FACTUAL PAGE LAYOUTTask 7

Image

Image

Header

Copy

Copy

Copy

Pull Quote

LAYOUT 1

Header

Image

Pull Quote

Copy Copy

Copy Copy

Advert

LAYOUT 2

Image

Header

Crosshead CopyCopy

CopyCopyPull

Quote

LAYOUT 3

FONTS

Crosshead

(Modern No. 20)

Crosshead

(Perpeuta Tilting MT)

Crosshead

(Imprint MT Shadow)

Crosshead

(Big Caslon)

Crosshead

(Didot)

Copy body (Century

SchoolBook) Copy body (Adobe Caslon

Pro)

Copy body (Helvetica)

Copy body

Copy body (Geneva)

Copy body (Optima)

Copy body (Verdana)

Copy body (Times New Roman)

IMAGES

BROADSHEET 1

Using my first layout design for this task as a guide to follow I started to create my first broadsheet. I opened InDesign and created a new blank document with the correct dimensions of a current broadsheet and a 1cm margin surrounding the whole sheet. I then created a custom grid with three columns and three rows as this is was what I estimated would be the correct guide which would fit the flat plan to which I was working from. After this is then started to put a number of content boxes in place that would contain the images and copy that I would be using within the page, I made sure that all of the content boxed fit into the columns, rows and grids that I had put in place, I decided that the page should look very organised and in line as this follows the current layout of broadsheets that are created now. After I was happy with the positioning of all of my content boxes (which followed my first layout idea) I was then able to insert the copy which I had written for a previous unit, purposefully for a broadsheet article, into the three columns which I had allocated for copy. I chose a suitable front out of the seven that I had specified within my copy development and applied it to the body of text within my page, I was then able to alter the size of the text to make sure that it would be legible to the audience of the broadsheet which meant that it would have to not be too large or too small – I conducted some research into the usual layout of broadsheets to help me with this. When I had decided on the correct font size I then added a finishing touch of a drop capital to start the story off, I created this effect by highlighting the first letter, then going into the paragraph section of InDesign and choosing the option for Drop caps and Nested styles and changed the number of lines that the drop capital should descend into the copy to 7 in order to create the desired effect. To add the final touch to my copy I placed a pull quote within the second column between two paragraphs, I inserted it here to create some interest within the copy and break up the text in order to make it seem more reader friendly. I applied the drop capital effect to the first quotation mark within the quote to draw attention to it while connecting it to the first drop capital within the copy creating balance within the body. I chose a short quote to extract from the copy to be used for the pull quote which I knew would attract the correct audience and was relevant to the story so that it would interest the reader and draw people into the article. After I had finalised all aspects of my copy body. I then went on to insert my header into its already chosen positioning within the spread, I had already chosen a font which was suitable for the title and a phrase that was relevant to the story and would be attractive to the audience too, all I had to do was select my font and type in the title. The font that I chose was eye-catching, simplistic and distinct which, in my opinion, made it perfect from a broadsheet newspaper. The imagery was the next aspect of the broadsheet that I had to focus on, I had already developed and sourced the images that I was going to use within the page, and the content boxes that I had inserted in the beginning of the production of this page specified exactly where the images were going to be positioned within the spread. I placed the images into the content boxes, resized them to fit the relevant size of the boxes, making sure that the actual image was not pixelated and that the reader would be able to see the image clearly. The images that I sourced and chose to use within my broadsheet creation are detailed, relevant to the story, interesting, and both full colour and monochrome, adding more visual depth to the page as a whole. My broadsheet was then finished, and after taking a step back and looking at the jpeg without the guides and margins, I think that this page layout is simplistic, but effective, it ‘does what it says on the tin’ – it is communicating the story to the public in an effective way. I put a lot of effort into the production of the page, however I do think that I could have created a page that was more visually interesting, however I do think that it follows then conventional layout in a broadsheet. There is a small amount of white space after the end of the copy, I could have included an advert which would have filled this space, making the page complete.

BROADSHEET 2

I decided that I would carry on using the same process as I did with starting the production of my first broadsheet page because it was extremely effective, so I again followed the second flat plan that I produced when developing my ideas for the broadsheet, created a blank document within InDesign and this time changed the guides to have five rows and three columns as this was what I thought would fit in with the layout of the flat plan I produced. I then did the same as I had before and started to insert my content boxes into the grids, making sure they were all in line and in proportion to each other, using this method of creating the product was very effective as it meant that I knew exactly where all aspects of the page were going to be before they were placed within the page, therefore the rest of the production could be focused on the actual design of the page. Once I had all of the content boxes in place I started with the copy, I placed in the written work I had already produced into their relevant content boxes as I had done with the last page layout and went on to chose a different font which I selected from my copy development. The font that I chose for this particular broadsheet was slightly more modern compared to the one I had used in the previous layout, I think it is simplistic and gives a slightly more informal look to the body of copy, making the text seem more reader friendly. After I had applied the font and adjusted the size of the font accordingly I then applied the drop capital effect, using the same technique as I had done with the previous layout, to the first character of the article again as I was happy with the effect that it gave the copy, it adds some aesthetical interest and depth, ultimately making the page seem more attractive to the audience. I decided that I would include a pull quite within this layout too as I like how it helps to break up the text, add some interest to the page as a whole and can be used as a way to draw readers into reading the story. I used the same quote as I had before because I think that it is very relevant to the story, is short enough to be eye-catching to the viewer and is appealing to the audience within its content, this means that if someone reads the pull quote and finds it interesting, they will find the rest of the article interesting too, and I think that this quote achieves this effect well. Instead of placing the pull quote within one column between two paragraphs like I had done in my previous layout, I decided that the quote would sit in the middle of two columns with text surrounding it, to create this effect it meant that the quote had to have its own content box which I created with a specific text wrapping that meant the text would wrap around the object shape, which in this case was a square text box. I think that having the text positioned in such a way added to the more informal feel to the copy, created by the font, and also added a different shape to the text, instead of the copy just being aligned with the columns, it moved around the pull quote, making it look more interesting and aesthetically pleasing. After I had finished with this aspect of the copy I then went on to insert the title into the allocated header content box, I kept the font the same as the last broadsheet as I think that the font works well with the task and looks very professional, I was also unable to source an alternative font that worked as well as the Lion King font. The header of this broadsheet spans the whole of the width of the sheet, this makes the title one of the most important aspects of the broadsheet which is why I gave the title a large size and central alignment to the page, I also altered the shape of the font and increased the width to give the illusion that it was being slightly stretched across the page, making it eye-catching which makes it stand out more on the page, making the story seem more urgent. Once I was happy with all aspects of the copy I could then move on to inserting my imagery into place, I included one large image towards the top of the page and one smaller image towards the bottom of the page, this is to make sure that when reading the story the eye has something else to look at rather that just text, it helps break up the text and also anchor the copy. There is no white space within this page and I think that it is a very effective and professional layout, aesthetically it looks interesting and I think it will be appealing to the audience .

BROADSHEET 3

For my third and final broadsheet page layout I followed the last idea that I produced. I created a document with the correct dimensions for a broadsheet page within InDesign that had custom guide lines made up of four rows and four columns with a 1cm margin around the whole page, then proceeded to insert my content boxes for the copy and images into the correct place with correspondence to my layout flat plan. I could then use the same production routine I had used to produce my two other broad sheets and start off my inserting my written copy into their columns and apply the correct font and size, the font that I decided to use within this broadsheet is one which is not as formal as the first font I used and not as informal as the second font I used, this font is somewhere between the two and I think it helps give a classic feel and look to the copy, and because of the fact that the font was very clear, it meant that the font did not need to be increased or decreased for legibility or clarity. I again inserted a drop capital on the first letter of the copy as I have been very happy with the effect that this achieves within the page layout. After I was happy with the main body of the copy I inserted a pull quote using the same technique as I had with my pervious design, I created a separate content box for the pull quote itself and made sure that its text wrapping was set so that surrounding text would be wrapped around the object, I particularly liked using this technique as I think that it really helps to create some form of break in the body of text and immediately adds depth to the form of the text. Although this is a good technique to use, I do not think that I have used it very well in this case, I think that the quote is positioned too high between the two columns as well as too close to the header, it makes the page look like all of the text has been bunched together and does not create a balanced feel of flow throughout the page. If I had placed the pull out in the column within the rest of the text, it would have forced the rest of the text down, meaning that there would have been less white space at the end of the story also, however I could have avoided the problem of the white space with the use of an advertisement. When I had moved on from the body of copy I went on to insert my title into the content box for where I wanted the header to be within the page, I had quite a large space (three units x two units) so spread the text over three lines and had the font quite large, I think this is an opportunity for the title itself to make an impact of the audience, the fact that the title is a pun also becomes more apparent with its positioning, especially since it is situated in eye level of the page. I have also included a cross header within this page layout, I think that it adds more detail to the title and helps to quickly tell the reader what the story is about, as because the title is more of a pun it does not achieve this on its own. The font that I used for the cross header was a classic, simplistic, yet bold, font that was extremely easily read, I ensured that it was a clear font as I was going to have the cross header much smaller than the header, therefore it would need to be just as clear but not as bold as the title. After I had finished with the header and cross header I could then move on to the image that I was going to use for my broadsheet, I had only included one image within this layout, however I had I covering three units so it was a large image which would be in proportion with the amount of text that was being included within the rest of the page. The image that I used was a busy image in full colour which included both the victim in the story, and the villain, therefore it anchored the text well, was relevant to the story and was bold, also due to the fact that the image is positioned above the header it almost looks as though the header is a caption for the image, which connects them together and makes the two look very bold on the page together, making the page as a whole look very interesting. I am very happy with this particular layout, however do think that the amount of white space towards the far right is distracting and creates a feel of unbalance within the page, I could have rectified this with an advert or some information on the writer of the article if I had enough time, however I do not have any time spare.