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Taxonomy and Knowledge Management

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Strategies Taxonomy May 15, 2019 Copyright 2019 Taxonomy Strategies LLC and Semantic Staffing. All rights reserved. semantic STAFFING Taxonomy and Knowledge Management Joseph Busch, Principal Consultant
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StrategiesTaxonomy

May 15, 2019 Copyright 2019 Taxonomy Strategies LLC and Semantic Staffing. All rights reserved.

semantic STAFFING

Taxonomy and Knowledge Management

Joseph Busch, Principal Consultant

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 2

Agenda

❖ Use Case: Aligning Our Stuff

❖ Taxonomy and Faceted Search

❖ Knowledge Organization vs Knowledge Management Governance

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 4

Taxonomy creates order, makes sense of things…

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 5

…which can be especially helpful in times of change

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 6

Work evolves over time

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 7

Discovering the taxonomy lens…

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 8

… Discovering the taxonomy lens

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 9

Through a small victory, expanding the view…

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 10

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 11

Why create a taxonomy? 6 value propositions

❖ Improve search

❖ Be responsive to information

requests

❖ Provide capability to measure

results

❖ Mitigate risks

❖ Facilitate complete and consistent

content tagging

❖ Enable oversight, monitoring and

improvement

❖ …

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 12

Agenda

❖ Use Case: Aligning Our Stuff

❖ Taxonomy & Faceted Search

❖ Knowledge Organization vs Knowledge Management Governance

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 13

What is a taxonomy?

❖ A taxonomy is a particular form of controlled vocabulary in which the labels are organized

according to a hierarchy.

Fiction Non-

Fiction

Biography History …Politics

By region By Period

… …

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 14

Multiple classifications problem

❖ There is no single or best way to classify things; what’s best varies across individuals,

cultures, depends on purpose and context.

Master hierarchy

Derivative hierarchies – SubsetsDerivative hierarchies –

Alternative views

Facets & relationships

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 15

What are taxonomy facets

❖ Faceted taxonomy is a classification

approach for identifying a set of discrete

smaller taxonomies called facets that can be

combined to express the characteristics of

or context for a category.

❖ Busch’s golden law of facets: “Four facets of

10 nodes each have the same discriminatory

power as one taxonomy of 10,000 nodes.” –

Steve Papas, Endeca founder

Key Ingredient

Apple

Artichoke

Asparagus

Beef

Berry

Cabbage

Carrot

Cheese

Cherry

Chicken

Cooking Method

Air Fried

Baked

Barbecued

Cured

Deep Fried

Fermented

Grilled

Pan Fried

Pickled

Planked

Cuisine

Asian

Cajun

German

Greek

Indian

Irish

Italian

Mexican

Thai

Meal Part

Appetizers/

Starters

Beverages

Condiments

Desserts

Side Dishes

Entrées

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 16

What are taxonomy facets

❖ Faceted taxonomy is a classification

approach for identifying a set of discrete

smaller taxonomies called facets that can be

combined to express the characteristics of

or context for a category.

❖ Busch’s golden law of facets: “Four facets of

10 nodes each have the same discriminatory

power as one taxonomy of 10,000 nodes.” –

Steve Papas, Endeca founder

FAQs

Forms &

Applications

News &

Announcements

Policies &

Procedures

Publications

Presentations

Regulated Product

Information

Reports

Tools & Databases

Transcripts &

Statements

Content Types

Children’s Health

Food Safety

Health Advisories

Health Effects

Health Risks

Occupational

Health

Pesticide Effects

Seniors' Health

Sun Protection

Toxicity

Health Topics

Agriculture

Automobile Repair

Chemical

Construction

Dry Cleaning

Electronics &

Computer

Energy

Extractive

Food Processing

Leather Tanning &

Finishing

Industries

Allergens

Biological

Contaminants

Carcinogens

Chemicals

Explosives

Liquid Waste

Microorganisms

Ozone

Pesticides

Radioactive Waste

Substances

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 17

Origins of faceted classification

❖ Mathematician/librarian S.R. Ranganathan (1920s)

❖ Developed as an alternative to Dewey Decimal System for books.

❖ “Colon Classification” facets

1) Personality – topic or orientation

2) Matter – things or materials

3) Energy – actions

4) Space – places or locations

5) Time – times or time periods

S.R. Ranganathan. Painting by A. Ramakrishna, Art

teacher, K.V. No. 2, Vijayawada

(http://www.thehindu.com/multimedia/dynamic/01548/1

2isbs-ranga_G4_12_1548490e.jpg)

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 18

Facet design best practices

❖ Number of facets: 4-8, with 5-6 as ideal

❖ Facets listed in logical, not alphabetical order

❖ Number of terms per facet: 2-25

▪ Ideally not much more than can be viewed in a scroll box

▪ If the list is obvious (US states), then up to 50 is OK.

❖ If <12 terms, then a logical display order, >12 then alphabetical

❖ A two-level hierarchy (indented) within a facet is possible

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 19

What does taxonomy do for search?

Function Description

Related search Query corrections … did you mean?

Concept search Query expansion with synonyms, abbreviations, acronyms, etc.

… do you also want?

Ontology-based search Query expansion with narrower or broader terms; scoping exhaustive

search results

Faceted search Dynamic filtering of search results; online shopping

Clustering Dynamically bucketing search results into pre-defined categories

Subscriptions RSS feeds, alerts, SDI (selective dissemination of information), etc.

Personalization Weighting search results based on explicit profiles and implicit data

(where you’ve been and what you’ve done)

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 20

Agenda

❖ Use Case: Aligning Our Stuff

❖ Taxonomy & Faceted Search

❖ Knowledge Organization vs Knowledge Management Governance

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 21

Knowledge Management

❖Manage information and other forms

of knowledge as strategic resources

and encourage sharing of

knowledge.

❖… is concerned primarily with

curation of assets for sharing and

application of knowledge.

KO vs. KM

Knowledge Organization

❖Organize information in business

applications using processes that

produce useful and accurate

categories of information.

❖… is concerned primarily with

categorization of assets for access

and discovery.

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 22

KO → KM

You can’t have KM without first having KO, i.e., you’ve got to have stuff to

share, and a means to describe and organise it, before you can share it.

But, KM provides new requirements for context and focus of KO – the two

activities impact and inform each other.

Knowledge ManagementKnowledge Organization

Maturity

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 23

4 pillars of governance

Ro

les

& R

esp

on

sib

iliti

es

Po

licie

s &

Pro

ced

ure

s

Co

mm

un

icat

ion

s

Val

ue

Sta

tem

en

t

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 24

KO Governance

Pillars Objectives

Value Statement o Improve search.

o Be responsive to target audiences.

o Provide capability to measure results.

o Mitigate risks.

o Facilitate complete and consistent content tagging.

o Enable taxonomy oversight, monitoring and improvement.

Roles & Responsibilities o Decide what metadata fields should be required to tag content.

o Decide whether or not a controlled vocabulary is required for a metadata

field, and what vocabulary should be used.

o Decide the source for a controlled vocabulary and how should it be

validated.

Policies & Procedures o Define the process to add, edit or delete metadata fields or controlled

vocabulary terms.

o Define the editorial guidelines on how to form labels.

Communications o Explain the process to request a change.

o Explain governance roles and responsibilities, including overall goals of the

KO strategy, and decision-making process.

o Present the value of KO in a meaningful and concise manner.

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 25

KM Governance

Pillars Objectives

Value Statement o Promote and share key organizational learnings.

o Improve individual and organizational performance.

o Provide for measurement and accountability for results.

o Obtain competitive advantage.

o Mitigate risks.

o Promote innovation.

Roles & Responsibilities o Decide the criteria for new KM applications and services.

o Decide the criteria for assets to include in KM applications and services.

o Decide the criteria to evaluate KM applications and services.

Policies & Procedures o Define the process to add, evaluate and improve KM applications and

services.

o Define the process to add, edit and delete assets from KM applications and

services.

Communications o Explain the process to build, evaluate and improve KM applications and

services.

o Explain governance roles and responsibilities, including overall goals of the

KM strategy, and decision-making process.

o Present the value of KM in a meaningful and concise manner.

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 26

Summary

❖ KO governance is focused on metadata fields and values, and how to obtain complete and

consistent tagging of assets.

❖ KM governance is focused on curation of assets, and how to obtain organizational value from

them so that the whole is greater than the sum of its parts.

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 27

QuestionsJoseph Busch

[email protected] or [email protected]

@joebusch

Taxonomy Strategies

5253 Nebraska Ave NW

Washington, D.C. 20015

mobile +1 415-377-7912

Taxonomy Strategies The business of organized information Semantic STAFFING Experts placing experts 28

Taxonomy and Knowledge Management – Abstract

❖ What are the key components of taxonomy? Knowledge organization underpins knowledge

management with an array of taxonomy tools and processes, and the more that you

understand it, the greater the opportunity for knowledge management success. This session

will be an overview of taxonomy—how taxonomy works and the problems it solves. We’ll talk

about taxonomy standards, common taxonomy components, taxonomy governance, and how

taxonomy enables knowledge management. Finally, we’ll look at examples of taxonomy in

different types of organizations.


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