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S l o w M o n e y W i s c o n s i n P r e s e n t a t i o nB y

P a s t o r Wa l t e r H a r v e y P a r k l a w n A s s e m b l y O f G o d C h u r c h

“Taste of Soul”- Foods Innovation Kitchen

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Business Overview and Strategy

“ Taste of Soul” Foods Innovation Kitchen located at Parklawn Assembly of God Church in Milwaukee, Wisconsin is a for profit innovation kitchen that will develop compliant recipes and manufacture pilot-scale volumes for start-up food enterprises. The enterprise will create job opportunities for inner city residents by employing a trained staff.

Fruit Spreads Vegetable Condiments Dry Mix

These products are organic, pesticide free, locally sourced, canned fresh, and maintain a small carbon footprint

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Business Overview and Strategy (continued)

Milwaukee’s Current FortunesSevere economic decline, poverty, and high school dropouts Inner city unemployment rate 16.3%60 % African-American men unemployed

4Forbes Best Cities For Minority Entrepreneurs

The booby prize went to the Milwaukee metro area (out of 52 metro areas). The former beer-brewing capital ranks in the bottom eight—or worse—in self-employment among all three major minority groups: African-Americans Hispanics Asians

Brett Nelson, Contributor

5Forbes Best Cities For Minority Entrepreneurs (continued)

One big problem: fewer customers. The city has shed residents in each of the last six censuses. Another: “Milwaukee has had among the worst job-creation records of any big city in the U.S. for over a decade,” says Mark Levine, executive director of the Center for Economic Development at the University of Wisconsin-Milwaukee.

Bottom 6 cities47. Detroit-Warren-Livonia, MI48. San Diego-Carlsbad-San Marcos, CA49. Minneapolis-St. Paul-Bloomington, MS-WI50. Chicago-Naperville, Joliet-IL-IN-WI51. Cleveland-Elyria-Mentor, OH

52. Milwaukee-Waukesha-West Allis, WI

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The Market – Our Solution

Current MarketA. The Slow Food MovementB. The Farm-to-Table MovementC. Food Entrepreneurs looking to outsource the preparation,

packaging and labeling of private recipes

SolutionD. Create jobsE. Create wealth by creating food entrepreneurs

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Products

Unique features (shelf stable products)Benefits (healthier foods and fulfilling the PRISM

Mission)

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Market Opportunity

Chicago-Naperville-Elgin Metro Area

71%

Milwaukee-Waukesha-West Allis

Metro Area 12%

Madison Metro Area5%

Appleton-Oshkosh-Neenah Metro Area

2%

Green Bay Metro Area

2%

All Other Areas

8%

Annual Household Spending within a 100 Mile Radius of Milwaukee for Seasonings/Dressings and Canned, Pickled & Dried Fruits/

VegetablesTotal estimated spending: $2.22 Billion (in $2010)

More than 5.1 million house-holds within 100 miles of Mil-waukee;

Approximately $425 per household;

Actual market is somewhat smaller as estimates include demand for some products that will not compete directly;

Sources: Census Bureau, Bureau of Labor Statistics, IMPLAN and UW-Extension

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Sales Model

The “Taste of Soul” Foods Innovation Kitchen plans to manufacture shelf stable food products for entrepreneurs who will sell on their own and through our own established accounts sell on behalf of he entrepreneurs whose products we produce.

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Sales Model – Products Introduction Phases

Phase 1 – Consumer Sales Farmer’s Markets E-commerce sitePhase 2 – Private Labeling Clients that are referred by small business support organizations,

commercial lenders, and local business incubatorsPhase 3 – Grocery Stores Sell directly to Grocery Stores with the aid of manufacturing rep.Phase 4 – Restaurants Will sell directly to restaurant supply stores and wholesalers with aid from

manufacturing rep.

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The Competition

Competitive AdvantageExisting 2400 S Q FT kitchenfacility complete with a dishwasher, 2 stoves2 refrigerators, 2 freezers, and 1 microwave oven in addition to a to an on-site Parklawn Café to test marketing products

Competition1. Home businesses 2. Hobbyists3. Private label companies4. Wisconsin Innovation Kitchen5. Companies who manufacture products in house like Heinz, Smucker’s, Stubbs, McCormik, KC Masterpiece

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Potential Collaborators

Urban Economic Development Association (UEDA)Growing PowerLarger Food Manufacturers

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Management Team

President

Certified Kitchen Manager

Assistant Manager

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Advisors/Professionals

AdvisorsLanda Carson, Dr. Andrew Williams, Benjamin Engel, and Pastor Walter Harvey

ProfessionalsSteven DeVougas – AttorneyEdward Bryant – BankerSunnela Jones-Ash – AccountantDr. Keenan Grenell - Consultant

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Milestones Accomplished

1. Developed a business plan complete with financials

2. Identified potential funders/investors

3. Made second round (8 firms) of the Slow Money Competition

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Financial Support

Staff recruitment and trainingOperationsEquipment purchasesMarketing and brandingBusiness development support (consultants)

Taste of Soul Foods – Innovative Kitchen3725 North Sherman Blvd

Milwaukee, WI 53216pastorharvey@parklawn.org

(414) 442-7411