Taylor Hillestad QHotel Keynote

7/29/2019 Taylor Hillestad QHotel Keynote

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k a n s a s c i t y

h o t e l + s p a


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about


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about

located in westport


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about

located in westport

boutique hotel


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features


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features

-offers free shuttle service, made to order breakfast,WIFI, Golds Gym membership, parking, drink receptions

-large meeting room/reception hall

-in a great location with lots of Kansas City culture around-many restaurants/bars/nightlife nearby


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spa

-features massages, hot stones, grooming, manicures, and pedicures


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history


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going green

-Kansas Citys first green hotel-99% green-eco-friendly-recycle a lot, use environmentally bio preferred based products-renewable energy


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going green

Kansas Citys first green hotel



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going green

Kansas Citys first green hotel

eco-friendly



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competitors

-The Rafael Hotel (boutique hotel that has a similar style)

-Westin (attracts government business and has a spa)


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essence

When you walk in, you feel at home and are appreciated.


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essence

When you walk in,

you feel at home and are appreciated.

When you walk in, you feel at home and are appreciated.


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brandbrief

What do they do for their customers?

-They want to make them feel relaxed, at home, appreciated, while getting to know what Kansas City has to offer.

-It matters because they want them to always feel welcomed to come back.

What do they do differently from all of your competitors?

-The are 99% green

-offer a unique atmosphere, they are not a cookie cutter hotel. This hotel has a warm charm.

-Personalize guests experiences. They write down their stories. They really want to get to know guests and their interests, plans.-Offers lots of great free services

Can you prove this?

-most recommended hotel by famous KC attractions (Sprint Center, Uptown Theatre, Loose Mansion, The Loretto)

-lead the market in occupancy in the Plaza area

-Shuttle service radius is the largest.


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Attributes

-personalization, contemporary, renowned, clean, fun, warm, homey

Their culture in one word is

-open (all about acceptance no matter who you are)

Define their work in one sentence

-make guests have exemplary service

Types of customers

-Wedding parties are the most popular

-have their own wedding coordinator at the hotel

-Weekends are usually booked for weddings

-Some tourists wanting to explore KC

-Business


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personalization, contemporary,

renowned, clean, fun, warm, homey

Attributes

-personalization, contemporary, renowned, clean, fun, warm, homey

Their culture in one word is

-open (all about acceptance no matter who you are)

Define their work in one sentence

-make guests have exemplary service

Types of customers

-Wedding parties are the most popular

-have their own wedding coordinator at the hotel

-Weekends are usually booked for weddings

-Some tourists wanting to explore KC

-Business


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bride


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bride

Alyssa


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bride

Alyssa

27 yrs.


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bride

Alyssa

27 yrs.

bride to be


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bride

Alyssa

27 yrs.

bride to be

wants wedding party here


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traveler


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traveler

Greg


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traveler

Greg

34 yrs.


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traveler

Greg

34 yrs.

business


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traveler

Greg

34 yrs.

business

needs a nice place to stay

when traveling for business


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tourist


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tourist

Martha


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tourist

Martha

64 yrs.


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tourist

Martha

64 yrs.

on vacation


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tourist

Martha

64 yrs.

on vacation

wants a place to relax and

have a little vacation with

her friends


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-some of their ideas/essence are not showing up on these branding materials-I am not getting any vibe from them.-I believe the hotel has so much more to ofer-Green thing is getting dated


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Q


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rebrandQ

!Q


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rebrand !Q


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RebrandQREBRAND-I want to bring out the atmosphere from the hotel into the branding materials-inside is so warm and trendy-they have an exciting environment, they just need to emphasize it more in their branding


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-inspired by modern artwork with in the hotel-I want to make the hotel appeal to a younger audience possibly by using vibrant colors and patterns


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QessenceREFINED ESSENCE

To be a trendy place where guests can relax after exploring Kansas City with the help of lavish services for an a ffordable cost.

-what makes this hotel different from others is its affordability-affordability can attract a wider audience like young adults

To be a trendy place where guests can

relax after exploring Kansas City with


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Qessencerelax after exploring Kansas City with

the help of lavish services for an

affordable cost.

REFINED ESSENCE

To be a trendy place where guests can relax after exploring Kansas City with the help of lavish services for an a ffordable cost.

-what makes this hotel different from others is its affordability-affordability can attract a wider audience like young adults


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Rebrand

QREBRAND ATTRIBUTES

-make the brand appeal more trendy, mod, comfortable, vibrant, has flare


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trendy, mod, comfortable,

vibrant, has flare

Rebrand

QREBRAND ATTRIBUTES

-make the brand appeal more trendy, mod, comfortable, vibrant, has flare

Q


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QExplorer

Ql


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Garrett

QExplorer

QE l


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Garrett24 yrs.

QExplorer

QExplorer


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Garrett24 yrs.

traveling

QExplorer

QExplorer


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Garrett24 yrs.

travelingwants to explore what

kansas city has to offer, and

believes westport has a vibrant

atmosphere for young adults.

The Q is also in his price range.

QExplorer

Q


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QShopper

Q


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Juliana

QShopper

Q


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Juliana

21 yrs.

QShopper

Qh


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Juliana

21 yrs.

traveling

QShopper

QSh


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Juliana

21 yrs.

traveling

wants to have a mini vacation in

the heart of kansas city. shefeels like this is a trendy hotel

and likes that it has a spa.

QShopper

QExplorer


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QExplorer

QExplorer


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Alyssa (again!)

Qp

QExplorer


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Alyssa (again!)

27 yrs.

Q

QExplorer


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Alyssa (again!)

27 yrs.

bride to be

Q

QExplorer


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Alyssa (again!)

27 yrs.

bride to be

still wants wedding party here,

and so she can recommend it toher friends so it can be their first

choice hotel.

Q


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excited to rebrand this hotel and bring out its trendy attributesand comfortable environment in its branding materials so it canso it can appeal to a wider audience.

Date post:	14-Apr-2018
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Taylor Hillestad QHotel Keynote

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