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A Business Organisation And Its
AnalysisA Case Study
Presented By:
Juhi SinghAnkur Kumar
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BackgroundHierarchyProducts & ServicesMarketing Strategies
Current Position
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LEADERSHIP WITH TRUST
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Background
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Established By:
Jamsetji Nusserwanji
Tata
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Year Established:
1868
Place:
Bombay (Mumbai)
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First Chairman:
Present Chairman:
Ratan Tata
Jamsetji Tata
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Hierarchy
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TATA
TATA STEEL TATA MOTORS TATA TEA
VP MARKETING VP FINANCE
GM MAR. North GM MAR. South
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Products &
Services
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114 Companies & Subsidiaries ; 3,96,517 employees
Tata TeleservicesVSNLTata ConsultancyServices
Tata SteelAdvance Materials
Taj HotelsTata AIG Life &General InsuranceCompanies
Tata TeaTitanTrent
Tata MotorsTACO GroupVoltas
Tata ChemicalsRallis
Tata PowerTata BP Solar
Services
Materials Energy
Chemicals
EngineeringConsumer Products IT and Communications
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Some FamousProducts
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Coffee Photon +
Coffee Mobile Web Access Modem
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NanoHimalayan
Small Car Mineral Water
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Sky Tea
DTH Service Tea Products
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DoCoMo Swach
GSM Mobile Network Provider Water Purifier
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Jaguar Salt
Luxury Car Salt Products
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IndicaTaj Hotels
Mid Size Car Luxury Hotel
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Marketing CaseStudy: Nano
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There Are Two Types Of Marketing
Strategies Used For The Marketing Of
TATA Nano: Online Marketing
Offline Marketing
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Online
Social Media
Booking
Advertising
GamesWebsite
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Offline
Mall Promotions Leveraging Existing Infrastructure
TelevisionCollaboration
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SWOTAnalysis
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It is a useful analysis that takes into
consideration not only your own
business but your competitors activitiesand current industry happenings as well.
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Strengths
Weakness
Opportunities
Threats
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ComparativeStudy
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Year
(Rs million)
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Year
(Rs million)
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Year
(Rs million)
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Year
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Conclusion
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From Our Analysis Of Tata Group We Can Conclude That Tata Is
A Very Strong Contender In Indian As Well As International
Market.
It Has Built A Very Strong Brand Of Its Own And With All The
Ups And Down It Has Maintained Its Status And So It Will Do InComing Future. Its A Company To Watch In The Coming Years.
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Wikipediawww.wikipedia.org
Tata Group Official Websitewww.tata.com
Bloggerwww.blogger.com
Mayank Dhingra, Business Writerhttp://mayank.name
The Economist
Fortune 500www.cnnmoney.com
And Many More
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Questions?
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The major sections of the site are:
Gallary
Game Community
Why Nano?
Booking Details
BACK
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Blog
Orkut
YouTube
The various social networking sites used:
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Orkut is one of the most popular social networking platforms
in India.
There's a user profile for Nano which has a few pics and videosHas around 350 friends.
A group dedicated to the care which has around 11,000members, started back in May, 08.
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Facebook is a top networking site amongst Indians.There's a fan page for the car with about 6000 fans, a few
videos and picture albums.
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There's also a YouTube channel for Tata Nano where you can
subscribe to videos.
Has managed to generated more than 10,000 views on videos
of the car.
BACK
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The online booking of TATA Nano has given boost to the sales
as now due to online registration it became easier to buy Nano.
It did definitely generate a lot of excitement on the web in
general.
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The blogosphere and
indian media sites were
full with ads for Tata
Nano.The ads came in all
shapes and sizes and were
definitely noticed.
BACK
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The game by Zapak was a
great move to spread word
about the car.
There are a lot of claims that
the game has been playedmillions of times since its
launch.
It's a simple and easily
accessible game, whichanyone with a browser and
internet connection can play.
BACK
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Tata partnered with a few banks for releasing application
forms.
ICICI bank for example initiated a whole campaign to get
noticed and spread the word.
BACK
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As is the case with most automobile companies, Tata too ran a
series of promotional
activites on Malls to get Nano in front of perspective buyers.
BACK
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Tata, a giant brand that it is has leveraged it's umbrella groups
to market Nano.
You can find Nano merchandise, application forms and demo
cars in Tata Indicom, Titan, Croma and Westside stores.
Tata Indicom had also offered a money-backoffer with every application form.
BACK
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Though Tata didn't invest heavily into TV
commercials; they did get a few channels
to use the word NANO instead of small
wherever possible.
The ads generally showed the buying of
first car and it was cherished like a big
dream come true by the Indian middle
class.
BACK
