TASK 6 PREPARATION

By Max Williams

TOPIC The topic of the current affairs programme is possibly the most important part to bare in mind, it should be about something that is current, interesting and good competition. I have chosen to focus on the issue of politics in football, which is always current, fairly worldwide and there has been no current affairs programme on this to date.

http://www.guardian.co.uk/football/footballpolitics

AUDIENCE The audience is key to the programme as, without an audience the programme would neither educate or entertain, the bigger the audience is the more successful the programme will be.

CURRENT ISSUES

Throughout my current affairs script I will mention various current issues in football politics, but will also reflect on the past issues in the matter. Such football violence and the corruption of football in countries such as Poland and Ukraine.

COMPETITION

There are various different current affairs programmes such as exposure, Panorama (BBC) and Dispatches (ITV). None of these programmes have yet tackled this issue although it has been an issue in modern day society for years, and as the decades progress, the sport turns more into a business

BUDGET

I think the programme would be hard to produce on a budget, yet I will focus more on the facts of the matter rather than peoples opinions on the topic.

I would take time to interview small Sunday league clubs, and compare it to the premier league sides. This would be not need a big budget.

CYBER-BULLYING Another issue to tackle is the issue of cyber bullying. As it is another topic that is always relevant.

The competition would be hard as both Panorama and Exposure have tackled cyber-bullying.

There would be no budget needed for this topic as all the resources are easy to find.

CYBER-BULLYING

The audience may not be as big as anticipated as BBC and ITV have produced very similar programmes, which would probably be produced better .

PIRACY MARKET

The topic of piracy is always a running theme that is not flagged up enough, I think this would be a good topic to tackle as it is shunned a lot in modern society.

The budget would also be non-existent as I could talk to different people who have knowledge upon the fact, and also why people illegally download music

PIRACY MARKET

The audience for this topic would consist of people who are interested in music/people who download it, which is a vast majority of people in Britain.

The competition would not a be massive as channels like BBC only briefly tackled this a whole ago.

TYPICAL AUDIENCE My typical audience for the topic I have chosen to do would like this ;

TYPICAL AUDIENCE

The typical audience for this topic would be worldwide football fans, or people who have investments in football clubs, this is the most internationally popular sport which is why I think it would be a good topic to choose, the age range would vary between 16-100 year olds, preferably male.

MEDIA PREFERENCES Favoruite tv show ?

Most watched tv channel ?

Most read newspaper ?

Most visited website ?

Most watched genre of show ?

FINAL IDEA

My final idea is to tackle the topic of politics in football. I think this was an important issue to focus my current affair programme on.

PRIMARY RESEARCH RESULTS

Here are my primary results …

AUDIENCE PROFILING

I have asked a majority of males because the topic that I am looking to write a script is stereotypically male topic (Football). However in the past decade, an increasing popularity of women's football has happened, hence why I have asked some women.

I asked a range of ages on the questionnaire, but I chose to focus on the age range of 17-21 year olds, as this is stereotypically the age group most interested in football.

69%

31%MaleFemale

69%8%

8%

15%

17-2122-2829-3536-45

AUDIENCE PROFILING 2

I asked a varied occupation, there was no specific occupation to the topic of my choice. I also asked different people their location (where they live). The fact that a majority of who I asked were in full time education did not surprise me because the main age group would generally be in full time education.

54%

15%

15%

8%8%

Harlow Bishops Sortford EppingLondon Other

31%

44%

19%

6%Employed full time education Part time work unemployed

PROGRAMME INFORMATION I asked my audience which newspaper they would generally read. I asked this because it would help me understand the type of audience my target audience would be. I also asked which current affairs programme do they watch for the same reason. The fact that over 50% of the people asked say that they read the Sun was expected, as the Sun is a working class paper and my target audience are working class.

54%1

5%

8%

8%

8% 8% The Sun The Mirror

The Star MetroThe Times The

Guardian

38%

23%

31%

8%

PanoramaExposureDispatchesNewsnight

PROGRAMME INFORMATION 2In relation to my last slide, The channel most watched by my audience is ITV/Channel yet the most watched current affairs programme is Panorama. If I had the choice to choose which channel I could air my programme on, it would be ITV due to the advertisement that the channel has.

23%

31%31%

15%

BBCITVChannel 4Sky

PROGRAMME INFORMATION

I asked my target audience which teams they support, this way I can see a rough majority of who the piece would be aimed at. A majority of the audience support London based teams, but I think the results would vary according to where the survey took place.

31%

15%23%

8%

15%

8%AsrenalManchster UnitedSpursChelseaWest Ham UnitedBlackpool

PROGRAMME INFORMATION I also collated the reasons why people support the team that they do, the most popular answer is that it was their Fathers team, this is interesting as it can relate to how people follow in the footsteps of what they were brought up with. I Also asked my audience what they think should be addressed in current affairs programme.

15%

31%

15%

15%%

15%

8% Favoruite Player Dads Team Friends teamGood FootballBorn in the areaCan't re-member choosing

15%

38%15%

23%

8%TerrorismRecessionUniversity fundsFootball corruptionWar

FOCUS GROUP FINDINGS

I conducted a focus group, asking people what they thought of my initial idea for “Politics in football” one of the group members said “I think it is a very interesting subject. I would definitely watch it”

Another said “ it’s not been done before, and it would open loads of football fans’ eyes into what goes on behind closed doors”

“I've never really thought of that side of it before. I don’t think I want to either.” was another quote a member added.

FOCUS GROUP FINDINGS

“Football, is so over-priced these days ! Especially if you support a team in the premiership. It would be worth a watch !”

“Rather than a sport, it’s now a business. And genuine football fans are left skint on match days”

“I don’t really have much knowledge on football, my husband does, so he would be the only reason it’d be on my T.V.”

CONCLUSION In conclusion I have found out that my target audience is working class males from 16-50 interested in football/business, this has been found out by the questionnaire/focus group that I carried out and the results that were collated by these statistics.

PROPOSAL

As a result of my findings I will change a few elements of the topic, for example I will cover various teams nation/worldwide, which will make the programme more appealing, and also I will refer back to statistics/football in the 60’s/70’s/80’s which will also make the programme more appealing.