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Task5.5

Packing

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Contents

1. Aims and Requirements

2. Teaching tasks

3. Useful sentences & Homework

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Aims and Requirements

• In this chapter, students are required to grasp as follows:

• 1.Know how some basic knowledge of packing• 2.Know how to talk about packing and write

letters about packing• 3.Master some negotiation strategies.    

• 4.Grasp some words, expressions and typical

sentences on this topic.

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Teaching tasks

• Task 1. Learn some basic knowledge about packing

• Task 2 Learn some dialogues and letters about packing, master how to write.

• Task 3 Learn some negotiation strategies.• Task 4 Useful words, expressions and sentences• Task 5 Practice

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Task 1. Learn some basic knowledge about packing

• Importance and functions of packing

• 1. The buyer is under certain conditions entitled to reject the goods if they are not packed in accordance with his instructions or with the provisions agreed upon. Thus the seller should remember that the goods to be shipped should be supplied in stipulated packing conditions.

• 2. Packing should be designed to suit shipping requirements. In case inappropriate packing occurs, the master of the ship has the right to refuse to sign a clean B/L. The buyer is also entitled to refuse the acceptance of an unclean B/L.

• 3. Packing should conform to the regulations in the country of destination. Some countries collect heavy import duties on particular kinds of packing materials.

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• 2. Features of packing• For shipment 用于装运：• convenient handling; • Strong, durable against damage, pilferage, rough handling,

corrosion, crushing; • Waterproof or shake proof; • Light and compact to save cost; • Well suited for long distance shipment; • Standardized • For sales and marketing 用于营销：• Beautiful color; • Small and exquisite; • Elegant, modern, attractive, creative design; • decorative effect; ；• suitable for window display ；

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• Factors that influence packing • 1. Value of the Goods 货物的价值• 2. Nature of the Goods 货物的性质• 3. Rules and Regulations 规章制度• 4. Temperature Variation 温差• 5. Cost of Packing 包装成本

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Task 2 Learn some dialogues and letters about packing, master how to write.

• Talking about Packing• In order to promote sales, Mr. James is offering very valuable

advice to Mr. Zhang on packing the silk garments.• Buyer: Are you online, Mr. Zhang? Our negotiation is going on

well. We have already agreed on prices, quantity and order. Don’t you think we should have some ideas on packing now?

• Seller: Glad to see you again, Mr. James. Do you have any suggestions on packing of our silk garments?

• Buyer: I think your silk garment is superb. The traditional hand-embroidered design is an irresistible appeal to us Americans. But do you mind if I give you a little suggestions?

• Seller: Never mind. We appreciate any kind of suggestions or comments. They would be great help to our future work.

• Buyer: Well, there is no question of your garments. But have you ever thought of improving the packing of them?

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• Buyer: As far as I’m concerned, packing is as important as the products themselves. Without good and attractive packing, the buyers just ignore your products or even refuse to have a look at them even if they are of best quality. Who knows what kind of product is wrapped inside with such a poor packing?

• Seller: You sound really reasonable and convincing. Could you be more specific?

• Buyer: I find you have packed your garments in plain simple plastic poly-bags.

• Seller: Exactly. We have been using this kind of packing for many years. Does it have some disadvantages?

• Buyer: Yes, I think so. Packing should be improved day by day with time going. To make them more attractive, elegant and expensive, I suggest you use double-packing, for example, use an outer cardboard box with window display which can provide a look inside. The cardboard box should be designed with exquisite style to match the excellent embroidery of the garment. In one word, the packing should be tasteful and eye catching. Attractive packing promotes the sales.

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• Seller: That’s really a great idea. I think our designers can improve the packing. Thanks for your valuable suggestion.

• Buyer: It is also a consideration of our sales purpose of your products. Customer’s needs are always our guidance.

• Seller: Exactly right. Your suggestions remind me of the importance of packing.

• Buyer: What is it?• Seller: I have a friend, who is a package maker for festival gifts.

The products are moon cakes boxes and tea boxes.• Buyer: Very typical products. The advantages of these products

package are more obvious in America.• Seller: My friend told me secretly that 500g tea wrapped in a

paper bag with a price of only RMB50.00 yuan will be sold with a price of nearly RMB400.00 packed in his elegant wooden box in a supermarket. This is the function of package!

• Buyer: It is really a good example of the importance of packing. Your silk garments are the same with tea!

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• Seller: I see. I will consult with our designers soon to solve the urgent problem. I will send you pictures of sample package for your comments first.

• Buyer: I will also consult with our wholesalers again for further improvements of the packing then.

• Seller: Wonderful. In order to express our thanks to your precious suggestion, we promise to send freely ten sets of special silk garments to your family.

• Buyer: Oh, great. It seems I should often give you some suggestions.

• Seller: Haha, welcome!

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Specimen Letters

Suggesting the Way on Packing • Dear Mr. Richard,

• We are pleased to inform you that 2000 sets of computers and respective 300 pieces of color monitors, main boards and drivers you shipped to Qingdao on 28 June have arrived in perfect condition. It shows that you have made much improvement in packing.

• As for the keyboards to be shipped to us, we would like you to have them packed in boxes of 2 dozens each, 100 boxes to a wooden case. We trust you will give special care to the packing in order to avoid damage in transit.

• Kindly let us know by e-mail if you can meet our requirements.

• Waiting for your quick response.

• Best regards• Li You

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Writing skills

• Confirmation of former packing• Problem of packing

Improvement and requirement of packing

Waiting for confirmation

Contact information

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Specimen Letters

Packing Fragile Goods

• Dear Mr. Zhang,

• On reference to our order CC078 for Chinese tea cups, we should be extra careful to pack these fragile goods. It is appreciated to get your packing plan in details. Furthermore, the goods will be transshipped; I hope each case will be marked with details of weights, symbols of warnings and directions, as well as your own marks.

• We are eagerly to receive a perfect product.

• Waiting for your information.

• Best regards• Ben

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Writing skills

– Fragile product name– Careful with questions– Further requirements– Waiting for confirmation– Contact information

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Task 3 Learn some negotiation strategies.

• Practical Packing Strategies实用包装策略• 1. Creation Packing Strategy 创新包装策略• 2. Convenience Packing Strategy 方便包装策略• 3. Cheapness Packing Strategy 廉价包装策略• 4. Whole-set Packing Strategy 成套包装策略 • 5. Similarity Packing Strategy 类似包装策略• 6. Refreshing Packing Strategy 变换包装策略

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Task 4 Useful words, expressions and sentences

• Words and expressions• 常见的包装形式：• CTN 纸箱 case 木箱 Wooden Case 木箱 • Crate 板条箱 drum 桶； Cardboard 纸板箱• box 盒； Iron Box 铁盒； Wooden Box 木盒；• sack 袋； bag 袋 Zippered Bag 拉链袋• Pallet 托盘； Jar 罐 Gunny Bag 麻袋；• Jar 罐； Basket 篮 Carboy 大玻璃瓶

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• 常用计量单位有• Gram 克 (g) Kilogram (km) 公斤 Metric ton 公吨 (mt)• Pound 磅 (lb)• Ounce 两 (oz)• Meter 米 (m• Kilometer 公里 (km) • Centimeter 厘米 (cm);• Millimeter 毫米 (mm)• Yard 码 (yd)• Foot 英尺 (ft) • Inch 英寸 (in)• Square meter 平方米 (sqm)• Cubic meter 立方米 (Cum)• Liter 升 Milliliter 毫升 (ml)• Gallon 加仑

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• Sentences – The packing must be strong enough to withstand rough

handling.– Strong packing will protect goods from any possible

damage during transit.– This kind of article is often bought as a gift, so exquisite

and tasteful design is of prime importance.– Do you have any objection to the stipulations about the

packing. – Measures should be taken to reinforce the cartons. – Our standardized packing has approved by many foreign

clients.– To minimize any possible damage, we’ve packed our

goods in the way to suit for long sea-voyage.– We hope your design and color will be strongly attractive

to the American people.

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Task 5. Practice

• Oral Practice. Make a dialogue according to the following situations and requirements

• You are exporting Chinese garlic in July. The buyer asks for a CTN packing with holes for air through. Make a dialogue to talk about this matter.

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• Writing practice Write a letter according to the following requirements

• 买方写信告诉卖方 6 月 12 日发往新加坡的 100 箱玩具中，有 10 箱严重受损，希望今后更注重商品的包装。应每件装一塑料袋，每打装一纸箱，每20 打装一适合海运的纸板箱，箱内衬塑料布（ polythene ）。请卖方告知是否能满足这些要求。

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•The End

•Thank you!