of 12
5/24/2018 tata nano strategy failure or success
1/12
Tata Nano Strategy
Failure or SuccessPresented By:
Shabid Ashraf
Abhishek Sharma
Shikha MathurNeha Dagur
Ankita Singh
5/24/2018 tata nano strategy failure or success
2/12
Research Objective
To find out the perception of Tata Nano among
the young generation studying at MNIT Jaipur
5/24/2018 tata nano strategy failure or success
3/12
How ?
Preparing a questionnaire of around 15
questions.
Taking feedbacks of MNIT students i.e. there
perception about Tata Nano.
Target is to collect around 50 responses.
On the basis of there feedback we are tryingto prove our hypothesis.
Will use single factor Anova to interpret result.
5/24/2018 tata nano strategy failure or success
4/12
Sampling
We choose the sample on the basis of Non-
Probability sampling. We decided to use
Convenience samplingby taking student of
MNIT as sample.
5/24/2018 tata nano strategy failure or success
5/12
Data Analysis
We have taken samples of
around 50 students. In which
56% are male and 44% are female.
As shown in a pie chart.
Column1
male
female
5/24/2018 tata nano strategy failure or success
6/12
Student perception about Nano
0
5
10
15
20
25
30
35
cheap car efficient car less space useless
Series1
5/24/2018 tata nano strategy failure or success
7/12
Instead of bike will you go for Nano
24%
76%
yes
no
5/24/2018 tata nano strategy failure or success
8/12
Feature of Nano which attract most
0
5
10
15
20
25
30
35
40
Mileage Design Price Can't say All
Series1
5/24/2018 tata nano strategy failure or success
9/12
Hypothesis
H0:Tata Nano has good perception among peoplehence, there marketing strategy were good.
H1:Tata Nano is failure.
5/24/2018 tata nano strategy failure or success
10/12
Work done
Objective Identified.
Questionnaire prepared.
Data collected from the survey results. Interpretation of result in progress.
5/24/2018 tata nano strategy failure or success
11/12
References
http://www.pcmrd.org/Documents/Journals/
PMRVol10Issue2/PMRVol10Issue2-5.pdf
http://online.wsj.com (wall street journal)
www.studymode.com
www.tatanano.com
http://daindunston.com http://deniseleeyohn.com/bites/2013/05/22/
what-went-wrong-with-tata-motors-nano
5/24/2018 tata nano strategy failure or success
12/12
Thank You
