Mood board & Mind Map – Logo

Mood board & Mind Map – Logo

Mood board & Mind Map – Campaign Poster

Mood board & Mind Map – Campaign Poster

Mood board & Mind Map – Campaign Poster

Mood board & Mind Map – Merchandise/ Promotional Material

Mood board & Mind Map – Merchandise/ Promotional Material

Week 1 What you’re going to do: Resources needed:

Tues.(7th March)

Start working on the logo for my campaign. This will require me sketching up ideas and them creating them on a Photoshop document.

Mood boardsNotebook & pencilPhotoshop(Potentially) Scanner

Wed.(8th March)

Carry on working on creating the logos, multiple so that I have more to choose from to then finalize

Photoshop Mood boardsSketched ideas

Thurs.(9th March)

Take your final logo idea and finalize it by sharpening the detail and work on developing further so that it is the best that it can be

PhotoshopMood boardsSketched ideas

Week 2 What you’re going to do: Resources needed:

Tues.(14th March)

Starting working on the A3 poster. Using the mind maps made start sketching up an ideas that you have

Mood boards Notebook & pencil(Potentially) Photoshop

Wed.(15th March)

If not already started on Tuesday start on creating the poster on Photoshop using the sketches and mood boards to choreograph it. See if you can develop a pattern from the sketches for a final campaign. Might need to use InDesign for the structure of the page

Photoshop InDesign Sketched ideasMood boards

Thurs.(16th March)

Continue on with Photoshop and the posters, trying to make as many as possible from your sketches and keep working on finding a pattern for multiple posters for your campaign

PhotoshopInDesign Sketched ideasMood boards

Week 3 What you’re going to do: Resources needed:

Tues.(21st March)

Start working on the ideas for your merchandise (t-shirt, mugs, bookmarks, tote bags, banners & flyers for event). Use your final logo and posters for reference but sketch up new themes, like characters from famous books in the style of your poster to match up.

Templates online for merchandiseNotebook & pencilMood boardsPhotoshop InDesign

Wed.(22nd March)

If not started on Tuesday work on creating the designs for your merchandise on Photoshop and InDesign, most likely using the merchandise templates to help create them

Templates online for merchandise Sketched ideasPhotoshopInDesign

Thurs.(23rd March)

Continue to work on merchandise designs, as many as possible on as many outlets that would suit the reading campaign

Templates online for merchandise Sketched ideasPhotoshopInDesign

Week 4 What you’re going to do: Resources needed:

Tues.(28th March)

Work on anything that hasn’t officially been finished so that there’s nothing more to improve on

Templates online for merchandise Sketched ideasMood boardsPhotoshopInDesign

Wed.(29th March)

If not finished with finishing up carry on with that, if finished work on creating either an online or book fair campaign. So banners, flyers, leaflets to make the event known. Use al finished products to help create them.

Notebook & pencilPhotoshopInDesign All finished products as templates Research into potential areas to do campaign

Thurs.(30th March)

Continue on with the event planning task if started on Wednesday

Sketched ideasPhotoshopInDesign All finished products as templates