Customer Success Story

Client’s Background

How we helped Tata Capital reduce their Go-To-Market timeframe by 80%

Tata Capital Limited (TCL) is the flagship financial services company of the Tata Group. With

more than 100 branches, it is known for leading the financial and investment service providers

in India. Tata Capital and its subsidiaries are engaged in providing/supplying a wide array of

services/products in the financial services sector and operates across various areas of

business: Commercial Finance, Infrastructure Finance, Wealth Management, Consumer

Loans and distribution and marketing of Tata Cards.

Adobe Experience Manager

Adobe Analytics Adobe Target

Solutions Implemented

Highlights of Achievements

in Go-To-Market time frame

80% Reduction

save millions annually

Successful experiments which helped Remodelled experience

and engagement metrics

Problem Statement

What We Did

The main challenge was scaling up the website as some functionalities were not in-built due to an out-dated CMS solution

The changes in frontend took a longer time as the UI was clunky and not responsive enough

The design was sub-par. The website had non-scalable components with old information and unwanted codes not updated in the past 3 years

Information architecture was very complex and hence it was difficult to link 3rd party applications

With the bounce rate going high and visitors’ time on page going down, to further the business

trajectory the website had to go through a complete revamp. Our approach was to make TCL website

fast, scalable, metric driven and intuitive with a personalised experience by implementing Adobe

Experience Manager. We took it a notch higher by implementing Adobe Analytics & Adobe Target, using

it to its best potential and achieved the following for https://www.tatacapital.com/

ConvenienceWe ensured the website to be intuitive for visitors to navigate seamlessly. The information architecture was designed to be elegant yet simple.

ReliabilityTata Capital is one of the leaders in its domain, so we focused on building an experience that would develop a sense of trust and transparency towards their customers.

InnovationBy remodelling the Adobe stack, we were able to enhance their customer journey and create a unique personalised experience for all customers.

www.teknopoint.in

Results Delivered

Improvements

Write to us at sales@teknopoint.in

Main features of the website include:

Every component is configured to a granular level to customize simple and complex website requirements like quick apply, calculator, branch locator and special offers components

Over 20 business units that require frequent updating on loan interest rates, tenures, eligibility criteria etc. are routed through a series of individual approvals seamlessly

Creating customized reports and centralising information of user, page, product and event tracking in one place with a holistic overview of the visitors

Leveraging the insights gained from Analytics and helping TCL experiment in unique ways targeting a specific customer base

Remodelled experience and engagement metrics

Successful experiments which helped save millions annually

TCL now can cater to the modern consumer with agility

80% Reduction

now helps in getting valuable feedback for continuous improvement via experimentation

A holistic set of templates and themes to cater to the varying needs of business

Customized components which can be re-used across websites

Not only parent website but also, websites of other verticals are faster and more nimble than before and each of those websites has itsown unique functionalities

Content replication and use of live-copy

Leveraged SPA editor to redesign web application journey

Want to accelerate your Digital Transformation?

Improved digital experience

in Go-To-Market time frame