Date post: | 20-Aug-2015 |
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PEOPLE. PASSION.
EXCELLENCE.
>Field Service Mobility - Transforming Field Service and Customer Experience
Presented by Devendra Malekar and Rohit Lohan at Warranty Chain Management Conference 2012
Tavant Proprietary & Confidential
Need to drive workforce productivity and utilization
Customer demand for improved asset availability and faster service response
Need to drive new service revenue opportunities
Competitive pressures/Need for dif-ferentiation
0% 20% 40% 60% 80%
67%
61%
53%
44%
Source: Aberdeen Group, January 2011
Customer Demand for Faster Service, Field Productivity and Competitive Pressure for Differentiation directly indicates the need of optimum Customer Experience
Key Drivers for Field Service Optimization
Tavant Proprietary & Confidential
Awareness and perception
Purchase and delivery
experience
Product receipt and usage
Ease of billing and payment
Continued Customer-centric
support
After-market support avoids post purchase dissonance
Customer Experience
Ultimately they select a brand
They add or subtract brands as they evaluate what they want
Consumers consider an initial set of brands based on perceptions and exposure to touch points
After purchase, consumers build opinions about brand based on the product usage and service experience
These brand opinions influence their loyalty towards the brand
Reinforces brand loyalty
Contact care and problem identification
Customer Experience is the sum of all the feelings and interactions for the brand’s product, service or people
Field Service / repair
experience
Influencers of Customer Experience
Tavant Proprietary & Confidential
Key Goals for Field Service Improvements> Faster Service Response
> Better first time fix
> Decrease parts inventory and carrying cost
> Reduce Customer Asset Downtime
> Improve reverse logistics
> Improve recovery cycle time - warranty & invoices
> Improve aftermarket profitability
Higher Customer
Satisfaction
Higher Customer Retention
Lower Service
Cost
Increased Service
Revenue
Improved Product Quality
Tavant Proprietary & Confidential
X
Scheduling and Dispatch
Time to Resolution
Paperwork
Communication and Reporting
- Technicians depend on office admin staff to provide relevant failure information
- Information related to service parts, labor, invoicing, etc. are not automated and integrated with enterprise systems
- Field failure diagnostics and service Information is processed manually causing misinterpretation of failure and repair data
- Delay in recovery due to delay in initiating warranty and invoices
- Conventional customer experience – No insight on repairs carried out
- Work orders are manually assigned without considering important factors such as skill-sets and proximity to the customer location
- Unavailability of the right parts during repair also causes delays
- Field technicians do not have access to service manuals, bulletins, and warranty or contract entitlements
- Delay in repair estimate approvals
- Technicians spend 15-18% of their time on work order-related paperwork such as job cards, invoices, claims, reports etc.
Challenges in Field Services
Tavant Proprietary & Confidential
Technology Improvements in Recent Years>Lower cost of technology acquisition
>“SMART” phone revolution – fast and powerful handheld devices
> Improved mobile data speeds
> Improved connectivity between different systems (ERP, CRM, Warranty etc.)
>Affordable and Open Source BI solutions
>Enterprise communication and knowledge management platforms – JIVE, Share point etc.
Tavant Proprietary & Confidential
Process Improvement Areas• Better Field Employee Management• Technician Performance Measurement• Incentive Program based on Productivity and
Customer Feedback
Employee Productivity &
Satisfaction
• Technician Competitiveness• Availability of Relevant Information• Repair Knowledge Base
Repair Turnaround & Quality
• Optimal Service Scheduling• Forecasting and Planning• Resource Optimization & Tracking
Operational Excellence
Tavant Proprietary & Confidential
Key Strategic Actions Taken by Industry Leaders
Invest in mobile tools to provide technicians with better access to information
Make captured service information available across the company
Develop real time visibility into field assets
Develop programs and tools to retain knowledge
Tavant Proprietary & Confidential
What should be present in a Good Field Service Mobile Solution?> Interface for customers through
various channels – mobile app, mobile web, web, business systems
> Automated service scheduling and email-notifications
> Complete work order management including customer approval workflow
> Failure diagnosis and repair checklist based on repair knowledge base
> Integration with backend ERP systems for customer history, parts ordering and tracking
Tavant Proprietary & Confidential
> Integration with Warranty system for claim entry, equipment repair history, claim tracking and other warranty information.
> On the spot customer acknowledgement and invoicing
> Return logistics component allowing technician to manage return shipments
> Integrated mapping, barcode and location services components
> Mobile BI (Business Intelligence) component for key reports and metrics
> Instant customer feedback
What should be present in a Good Field Service Mobile Solution?
Tavant Proprietary & Confidential
Itemized invoice with auto-bifurcation of warranty and non-warranty items
Initiate warranty claim directly from field
Printed using thermal mobile printer.
Mobile payment gateway for instant payment;
On-the-spot customer satisfaction survey
Service Work order details;Driving directions;Warranty / Contract information
Barcode scanner automatically registers use of parts / inventory and updates the ERP
Invoice and payment recorded in the ERP
Mobile analytics monitor field KPIs
Digitally captures customer’s signature
Field Technician
Customer
Office Admin
Predicts and accordingly carries parts and tools required
Product installation, demo & delivery / registration report
Integrated Field Service Mobility Solution
Tavant Proprietary & Confidential
Technology Considerations for Mobile SolutionUsability, Scalability, Security, Integration, Deployment
˃ Assess the current field service performance and identify areas for improvement specific to
your business / environment
˃ Consider cloud based deployment of the app as well as creation of custom Enterprise App
Catalog using the SaaS model
˃ Leverage advanced platforms (such as iOS, Android, Blackberry, Windows etc.) to
integrate the app with the backend ERP, Warranty, Contract, Sales, and CRM systems
˃ Use a suitable middleware tool to manage interactions among the systems involved in
aftermarket service processes
˃ Most importantly, design the app to be scalable, secure and easy to use
Tavant Proprietary & Confidential
Start with Simple App, gradually integrate and enhance
UsabilityTightly
Integrated
• Involve all functions when
designing solution roadmap
• Start with an application platform
approach
• Start with Critical Functionalities
• Easy to use simple application• Advanced mobile BI suite integration
• Mobile App vs. Mobile Web
• High maintenance and rollout cost
• High degree of integration might
result in slow App
Balance between Usability and Closed Loop
Tavant Proprietary & Confidential
About Tavant Technologies˃ Specialized IT Solutions & Services Company; Founded in 2000, based in the Valley
˃ 11+ years of experience in developing Aftermarket and Warranty Management Solutions for Diverse Industries
˃ Cross-platform capabilities – Proficient in developing native, web and hybrid applications for mobiles, smartphones and tablets
˃ Cross-industry solutions – Capabilities across mobile commerce, social networking, location-based solutions, mobile advertisement modules; developed for customers cutting across industry verticals
˃ Reengineering and Integration – Experienced in large scale integration with internal and 3rd party systems
˃ Judicious selection of mobile feature set deployment, based on nomad roaming behavior of target audience
PEOPLE. PASSION.
EXCELLENCE.
>Thank YouContact Us:-
T: (866) 9-TAVANT W: http://www.tavant.com/warranty