OUTLINE
• What is Marketing
• How it Relates to You
• Comment Card
• Brands, Markets, and Slogans
• Methods of Marketing
What is Marketing?• Identify a Need• Fill/Satisfy the Need• Do it for a profit
No one is in business to lose money!
Definitionselling of products or services: the business
activity of presenting products or services in such a way as to make them desirable
(http://encarta.msn/dictionary)
Principles of AdvertisingA = Attention
I = Interest
D = Desire
A = Action
Are you a target too?
Advertisers spend millions of dollars every year analyzing their consumers…
The average company spends over one billiondollars marketing their products to young people.
What companies have targeted you?
By the age of 20, the average American hasseen 1 million commercial messages.
COMMERCIALS EFFECT
EXAMPLE: The Super Bowl
2009 SUPER BOWL RESULTS
Who Won?
Who Lost?
What was your favorite Commercial?
For a 30 SECOND AD
During the 2009 Super Bowl
It cost, on average,
$3 MILLIONPer commercial
Necessities of Life
Food
Shelter
Clothing
Water
Today’s “Necessities”
Phone / Cell PhoneCar
DVD / CD playerMicrowaveComputer
What Else?
Why DO we buy?
NecessityEmotions
Word of MouthBandwagon
COMMENT CARD Today’s Workshop Brought to You By: Today’s Workshop Brought to You By:
COLORADO TECHNICAL COLORADO TECHNICAL UNIVERSITYUNIVERSITY
Health Science (Medical Assisting)Health Science (Medical Assisting)
Computer Science and Information Computer Science and Information TechnologyTechnology
Business AdministrationBusiness Administration
Criminal Justice Criminal Justice
Paralegal and Court ReportingParalegal and Court Reporting
COMMENT CARD• Jump Start Scholarships Available
(amongst others)
• Career Services: during, graduation, and post graduation services available
• Field Experiences Professors
• Financial Aid available for those who apply and are qualified
CTU: Hands on technology based learning environment
What Brands Do You Buy?
• Sports Drinks• Soda Pop• Fast Food• Soap• Deodorant• Gum• Jeans• T.V.
• Shoes• Perfume/Cologne• Chips• Toothpaste• Toilet Paper• Kleenex• Make-up• Automobiles
What Brand Is This?
What Brand Is This?
What Brand Does He Endorse?
Target MarketAge
GenderEthnic / Cultural Backgrounds
Socioeconomic StatusWhat Else???
Creating an IdentityName
SpokespersonLogo
ColorsSlogan
Slogans
I’m lovin’ it
Hungry? Why wait?
The best a man can get
Obey your thirst
Eat great even late
What can brown do for you?
Once you pop, you can’t stop
Save a buck or two
Slogans
I’m lovin’ it
Hungry? Why wait?
The best a man can get
Obey your thirst
Eat great even late
What can brown do for you?
Once you pop, you can’t stop
Save a buck or two
McDonalds
Snickers
Gillette
Sprite
Wendy’s
UPS
Pringles
1-800-Collect
Methods of Marketing
Brand Identification
Emotional Appeal
Rational Appeal
Justify/Defend
Elaborate Headline
Theme Line
Problem & Solution
“Just Do It” Nike
“Reach out and touch someone” AT&T
“It is everywhere you want to be” Visa
“The ultimate driving machine” BMW
“The nighttime sniffling, sneezing, coughing, aching, stuffy head, fever, so you can rest medicine.” Nyquil
“Can you hear me now?” Verizon Wireless
“The headache medicine.” Excedrin
Commercials
• Short• Entertaining/Informative• Attractive• Easy to Remember• Costly
Careers in Advertising/Marketing
Marketing Specialist
Graphic Designer
Illustrator
Art Director
Account Representative
Special Effects Artist
Web Page Designer
Tashina RenquistColorado Technical University
605-361-0200www.coloradotech.edu