OUTFITTERS- Using Facebook to get women to dive into mud pits

- Stealing bikes only to return them better than before

- Mashing Twitter with pizza

- Creating an app that explains hot air

- Designing a b-card that doubles as a shot glass

Blazers of trails, masters of the multi-tool, igniters of brands

RELATIONSHIPSAllstate

Alverno College

Assurant Health

BBE Sound

Bellin Health

ConExpo - Con/Agg

Erik Buell Racing

Hayes Bicycle Group

Honeywell HomMed

Koss Headphones

Lava Lamp

Northwestern Mutual

Signature Needle Arts

Snap-on

Sub-Zero/Wolf

Yamaha Snowmobiles

APPS

HOW TO MAKE ‘EM.HOW TO MAKE ‘EM MAKE MONEY.

$27 BILLION IN ’13

OH: “I’D RATHER LOOK AT MY PHONE

THAN TALK TO SOME SHITHEAD”

IT’S EASY

YOU’RE NOT GONNA MAKE IT, PAL

GIVE IT AWAY

The 79th most downloaded free app is the second highest grossing app

GIVE IT AWAY

-In app advertising

-Paid apps can’t get additional ad revenue

-Free apps are open to continual upgrades

-Great revenue source - 56% of game players who spend $1 in app, come back to make multiple purchases

-Adobe used to charge one-time for their creative suite. Now they charge $50/mo and revenues have never been higher

-Licensing opportunities

BOILING IT DOWN

- Have an idea (no, a good idea)

- Strong design/seamless UX

- Market it, son

DRINK BEER,SHARE WITH FRIENDS

Find beers you love

Find beers you didn’t know you love

See what your friends are drinking

Tell them what you’re drinking

Rate

Comment

Get notified when your faves arrive

INSPIRATION? I like beer

An app to rate beer?

NOT BAD

PHASE 1:USER EXPERIENCE INFLUENCES

PHASE 1:INFORMATION ARCHITECTURE

PHASE 2:VISUAL DESIGN

PHASE 3:NATIVE APP DEVELOPMENT

NATIVE APPsXcode & Eclipse

Beer Database

App Use Tracking(Flurry)

User Comments/Etc

1.! NATIVE 2.! HYBRID3.! 3RD PARTY TOOL

PHASE 4:TEST, TEST, TEST

PHASE 5:APP STORE DEPLOYMENT

PHASE ∞:ANALYZE AND UPDATE

SO, ABOUT THAT MARKETING

WHAT YOUR MUSIC’S BEEN MISSING

BBE’s patented technology restores the natural warmth, clarity and definition that have been missing from your digital listening experience. Rediscover the thrill of deeper richer lows, superior clarity and definition, increased upper harmonic detail and better overall audio performance regardless of the quality of your earphones, dock, or speakers. The SonicMax Pro di!erence will blow you away.

POWERED BY

SO, HOW IS IT DOING?

- Over 120,000 downloads

- Consistently top 50 music app (Japan)

- Engaged user network and high interest in private label opportunities

U.S.

- #19 music app

- #424 app overall

Japan

- #1 music app

- #2 app overall

Thank you

LET’S TRY IT

Apple Android