The most important text needs to be the biggest and highest on
the page. This is often the title or the place of interest. After a
document is uploaded, the type tool needs to be selected so you can
choose where exactly the text is going to be placed. The text can
be altered in style and size with these two buttons.
The biggest size is seen as higher up the spectrum and
considered to be most important for the reader to look at. The
smallest is located at the rear of the page and this is less
important information that needs to be read. The size is not the
only factor when looking at he visual hierarchy and the levels of
importance. Positioning is very important as the text needs to flow
from the readers eyes. Having different weighted text and if it is
presented in a variety of ways.
Colour is also very important when looking at the page layout
as this makes the text stand out more than they would on their own.
This also helps reduce the amount of white space on the poster,
making it look more professional and that there is more content.
This background can be made by going into the rectangle frame tool
seen on the left hand side of the page. This is to be dragged
around the page. Then the text is to be later added on top. Once
you have completed the colour addition then you can move further on
the develop the poster. You can look at where the text is
positioned and alter it if needs be.
When putting many techniques together the final piece can look
something similar to this. This has included a variety of fonts and
sizes as well as looking into the position of the text, such as the
most important at the top and the contact details through social
media towards the rear of the poster. A variety of styles have been
used to the text such as bold, semi bold, medium and italic. This
is after the poster has been exported from InDesign and into a PDF
document. This can be considered as too formal for a poster due to
the text being all in one column and just one colour being used for
the writing. The date has been made bold to show significance to
it. It is designed to stand out because it needs to be read and not
missed out. This contrasts with the italic underneath, this may be
smaller and less bold but still is as important. The use of
different sizes and fonts is to split the information up.
Positioning of the information is important because the text
needs to be scaled so it looks professional.