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CMT Taxi TV Personal Impactful

Measureable

Date: 2/6/14

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• Captive viewers can’t miss your Ad!

• Full video and audio in an unchallenged, uncluttered environment.

• Video ad includes a companion banner ad for extended branding and call to action.

• Priced on a “pay per play” basis; only pay for ads played to completion.

• Ads can be a variety of lengths, video or static, to match creative assets of other media.

• Versatile platform allows creation of campaign uniquely tailored to each client.

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Taxi TV is the Right Media

ABC/CMT is the Right Partner • Compelling content including today’s News, Weather, Sports and Entertainment powered by ABC.

• Location-based and daypart targeting available.

• Interactive features offer viewers unique engagement experiences

• Screen size offers a superior advantage vs. the competition, making your message bigger, brighter and louder to make the greatest impact on your audience.

• Partnered with the best taxi fleets, that do the most fares and carry the most passengers!

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• Captive viewers can’t miss your Ad!

• Full video and audio in an unchallenged, uncluttered environment.

• Video ad includes a companion banner ad for extended branding and call to action.

• High quality screens with clear line of sight to the passengers in the backseats of taxis

• Guaranteed impressions since the program only plays when the meter is active and passenger keeps the screen on.

• All videos can be scheduled to play by location or time of day/day of week to enhance targeting.

• Multiple creative files can be scheduled. • Program content from ABC Local stations and National

Network keeps viewers watching. • Local News & Weather updated several times daily. • After the “Intro Loop” set of files are played, the program

picks up where the previous fare ended.

• A message can play on the Payment screen at the end of fare, while payment options are decided.

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New York Video screens in 6,525 Yellow taxis (out of 13,535) carrying 55% of daily taxi riders Heavy coverage in Manhattan 9,900,000 captive viewers a month 1,000 Outer Borough NYC “Green Taxis” (550,000 passengers per month)

Boston Video super screens in 1,200 taxis (out of 1,825) Full Market coverage including Logan Airport and Universities 1,209,600 captive viewers a month

Chicago Video super screens in 2,700 taxis (increasing in 2014 to 3,000 out of 6,700) Dense penetration of the Loop business, entertainment and shopping areas, plus both Chicago airports 2,120,000 captive viewers a month

San Francisco Video super screens in 475 taxis (out of 1,490) Heavy coverage SF city, including key financial, residential and entertainment areas and SF Airport 501,000 captive viewers a month

Washington D.C. Video super screens in 1,300 taxis (out of 6,000) Primarily work inside the Beltway, including key government and business sections 828,750 captive viewers a month

Philadelphia Video super screens in 325 taxis (out of 1,550) Full Market coverage including airport and train station 286,000 captive viewers a month

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Anaheim/Orange County Video super screens in 485 taxis (out of 604) Orange County coverage including John Wayne airport and Disneyland. 176,400 captive viewers a month

Kansas City Video super screens in 125 taxis (out of 470) Heavy coverage in affluent business and residential areas, downtown, entertainment districts and sports venues, plus KC Airport corporate passengers 57,500 captive viewers a month

Columbus, OH Video super screens in 40 taxis (out of 470) Serves downtown government centers and Ohio State University. 27,000 captive viewers a month

Cleveland, OH Video super screens in 160 taxis (out of 600) Airport, downtown and primary medical complexes concentration.

Charlotte Video screens in 95 “airport-contracted” taxis (out of 100) Primarily airport coverage. Heavy local use on weekends. 22,000 captive viewers a month

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Phoenix Video screens in 145 “airport-contracted” taxis (out of 160) Primarily airport coverage. 55,000 captive air travelers a month

Sacramento Video screens in 90 “airport-contracted” taxis (out of 95) Primarily airport coverage. 16,000 captive air travelers a month

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CMT Taxi TV Program Format

00:20 City Message

(where required)

Plays when meter starts. Picks up where it stopped in the previous ride & repeats in longer trips. Payment.

+/- 00:30 01:00 ABC Local News

& Weather

+/- 12:00 to 18:00 Jimmy Kimmel, “Live Well”, “Live with Kelly & Michael”, Jeopardy, Movie Review, Local

Entertainment/Shopping Features, ABC World News Features Payment Screens

Super Premium Ad Placement

Premium Ad Placement

Ad Break (:45-:75)

Total

Ad Break (:45-:75)

Total

Ad Break (:45-:75)

Total

Payment Screen Banner/

Video Ad

Ad Break (:45-:75)

Total

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• HD screens with clear line of sight to the passengers in the backseats of taxis

• The program only plays when the meter is activated and passenger chooses to keep the screen on, guaranteeing impressions.

• Each video plays with a companion banner

• All videos can be scheduled to play by location or time of day/day of week to enhance targeting.

• Multiple creative can be scheduled.

Banner Area Video Area

Screen is in “Primary” mode about 90% of viewing time

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Video Banner “More Info” Area (for the “On Demand” passenger information

feature, passenger surveys and Expanded Banner).

• When a passenger selects an interactive function, such as “Map”, “Survey” or activates an information button on screen (such as ESPN), the video continues playing and resizes to the right portion of the screen.

• The banner ad becomes horizontal below the video.

• The screen stays in this mode until the interactive function is completed. If no activity takes place in 30 seconds, the function automatically reverts to primary viewing mode.

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• mTAG® enabled with NFC & QR

• Digital CTA drives interaction

• No external application (NFC)

• Free for consumers

− Deliver rich media content

− Drive app downloads

− Deliver coupons and offers

− Send users to mobile site

• Full tracking and accountability

Now CMT/ABC Taxi TV lets you transmit

and connect to viewers mobile devices!

We’ve teamed with Blue Bite, the

leading provider of mobile and OOH

marketing engagement, to provide

frictionless, seamless connection to the

captive viewers in select taxis across

various markets .

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• CMT’s innovative Location-based marketing

program allows advertisers to create their own zone to better target prospective consumers.

• Ads can be scheduled to only play in select areas, or for maximum impact, different creative executions can be scheduled to play in specific locations.

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A message appears during the video program with a question for passengers. The viewer is directed to respond by selecting the “Question” tab in the On Demand feature.

After the passenger selects an answer, they are prompted to see the results of how other passengers have responded.

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Screen 1 Passenger touched On Demand on the main screen which opened the Guide showing a variety of Subjects the passenger can choose to see.

Screen 2 Passenger selected the “AOL Apps Store” which opens a screen with a list of Topics.

Screen 3 Passenger selected the “Entertainment” Topic that reveals snippets from several Items.

Screen 4 Passenger selected the Item “AOL Reviews” which opens a screen with detailed information.

When the “On Demand” button is touched, the “More Info” display area opens on the left side of the screen. As the passenger makes selections, new screens are opened with more information.

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