Task 1 Sugar Free Chewing gum By: Jonathan Newton

the name is orbit gum

The slogan of orbit is “Just Brushed Clean Feeling”

Orbit advertising

Orbit advertise there products using there scientific claim that there gum is better for your teeth u can see this on the previous slide the claim is by the American Dental Association's seal of approval, they also say there gum whitens your teeth.

They also use the status that they were the first sugar free gum

What is their image?

Orbits image is that they are one of the healthiest gum to chew on the market and they have a better taste to there gum.

The colours orbit uses is green and blues for mint flavours. For other flavours they use the colour of the fruit they use to make the product. For example the strawberry flavour gum is red and has a red packaging because the fruit strawberries are red.

Their adverts

Their adverts are usually funny but serious with facts and figures are included. The adverts they use usually run along the lines of that if your teeth are clean, nothing else matters. This is a good strategy.

There products are aimed at anyone who wants to chew gum and keep there teeth clean and fresh with the smell of mint.