COMPETITOR STUDYBased on the requirement, total tourist can be divided into two catagories.1. Tourism2. Medical Tourism

Tourism: Tourist and vacation lover people usually goes to the following countries.

Direct Competitor1. India2. Nepal3. Malaysia4. Singapore5. Bhutan

Growing Competitor1. Sri Lanka2. Indonesia3. UAE

REASON TO TRAVEL THE COMPETITOR COUNTRIESINDIA01. People can travel india at low cost.02. Visa processing is simple and people can make quick plan

to travel.03. Many popular tourist spot of india is very well known among

the people of Bangladesh.04. Shopping facilities is an another reason to travel India.

NEPAl1. Mount Everest is the main reason to travel Nepal.

Bhutan, Malaysia and Singapore

2. To see the natural beauty3. To spend some time at luxury style.4. Relaxation

COMPETITOR STUDY

PROMOTION IN BANGLADESH MEDIA Because of the increasing demand, different hospital and

travel company promoting in Bangladeshi media. Advantages of Local media:1. More localized promotion.2. Establish trust on the mind of consumer.3. Usually get more attention

Example : Press advertisement in Bangladeshi newspaper.

Medical Tourism: In every year, many people goes abroad for the medical treatment. Popular countries by the peoples choice are

Competitor1. India2. SingaporeReasons to go to India:1. Low cost treatment in compare to

other countries.2. Cultural similarities. 3. Easy VISA processing system.4. Acceptance of language.5. High Profile Doctor6. Good communication with

Bangladeshi doctor.

Reasons to go to Singapore1. High Profile doctor2. Modern hospitality3. Technological advancement in

medical sector.4. Positive image regarding the hospital

COMPETITOR STUDY

Survey Report On Newspaper CirculationSurvey Period:15-25 October 2012

Newspaper /magazine Circulation

Prothom-Alo 531,110.00

Kaler kantho 270,230.00

The Daily Star 48,862.00

Canvas magazine 15,000.00

BD Monitor 10,000.00

Client: Tourism Authority of Thailand(TAT)

Work Detail: Press Media PlanDuration: 2 months (27th November 2012 to 31st

January 2013)

Prothom-Alo is the number One Bangla Newspaper. Distributed in all over the country. A newspaper of 60 lakh readers. Online version of the newspaper is the worlds number 1 Bangla web by reader.

•NOKSHA is the supplement of Prothom Alo publish in every Tuesday .

•Content: •Fashion and Beauty• New Fashion House•Cooking•Restaurant and food Shop •Tour and travel

PROTHOM ALO

Circulation: 531,110 .00 in every day

Target market Age group:13-40 Social Class: Middle to upper class of the society

Reason to choose Prothom-Alo- NOKSHA

Most popular supplement .Highest circulation in Bangladesh.Beauty conscious and economically solvent woman of Upper class people mostly lives in Gulshan, Banani, Dhanmondi etc are the very attached with this.Its tour and travel page considered as one of the trusted guideline to tourist and vacation lover. Circulation increased on the day of NOKSHA.

The Daily Star is the number One English Newspaper. Distributed in all over the country. Most popular daily newspaper by executive of corporate house and different

financial institution.

THE DAILY STAR

•LIFESTYLE is the supplement of The Daily Star publish in every Tuesday .

•Content: •Fashion and Beauty• Metro Life•Upcoming events .•Restaurant and food Shop •Tour and travel•Technology Talk

Circulation: 48,862.00 in every day.

Target market Age group:17-40 Social Class: Middle to upper class of the

society Occupation: highly educated employees of

different private and public corporate house.

LIFE STYLE

Reason to choose THE DAILY STAR- LIFESTYLE

Most sophisticated weekly supplement from the number one English daily The Daily Star.Its rich content is the main strength which is the main reason behind the popularity among educated middle to upper middle class .Fashion conscious woman preserve it by their own interest.

KALER KANTHO KALER KONTHO is ranked 3rd daily newspaper based on the readers. Distributed in all over the country.

•A to Z is the supplement of daily bangle newspaper publish in every Monday .

•Content: •Beauty•Healthcare•Fashion•Travel

Circulation:270,230.00 in every day

Target market Age group:15-40 Social Class: Middle to upper class of the

society Occupation: Executive, Beauty conscious

woman and beautician.

Reason to choose Kaler Kontho- A to Z

Second highest circulated Bangla supplement in Bangladesh.Very popular among middle class and upper middle class people.Popular among fashion conscious people whose are by behavior ambitious.

BANGLADESH MONITOR Popular tour and travel magazine in

Bangladesh. Circulated mostly on Hotel, Restaurant,

Airlines, Export-Import house, theme park etc.

Content:

1. EXPORT-IMPORT related news.

2. AVIATION News3. TOURISM News4. CARGO & SHIPPING News5. HOTEL & RESTAURANT.

Circulation: 10,000 copy

Bangladesh Monitor is the exclusive magazine for travel, restaurant and export-import related issue. Its distributed in every hotel, motel, restaurant, airlines, export-import company and top corporate house. Its concentrated news coverage make it popular to the traveler, executive who regularly visit different countries, exporter and importer.

Reason to choose Bangladesh Monitor

CANVAS Top monthly fashion magazine in Bangladesh. Circulated mostly on parlor, spa, fashion house,

food shop.

Target Customer: fashion and beauty conscious youth and adult, beauty expert of middle to upper middle class.

Reason to choose CANVAS

Circulation: 15,000 copy

best fashion guideline in Bangladesh.Cover all new trend of lifestyle.

BUDGET

Detail No of Incretion Total AmountProthom Alo-Noksha 5 892,500.00 Daily Star- Life Style 5 255,000.00 Kaler Kantho-A-to- Z 1 22,950.00

Canvas 2 68,000.00 BD Monitor 4 228,650.00

Total 1,467,100.00 Agency Service Charge 7% 102,697.00

Grand Total 1,569,797.00

POPULATION HIT PLAN Dailies Single insertion Hit No of Incertion Total population Hit

Prothom Alo-Noksha 505110.00 5 2,525,550.00

Daily Star- Life Style 40862.00 5 204,310.00

Kaler Kantho-A-to- Z 250230.00 1 250,230.00

BD Monitor 10000.00 4 40,000.00

Canvas 15000.00 2 30,000.00 Total hit by the plan: 3,050,090.00

Per capita Advertisement cost: 0.514 BDT

Total Cost: 1,569,797.00 BDTTotal population hit: 3,050,090.00 people.