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Startupalooza - Portland, OR - 29-Mar-2008
Taste sharing for web personalization
2004 2005 2006 2007 200813
39 41
97
128
Employees
Headquarters in Corvallis, OR
Sales in 2007: $12M
Total funding: $55MFunding in 2007: $49M
2008 is year to market
Investment sources
Media group
Retail Bank
VCTeam
Financials
BusinessHosted solutions to help business deliver
the right content, to the right people,
at the right time
End UserConsumer facing services to help people discover content
Products
Startupalooza - Portland, OR - 29-Mar-2008
About MyStrands
2
Several product announcements in Q2 2008
MyStrands builds recommendation technology for online and mobile web
personalization
• Content and platform agnostic• Scalable catalog and query support• Extensible recommendation strategies• Robust for large-scale deployments• Instant recommendations with no training
RC
RS CS
TWITCH
CORR
ART
H
http
http
WWW
Startupalooza - Portland, OR - 29-Mar-2008
Web Personalization & Cold Start Problem(s)
3
Adapting as our preferences vary over time is a related challenge
RC
RS CS
TWITCH
CORR
ART
H
http
http
WWW
Learning recommender ground truth (solved by harvesting non-personally identifiable data)
Understanding the audience & each member(solved by millions of members/hundreds of visits)
Personalizing the experience from the first visit(solved by portable taste data)
Startupalooza - Portland, OR - 29-Mar-2008
www.dataportablity.org
• “individuals have control over their data by determining how they can use it and who can use it”
4
Half the solution towards web personalization
• “invent nothing” - evangelize, standardize, and build libraries
• discussions tend to be about user-contributed content, not as much about sharing social networks(OpenSocial/MS Live Content API)
• monetization problem - who pays to run APIs and why should they?
Startupalooza - Portland, OR - 29-Mar-2008
Taste Sharing for Web Personalization
5
Taste data has value for us and sites
• data about our preferences/tastes learned from our activities on sites
• The Web 2.0 Golden Rule - Do for others as you would have them do for you - under the user’s control - and the blessings of network effects shall be yours.
• Build on
• “our tastes are ours to share (or not)”
Startupalooza - Portland, OR - 29-Mar-2008
Challenges - Web 2.0 style and otherwise
6
2008 is going to be interesting year for data portability
• Creating open organization(s) with industry participation to create open standards, build software, launch prototypes.
• Educating businesses to examine their current ideas about data so that they can understand and embrace The Web 2.0 Golden Rule.
• Building privacy-protecting solutions, based on the idea that we should be in control of own data, that comfort even informed users.
Contact
MyStrands760 SW Madison Suite 106Corvallis, OR 97333USATel + 1 541 753 4426Fax + 1 541 754 6416
Startupalooza - Portland, OR - 29-Mar-2008