TATATATA

Presented byPresented by

Mr.Arulmozhi varmanMr.Arulmozhi varmanMr.Avinash.MMr.Avinash.MMr.Dominic savioMr.Dominic savioMs.Meera priyadarshini.VMs.Meera priyadarshini.VMs.Vigneswari.DMs.Vigneswari.D

TATA GROUP PROFILETATA GROUP PROFILE

• The Tata Group comprises 96 operating companies in seven The Tata Group comprises 96 operating companies in seven business sectors:business sectors:

• information systems and communications;information systems and communications;• engineering; materials; engineering; materials; • services; energy;services; energy;• consumer products; and consumer products; and • chemicals. chemicals.

• The Tata Group has operations in more than 54 countries across The Tata Group has operations in more than 54 countries across six continents, and its companies export products and services to six continents, and its companies export products and services to 120 nations. 120 nations.

• The Tata Group is one of India's largest and most respected The Tata Group is one of India's largest and most respected business conglomerates, with revenues in 2005-06 of $21.9 billion business conglomerates, with revenues in 2005-06 of $21.9 billion (Rs 967,229 million), the equivalent of about 2.8 per cent of the (Rs 967,229 million), the equivalent of about 2.8 per cent of the country's GDP, and a market capitalisation of $55.1 billion. country's GDP, and a market capitalisation of $55.1 billion.

• Tata companies together employ some 2,46,000 people. Tata companies together employ some 2,46,000 people.

• The Group's 28 publicly listed enterprises — among them stand out The Group's 28 publicly listed enterprises — among them stand out names such as names such as TataTata Steel Steel, , TataTata Consultancy Services Consultancy Services, , TataTata Motors Motors and Tata Tea — have a combined market capitalisation that is the and Tata Tea — have a combined market capitalisation that is the highest among Indian business houses in the private sector, and a highest among Indian business houses in the private sector, and a shareholder base of over  2 million shareholder base of over  2 million

• The Tata family of companies shares a set of five core values: The Tata family of companies shares a set of five core values: integrity, understanding, excellence, unity and responsibility. integrity, understanding, excellence, unity and responsibility.

PurposePurpose

• At the Tata Group their purpose is At the Tata Group their purpose is To improve the quality of To improve the quality of lifelife of the communities they serve. of the communities they serve.

• They do this through leadership in sectors of national economic They do this through leadership in sectors of national economic significance, to which the Group brings a unique set of capabilities. significance, to which the Group brings a unique set of capabilities.

• This requires them to grow aggressively in focused areas of This requires them to grow aggressively in focused areas of business.business.

• Their heritage of returning to society what they earn evokes trust Their heritage of returning to society what they earn evokes trust among consumers, employees, shareholders and the community. among consumers, employees, shareholders and the community.

• The Tata name is a unique asset representing leadership with trust.The Tata name is a unique asset representing leadership with trust.

MilestonesMilestones

1868

The TATA Group was founded byJamsetji Nusserwanji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule.

The Central India Spinning, Weaving and Manufacturing Company is set up, marking the Group's entry into textiles.

1874 1874

19021902

The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903.

19071907

The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912.

19101910

The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company, (now Tata Power) is set up.

19111911

The Indian Institute of Science is established in Bangalore to serveas a centre for advanced learning.

19121912

Tata Steel introduces eight-hour working days, well before such a system was implemented by law in much of the West.

19171917

The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and cooking oils.

1932 1932

Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India.

19391939

• Tata Chemicals, now the largest producer of soda ash in the country, is established

19451945

• Tata Engineering and Locomotive Company (renamed Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is established to manufacture Tata Motors in 2003) is established to manufacture locomotive and engineering products. locomotive and engineering products.

• Tata Industries is created for the promotion and Tata Industries is created for the promotion and development of hi-tech industries. development of hi-tech industries.

1952 1952

Jawaharlal Nehru, India's first Prime Minister, requests the Group to manufacture cosmetics in India, leading to the setting up of Lakme.

19541954

India's major marketing, engineering and manufacturing organisation, Voltas, is established.

19621962

• Tata Finlay (now Tata Tea), one of the largest tea Tata Finlay (now Tata Tea), one of the largest tea producers, is established. producers, is established.

• Tata Exports is established. Today the company, Tata Exports is established. Today the company, renamed Tata International, is one of the leading export renamed Tata International, is one of the leading export houses in India. houses in India.

19681968

Tata Consultancy Services (TCS),India's first software services company, is established as a division of Tata Sons.

19701970

• Tata McGraw-Hill Publishing Company is created to Tata McGraw-Hill Publishing Company is created to publish educational and technical books. publish educational and technical books.

• Tata Economic Consultancy Services is set up to provide Tata Economic Consultancy Services is set up to provide services in the field of industrial, marketing, statistical services in the field of industrial, marketing, statistical and techno-economic research and consultancy. and techno-economic research and consultancy.

1984 1984

Titan Industries – a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) – is set up to manufacture watches.

19919911

Tata Motors rolls out its millionth vehicle. (The two-million mark was reached in 1998 and the third million in 2003.)

19951995

• Tata Quality Management Services institutes the JRD QV Tata Quality Management Services institutes the JRD QV Award, modelled on the Malcolm Baldrige National Quality Award, modelled on the Malcolm Baldrige National Quality Value Award of the United States, laying the foundation of the Value Award of the United States, laying the foundation of the Tata Business Excellence Model.Tata Business Excellence Model.

19961996

Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector.

Tata Indicom delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.

Tata Indica – India's first indigenously designed and manufactured car – is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.

19981998

1999 1999

The new Tata Group corporate mark and logo are launched.

20002000

Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.

  2001 2001

• Tata AIG – a joint venture between the Tata Group and Tata AIG – a joint venture between the Tata Group and American International Group Inc (AIG) – marks the TataAmerican International Group Inc (AIG) – marks the Tatare-entry into insurance. re-entry into insurance.

• (The Group's insurance company, New India Assurance, was (The Group's insurance company, New India Assurance, was nationalised in 1956). nationalised in 1956).

• The Tata Group Executive Office (GEO) is set up to design and The Tata Group Executive Office (GEO) is set up to design and implement change in the Tata Group and to provide long-term implement change in the Tata Group and to provide long-term direction. direction.

20022002

• The Tata Group acquires a controlling stake in VSNL, India's The Tata Group acquires a controlling stake in VSNL, India's leading international telecommunications service provider. leading international telecommunications service provider.

• Tata Consultancy Services (TCS) becomes the first Indian software Tata Consultancy Services (TCS) becomes the first Indian software company to cross one billion dollars in revenues. company to cross one billion dollars in revenues.

• Titan launches Edge, the slimmest watch in the world.Titan launches Edge, the slimmest watch in the world.• Idea Cellular, the cellular service born of a tie-up involving the Tata Idea Cellular, the cellular service born of a tie-up involving the Tata

Group, the Birla Group and AT&T, is launched. Group, the Birla Group and AT&T, is launched. • Tata Indicom, the umbrella brand for telecom services from the Tata Tata Indicom, the umbrella brand for telecom services from the Tata

Teleservices stable, starts operations. Teleservices stable, starts operations.

20032003

Tata Motors launches CityRover – Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.

20042004

• Tata Motors acquires the heavy vehicles unit of Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea. Daewoo Motors, South Korea.

• TCS goes public in July 2004 in the largest private TCS goes public in July 2004 in the largest private sector initial public offering (IPO) in the Indian market, sector initial public offering (IPO) in the Indian market, raising nearly $1.2 billlion. raising nearly $1.2 billlion.

20052005

• Tata Steel acquires Singapore-based steel company NatSteel by Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per cent equity of its subsidiary, NatSteel Asia .subscribing to 100 per cent equity of its subsidiary, NatSteel Asia .

• VSNL acquired Tyco Global Network, making it one of the world's VSNL acquired Tyco Global Network, making it one of the world's largest providers of submarine cable bandwidth.largest providers of submarine cable bandwidth.

• Tata Sons completes 60 years of Tata operations in the US.Tata Sons completes 60 years of Tata operations in the US.

• The Taj takes over management of The Pierre, NY .The Taj takes over management of The Pierre, NY .

• Taco acquires Wundsch Weidinger, Germany.Taco acquires Wundsch Weidinger, Germany.

20052005

• Tata Steel acquires stake in Carborough Down Tata Steel acquires stake in Carborough Down Coal Project, Queensland, AustraliaCoal Project, Queensland, Australia

• VSNL acquires Teleglobe International Holdings, VSNL acquires Teleglobe International Holdings, BermudaBermuda

• TCS acquires Sydney-based Financial Network TCS acquires Sydney-based Financial Network Services (FNS) Services (FNS)

• Tata Motors passenger vehicle sales cross one-Tata Motors passenger vehicle sales cross one-million mark million mark

20052005• TCS acquires leading BPO firm Comicrom TCS acquires leading BPO firm Comicrom

in Chile.in Chile.

• The Indian Hotels Company acquires hotel The Indian Hotels Company acquires hotel run by Starwood, Sydney.run by Starwood, Sydney.

• Tata Steel acquires Millennium Steel, Tata Steel acquires Millennium Steel, Thailand.Thailand.

• Tata Chemicals acquires controlling stake Tata Chemicals acquires controlling stake in Brunner Mond Group, UK.in Brunner Mond Group, UK.

• Tata launched gold plus ,a new jewellery Tata launched gold plus ,a new jewellery range.range.

20062006

• Tata Credit Card launchedTata Credit Card launched

• Foundation stone for the Tata Medical Centre unveiled in KolkataFoundation stone for the Tata Medical Centre unveiled in Kolkata

• TCS launches India’s largest e-governance initiative, MCA-21 TCS launches India’s largest e-governance initiative, MCA-21

• Tata Steel ranked world’s best steel maker for the third time by Tata Steel ranked world’s best steel maker for the third time by World Steel Dynamics World Steel Dynamics

• Tata Coffee acquires US-based Eight O'Clock CoffeeTata Coffee acquires US-based Eight O'Clock Coffee

20062006• Tatas join hands with Indigene Pharmaceuticals to Tatas join hands with Indigene Pharmaceuticals to

build a global biopharmaceutical companybuild a global biopharmaceutical company

• Tata Sky satellite television service launched across Tata Sky satellite television service launched across the country the country

• Tata Steel begins construction of R670 million Tata Steel begins construction of R670 million Ferrochrome plant in South Africa Ferrochrome plant in South Africa

• Tata Group acquires 30-per cent stake in GlacéauTata Group acquires 30-per cent stake in Glacéau

• VSNL rebrands SNO as Neotel in South AfricaVSNL rebrands SNO as Neotel in South Africa

20072007

• In a giant leap, Tata Steel's acquisition of the Anglo-Dutch In a giant leap, Tata Steel's acquisition of the Anglo-Dutch steel major Corus has vaulted the former to the fifth steel major Corus has vaulted the former to the fifth

position from 56th in global steel production capacity.position from 56th in global steel production capacity.

20020077

TATA singur projectTATA singur project

• Tata Motors' General Manager (Construction), MB Kulkarni, "We have Tata Motors' General Manager (Construction), MB Kulkarni, "We have planned our work plans in such a way that whatever are the target dates for planned our work plans in such a way that whatever are the target dates for the product. Rolling of the vehicle will take place in 2008." Group Chairman the product. Rolling of the vehicle will take place in 2008." Group Chairman Ratan Tata's dream "people's car" is expected to roll out by next year.Ratan Tata's dream "people's car" is expected to roll out by next year.

• Tata Motors said that 700 acres of land will be used for the factory and Tata Motors said that 700 acres of land will be used for the factory and manpower has been mobilised for the construction.manpower has been mobilised for the construction.

• Till feb 2007Till feb 2007

PRODUCTS AND SERVICESPRODUCTS AND SERVICESFor homes and individualsFor homes and individuals • Agricultural appliancesAgricultural appliances (Tata Agrico)   (Tata Agrico)   Tata Agrico, a division of Tata Steel, manufacturesTata Agrico, a division of Tata Steel, manufactures hand tools and implements that are used primarily hand tools and implements that are used primarily in agriculture in agriculture

• AgrochemicalsAgrochemicals (Rallis)   (Rallis)  • BooksBooks (Tata McGraw-Hill) (Tata McGraw-Hill)• Cellular products and servicesCellular products and services (Tata Indicom) (Tata Indicom) • CeramicsCeramics (Tata Ceramics) (Tata Ceramics) • Charter flightsCharter flights (Taj Air)   (Taj Air)  • CoffeeCoffee (Tata Coffee) (Tata Coffee) • Cooling appliancesCooling appliances (Voltas) (Voltas)

Voltas, a standout engineering enterprise in the Tata family,Voltas, a standout engineering enterprise in the Tata family, manufactures top-notch air-conditioning and refrigerationmanufactures top-notch air-conditioning and refrigeration products for homes. products for homes.

• Credit cardCredit card (Tata Sons) (Tata Sons) • ElectronicsElectronics (Infiniti Retail) (Infiniti Retail)

For homes and For homes and individualsindividuals

•     EntertainmentEntertainment ( (Tata SkyTata Sky)) Tata Sky offersTata Sky offers subscribers popular channelssubscribers popular channels such as STAR group such as STAR group channels, Sony, Discovery,channels, Sony, Discovery, Disney, MTV, Disney, MTV, NDTV, ESPN STARNDTV, ESPN STAR Sports, National geographic,Sports, National geographic, Eenadu, TV Today, Eenadu, TV Today, Asianet and many more. Asianet and many more.

•   FertilisersFertilisers (Tata Chemicals) (Tata Chemicals)

•    Financial servicesFinancial services (investment: Tata Asset Management, Tata (investment: Tata Asset Management, Tata Investment Corporation)  Investment Corporation)  

• Food products Food products (food additives: Tata Chemicals; spices: Tata Tea, (food additives: Tata Chemicals; spices: Tata Tea, Tata Coffee) Tata Coffee)

  

• Garments and home productsGarments and home products (Westside)   (Westside)  • Holiday homes Holiday homes (Tata Coffee) (Tata Coffee) • Home appliancesHome appliances (Tata BP Solar) (Tata BP Solar) •     HotelsHotels (Indian Hotels)   (Indian Hotels)  

For homes and individualsFor homes and individuals

• HousingHousing (THDC) (THDC)

THDC (formerly known as Tata Housing) THDC (formerly known as Tata Housing) develops real estate in India and has, develops real estate in India and has, since its inception in 1942, constructed since its inception in 1942, constructed

residential buildings and complexes in residential buildings and complexes in various Indian cities,among them various Indian cities,among them Mumbai, Delhi, Bangalore Hyderabad Mumbai, Delhi, Bangalore Hyderabad and Kochi.and Kochi.

THDC has been involved in developing THDC has been involved in developing premium residential complexes, premium residential complexes, lifestyle housing buildings and holiday lifestyle housing buildings and holiday homes. homes.

• InsuranceInsurance (Tata AIG Life, Tata AIG General) (Tata AIG Life, Tata AIG General)

• JewelleryJewellery (Tanishq)   (Tanishq)  

• Leather productsLeather products (Tata International) (Tata International)

• Multi-utility vehiclesMulti-utility vehicles (Tata Motors)  (Tata Motors)  

• Passenger carsPassenger cars (Tata Motors) (Tata Motors)• •   TeaTea (Tata Tea, Tetley) (Tata Tea, Tetley)

•   TelecommunicationsTelecommunications (Tata Indicom, VSNL)   (Tata Indicom, VSNL)  

• Watches, clocksWatches, clocks (Titan) (Titan)

• HotelsHotels (Indian Hotels)   (Indian Hotels)  

For industries and companiesFor industries and companies

• Agricultural inputsAgricultural inputs

• AgrochemicalsAgrochemicals (Rallis) (Rallis) • FertilisersFertilisers (Tata Chemicals) (Tata Chemicals)

•     AutomotiveAutomotive

• Automotive componentsAutomotive components (TACO) (TACO)• Automotive servicesAutomotive services (TACO, Tata Technologies) (TACO, Tata Technologies)• Commercial vehiclesCommercial vehicles (Tata Motors) (Tata Motors)• Diesel enginesDiesel engines (Tata Cummins) (Tata Cummins)

Tata motorsTata motors

• Tata Motors is India's largest Tata Motors is India's largest manufacturer of commercial vehicles, manufacturer of commercial vehicles, with a 59-per cent market share, and it with a 59-per cent market share, and it ranks among the top six manufacturers of ranks among the top six manufacturers of medium and heavy commercial vehicles medium and heavy commercial vehicles in the world in the world

• The company has over 130 models of The company has over 130 models of light, medium and heavy commercial light, medium and heavy commercial vehicles, ranging from two tonnes to 40 vehicles, ranging from two tonnes to 40 tonnes, buses ranging from 12 seaters to tonnes, buses ranging from 12 seaters to 60 seaters, tippers, special purpose 60 seaters, tippers, special purpose vehicles, off-road vehicles and defence vehicles, off-road vehicles and defence vehicles. vehicles.

• Tata Cummins, a 50-50 joint venture Tata Cummins, a 50-50 joint venture between Tata Motors and Cummins between Tata Motors and Cummins Engine Company, USA, manufactures Engine Company, USA, manufactures low-emission diesel engines and is a low-emission diesel engines and is a pioneer in the field of supplier quality pioneer in the field of supplier quality improvement (SQI). improvement (SQI).

For industries and companiesFor industries and companies

• AviationAviation

• Charter flightsCharter flights (Taj Air) (Taj Air)

Taj Air is India's leading Taj Air is India's leading charter flight operator with two charter flight operator with two Falcon 2000 aircrafts serving Falcon 2000 aircrafts serving top industry leaders, global top industry leaders, global CEOs and celebrity CEOs and celebrity personalities from both India personalities from both India and abroad. and abroad.

CommunicationsCommunications • Broadband services Broadband services (Tata Indicom) (Tata Indicom) • TelecommunicationsTelecommunications (Tata Indicom) (Tata Indicom) Tata Teleservices and VSNL, through their common brand Tata Indicom, offer Tata Teleservices and VSNL, through their common brand Tata Indicom, offer

a complete range of telecom solutions for business needs. Tata Indicom is the a complete range of telecom solutions for business needs. Tata Indicom is the world leader in fixed wireless services.world leader in fixed wireless services.

They are providing: They are providing:

Fixed-wire phone connectionsFixed-wire phone connections

Web conferencingWeb conferencing

Centrex (central exchange)Centrex (central exchange)

Consultancy Consultancy • Management consultancyManagement consultancy (Tata Economic Consultancy (Tata Economic Consultancy

Services, Tata Strategic Management Group) Services, Tata Strategic Management Group)

  

Electronics Electronics

• Digital disc recorder Digital disc recorder (Tata Elxsi)(Tata Elxsi)    

Energy Energy

• Oil and gasOil and gas (Tata Power) (Tata Power)

• PowerPower (Tata Power, Tata Projects) (Tata Power, Tata Projects)

• Solar energySolar energy (Tata BP Solar) (Tata BP Solar)

EngineeringEngineering

• Air-conditioning products and servicesAir-conditioning products and services (Voltas) (Voltas)• BearingsBearings (Tata Steel) (Tata Steel)

• Construction equipmentConstruction equipment (Telcon, Voltas) (Telcon, Voltas)• Engineering consultancyEngineering consultancy (TCE Consulting Engineers) (TCE Consulting Engineers)• Engineering equipment and servicesEngineering equipment and services (TRF, Voltas) (TRF, Voltas)• Engineering projects and project services Engineering projects and project services (Tata Projects, (Tata Projects,

Voltas)Voltas)• Industrial electronicsIndustrial electronics (Nelco) (Nelco)• Industrial machineryIndustrial machinery (Voltas) (Voltas)• Manufacturing engineeringManufacturing engineering (TAL Manufacturing Solutions) (TAL Manufacturing Solutions)• Mining and material handling equipment Mining and material handling equipment (Voltas)(Voltas)• Precision equipment Precision equipment (Tata Precision Industries)(Tata Precision Industries)• TurbochargersTurbochargers (Tata Holset) (Tata Holset)

• Financial services Financial services

• InsuranceInsurance (Tata AIG General, Tata AIG Life) (Tata AIG General, Tata AIG Life)• InvestmentInvestment (Tata Asset Management, Tata Investment Corporation, (Tata Asset Management, Tata Investment Corporation,

Tata International AG) Tata International AG) • Food productsFood products

• CoffeeCoffee (Tata Coffee) (Tata Coffee) • Food additives Food additives (Tata Chemicals)(Tata Chemicals)• SpicesSpices (Tata Tea, Tata Coffee) (Tata Tea, Tata Coffee) • TeaTea (Tata Tea, Tata Tea Inc)   (Tata Tea, Tata Tea Inc)  

• HospitalityHospitality

• HospitalityHospitality (Indian Hotels) (Indian Hotels)

Indian Hotels and its subsidiaries, collectively known as the Taj Indian Hotels and its subsidiaries, collectively known as the Taj Group, are recognised as one of the world's finest hospitality chains. Group, are recognised as one of the world's finest hospitality chains.

Information technology Information technology • IT-enabled services IT-enabled services (SerWizSol)(SerWizSol)

• IT products and solutionsIT products and solutions (TCS, CMC, Tata Infotech, (TCS, CMC, Tata Infotech, Nelito Systems, Tata Interactive Services)Nelito Systems, Tata Interactive Services)

• IT servicesIT services (TCS, CMC, Tata Infotech, Tata (TCS, CMC, Tata Infotech, Tata Technologies, Nelito Systems)  Technologies, Nelito Systems)  

InfrastructureInfrastructure

• Construction servicesConstruction services (Tata Projects, Voltas) (Tata Projects, Voltas)• RealtyRealty (THDC) (THDC)

MaterialsMaterials

• Advanced compositesAdvanced composites (Tata Advanced Materials) (Tata Advanced Materials) The company manufactures armour products such as bulletproof jackets and helmets The company manufactures armour products such as bulletproof jackets and helmets

and armoured panels for battle tanks and special applications and armoured panels for battle tanks and special applications

• CementCement (Tata Chemicals) (Tata Chemicals) Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement

(grades 43 and 53) and Pozzolana Portland Cement. (grades 43 and 53) and Pozzolana Portland Cement.

• Dolomite Dolomite RefractoriesRefractories (Tata Refractories) (Tata Refractories)

• Pig ironPig iron (Tata Metaliks) (Tata Metaliks)• PigmentsPigments (Tata Pigments) (Tata Pigments) • Renewable woodRenewable wood (Tata Conswood) (Tata Conswood)• Roll manufacture and supplyRoll manufacture and supply (Tayo Rolls) (Tayo Rolls)• Sponge ironSponge iron (Tata Sponge Iron) (Tata Sponge Iron)

• SteelSteel (Tata Steel) (Tata Steel) The company's products include hot- and cold-rolled coils and sheets, wire rods, The company's products include hot- and cold-rolled coils and sheets, wire rods,

construction bars, structurals and forging quality steel. construction bars, structurals and forging quality steel.

• Steel processing and distributionSteel processing and distribution (Tata Ryerson) (Tata Ryerson)• TinplateTinplate (Tinplate Company of India) (Tinplate Company of India) • TubesTubes (Tata Steel) (Tata Steel)

PublishingPublishing

E-learningE-learning (Tata Interactive) (Tata Interactive)

PublishingPublishing (Tata McGraw-Hill)   (Tata McGraw-Hill)  

TradingTrading

• E-tradingE-trading (mjunction services) (mjunction services)

• TradingTrading (Tata International, Tata AG, Tata Incorporated, (Tata International, Tata AG, Tata Incorporated,

Tata Limited)Tata Limited)    

TATATATAss brand ambassadors brand ambassadors

The Tata Group has some of India's most famous personalities from the sports and entertainment fields endorsing its products and services, and the Tata brand.

Narain Karthikeyan: The 'fastest Indian in the world' has been a brand ambassador for the Tata Group since 2002. The Group was instrumental in helping Karthikeyan break into the charmed Formula One racing circle in 2005.

Sourav Ganguly and Irfan Pathan: The old warhorse and the young tearaway have

been supporting the Tata Indicom brand. Ganguly has also been associated

with Tata Steel.

Sania Mirza: The new kid on the tennis block has been making waves in the women's game with her power and ebullience. Mirza, who broke into the ATP top 100 in 2005, is a brand ambassador for TATA TEA

Yuvraj Singh: This rising cricket star, among the most prominent of the young

brigade that has been transforming the way India plays the game, is a prominent

feature of the many promotions run by

Westside, the retail chain of lifestyle stores.

Naseeruddin Shah: Arguably the best actor of his generation, Shah has been

endorsing a range of insurance products

from the Tata AIG stable.

Aamir Khan: To promote its watches, Titan has cast this extremely popular and versatile Bollywood star in the role of an "iconic, style-conscious [brand ambassador] who cuts across both sex and age groups in urban and rural India".

Karun Chandhok: Tata Group brand ambassador Karun Chandhok is the brightest young star in the brigade of Indian racing car drivers looking to follow in the footsteps of Narain Karthikeyan. The 21-year-old racer is currently honing his skills in the Formula 3 World Series for RC Motorsport, for whom he has made a positive start in the 2005-2006 racing season.

Mergers and acquisitionsMergers and acquisitions

Indian HoIndian Hotelstels

Starwood GroupStarwood Group

(W Hotel) (W Hotel)

Sydney Sydney Dec 2005 Dec 2005

The Pierre The Pierre US US July 2005 July 2005

Regent Hotel Regent Hotel (renamed Taj Lands (renamed Taj Lands End) End)

India India September September 2002 2002

TataTata AutocompAutocomp Systems Systems

Wündsch Wündsch Weidinger Weidinger

Germany Germany September September 2005 2005

TataTata Chemicals Chemicals

Brunner Brunner Mond Mond

UK UK December December 2005 2005

Mar 2006Mar 2006

Indo Maroc Indo Maroc Phosphore Phosphore S.A. S.A. (IMACID) (IMACID)

Morocco Morocco March 2005 March 2005

Hind Lever Hind Lever Chemicals Chemicals

India India June 2004 June 2004

TataTata Coffee Coffee Eight 'O Clock Eight 'O Clock Coffee Company Coffee Company

US US June 2006 June 2006

TataTata Consultancy Ser Consultancy Servicesvices

Tata Infotech Tata Infotech indiaindia February 2006 February 2006

Comicrom Comicrom Chile Chile November 2005 November 2005

Pearl Group Pearl Group ukuk October 2005 October 2005

Financial Financial Network Network Services Services

australiaaustralia October 2005 October 2005

Phoenix Global Phoenix Global Solutions Solutions

India India July 2004 July 2004

Aviation Aviation Software Software Development Development Consultancy Consultancy India (ASDC) India (ASDC)

India India March 2004 March 2004

Airline Financial Airline Financial Support Services Support Services India (AFS) India (AFS)

indiaindia January 2004 January 2004

TataTata Industries Industries

Indigene Indigene Pharmaceuticals Pharmaceuticals Inc Inc

US US July 2005 July 2005

TataTata Interactive Interactive

Tertia Edusoft Tertia Edusoft Gmbh Gmbh

GermanyGermany January January 2006 2006

Tertia Edusoft Tertia Edusoft AG AG

Switzerland Switzerland

TataTata MetaliksMetaliks

Usha Ispat, Redi Usha Ispat, Redi Unit Unit

India India January January 2006 2006

TataTata Steel Steel

Millenium Millenium Steel Steel

Thailand Thailand April 2006 April 2006

NatSteel NatSteel Asia Asia

Singapore Singapore February February 2005 2005

Corus steelCorus steel Feb 2007Feb 2007

TataTata Sons Sons

VSNL VSNL India India February February 2002 2002

And many more……..And many more……..

Group holding structure

The Ratan RevolutionThe Ratan Revolution

Ratan TataRatan Tata

A Man Who A Man Who

BelievesBelieves InIn

““18 TILL I DIE”18 TILL I DIE”

Post Liberalization StagePost Liberalization Stage

• Outdated plant with obsolete and inefficient Outdated plant with obsolete and inefficient machinery.machinery.

• Quality of products was poor and cost of Quality of products was poor and cost of production was high.production was high.

• Poor financial health.Poor financial health.

• High competition.High competition.

• Wide range of goods.Wide range of goods.

• Pricing strategy.Pricing strategy.

The Globalization ImpactThe Globalization Impact

ObjectivesObjectives

• Returns must be greater than cost of capital.  Returns must be greater than cost of capital. 

• Economies of scale should be derived.  Economies of scale should be derived. 

• Each company must be the industry leader Each company must be the industry leader occupying one of the top three positions.  occupying one of the top three positions. 

• The business identified must have potential for The business identified must have potential for high growth and should be globally competitive. high growth and should be globally competitive. 

ModernizationModernization

• More than 10,000 crore were spent to built More than 10,000 crore were spent to built new plans in old campus.new plans in old campus.

• Upgrading of the plant.Upgrading of the plant.

• Business process re-engineered.Business process re-engineered.

• (Total Operating Performance).(Total Operating Performance).

THE SAME VALUES AND PHILOSOPHY THE SAME VALUES AND PHILOSOPHY ADOPTED. ADOPTED.

Strategic MovesStrategic Moves

• Exit the businesses of soaps and toiletries, cosmetics, Exit the businesses of soaps and toiletries, cosmetics, consumer electronics, pharmaceuticals, computer and consumer electronics, pharmaceuticals, computer and telecom hardware, branded white goods, paints, telecom hardware, branded white goods, paints, exploration services, cement, textiles.exploration services, cement, textiles.

• Expansion/entry into businesses identified as having Expansion/entry into businesses identified as having high growth potential- cars , auto companies , retailing, high growth potential- cars , auto companies , retailing, telecom , power and insurance.telecom , power and insurance.

• Identified the competitive advantage of India.Identified the competitive advantage of India.

• Retirement pan.Retirement pan.

ResultsResults

• Strong group identity.Strong group identity.

• Greater interaction among companies.Greater interaction among companies.

• Shift in business focus.Shift in business focus.

• Change in employee profile.Change in employee profile.

• Increase in the share to branded products.Increase in the share to branded products.

• Five-fold increase in income per Five-fold increase in income per employee.employee.

1 lakh Car Story1 lakh Car Story

• Project X3.Project X3.

• The target market is likely to be the lower The target market is likely to be the lower middle-class Indian familymiddle-class Indian family

• It will be bigger than Maruti 800, but also It will be bigger than Maruti 800, but also lighter with a rear engine and will seat 5 lighter with a rear engine and will seat 5 people. people.

• it will meet the safety requirements in India it will meet the safety requirements in India and most other developing nations.and most other developing nations.

From SourcesFrom Sources

• 700cc petrol engine with rear wheel 700cc petrol engine with rear wheel powered and gearless.powered and gearless.

• Will be a light car and will not be able to Will be a light car and will not be able to withstand the vibration generated by a withstand the vibration generated by a diesel engine.diesel engine.

• Plastic and other fibre made body.Plastic and other fibre made body.

• Eliminating the margin of dealers.Eliminating the margin of dealers.

• Adhesives instead of welding.Adhesives instead of welding.

The Sitara, the four-seater .The Sitara, the four-seater .

• Launched by Habib Launched by Habib Motors in Pakistan .Motors in Pakistan .

• 175 cc engine .175 cc engine .• Has a 10-litre fuel Has a 10-litre fuel

tank.tank.• It can achieve a top It can achieve a top

speed of 60 kmph.speed of 60 kmph.

A Sri Lankan microcar A Sri Lankan microcar - Rs 2.4 Lakh approx- Rs 2.4 Lakh approx

.

Competitor’s Reaction.Competitor’s Reaction.

• I don't think we need to worry about Tata's Rs I don't think we need to worry about Tata's Rs 100,000 car. It will attract those customers who 100,000 car. It will attract those customers who cannot yet afford existing cars like Maruti 800 cannot yet afford existing cars like Maruti 800 and Alto. As such, I do not see the proposed Rs and Alto. As such, I do not see the proposed Rs 100,000 car impacting Maruti, though two 100,000 car impacting Maruti, though two wheelers could perhaps be affected.wheelers could perhaps be affected.

Dr Jamshed IraniDr Jamshed Irani

TITAN Vs HMTTITAN Vs HMTAggressive Product StrategyAggressive Product Strategy

• Product, the NO 1 weapon in Titan’s mktg Product, the NO 1 weapon in Titan’s mktg strategystrategy

• Right Product Choice-Titan Opts for Right Product Choice-Titan Opts for Quartz.Quartz.

• Aggressive LaunchingAggressive Launching

• Best TechnologyBest Technology

• Addressed to Different SegmentsAddressed to Different Segments

• ““Always identify customer’s requirements, Always identify customer’s requirements, segregate the market accordingly and then segregate the market accordingly and then cater to the requirement of that particular cater to the requirement of that particular market segment". market segment".

- - Mr Bijou Kurien, vice president, TitanMr Bijou Kurien, vice president, Titan

SegmentationSegmentationClassiqueClassique Distinctive watches Distinctive watches

combining the elegance of combining the elegance of gold and leather, in 135 gold and leather, in 135 different designs.different designs.

Sonata For the low-end market.

Fast TrackFast Track

Casual watches with an Casual watches with an accent on youth and the accent on youth and the outdoors, in 25 different outdoors, in 25 different designs.designs.

RoyaleRoyale Stylish dress watches Stylish dress watches

in all gold and precious in all gold and precious metals, in 40 different metals, in 40 different designs.designs.

ExactaExacta Contemporary watches Contemporary watches

in stainless steel to in stainless steel to withstand the rigors of withstand the rigors of daily life, in 100 different daily life, in 100 different designs. designs.

RagaRaga

Exclusively for women.Exclusively for women.

AurumAurum Jewellery Jewellery

watches in 18 watches in 18 carat gold, carat gold, studded with studded with precious gems precious gems and colored and colored stones.stones.

Titan’s Fastrack WatchesTitan’s Fastrack Watches•India’s 1India’s 1stst youth-oriented youth-oriented watchbrand.watchbrand.

•Positioned as “Cool watches Positioned as “Cool watches From Titan”.From Titan”.

•Launched to counter Timex.Launched to counter Timex.

Fastrack CollectionsFastrack Collections

Fastrack’s DownfallFastrack’s Downfall

• Initial turnover crossed Rs 15 crore and had Initial turnover crossed Rs 15 crore and had grown to Rs 25 crore by 2001-02.grown to Rs 25 crore by 2001-02.

• Sales were stagnating and it didn't seem as if Ft Sales were stagnating and it didn't seem as if Ft would breach the Rs 25 crore barrier.would breach the Rs 25 crore barrier.

• Repositioned the brand .Repositioned the brand .

• Slotted as a mix of formal and casual, aimed at Slotted as a mix of formal and casual, aimed at executives between the age group 22 to 25.executives between the age group 22 to 25.

• Sales dropped down to Rs 23 crore.Sales dropped down to Rs 23 crore.

REASON : Price range from Rs1200 to Rs 2700.REASON : Price range from Rs1200 to Rs 2700.

Company’s ReactionCompany’s Reaction

• Research Conducted.Research Conducted.

• Brand ExtensionBrand Extension

• Findings- Cell phones, deodorants, sports Findings- Cell phones, deodorants, sports shoes, sunglasses and hand bags.shoes, sunglasses and hand bags.

• Smartly opted for extending into sun Smartly opted for extending into sun glasses.glasses.

Why Sun GlassesWhy Sun Glasses..

• Eyewear market in India at that time was Eyewear market in India at that time was skewed.skewed.

• Top-end was dominated by designer wear Top-end was dominated by designer wear and upscale brands like Ray-Ban.and upscale brands like Ray-Ban.

• And in grey markets one could easily get a And in grey markets one could easily get a pair for jus Rs 200.pair for jus Rs 200.

• There was an obvious gap between the There was an obvious gap between the price ranges.price ranges.

Re-Launching FastrackRe-Launching Fastrack

• Price rate between Rs Price rate between Rs 500 and 2000.500 and 2000.

• Promoted through a Promoted through a 360-degree media blitz.360-degree media blitz.

• Available at Titan Available at Titan showrooms .Lifestyle, showrooms .Lifestyle, Shopper's stop and Shopper's stop and other departmental other departmental stores across the stores across the country.country.

Behind The Tatas’ Success Behind The Tatas’ Success StoryStory• Leadership with trust.Leadership with trust.• Sound HR.Sound HR.• Failure is an option - as long as you have initiative. Failure is an option - as long as you have initiative.

Initiative will lead to success. Initiative will lead to success. • You can't achieve anything on your own; you need the co-You can't achieve anything on your own; you need the co-

operation of managers and workers. operation of managers and workers. • Tell the truth. The most important criteria in a leader is Tell the truth. The most important criteria in a leader is

credibility. credibility. • Be enthusiastic in following through with your ideas. This Be enthusiastic in following through with your ideas. This

will convince the team that you're leading. will convince the team that you're leading. • Invest in technology. Invest in technology. • Learn to delegate. A weak company is one in which the Learn to delegate. A weak company is one in which the

boss solves all the problems.boss solves all the problems.

Last But Not LeastLast But Not Least

Nation Building Nation Building

And And

Social Welfare.Social Welfare.

THANKS THANKS

Any queries ?Any queries ?

ReferRefer

www.tata.com