TATA MOTORSSTRENGTH AND WEAKNESS

Strength

Market Share

India's largest private automobile and commercial vehicle manufacturing company. It is also the world's 6th biggest commercial vehicle manufacturer. Rs 59,220.94 crore of revenue in March 2012

Consumer Vehicle Market Share continued to improve sequentially, Q3 FY13 market share stood at 62.6%

Global Presence

Long list of product portfolios

Acquiring Foreign Brands to improve global presence JLR, Tata Daewoo(2 thirds of heavy commercial vehicle exports from South

Korea), Fiat, Marcopolo

Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia

Marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia, South America, CIS and Russia. It has franchisee/joint venture assembly operations in Bangladesh, Ukraine, and Senegal.

Dealership

Tata Motors has more than 250 dealerships in more than 195 cities across 27 states and 4 Union Territories of India.

It has the 3rd largest Sales and Service Network after Maruti Suzuki and Hyundai

Acquisition Strategy

 Keep local managers in new acquisitions.

Eg: Dr. Ralf D. Speth CEO, JLR

Dr Jongshik Kim CEO, Tata Daewoo

"Tata has always said that going global means managing local. You've got to use local management, which has the local understanding, to grow your business. You should see Forster's appointment in that perspective," says the CEO of a large automotive component company.

The benefit is that Tata has been able to exchange expertise

Weakness

Diminishing Passenger Vehicle Market Share

Market share of Passenger vehicles stood at 10.1% for the period till Dec 2012 moved to 4th place in passenger vehicles section.

"I have a great respect for what Mahindra & Mahindra has been able to do. I also have a certain degree of sadness and shame that we have let that happen," - Ratan Tata

Cases of fire in Tata Nano cars

Public image on Tata cars as cheap models.

Financial

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Net profit

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0.0010,000.0020,000.0030,000.0040,000.0050,000.0060,000.0070,000.00

Sales

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55

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85

COGS/Sales

Mar '04 Daewoo

Mar '06

 Marcopolo

Mar '07Fiat

Mar '08 Jaguar

Mar '09

Hispano Carrocera

Mar '10Trilix

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Debt/Equity

Mar '04 Daewoo

Mar '06

 Marcopolo

Mar '07Fiat

Mar '08 Jaguar

Mar '09

Hispano Carrocera

Mar '10Trilix

Mar’12 Mar’11 Mar’10 Mar’09 Mar’08

ROIC 13.4260873 12.0322 10.9557873 6.692533 17.58475

ROS 7.70520879 9.81232 11.4007773 6.714945 10.53438

COGS / Sales

86.155358 82.5023 81.5713495 83.8807 82.26541

SG&A/Sales

8.96320394 10.129 10.8363118 12.04645 10.99235

Mar’12 Mar’11 Mar’10 Mar’09 Mar’08

Reported Net Profit1,242.2

31,811.8

22,240.0

81,001.2

62,028.9

2

Shares in issue (lakhs)

31,735.47

6,346.14

5,705.58

5,140.08

3,855.04

Net Profit Margin(%) 2.26 3.74 6.26 3.77 6.96

Earnings Per Share 3.91 28.55 39.26 19.48 52.63

VISION STATEMENT

Most admired by our customers, employees, business partners and shareholders for the experience and the value they enjoy from being with us.

Customer

Siebel Automotive CRM

Share holder

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Dividend Per Share

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-30-20-10

0102030405060

Earnings Per Share