Tata Profile 6914

8/2/2019 Tata Profile 6914

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TATA

Presented by

Mr.Arulmozhi varmanMr.Avinash.MMr.Dominic savioMs.Meera priyadarshini.V

Ms.Vigneswari.D


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TATA GROUP PROFILE

The Tata Group comprises 96 operating companies in sevenbusiness sectors:

information systems and communications; engineering; materials; services; energy; consumer products; and chemicals.

The Tata Group has operations in more than 54 countries acrosssix continents, and its companies export products and services to120 nations.


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The Tata Group is one of India's largest and most respectedbusiness conglomerates, with revenues in 2005-06 of $21.9 billion(Rs 967,229 million), the equivalent of about 2.8 per cent of the

country's GDP, and a market capitalisation of $55.1 billion.

Tata companies together employ some 2,46,000 people.

The Group's 28 publicly listed enterprises among them stand outnames such as Tata Steel, Tata Consultancy Services, Tata Motorsand Tata Tea have a combined market capitalisation that is thehighest among Indian business houses in the private sector, and ashareholder base of over 2 million

The Tata family of companies shares a set of five core values:integrity, understanding, excellence, unity and responsibility.
http://www.tata.com/tata_steel/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tata_motors/index.htmhttp://www.tata.com/tata_tea/index.htmhttp://www.tata.com/tata_tea/index.htmhttp://www.tata.com/tata_motors/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tata_steel/index.htm


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Purpose

At the Tata Group their purpose is To improve the quality of lifeof the communities they serve.

They do this through leadership in sectors of national economicsignificance, to which the Group brings a unique set of capabilities.

This requires them to grow aggressively in focused areas ofbusiness.

Their heritage of returning to society what they earn evokes trustamong consumers, employees, shareholders and the community.

The Tata name is a unique asset representing leadership with trust.


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Milestones

1868

The TATA Group was founded byJamsetji Nusserwanji Tata in the mid 19th century, aperiod when India had just set out on the road togaining independence from British rule.


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The Central India Spinning, Weaving andManufacturing Company is set up, marking

the Group's entry into textiles.

1874


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1902

The Indian Hotels Company is incorporated to setup the Taj Mahal Palace and Tower, India's first

luxury hotel, which opened in 1903.


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1907

The Tata Iron and Steel Company (now TataSteel) is established to set up India's first iron andsteel plant in Jamshedpur. The plant startedproduction in 1912.


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1910

The first of the three Tata Electric Companies, TheTata Hydro-Electric Power Supply Company, (now

Tata Power) is set up.


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1911

The Indian Institute of Science is established inBangalore to serveas a centre for advanced learning.


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1912

Tata Steel introduces eight-hour working days, wellbefore such a system wasimplemented by law inmuch of the West.

1917

The Tatas enter the consumergoods industry, with the TataOil Mills Company beingestablished to make soaps,detergents and cooking oils.


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1932

Tata Airlines, a division of Tata Sons, is established,opening up the aviation sector in India.


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1939

Tata Chemicals, now the largest producerof soda ash in the country, is established


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1945

Tata Engineering and Locomotive Company (renamedTata Motors in 2003) is established to manufacture

locomotive and engineering products.

Tata Industries is created for the promotion anddevelopment of hi-tech industries.


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1952

Jawaharlal Nehru, India'sfirst Prime Minister, requeststhe Group to manufacturecosmetics in India, leadingto the setting up of Lakme.

1954

India's major marketing,engineering and manufacturingorganisation, Voltas, isestablished.


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1962

Tata Finlay (now Tata Tea), one of the largest teaproducers, is established.

Tata Exports is established. Today the company,renamed Tata International, is one of the leading exporthouses in India.


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1968

Tata Consultancy Services (TCS),India's first software services company, is established as a division ofTata Sons.


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1970

Tata McGraw-Hill Publishing Company is created topublish educational and technical books.

Tata Economic Consultancy Services is set up to provideservices in the field of industrial, marketing, statisticaland techno-economic research and consultancy.


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1984

Titan Industries a joint venturebetween the Tata Group and the

Tamil Nadu IndustrialDevelopment Corporation(TIDCO) is set up tomanufacture watches.

1991

Tata Motors rolls out its millionthvehicle. (The two-million mark was

reached in 1998 and the thirdmillion in 2003.)


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1995

Tata Quality Management Services institutes the JRD QVAward, modelled on the Malcolm Baldrige National Quality

Value Award of the United States, laying the foundation of theTata Business Excellence Model.


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1996

Tata Teleservices (TTSL) is established to spearhead the Group'sforay into the telecom sector.

Tata Indicom delivers cellular services through its CDMA mobiletelephony platform. It has pre-paid and post-paid options, enhancedthrough tie-ups for handsets with leading manufacturers.


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Tata Indica India's first indigenously designed andmanufactured car is launched by Tata Motors, spearheadingthe Group's entry into the passenger car segment.

1998


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1999

The new Tata Group

corporate mark andlogo are launched.

2000

Tata Tea acquires theTetley Group, UK. This is

the first major acquisitionof an international brandby an Indian businessgroup.


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2001

Tata AIG a joint venture between the Tata Group andAmerican International Group Inc (AIG) marks the Tatare-entry into insurance.

(The Group's insurance company, New India Assurance, wasnationalised in 1956).

The Tata Group Executive Office (GEO) is set up to design andimplement change in the Tata Group and to provide long-termdirection.


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2002

The Tata Group acquires a controlling stake in VSNL, India's leadinginternational telecommunications service provider. Tata Consultancy Services (TCS) becomes the first Indian software

company to cross one billion dollars in revenues.

Titan launches Edge, the slimmest watch in the world.

Idea Cellular, the cellular service born of a tie-up involving the TataGroup, the Birla Group and AT&T, is launched. Tata Indicom, the umbrella brand for telecom services from the Tata

Teleservices stable, starts operations.


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2003

Tata Motors launches CityRover Indicas fashioned for theEuropean market. The first batch of CityRovers rolled out fromthe Tata Motors stable in Pune on September 16, 2003.


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2004

Tata Motors acquires the heavy vehicles unit ofDaewoo Motors, South Korea.

TCS goes public in July 2004 in the largest privatesector initial public offering (IPO) in the Indian market,raising nearly $1.2 billlion.


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2005

Tata Steel acquires Singapore-based steel company NatSteel bysubscribing to 100 per cent equity of its subsidiary, NatSteel Asia .

VSNL acquired Tyco Global Network, making it one of the world'slargest providers of submarine cable bandwidth.

Tata Sons completes 60 years of Tata operations in the US.

The Taj takes over management of The Pierre, NY .

Taco acquires Wundsch Weidinger, Germany.


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2005

Tata Steel acquires stake in Carborough DownCoal Project, Queensland, Australia

VSNL acquires Teleglobe International Holdings,Bermuda

TCS acquires Sydney-based Financial NetworkServices (FNS)

Tata Motors passenger vehicle sales cross one-million mark


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2005

TCS acquires leading BPO firm Comicromin Chile.

The Indian Hotels Company acquires hotelrun by Starwood, Sydney.

Tata Steel acquires Millennium Steel,Thailand.

Tata Chemicals acquires controlling stakein Brunner Mond Group, UK.

Tata launched gold plus ,a new jewelleryrange.


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2006

Tata Credit Card launched

Foundation stone for the Tata Medical Centre unveiled in Kolkata

TCS launches Indias largest e-governance initiative, MCA-21

Tata Steel ranked worlds best steel maker for the third time byWorld Steel Dynamics

Tata Coffee acquires US-based Eight O'Clock Coffee


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2006

Tatas join hands with Indigene Pharmaceuticals tobuild a global biopharmaceutical company

Tata Sky satellite television service launched acrossthe country

Tata Steel begins construction of R670 millionFerrochrome plant in South Africa

Tata Group acquires 30-per cent stake in Glacau

VSNL rebrands SNO as Neotel in South Africa


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2007

In a giant leap, Tata Steel's acquisition of the Anglo-Dutchsteel major Corus has vaulted the former to the fifth

position from 56th in global steel production capacity.

2007


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2007

TATA singur project

Tata Motors' General Manager (Construction), MB Kulkarni, "We haveplanned our work plans in such a way that whatever are the target dates forthe product. Rolling of the vehicle will take place in 2008." Group ChairmanRatan Tata's dream "people's car" is expected to roll out by next year.

Tata Motors said that 700 acres of land will be used for the factory andmanpower has been mobilised for the construction.

Till feb 2007


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PRODUCTS AND SERVICESFor homes and individuals Agricultural appliances (Tata Agrico)

Tata Agrico, a division of Tata Steel, manufactureshand tools and implements that are used primarilyin agriculture

Agrochemicals (Rallis) Books (Tata McGraw-Hill) Cellular products and services(Tata Indicom) Ceramics (Tata Ceramics) Charter flights (Taj Air) Coffee (Tata Coffee) Cooling appliances (Voltas)

Voltas, a standout engineering enterprise in the Tata family,manufactures top-notch air-conditioning and refrigerationproducts for homes.

Credit card (Tata Sons)

Electronics (Infiniti Retail)
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For homes and individuals

Entertainment (Tata Sky)

Tata Sky offerssubscribers popular channelssuch as STAR groupchannels, Sony, Discovery,Disney, MTV,NDTV, ESPN STAR

Sports, National geographic,Eenadu, TV Today,Asianet and many more.
http://www.tata.com/0_products_services/homes_individuals/entertainment.htmhttp://www.tata.com/0_products_services/homes_individuals/entertainment.htm


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Fertilisers (Tata Chemicals)

Financial services (investment: Tata Asset Management, TataInvestment Corporation)

Food products (food additives: Tata Chemicals; spices: Tata Tea,Tata Coffee)

Garments and home products (Westside) Holiday homes (Tata Coffee) Home appliances (Tata BP Solar)

Hotels (Indian Hotels)

F h d i di id l
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For homes and individuals

Housing(THDC)

THDC (formerly known as TataHousing) develops real estate inIndia and has, since its inception in1942, constructedresidential buildings and complexesin various Indian cities,among themMumbai, Delhi, Bangalore

Hyderabad and Kochi.THDC has been involved in developingpremium residential complexes,lifestyle housing buildings andholiday homes.
http://www.tata.com/0_products_services/homes_individuals/housing.htmhttp://www.tata.com/0_products_services/homes_individuals/housing.htmhttp://www.tata.com/0_products_services/homes_individuals/housing.htmhttp://www.tata.com/0_products_services/homes_individuals/housing.htm


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Insurance (Tata AIG Life, Tata AIG General)

Jewellery (Tanishq)

Leather products (Tata International)

Multi-utility vehicles(Tata Motors)

Passenger cars (Tata Motors)

Tea (Tata Tea, Tetley)

Telecommunications (Tata Indicom, VSNL)

Watches, clocks (Titan)

Hotels (Indian Hotels)
http://www.tata.com/0_products_services/homes_individuals/insurance.htmhttp://www.tata.com/0_products_services/homes_individuals/jewellery.htmhttp://www.tata.com/0_products_services/homes_individuals/leather.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/passenger_cars.htmhttp://www.tata.com/0_products_services/homes_individuals/tea.htmhttp://www.tata.com/0_products_services/homes_individuals/telecommunications.htmhttp://www.tata.com/0_products_services/homes_individuals/watches_clocks.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/watches_clocks.htmhttp://www.tata.com/0_products_services/homes_individuals/telecommunications.htmhttp://www.tata.com/0_products_services/homes_individuals/tea.htmhttp://www.tata.com/0_products_services/homes_individuals/passenger_cars.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/leather.htmhttp://www.tata.com/0_products_services/homes_individuals/jewellery.htmhttp://www.tata.com/0_products_services/homes_individuals/insurance.htm


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For industries and companies

Agricultural inputs

Agrochemicals (Rallis)

Fertilisers (Tata Chemicals)

Automotive

Automotive components (TACO) Automotive services (TACO, Tata Technologies) Commercial vehicles (Tata Motors) Diesel engines(Tata Cummins)
http://www.tata.com/0_products_services/companies_industries/agricultural_inputs/agro_chemicals.htmhttp://www.tata.com/0_products_services/companies_industries/agricultural_inputs/fertilisers.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_components.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_services.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/commercial_vehicles.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/diesel_engines.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/diesel_engines.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/commercial_vehicles.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_services.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_components.htmhttp://www.tata.com/0_products_services/companies_industries/agricultural_inputs/fertilisers.htmhttp://www.tata.com/0_products_services/companies_industries/agricultural_inputs/agro_chemicals.htm


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Tata motors

Tata Motors is India's largestmanufacturer of commercial vehicles, witha 59-per cent market share, and it ranksamong the top six manufacturers ofmedium and heavy commercial vehiclesin the world

The company has over 130 models oflight, medium and heavy commercialvehicles, ranging from two tonnes to 40tonnes, buses ranging from 12 seaters to60 seaters, tippers, special purposevehicles, off-road vehicles and defencevehicles.

Tata Cummins, a 50-50 joint venturebetween Tata Motors and CumminsEngine Company, USA, manufactureslow-emission diesel engines and is apioneer in the field of supplier qualityimprovement (SQI).


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For industries and companies

Aviation

Charter flights (Taj Air)

Taj Air is India's leading

charter flight operator with two

Falcon 2000 aircrafts servingtop industry leaders, globalCEOs and celebritypersonalities from both Indiaand abroad.
http://www.tata.com/0_products_services/companies_industries/aviation/charter_flights.htmhttp://www.tata.com/0_products_services/companies_industries/aviation/charter_flights.htm


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Communications Broadband services (Tata Indicom) Telecommunications (Tata Indicom)

Tata Teleservices and VSNL, through their common brand Tata Indicom,offer a complete range of telecom solutions for business needs. TataIndicom is the world leader in fixed wireless services.

They are providing:

Fixed-wire phone connections

Web conferencingCentrex (central exchange)

Consultancy

Management consultancy(Tata EconomicConsultancy Services, Tata Strategic ManagementGroup)
http://www.tata.com/0_products_services/companies_industries/communications/broadband_services.htmhttp://www.tata.com/0_products_services/companies_industries/communications/telecommunications.htmhttp://www.tata.com/0_products_services/companies_industries/consultancy/management_consultancy.htmhttp://www.tata.com/0_products_services/companies_industries/consultancy/management_consultancy.htmhttp://www.tata.com/0_products_services/companies_industries/communications/telecommunications.htmhttp://www.tata.com/0_products_services/companies_industries/communications/broadband_services.htm


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Electronics

Digital disc recorder(Tata Elxsi)

Energy

Oil and gas (Tata Power)

Power (Tata Power, Tata Projects)

Solar energy (Tata BP Solar)
http://www.tata.com/0_products_services/companies_industries/electronics/digital_disc.htmhttp://www.tata.com/0_products_services/companies_industries/energy/oil_gas.htmhttp://www.tata.com/0_products_services/companies_industries/energy/power.htmhttp://www.tata.com/0_products_services/companies_industries/energy/solar_energy.htmhttp://www.tata.com/0_products_services/companies_industries/energy/solar_energy.htmhttp://www.tata.com/0_products_services/companies_industries/energy/power.htmhttp://www.tata.com/0_products_services/companies_industries/energy/oil_gas.htmhttp://www.tata.com/0_products_services/companies_industries/electronics/digital_disc.htm


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Engineering

Air-conditioning products and services (Voltas)

Bearings (Tata Steel)

Construction equipment (Telcon, Voltas) Engineering consultancy (TCE Consulting Engineers) Engineering equipment and services (TRF, Voltas)

Engineering projects and project services (TataProjects, Voltas)

Industrial electronics (Nelco) Industrial machinery (Voltas) Manufacturing engineering (TAL Manufacturing

Solutions) Mining and material handling equipment (Voltas) Precision equipment (Tata Precision Industries) Turbochargers (Tata Holset)
http://www.tata.com/0_products_services/companies_industries/engineering/air_conditioning.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/bearings.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/construction_equipment.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/engineering_consultancy.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/equipment_services.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/engineering_projects.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/industrial_electronics.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/industrial_machinery.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/manufacturing_engineering.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/mining_material_handling.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/precision%20_equipment.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/turbochargers.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/turbochargers.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/precision%20_equipment.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/mining_material_handling.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/manufacturing_engineering.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/industrial_machinery.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/industrial_electronics.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/engineering_projects.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/equipment_services.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/engineering_consultancy.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/construction_equipment.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/bearings.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/air_conditioning.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/air_conditioning.htmhttp://www.tata.com/0_products_services/companies_industries/engineering/air_conditioning.htm


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Financial services

Insurance (Tata AIG General, Tata AIG Life) Investment (Tata Asset Management, Tata Investment

Corporation, Tata International AG)

Food products

Coffee (Tata Coffee)

Food additives (Tata Chemicals) Spices (Tata Tea, Tata Coffee) Tea (Tata Tea, Tata Tea Inc)

Hospitality

Hospitality (Indian Hotels)

Indian Hotels and its subsidiaries, collectively known as the TajGroup, are recognised as one of the world's finest hospitality chains.
http://www.tata.com/0_products_services/companies_industries/financial_services/insurance.htmhttp://www.tata.com/0_products_services/companies_industries/financial_services/investment.htmhttp://www.tata.com/0_products_services/companies_industries/food_products/coffee.htmhttp://www.tata.com/0_products_services/companies_industries/food_products/food_additives.htmhttp://www.tata.com/0_products_services/companies_industries/food_products/spices.htmhttp://www.tata.com/0_products_services/companies_industries/food_products/tea.htmhttp://www.tata.com/0_products_services/companies_industries/hospitality/hospitality.htmhttp://www.tata.com/0_products_services/companies_industries/hospitality/hospitality.htmhttp://www.tata.com/0_products_services/companies_industries/food_products/tea.htmhttp://www.tata.com/0_products_services/companies_industries/food_products/spices.htmhttp://www.tata.com/0_products_services/companies_industries/food_products/food_additives.htmhttp://www.tata.com/0_products_services/companies_industries/food_products/coffee.htmhttp://www.tata.com/0_products_services/companies_industries/financial_services/investment.htmhttp://www.tata.com/0_products_services/companies_industries/financial_services/insurance.htm


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Information technology

IT-enabled services (SerWizSol)

IT products and solutions (TCS, CMC, Tata Infotech,Nelito Systems, Tata Interactive Services)

IT services (TCS, CMC, Tata Infotech, TataTechnologies, Nelito Systems)

Infrastructure

Construction services (Tata Projects, Voltas) Realty (THDC)

Materials
http://www.tata.com/0_products_services/companies_industries/information_technology/ites.htmhttp://www.tata.com/0_products_services/companies_industries/information_technology/it_solutions.htmhttp://www.tata.com/0_products_services/companies_industries/information_technology/it_services.htmhttp://www.tata.com/0_products_services/companies_industries/infrastructure/construction_services.htmhttp://www.tata.com/0_products_services/companies_industries/infrastructure/realty.htmhttp://www.tata.com/0_products_services/companies_industries/infrastructure/realty.htmhttp://www.tata.com/0_products_services/companies_industries/infrastructure/construction_services.htmhttp://www.tata.com/0_products_services/companies_industries/information_technology/it_services.htmhttp://www.tata.com/0_products_services/companies_industries/information_technology/it_solutions.htmhttp://www.tata.com/0_products_services/companies_industries/information_technology/ites.htmhttp://www.tata.com/0_products_services/companies_industries/information_technology/ites.htmhttp://www.tata.com/0_products_services/companies_industries/information_technology/ites.htm


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Materials

Advanced composites (Tata Advanced Materials)The company manufactures armour products such as bulletproof jackets and helmetsand armoured panels for battle tanks and special applications

Cement (Tata Chemicals)Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement(grades 43 and 53) and Pozzolana Portland Cement.

Dolomite Refractories (Tata Refractories)

Pig iron (Tata Metaliks) Pigments(Tata Pigments) Renewable wood (Tata Conswood) Roll manufacture and supply (Tayo Rolls) Sponge iron (Tata Sponge Iron)

Steel (Tata Steel)

The company's products include hot- and cold-rolled coils and sheets, wire rods,construction bars, structurals and forging quality steel.

Steel processing and distribution (Tata Ryerson) Tinplate (Tinplate Company of India) Tubes (Tata Steel)
http://www.tata.com/0_products_services/companies_industries/materials/advanced_composites.htmhttp://www.tata.com/0_products_services/companies_industries/materials/cement.htmhttp://www.tata.com/0_products_services/companies_industries/materials/refractories.htmhttp://www.tata.com/0_products_services/companies_industries/materials/pig_iron.htmhttp://www.tata.com/0_products_services/companies_industries/materials/pigments.htmhttp://www.tata.com/0_products_services/companies_industries/materials/pigments.htmhttp://www.tata.com/0_products_services/companies_industries/materials/renewable_wood.htmhttp://www.tata.com/0_products_services/companies_industries/materials/rolls.htmhttp://www.tata.com/0_products_services/companies_industries/materials/sponge_iron.htmhttp://www.tata.com/0_products_services/companies_industries/materials/steel.htmhttp://www.tata.com/0_products_services/companies_industries/materials/steel_processing_distribution.htmhttp://www.tata.com/0_products_services/companies_industries/materials/tinplate.htmhttp://www.tata.com/0_products_services/companies_industries/materials/tubes.htmhttp://www.tata.com/0_products_services/companies_industries/materials/tubes.htmhttp://www.tata.com/0_products_services/companies_industries/materials/tinplate.htmhttp://www.tata.com/0_products_services/companies_industries/materials/steel_processing_distribution.htmhttp://www.tata.com/0_products_services/companies_industries/materials/steel.htmhttp://www.tata.com/0_products_services/companies_industries/materials/sponge_iron.htmhttp://www.tata.com/0_products_services/companies_industries/materials/rolls.htmhttp://www.tata.com/0_products_services/companies_industries/materials/renewable_wood.htmhttp://www.tata.com/0_products_services/companies_industries/materials/pigments.htmhttp://www.tata.com/0_products_services/companies_industries/materials/pigments.htmhttp://www.tata.com/0_products_services/companies_industries/materials/pig_iron.htmhttp://www.tata.com/0_products_services/companies_industries/materials/refractories.htmhttp://www.tata.com/0_products_services/companies_industries/materials/cement.htmhttp://www.tata.com/0_products_services/companies_industries/materials/advanced_composites.htm


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Publishing

E-learning (Tata Interactive)

Publishing (Tata McGraw-Hill)

Trading

E-trading (mjunction services)

Trading (Tata International, Tata AG, TataIncorporated, Tata Limited)
http://www.tata.com/0_products_services/companies_industries/publishing/e_learning.htmhttp://www.tata.com/0_products_services/companies_industries/publishing/publishing.htmhttp://www.tata.com/0_products_services/companies_industries/trading/e_trading.htmhttp://www.tata.com/0_products_services/companies_industries/trading/trading.htmhttp://www.tata.com/0_products_services/companies_industries/trading/trading.htmhttp://www.tata.com/0_products_services/companies_industries/trading/e_trading.htmhttp://www.tata.com/0_products_services/companies_industries/trading/e_trading.htmhttp://www.tata.com/0_products_services/companies_industries/trading/e_trading.htmhttp://www.tata.com/0_products_services/companies_industries/publishing/publishing.htmhttp://www.tata.com/0_products_services/companies_industries/publishing/e_learning.htmhttp://www.tata.com/0_products_services/companies_industries/publishing/e_learning.htmhttp://www.tata.com/0_products_services/companies_industries/publishing/e_learning.htm


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TATAs brand ambassadors

The Tata Group has some of India's most famous personalities from thesports and entertainment fields endorsing its products and services, and theTata brand.

Narain Karthikeyan: The 'fastestIndian in the world' has been abrand ambassador for the TataGroup since 2002. The Group wasinstrumental in helping Karthikeyanbreak into the charmed FormulaOne racing circle in 2005.


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Sourav Ganguly and Irfan Pathan: The old

warhorse and the young tearaway havebeen supporting the Tata Indicombrand. Ganguly has also been associatedwith Tata Steel.

Sania Mirza: The new kid on the tennis blockhas been making waves in the women's gamewith her power and ebullience. Mirza, who broke

into the ATP top 100 in 2005, is a brand

ambassador for TATA TEA

Yuvraj Singh: This rising cricket star,


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j g g ,among the most prominent of the young

brigade that has been transforming the wayIndia plays the game, is a prominent

feature of the many promotions run by

Westside, the retail chainof lifestyle stores.

Naseeruddin Shah: Arguably the best actorof his generation, Shah has been

endorsing a range of insurance products

from the Tata AIG stable.
http://www.tata.com/0_products_services/homes_individuals/agricultural_appliances.htm


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Aamir Khan: To promote its watches, Titanhas cast this extremely popular and versatileBollywood star in the role of an "iconic, style-conscious [brand ambassador] who cutsacross both sex and age groups in urban andrural India".

Karun Chandhok: Tata Group brand ambassadorKarun Chandhok is the brightest young star in thebrigade of Indian racing car drivers looking tofollow in the footsteps of Narain Karthikeyan. The21-year-old racer is currently honing his skills inthe Formula 3 World Series for RC Motorsport, forwhom he has made a positive start in the 2005-2006 racing season.


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Mergers and acquisitions

IndianHotels

Starwood Group

(W Hotel)

Sydney Dec 2005

The Pierre US July 2005

Regent Hotel(renamed Taj LandsEnd)

India September2002
http://www.tata.com/indian_hotels/index.htmhttp://www.tata.com/indian_hotels/index.htmhttp://www.tata.com/indian_hotels/index.htmhttp://www.tata.com/indian_hotels/index.htmhttp://www.tata.com/tata_autocomp/index.htm


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TataAutocompSystems

WndschWeidinger

Germany September2005

TataChemicals

BrunnerMond

UK December2005

Mar 2006

Indo MarocPhosphoreS.A.(IMACID)

Morocco March 2005

Hind Lever

Chemicals

India June 2004

Tata Coffee Eight 'O Clock US June 2006
http://www.tata.com/tata_autocomp/index.htmhttp://www.tata.com/tata_autocomp/index.htmhttp://www.tata.com/tata_autocomp/index.htmhttp://www.tata.com/tata_chemicals/index.htmhttp://www.tata.com/tata_chemicals/index.htmhttp://www.tata.com/tata_chemicals/index.htmhttp://www.tata.com/tata_chemicals/index.htmhttp://www.tata.com/tata_autocomp/index.htmhttp://www.tata.com/tata_autocomp/index.htmhttp://www.tata.com/tata_autocomp/index.htmhttp://www.tata.com/tata_coffee/index.htmhttp://www.tata.com/tata_coffee/index.htm


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Tata Coffee Eight 'O ClockCoffee Company

US June 2006

Tata

ConsultancyServices

Tata Infotech india February 2006

Comicrom Chile November 2005

Pearl Group uk October 2005

FinancialNetworkServices

australia October 2005

Phoenix GlobalSolutions

India July 2004

Aviation

SoftwareDevelopmentConsultancyIndia (ASDC)

India March 2004

Airline Financial

Support ServicesIndia (AFS)

india January 2004
http://www.tata.com/tata_coffee/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tata_coffee/index.htm


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TataIndustries IndigenePharmaceuticalsInc

US July 2005

TataInteractive

Tertia EdusoftGmbh

Germany January2006

Tertia EdusoftAG

Switzerland

Tata

Metaliks

Usha Ispat, Redi

Unit

India January

2006
http://www.tata.com/tata_industries/index.htmhttp://www.tata.com/tata_industries/index.htmhttp://www.tata.com/tata_interactive/index.htmhttp://www.tata.com/tata_interactive/index.htmhttp://www.tata.com/tata_metaliks/index.htmhttp://www.tata.com/tata_metaliks/index.htmhttp://www.tata.com/tata_metaliks/index.htmhttp://www.tata.com/tata_metaliks/index.htmhttp://www.tata.com/tata_interactive/index.htmhttp://www.tata.com/tata_interactive/index.htmhttp://www.tata.com/tata_industries/index.htmhttp://www.tata.com/tata_industries/index.htm


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TataSteel

MilleniumSteel

Thailand April 2006

NatSteelAsia

Singapore February2005

Corus steel Feb 2007

TataSons

VSNL India February2002

And many more..

Group holding structure
http://www.tata.com/tata_steel/index.htmhttp://www.tata.com/tata_steel/index.htmhttp://www.tata.com/tata_sons/index.htmhttp://www.tata.com/tata_sons/index.htmhttp://www.tata.com/tata_sons/index.htmhttp://www.tata.com/tata_sons/index.htmhttp://www.tata.com/tata_steel/index.htmhttp://www.tata.com/tata_steel/index.htm


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The Ratan Revolution

Ratan Tata

A Man Who

Believes In

18 TILL I DIE

P t Lib li ti St


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Post Liberalization Stage

Outdated plant with obsolete and inefficientmachinery.

Quality of products was poor and cost ofproduction was high.

Poor financial health.

High competition.

Wide range of goods. Pricing strategy.


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The Globalization Impact

Objectives

Returns must be greater than cost of capital.

Economies of scale should be derived. Each company must be the industry leaderoccupying one of the top three positions.

The business identified must have potential forhigh growth and should be globally competitive.


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Modernization

More than 10,000 crore were spent to builtnew plans in old campus.

Upgrading of the plant. Business process re-engineered.

(Total Operating Performance).

THE SAME VALUES AND PHILOSOPHYADOPTED.


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Strategic Moves

Exit the businesses of soaps and toiletries, cosmetics,consumer electronics, pharmaceuticals, computer andtelecom hardware, branded white goods, paints,

exploration services, cement, textiles. Expansion/entry into businesses identified as having

high growth potential- cars , auto companies , retailing,telecom , power and insurance.

Identified the competitive advantage of India. Retirement pan.


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Results

Strong group identity.

Greater interaction among companies.

Shift in business focus. Change in employee profile.

Increase in the share to branded products.

Five-fold increase in income peremployee.


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1 lakh Car Story

Project X3.

The target market is likely to be the lower

middle-class Indian family It will be bigger than Maruti 800, but also

lighter with a rear engine and will seat 5

people. it will meet the safety requirements in India

and most other developing nations.
http://economictimes.indiatimes.com/Hot_Links/Cars/M-800_to_take_on_Tatas_Rs_1-lakh_car/articleshow/2000678.cmshttp://economictimes.indiatimes.com/Hot_Links/Cars/M-800_to_take_on_Tatas_Rs_1-lakh_car/articleshow/2000678.cms


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From Sources

700cc petrol engine with rear wheelpowered and gearless.

Will be a light car and will not be able towithstand the vibration generated by adiesel engine.

Plastic and other fibre made body. Eliminating the margin of dealers.

Adhesives instead of welding.

Th Sit th f t


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The Sitara, the four-seater .

Launched by HabibMotors in Pakistan .

175 cc engine .

Has a 10-litre fueltank.

It can achieve a topspeed of 60 kmph.


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A Sri Lankan microcar- Rs 2.4 Lakh approx

.


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Competitors Reaction.

I don't think we need to worry about Tata's Rs100,000 car. It will attract those customers whocannot yet afford existing cars like Maruti 800

and Alto. As such, I do not see the proposed Rs100,000 car impacting Maruti, though twowheelers could perhaps be affected.


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Dr Jamshed Irani


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TITAN Vs HMT

Aggressive Product Strategy Product, the NO 1 weapon in Titans mktg

strategy

Right Product Choice-Titan Opts forQuartz.

Aggressive Launching

Best Technology

Addressed to Different Segments


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Always identify customers requirements,segregate the market accordingly and then

cater to the requirement of that particularmarket segment".

- Mr Bijou Kurien, vice president, Titan


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SegmentationClassique

Distinctive watchescombining the elegance ofgold and leather, in 135different designs.

SonataFor the low-end market.


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Fast TrackCasual watches with an

accent on youth and theoutdoors, in 25 different

designs.


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RoyaleStylish dress watches

in all gold and preciousmetals, in 40 differentdesigns.

ExactaContemporary watchesin stainless steel to

withstand the rigors ofdaily life, in 100different designs.
http://gifts2guntur.com/ViewWatches.asp?m=Titan&Category=Titan-Bandhanhttp://gifts2guntur.com/ViewWatches.asp?m=Titan&Category=Titan-Regaliahttp://gifts2guntur.com/ViewWatches.asp?m=Titan&Category=Titan-Steel


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Raga

Exclusively for women.
http://gifts2guntur.com/ViewWatches.asp?m=Titan&Category=Titan-Raga


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AurumJewellerywatches in 18

carat gold,studded withprecious gemsand colored

stones.


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Titans Fastrack WatchesIndias 1st youth-orientedwatchbrand.

Positioned as Cool watchesFrom Titan.

Launched to counter Timex.

k ll i


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Fastrack Collections

Fastracks Downfall


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Fastrack s Downfall

Initial turnover crossed Rs 15 crore and hadgrown to Rs 25 crore by 2001-02.

Sales were stagnating and it didn't seem as if Ftwould breach the Rs 25 crore barrier.

Repositioned the brand .

Slotted as a mix of formal and casual, aimed at

executives between the age group 22 to 25. Sales dropped down to Rs 23 crore.

REASON : Price range from Rs1200 to Rs 2700.


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Companys Reaction

Research Conducted.

Brand Extension

Findings- Cell phones, deodorants, sportsshoes, sunglasses and hand bags.

Smartly opted for extending into sun

glasses.


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Why Sun Glasses.

Eyewear market in India at that time wasskewed.

Top-end was dominated by designer wearand upscale brands like Ray-Ban.

And in grey markets one could easily get a

pair for jus Rs 200. There was an obvious gap between the

price ranges.


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Re-Launching Fastrack

Price rate between Rs500 and 2000.

Promoted through a

360-degree mediablitz.

Available at Titanshowrooms .Lifestyle,

Shopper's stop andother departmentalstores across thecountry.


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Behind The Tatas Success Story

Leadership with trust. Sound HR. Failure is an option - as long as you have initiative.

Initiative will lead to success.

You can't achieve anything on your own; you need theco-operation of managers and workers.

Tell the truth. The most important criteria in a leader iscredibility.

Be enthusiastic in following through with your ideas. Thiswill convince the team that you're leading.

Invest in technology. Learn to delegate. A weak company is one in which the

boss solves all the problems.


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Last But Not Least

Nation Building

AndSocial Welfare.


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THANKS


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Any queries ?

Refer

www.tata.com

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