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Tata Motors LimitedBy
Ashwin SoodAman Manchanda
More dreams per car
Tata Motors Limited
Company Profile
• Headquarters - Mumbai.
• TML is currently headed by Cyrus Mistry.
• Tata Motors manufactures HCV, LCV,
Passenger cars, MUV and Military Vehicles.
• Global operations - UK, South Korea, Thailand and Spain.
• TML - world's fourth largest truck manufacturer.
world’s second largest bus manufacturer.
Tata Motors Limited
History • Tata Motors Limited is a part of Tata Group.
• Founder - Jamshedji Tata (TELCO).
• The company was established in 1945 as a locomotive
manufacturing unit.
• It tied-up with Daimler-Benz and entered Commercial
vehicle segment in 1954.
• In 1992, it entered Small vehicle segment.
Tata Motors Limited
Product Profile
Passenger Cars & Utility vehicles» Tata Sumo/Spacio
» Tata Safari
» Tata Indica
» Tata Indigo
» Tata Winger
» Tata Magic
» Tata Nano
» Tata Xenon XT
» Tata Xover (2009)
» Tata Manza (2009)
Commercial Vehicles» Tata Ace
» Tata Starbus
» Tata Globus
» Tata Marcopolo Bus
» Tata Novus
» Tata 407 EX
Military Vehicles» Tata LSV
» Tata 407 Troop Carrier
» Tata Winger Passenger Mini Bus
Tata Motors Limited
Tata Motors Limited
Joint Ventures & Acquisitions
In 2004, the acquisition of Daewoo Commercial Vehicle of South
Korea.
In 2005, Hispano Carrocera – Spanish bus manufacturing
company.
In 2006, TML has formed 51:49 Joint Venture with Marcopolo,
Brazil-based global leader in bus body building.
In 2007, TML also formed a joint venture with Fiat.
In 2008, the acquisition of British Jaguar Land Rover (JLR)
business.
Tata Motors Limited
Milestones
Indica - India’s first fully indigenous passenger car.
Sierra - India’s first sports utility vehicle launched in 1992.
Tata Motors acquires Daewoo Commercial Vehicle Company in
2004.
Tata Motors gets listed on the NYSE in 2004.
Acquisition of Jaguar and Land Rover in 2008.
Tata Motors launches ‘Nano’ - The People's Car in 2009.
Tata Motors Limited
Awards India's Most Trusted Car Brand.
'Golden Peacock Environment Management Award' in 2003.
Forbes Global 2000 list for the year 2005 - Tata Motors ranked
at 1215.
Tata Motors bagged the prestigious 'CII-EXIM Bank Award' for
business excellence in 2005.
Tata Motors bagged National Award for Excellence in Cost
Management in 2006.
Tata Motors - Investor Relations, ranked first in India in 2008.
Tata Motors Limited
SWOT-AnalysisStrength
Market leader in Automobile Industry.Huge employee base.Aggressively acquiring foreign brands to increase its global presence.Produce low price car with low fuel consumption.
WeaknessReturn on Investment on TATA motors shares in low. Has not got a foothold in the luxury car segment in its domestic market.Not able to meet safety standards in their vehicles.
OpportunitiesAdvantage of their low cost car by entering into third world countries where people have low purchasing power.Should focus in developing luxury cars.Joint ventures in other countries allow TATA motors to easily enter into new market.
ThreatsHave low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantageMajor challenge for TATA motors is the rising prices of steel, Aluminum and plastic which is heavily used in vehicle manufacturing.Low safety standards can impact the sales.
Tata Motors Limited
Challenges
Tata Motors relies heavily on its sales in India.
Tata Motors now faces stiff competition from fellow
compatriots like Mahindra, Maruti as well as multinational
brands like Toyota and Chevrolet.
It has faced controversy over developing the ‘Nano’.
Ashok Leyland, Tata's biggest competitor in the Indian
heavy commercial vehicle market.
Tata Motors Limited
Other Information:
Tata Motors has consolidated revenue of USD 14 billion
(Rs 70,938 cr) in 2008 - 09.
Tata Motors introduced Indica as City Rover in UK but it was a failure.
Tata Motors has unveiled the electric versions of passenger car Tata
Indica and commercial vehicle Tata Ace to be launched in India in
2010.
Market Share (Approximately) –
Commercial Vehicles - 64%
Passenger Vehicles - 13%
Tata Motors Limited
Conclusion
Tata Motors has been at the forefront of the Indian
automobile industry's anti-pollution efforts by introducing
cleaner engines. Therefore Tata Motors Limited is always
committed to understanding customer needs.
The name of TATA itself says it all –
Trust
Acceptability
Transparency
Accountability
Tata Motors Limited
Thank You