Tata motor

TATA MOTORSPRESENTED BY –

CHANDAN KUMAR NIRALAID:-2720354

Contd.-9555150596

Prepared By:-Chandan Kumar Nirala,GNIT MBA 272

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INTRODUCTION

WHAT IS AN INDUSTRY ?Industry refers to the production of an economic good within

an economy.

TYPES OF INDUSTRY

Economic sectors

Primary sectors

Secondary

sectors

Tertiary sectors

Quaternary sectors

-LEADERSHIP WITH TRUST


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AUTOMOBILE INDUSTRY

The automotive industry designs, develops, manufactures,

markets, and sells the world's motor vehicles.

The automotive industry is one of the most

important economic sectors by revenue.

The term automotive industry usually does not include

industries dedicated to automobiles after delivery to the

customer, such as repair shops and motor fuel filling stations.



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TATA MOTORS

FOUNDER - JRD TATA HEADQUARTERS - MUMBAI,INDIA KEY PEOPLE - RATAN TATA,CHAIRMAN PARENT COMPANY - TATA GROUP SUBSIDIARIES - JAGUAR AND LANDROVER PRODUCTS - AUTOMOBILES AND ENGINES Consolidated Net Revenue grows by 22% in 2010-11 Consolidated Profit Rs.2,424 crores (Rs.650 crores in

2009-10)



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OUR MISSION- “Leadership with trust .”

OBJECTIVES- Employee Focus: Make the organization a Great Place

to work . Community Focus: Be a responsible corporate citizen . Supplier Focus: Treat Suppliers as partners . Shareholders Focus: Demonstrate superior results . Customer Focus: Improve Customer Satisfaction.



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CLASSIFICATION

ORGANISATIONS ENVIRONMENT

EXTERNAL ENVIRONMENT

GENERAL ENVIRONM

ENT

TASK ENVIRONM

ENT

INTERNAL ENVIRONMENT

1.OWNERS2.EMPLOYEES3.BOARD OF DIRECTORS

4.PHYSICAL WORK ENVIRONMENT



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INTERNAL ENVIRONMENT

EMPLOYEES At Tata Motors, employees are invaluable assets and their career

and personal growth are of prime concern to the Company.

It provides a congenial atmosphere to work, learn and grow. It conducts various programmes to train their staff in the latest and the best technology and management practices.

The Company through its in-house vocational training and apprenticeship programmes trains the technicians at Tata Motors.



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OWNER-LEADERSHIP WITH TRUST

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BOARD OF DIRECTORS

Position Personnel

Chairman Mr. Ratan N Tata

Vice President Mr. Ravi Kant

Managing Director P M Telang

Managing Director & Group CEO

Carl-Peter Forster

Additional Director Mr. V R Mehta

Company Secretary H K Sethna

Individuals elected by a corporation’s shareholders to oversee the management of the corporation




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PHYSICAL WORK ENVIRONMENT

It provides excellent facilities for employees at plant locations.

It covers an area of 1200 acres and has quarters for all its workers.

Civic amenities make the township self sufficient.



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GENERAL ENVIRONMENT

POLITICALDIMENSIO

NS

SOCIO-CULTURAL

DIMENSIONS

TECHNOLOGICAL

DIMENSIONS

INTERNATIONAL

DIMENSIONS

ECONOMICAL

DIMENSIONS



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POLITICAL DIMENSIONS 2002-an auto policy was formulated by the Indian Government.

Auto fuel policy was formulated to meet emission norms.

To ensure a balanced transition to Indian economy and local industries at minimal risks.

A weighted tax deduction of up to 150% for in house research and R&D activities.

They have to abide by all labor laws in the multiple countries where they have manufacturing plants.



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ECONOMICAL DIMENSIONS

The Indian economy has grown at 9.6% per annum .

Establishment of India as a manufacturing hub, for mini, compact cars, OEMs and for auto components.

Govt. has granted concessions, such as reduced interest rates for export financing.

Example: If the price of the aluminium required to make engine blocks goes up in Kenya, Tata has the option to get the aluminium from other suppliers in Europe or Asia who would normally get from for production in Ukraine or Russia.



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SOCIO-CULTURAL DIMENSIONS

Indian customers are highly discerning, educated and well informed. They are price sensitive and put a lot of emphasis on value for money.

They also maintain a local market understanding and knowledge throughout the different markets Tata conducts business in.

Some economic issues that Tata Motors face must also be looked at from a more localized perspective.

E.g. For instance, the market in India for cars is much differentthan the market for cars in Italy. For one, India has over one billion more people than Italy does, thus the market is much larger or not as limited.



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TECHNOLOGICAL DIMENSIONS

Tata motors is changing, adapting and evolving to stay competitive in the automotive game with their rapid growth and extensive R&D.

Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial vehicle Tata Ace. Both run on lithium batteries.

It provides specialised engineering and design services, product lifecycle management and product-centric information technology services.



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INTERNATIONAL DIMENSIONS

In 2004, the acquisition of Daewoo Commercial Vehicle of

South Korea.

In 2005, Hispano Carrocera – Spanish bus manufacturing

company.

In 2006, TML has formed 51:49 Joint Venture with

Marcopolo, Brazil-based global leader in bus body building.

In 2007, TML also formed a joint venture with Fiat.

In 2008, the acquisition of British Jaguar Land Rover (JLR)

business.



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TASK ENVIRONMENT

CUSTOMERS

SUPPLIERS

REGULATORS

STRATERGIC

PARTNERS

COMPETITORS



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CUSTOMERS

It believes in providing customer satisfaction and safety.

They have an wide array of value added services that you could choose from.

It provides its customers with high performance automobiles.

It undertakes efficient and customer friendly sales and service network.

A person, company or other entity which buys good and services produced by another person, company or other entity -LEADERSHIP WITH

TRUST


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SUPPLIERS

SUPPLIERS SUPPLY

SAINT GOBAIN GLASS

•JOHNSON CONTROLS SEATING

•FREUDENBERG ENGINE SEALING

•CAPARO INNER STRUCTURE PANELS

•ITW DELTAR OUTSIDE & INSIDE DOOR HANDLES

•TRW BRAKE SYSTEM

•CONTINENTAL AG GASOLINE FUEL SUPPLY SYSTEM

•DENSO WINDSHIELD WIPER SYSTEM

There are also many other suppliers like the FICOSA, BEHR, MAHLE, TEXSPIN, BOSCH ,HSI AUTO,DELPHI etc..which supply various other materials.

A company which supplies parts or services to another company



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COMPETITORS

Tata Motors relies heavily on its sales in India.

Tata Motors now faces stiff competition from fellow

compatriots like Mahindra, Maruti as well as

multinational brands like Toyota and Chevrolet.

It has faced controversy over developing the ‘Nano’.

Ashok Leyland, Tata's biggest competitor in the Indian

heavy commercial vehicle market.

Any person or entity which is a rival against another.A company in the same or similar industry which offers a similar product or service -LEADERSHIP WITH

TRUST


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STRATEGIC PARTNERS

Fiat and Tata already have a 50-50 joint venture in India.

Tata’s partnership with ford to take over JLR is also categorized as strategic partnership.

Party with which a long term agreement is reached for sharing of physical and/or intellectual resources in achievement of defined common objective. -LEADERSHIP WITH

TRUST


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CULTURE AND CSR

Culture Tata Motors does not follow any specific culture. It implements several environment-friendly

technologies in manufacturing processes. Enhances resource conservation.CSR CSR is a form of strategic management which

would encourage them to scan and think literally about its relationship which contributes in changing the world.

It is committed in letter and spirit to CSR.



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CONCLUSION

It is an overall strong company that has found strength and expansion through its parent company, acquisitions and mergers.

It is overreaching by adding luxury brands to pair with the Nano, the worlds cheapest car.

They have grown internationally in selected markets



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A TATA PRESENTATION -LEADERSHIP WITH

TRUST

Date post:	18-Jan-2015
Category:	Business
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