tarleton State University WayfindingComponents and ApproachCOMPONENTS 1. Static Exterior SignageSigns that are strategically placed to provide navigational information to vehicles and pedestrians. 12. Tarleton State University WayfindingComponents and ApproachCOMPONENTS 1. Static Exterior Signage Vehicular: (Accounting for vehicle speed and viewing exposure)- Larger lettering - Fewer listings- Arrow directional approach 13. Tarleton State University WayfindingComponents and Approach COMPONENTS 1. Static Exterior SignagePedestrian: - Smaller lettering - Additional listings- Arrow directional & You Are Here approach 14. Tarleton State University WayfindingComponents and ApproachCOMPONENTS 2. QR (Quick Response) Codes Used by code reader app on SmartPhonesApplied to selected building ID signs and campus directional signs.Takes user to a landing URL with building/campus/directional information. 15. Sample Landing Page 16. Sign Types Design & Function