Narrative Events: There is a form of narrative enigma in this digi-pack in terms of the setting as it doesn't quite clearly show what the artist is doing in the two images used. The back cover image shows a narrative enigma as you're not sure whether Taylor Swift is dancing, walking, or just looking into the distance. This makes the viewer wonder what is happening in this photograph and whether it links to the music on the album or not. The front cover image is the same, it gives me the impression that she is walking down the street thinking about things; however, the image doesn't actually give that away, the viewer has to look at it in their own perspective.

Iconography: One thing which is iconic in this digi-pack is the colour red, as already stated, which could be iconic of the themes love and passion, or the opposite and could be heart break and anger. Another thing which is iconic is the yellow shirt which the artist is wearing. The colour yellow could have been chosen in order to create iconography of happiness, maybe to suggest that the music on this album is happy, or that she is now happy after she has got ridden of an old lover.

Character: The only character shown in this digi-pack is Taylor Swift, the artist herself; shown both on the front and back cover. The front cover shows a close up of the artist looking sound from a side angle. This doesn't look like she is trying to come across as innocent but provocative like the Rihanna digi-pack, it seems more as though she is thinking about something or someone. It shows her having a hat one, although you can't see the hat, the shadow casts over the top half of her face, creating quite a mysterious look. From what we can see, Taylor has red lipstick on which matches the bold, red text on the front cover of the album name, which is also 'Red.' The colour red usually is symbolic for love and romance, however it could also be anger and break up, therefore the colour red may be to represent the themes in her songs. On the back cover, the photograph of Taylor is in the right hand corner instead of taking up the whole page like the front cover. The photograph is taken from a low angle showing more of the artist's body, wearing a yellow t-shirt, sunglasses and looking into the distance. The sunglasses, like the shadow over her face on the front cover, may be to contribute to the hidden identity/mysterious look. The physicality of Taylor Swift comes across as quite happy as though she is dancing. The low angle may be to suggest that she is higher up/dominant. This could be to relate to her music as she might be saying that she is better than this heart break, or she's moved on.

Technical and Audio Codes: The main image on the front cover uses high key lighting, however the photography also manages to capture the shadow over the artist's face creating a mysterious look but maintaining the iconic pop style look. Red is one of Taylor Swift's first pop album as she began mainly as a country artist. This could be the reason for the high key lighting on one half and the darker type of light on the other, representing the pop genre and her style of genre showing that her whole style of music is changing. On both the CD and the back cover, 5 red stripes have been used to create a simple pattern which makes the digi-pack more appealing and interesting for the viewer; also, again, to refer to the symbolic meaning of love and to the name of the album. The font overall is bold, sans serif and capitals and the only colours used for this font is red and white. This could be a reference to good/bad, devil/angel, or possibly red to relate to anger and white to be referred to as pure and innocence.

Setting: No obvious setting is shown in this digipak, however the front cover photograph gives me the impression that the artist is walking down the street, looking down at the floor and thinking. This setting may have been used to create a casual approach, so that fans of this music could possibly relate more to the situations that the songs may be explaining.

Taylor Swift