Date post: | 30-May-2018 |
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8/14/2019 Tata Nano Marketing Communication
1/10
TATA nano
Marketing Communication
Snehil PansariSomnath MamidiSubhash Wagle
Sudeep DSouza
8/14/2019 Tata Nano Marketing Communication
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Advertising
8/14/2019 Tata Nano Marketing Communication
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Sales Promotion
nano promoted salesthrough ICICI bank
financing
mallpromotions
8/14/2019 Tata Nano Marketing Communication
4/10
Events
Tata nano unveiledat Auto Expo 2008
Nano at Geneva motorshow.
8/14/2019 Tata Nano Marketing Communication
5/10
PR & Publicity
Nano brand hype before market release
Several newspapers printed releasesbefore launchPrint Media take nano through entire lifecycle of process
Tata Nano shift from Singur - lobbying
8/14/2019 Tata Nano Marketing Communication
6/10
Direct Marketing
No TV ads
Nano is sold at not only all Tata outlets but retailoutlets like Westside and Croma
Well be back after a nano break
Tata Allowed the public to market for nano
http://tatanano.inservices.tatamotors.com/tatamotors/aggregator.html
http://tatanano.inservices.tatamotors.com/tatamotors/aggregator.htmlhttp://tatanano.inservices.tatamotors.com/tatamotors/aggregator.htmlhttp://tatanano.inservices.tatamotors.com/tatamotors/aggregator.html8/14/2019 Tata Nano Marketing Communication
7/10
8/14/2019 Tata Nano Marketing Communication
8/10
Online Marketing
nanowebsite nano blognano game atZapak.com
orkutprofile
facebookprofile
twitterprofile
snapshots directly from website
Nano dreams contest
8/14/2019 Tata Nano Marketing Communication
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8/14/2019 Tata Nano Marketing Communication
10/10
Thank you