Date post: | 24-Jun-2015 |
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Marketing |
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TATA SKY
BYSonia GroverPrajakta Patil
Sharan KumarSiddhartha Panapakam
PGDM1
CONTENTS• Introduction• Marketing Mix• Competitors Analysis• Porter’s Model in Tata Sky• Awards & Honors
IntroductionJoint venture of TATA’s and 21st Century Fox
First DTH Service to launch customised services in India
800 Schools in India use TATA Sky’s Active Wiz kids service.
India’s leading direct to home (DTH) service provider and HD market leader, to provide 4K Set Top Boxes
Marketing Mix
Product
Promotion Place
Price
TARGET
MARKET
PRODUCT
TATA SKYTATA SKY HD
TATA SKY HD+
PRICE
180020008700
PLACES
Wide Distribution Network all over INDIA
COMPETITOR ANALYSIS
COMPANY SUBSCRIBERS(mln)
Dish Tv 5.92
TATA Sky 4.5
Sun Direct 4.3
Airtel DTH 2
Big TV 2
Videocon New Entrant
COMPANY SUBSCRIBERS(mln)
TATA Sky 13.5
Dish TV 11.7
Videocon 11
Sun Direct 9.6
Airtel DTH 9.1
Reliance 4.8
Till Sep 2009 April 2014
Threat Of New
Entrants
Threat of Substitutes
Bargaining Power Of
Buyers
Bargaining Power Of Suppliers
Rivalry Among
Competitors
•Retailers•Customers
• Dish TV• Sun Direct• Airtel Digital• Reliance Big• Videocon• DD Direct+
• Humax – set up box manufacturer• Thomson – Services,system, equipments, technology
No threats coming
Michael Porter’s Model
AWARDS & HONORS
AWARD YEAR
Yahoo Big Idea Chair Award 2013
ET Brand Equity 2012 & 2013
Superbrands Council 2009-2010
Best Marketer(Business Today) 2007
THANK YOU…..
ISKO LAGA DALA TOH LIFE JINGALALA……